This document summarizes the mobile marketing landscape in China. It discusses key metrics like the large number of smartphone users in China, Android's dominance, and top smartphone brands. It also covers major social media platforms like WeChat, the fragmented Android app store market dominated by a few players, and the large mobile advertising industry led by companies like Alibaba and Baidu. It provides recommendations for user acquisition approaches for international companies looking to enter the China market.
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
China Digital Life - Digital Marketing ecosystem in world's most dynamic digi...Nagendra Singh
The story has been told from the perspective of a 27-year old Chinese and his activities through the day. This is a result of my personal experience and research while working in China. Goes without saying that it's just a glimpse of world's biggest and most exciting digital market.
For the first time, WeChat has opened its books and shared some very interesting data from its home market. This is an English translation of the original Chinese deck released Jan 27, 2015.
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
China Digital Life - Digital Marketing ecosystem in world's most dynamic digi...Nagendra Singh
The story has been told from the perspective of a 27-year old Chinese and his activities through the day. This is a result of my personal experience and research while working in China. Goes without saying that it's just a glimpse of world's biggest and most exciting digital market.
For the first time, WeChat has opened its books and shared some very interesting data from its home market. This is an English translation of the original Chinese deck released Jan 27, 2015.
Facebook might be the giant in social networking but WhatsApp has taken the lead in social messaging. It's not only WhatsApp thought - our smartphone users research in the US, Brazil, South Africa, Indonesia and China reveals some surprising numbers.
This presentation is an overview of Digital China.
It shows the three big Players (Alibaba, Tencent, Baidu) and their most important Applications and Numbers. The big players are also compared to their western Counterparts Amazon, Facebook and Google.
The Presentation also contains a summary of the Chinese social media channels like WeChat, Weibo and QQ and the social media user behaviour. Trends are also an important topic, Live Streaming, Social Shopping and User-generated Videos are described. A strong emphasis lies on WeChat, WeChat User behaviour and Demographics and WeChat official accounts.
1) Was Facebook’s decision to buy WhatsApp based on sound strategy?
2) What are the risks involved in Facebook’s strategy of acquiring WhatsApp?
3) Should Facebook, alternatively, have entered into a strategic alliance with WhatsApp rather than acquiring it?
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
The Effect of Bad News and CEO Apology of Corporate on User Responses in Soci...THE LAB h
by Hoh Kim, Jaram Park, Meeyoung Cha, Jaeseung Jeong
Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea
Published in 2015 @ PLoS ONE 10(5): e0126358. doi:10.1371/journal.pone.0126358
Apps help restaurants counter social media shiftsBloomberg LP
As user growth on Twitter and Facebook slows, an increasing number of restaurants are developing dynamic apps as a primary way to interact with customers.
Social Media: Understanding the Digital Generation Lara Abdulhadi
A few stats and facts to help you understand the Digital Generation.
Understanding the shift in digital marketing and the usage of different platforms will assist you in tailoring content for these Social Customers, through quality content which increases engagement and brand loyalty.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
It is about Digital marketing, Social Media & Ecommerce Overview in China Market. Let you have an overview on online & shopping behaviour in China Market
Facebook might be the giant in social networking but WhatsApp has taken the lead in social messaging. It's not only WhatsApp thought - our smartphone users research in the US, Brazil, South Africa, Indonesia and China reveals some surprising numbers.
This presentation is an overview of Digital China.
It shows the three big Players (Alibaba, Tencent, Baidu) and their most important Applications and Numbers. The big players are also compared to their western Counterparts Amazon, Facebook and Google.
The Presentation also contains a summary of the Chinese social media channels like WeChat, Weibo and QQ and the social media user behaviour. Trends are also an important topic, Live Streaming, Social Shopping and User-generated Videos are described. A strong emphasis lies on WeChat, WeChat User behaviour and Demographics and WeChat official accounts.
1) Was Facebook’s decision to buy WhatsApp based on sound strategy?
2) What are the risks involved in Facebook’s strategy of acquiring WhatsApp?
3) Should Facebook, alternatively, have entered into a strategic alliance with WhatsApp rather than acquiring it?
