Thais Love YouTube. They’re passionate. They define trends. And when they find a brand they love, they tell all their friends. They are 18-34 year-olds and they live and breathe YouTube. - Thais watch millions of hours of YouTube EVERY DAY - We see billions of views on YouTube in Thailand EVERY MONTH - Over one third of YouTube watch time in Thailand is from a mobile device Bringing Thai people a new enhanced experience that makes it easier for Thai communities to find and fall in love with locally relevant videos

1. Google Confidential and Proprietary

2. Google Confidential and Proprietary
Google Confidential and Proprietary
Why YouTube is important for Thailand
Pornthip Kongchun
Marketing Head, Google Thailand

3. Google Confidential and Proprietary

4. Google Confidential and Proprietary
Thais Love YouTube
Thais watch
millions of hours
of YouTube EVERY DAY
Over one third
of YouTube watch time
in Thailand is from a
mobile device
They’re passionate. They define trends. And when they find a brand they love, they tell all their friends. They
are 18-34 year-olds and they live and breathe YouTube.
We see
billions of views
on YouTube in Thailand
EVERY MONTH

5. Google Confidential and Proprietary
YouTube.co.th
Bringing Thai people a new enhanced experience
that makes it easier for Thai communities to find and fall in love with locally relevant videos

6. The World’s Biggest online
video community

7. Google Confidential and Proprietary
1,254,071,607

8. Google Confidential and Proprietary
YouTube moves people to choose your brand
Through…
Audience
Find your most
valuable audience
Expression
Express your brand in
the most compelling way
Participation
Deepen connections
through participation

9. Google Confidential and Proprietary
With various solutions to meet your objectives
YouTube Homepage
Cast the widest net with compelling
executions. Our most visible page is your
most prominent interactive billboard.
TrueView
Automatically find your target
by letting them choose you.
Brand Channel
An open creative canvas to engage your
consumers through content and interactivity
Sponsorships
Be present in relevant conversation, owning
an experience valued by your audience.

10. Google Confidential and Proprietary
6 YouTube Ad formats: Endless possibilities
Available on
Mobile,
Tablet &
Desktop

11. Google Confidential and Proprietary

12. Google Confidential and Proprietary
evian® “Baby & Me”
Increase brand love
worldwide
Influence awareness and
sales significantly
Transcend success of
previous YouTube hits
The APPROACH The RESULTS
Make extremely creative,
high-quality, engaging
YouTube video
Place video at heart of
global digital campaign and
take advantage of synergy
with TV
Use TrueView to engage
right audience and Analytics
to fine-tune media plan in
real time
20M views in two days,
100M views after 10 weeks,
6.9M shares
Generated 25M baby
pictures with campaign
“babify” face app
Won 4 x Cannes Lions
(Silver & Bronze in Film,
Silver in Film Craft and Gold
in Outdoor)
The GOALS

13. Google Confidential and Proprietary
“This may well be
remembered as the year
YouTube got serious about
courting advertisers.”
-Time

14. Google Confidential and Proprietary