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
The Effect of Bad News and CEO Apology of Corporate on User Responses in Soci...THE LAB h
by Hoh Kim, Jaram Park, Meeyoung Cha, Jaeseung Jeong
Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea
Published in 2015 @ PLoS ONE 10(5): e0126358. doi:10.1371/journal.pone.0126358
Apps help restaurants counter social media shiftsBloomberg LP
As user growth on Twitter and Facebook slows, an increasing number of restaurants are developing dynamic apps as a primary way to interact with customers.
Social Media: Understanding the Digital Generation Lara Abdulhadi
A few stats and facts to help you understand the Digital Generation.
Understanding the shift in digital marketing and the usage of different platforms will assist you in tailoring content for these Social Customers, through quality content which increases engagement and brand loyalty.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
It is about Digital marketing, Social Media & Ecommerce Overview in China Market. Let you have an overview on online & shopping behaviour in China Market
In today’s digital age, our clients are surrounded by a digitally enabled world to engage in constant, collaborative interactions. There are fundamental forces in the wider landscape that serve as unstoppable digital tailwinds. This presentation by Tej Vakta, Wealth Management Practice Leader, Capgemini, was presented as a keynote at FIBA and it discusses why the Investment Management industry needs to think beyond the Digital Revolution and get influenced by the Digital Disruption happening around their customers to re-imagine the engagement model for driving loyalty and becoming their strategic partner as a primary financial service provider.
A short market which is about:
- Luxury market overview in Asia,
- Luxury brands in China: in the path of e-commerce, social media and mobile,
- Marketing: where is influence?
- Luxury Brands: how do they perform on social media & Influence?
The 2016 EMEA Benchmarks Report provides brands and agencies with key insights into the complex world of converging TV and digital video. Whilst broadcast TV continued to command the lion’s share of media spend in all European markets, digital video investments
were at an all-time high.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
• Special contributions by the biggest players in the market including Tencent, Baidu, Toutiao (Bytendence), NetEase Ads, 360 Total Security, Xiaomi & MOMO – all of which offered their best practices for success.
• Comprehensive China specific data – mostly from Chinese sources you won’t find through a standard Google search
• Tips for success by several non-Chinese advertisers who entered China and share their insights
• Actionable one-pagers summarizing the top media players’ offering, in English
This report is a research about the Mobile / App Market in China. In this report you will find the major UCC (User Created Content) Video Sites, Major blogs / Sites & media, Large publishers and large app markets in China to submit and promote your android apps.
Dr. Sybril Bennett, consultant, keynote speaker, facilitator and strategist provides a vision for non-profit organizations to capitalize on new media tools for fundraising.
Key Trends & Metrics from the Local-Sphere in Q1Localogy
Here are the key trends and data points from the local marketing and search space from Q1 2016. Presented by Greg Sterling, this presentation was delivered to an audience of LSA members.
Learn about the main trends for the mobile games market in 2014!
Join our panel of experts:
- Peter Warman, CEO, Newzoo
- Jan Miczaika, COO, Wooga
- Tiuri van Agten, Data Analyst, Distimo
We will explore the trends for 2014 in 4 parts:
- General market trends
- Platform trends
- Regional trends
- General outlook: opportunities and challenges
Digitz-Digital Trends Report-December 2015Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
Similar to Mobile marketing in china yeahmobi (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5. China Smartphone Users Are 2.5x the US
eMarketer. Aug.2016.
0
100
200
300
400
500
600
700
2015 2016 2017 2018
Millions
US China
Users: Individuals of any age who own at least one smartphone/tablet and use at least once per month
12. The boundary
between social media
and e-commerce are
becoming blurred.
Short video apps and
“live” video
broadcasting are
getting more tractions.
Cicdata.com/landscape
Social Media Eco-System
19. Top Overseas Apps
SensorTower, Feb.4, 2017
Township- Playrix Games
Top Free Games: #50
Top Grossing Games: #85
Users: US 13%; CN 40%
Rev: US 40%: CN 15%
Gardenscapes – Playrix Games
Top Free Games: #51
Top Grossing Games: #45
Users: US 15%; CN 32%
Rev: US 33%: CN 8%
Two Games in
Top 100 Grossing
Games
21. Mobile Internet Net Ad Revenue 2016
(billions)
Alibaba
$11.7
Baidu
$5.5
Tencent
$3.3
Others
$7.4
eMarketer, Sep 2016
Converted at the exchange rate of US$1=RMB6.23; net ad revenues after companies pay traffic
acquisition cost to partner sites. Youku Tudou included in Alibaba
22. 9%
10%
81%
Ignore or close off any ads
Check out all the ads
Only check ads
that look interesting
www.iimedia.cn/47938.html
Mobile Users Reactions to Ads
25. + Localization
+ Paid User Acquisition
“China for us is the second largest
market in terms of returns after US. In
China we just localized the game into
Chinese… no special adaptation… no
cultural localization…”
Igor Elovikov
Creative Director at Playrix, 2016
http://wnmag.com/2016/08/05/township/
When You Have Minimal Resources
26. Question 6
What is the written language in mainland China?
a. Mandarin b. Simplified Chinese
c. Cantonese d. Traditional Chinese
27. Language Mainland Hong Kong Taiwan
Spoken Mandarin Cantonese Mandarin
Written
Simplified
Chinese
Traditional
Chinese
Traditional
Chinese
Chinese Languages
28. • Self-publishing or Local
partners?
• Local Server or Global
Server?
• Online + Offline
Marketing?
“We have chosen to focus on China …
partners are important for navigating
China … especially for Android
platform… we are doing both exclusive
distribution and self publishing…”
Eric Tan:
Country Manager at Gameloft, 2013
http://wnmag.com/2016/08/05/township/
When You Are Serious About China
29. About Yeahmobi
• Headquartered in China, offices in SF, Berlin, Tokyo,
Singapore, India.
• $100M C-round funding at end of 2016.
• Mobile-only traffic. 60% direct in-app.
• Delivers 10 million + global app installs per month.
• Top Verticals: Gaming, eCommerce, Utility
• Top Markets: US (50%), EU, China, Brazil, India, SEA, Russia
32. Marketers’ Social Media Focuses in 2017
22%
22%
49%
63%
Live Streaming
Weibo Official Account
Wechat Official Account
Influencer/KOL Promotion
AdMaster. “Digital Marketing Trend 2017”, Jan. 2017
Users: Individuals of any age who own at least one smartphone/tablet and use at least once per month
33. Marketers’ Mobile Ad Budget Top Focus
67%
55%
42%
Social Media Mobile Video Mobile Search
AdMaster. “Digital Marketing Trend 2017”, Jan. 2017
35. Top Overseas Apps
SensorTower, Feb.4, 2017
Fruit Ninjia – Halfbrick Studios
Top Free Games: #45
Top Grossing Games: #1,042
Users: US 30%; CN 20%
Rev: US 45%: CN 6%
Subway Surfers - Kiloo
Top Free Games: #47
Top Grossing Games: #546
Users: US 31%; CN 11%
Rev: US 50%: CN 1%
36. Gameloft Distribution Channels
• App Stores
• Carriers
• OEM handset manufactures
• Advertisement and
sponsorships
• Social networking
tech.sina.com.cn/zl/post/detail/i/2015-09-15/pid_8491284.htm
Chinese
Website WeChat Weibo YouKu
37. Top Overseas Apps
SensorTower, Feb.4, 2017
Asphalt 8: Airborne – Gameloft
Top Free Games: #20
Top Grossing Games: #153
Users: US 15%; CN 38%
Rev: US 34%: CN 17%
Asphalt Xtreme: Offroad Racing - Gameloft
Top Free Games: #27
Top Grossing Games: #333
Users: US 19%; CN 26%
Rev: US 36%: CN 25%
38. Top Overseas Apps
SensorTower, Feb.4, 2017
Disney Magic Kingdoms - Gameloft
Top Free Games: #35
Top Grossing Games: #204
Users: US 23%; CN 31%
Rev: US 65%: CN 5%
Minion Rush - Gameloft
Top Free Games: #46
Top Grossing Games: #645
Users: US 25%; CN 19%
Rev: US 44%: CN 2%
Gameloft – 4
games in top
50 Free
Games
39. Partner with Publishers
Pro
Cover everything from localization, monetization, distribution to
privacy-prevention to help launch the game.
Con
Sometimes they require dramatic changes in order to add localized
elements. Rev share can be as high as 70%
Top Publishers
Chukong Technolgy, OurPalm, iDreamsky
40. Self Publishing
Pro
Cost effective. Able to control distributions and branding.
Con
A lot of heavy lifting – billing code change, manage all stores,
promotion.
