Presentation to ConTech 2015 in Melbourne about understanding consumer insights, social trends and demographic changes and how they might influence packaging design and innovation.
Top 5 packaging solutions
With 30 years of experience across the food science and packaging spectrum, Dr Claire Sand through her company, Packaging Technology & Research, offers clients solutions using Strategy, Technology, Consulting and Coaching.
Want to keep learning from Dr. Sand? View more of her presentations and articles at http://www.packagingtechnologyandresearch.com/thought-leadership.html
Dr. Claire Sand | Owner, Packaging Technology & Research, LLC; Adjunct Professor, Michigan State University; Columnist for Food Technology Magazine
http://www.packagingtechnologyandresearch.com/
Top 6 Trends in Packaging. Contract Packaging Association 2014 ConferenceDigital Surgeons
Trends in Packaging 2014 - Contract Packaging Association
CPA 2014 Annual Meeting
Today consumers control brands. The internet and social media have given consumers more of a voice than they have ever had. This rise of the “Experience Economy” and “The internet of things” has changed the retail shopping experience. This always-on digital savvy consumer creates massive challenges for brands on how they have to mobilize their product development and supply chain management to deliver on the ever-shifting landscape of consumer demands. The good news is these changes are causing explosive growth in the contract packaging industry. In his presentation, Pete Sena takes us you through some emerging consumer trends and behaviors to inspire you on some ways you can better service consumer packaged goods organizations who are consistently shifting and evolving to meet the needs and demands of consumers globally.
A framework for top 6 trends and consumer wants in Package Design and consumer packaged goods.
1 - Sustainability
2 - Transparency
3 - Social Media & Connected Technology
4 - Functionality
5 - Entertainment
6 - Convenience
Brands are looking for innovative thinking to transform their business
If we know that 68% of purchase decisions can be driven by packaging an unsatisfied consumer means opportunity for packagers.
Created a Framework of 6 Key Pillars of for the intersection of consumers and packaging worldwide to inspire disruptive innovation.
-when people feel like the brand stands for the values they do, they have a higher affinity towards brands.
sustainability is paramount.
-better environment, better world.
The LOHAS consumer (life of health and sustainability) segment is a 290 billion dollar market in the US alone.
this estimated 13 to 19 percent of the population cannot be avoided.
sustainability matters more than because our customers want it
The choices we make will affect our children's future on this earth.
The land grab for the higher income consume is among us.
environmentally friendly packaging is important to consumers.
Reusable packaging offers people something extra for their money, allows consumers to feel environmentally responsible in their purchase decisions
people care how a product was made.
where possible we must lift the curtain
Focus groups are too slow and don’t offer the power and reach that social media does.
As a society we suffer from Cell Phone Addiction and FOMO (fear of missing out)
Social media paired with ethnographic research can unlock and validate key decisions in the supply chain and brand vision
News media and PR drives consumer interest.
Unilever, L'Oreal, Johnson & Johnson, Avon Products, Henkel, Estee Lauder, Coty, Clorox, LG, Procter & Gamble (P&G), MSW Packaging, Heartside Food Solutions, The Visual Pak Companies, ADCO Manufacturing, Church & Dwight, Revlon, Chanel, Energizer Holdings Inc, Prestige Brands,
Packaging companies in Dubai are now emerging as an evolutionary industry which can eventually transform an ordinary food item into luxury. People love to buy items comes in attracting packaging and in most cases they compromise on the quality of food.
Packaging Design: Thoughts & Observations (Teaching Moment 6/11/09)HuebnerPetersen
Each week a different member of the HuebnerPetersen team presents a "Teaching Moment". This week, Kendall, put together a insightful and visually delightful overview of on "Packaging 01: An Essential Primer for Today's Competitive Market". The book has unique insights on packaging and this presentation works to generate discussion and inspiration.
Top 5 packaging solutions
With 30 years of experience across the food science and packaging spectrum, Dr Claire Sand through her company, Packaging Technology & Research, offers clients solutions using Strategy, Technology, Consulting and Coaching.
Want to keep learning from Dr. Sand? View more of her presentations and articles at http://www.packagingtechnologyandresearch.com/thought-leadership.html
Dr. Claire Sand | Owner, Packaging Technology & Research, LLC; Adjunct Professor, Michigan State University; Columnist for Food Technology Magazine
http://www.packagingtechnologyandresearch.com/
Top 6 Trends in Packaging. Contract Packaging Association 2014 ConferenceDigital Surgeons
Trends in Packaging 2014 - Contract Packaging Association
CPA 2014 Annual Meeting
Today consumers control brands. The internet and social media have given consumers more of a voice than they have ever had. This rise of the “Experience Economy” and “The internet of things” has changed the retail shopping experience. This always-on digital savvy consumer creates massive challenges for brands on how they have to mobilize their product development and supply chain management to deliver on the ever-shifting landscape of consumer demands. The good news is these changes are causing explosive growth in the contract packaging industry. In his presentation, Pete Sena takes us you through some emerging consumer trends and behaviors to inspire you on some ways you can better service consumer packaged goods organizations who are consistently shifting and evolving to meet the needs and demands of consumers globally.
A framework for top 6 trends and consumer wants in Package Design and consumer packaged goods.
1 - Sustainability
2 - Transparency
3 - Social Media & Connected Technology
4 - Functionality
5 - Entertainment
6 - Convenience
Brands are looking for innovative thinking to transform their business
If we know that 68% of purchase decisions can be driven by packaging an unsatisfied consumer means opportunity for packagers.
Created a Framework of 6 Key Pillars of for the intersection of consumers and packaging worldwide to inspire disruptive innovation.
-when people feel like the brand stands for the values they do, they have a higher affinity towards brands.
sustainability is paramount.
-better environment, better world.
The LOHAS consumer (life of health and sustainability) segment is a 290 billion dollar market in the US alone.
this estimated 13 to 19 percent of the population cannot be avoided.
sustainability matters more than because our customers want it
The choices we make will affect our children's future on this earth.
The land grab for the higher income consume is among us.
environmentally friendly packaging is important to consumers.
Reusable packaging offers people something extra for their money, allows consumers to feel environmentally responsible in their purchase decisions
people care how a product was made.
where possible we must lift the curtain
Focus groups are too slow and don’t offer the power and reach that social media does.
As a society we suffer from Cell Phone Addiction and FOMO (fear of missing out)
Social media paired with ethnographic research can unlock and validate key decisions in the supply chain and brand vision
News media and PR drives consumer interest.
Unilever, L'Oreal, Johnson & Johnson, Avon Products, Henkel, Estee Lauder, Coty, Clorox, LG, Procter & Gamble (P&G), MSW Packaging, Heartside Food Solutions, The Visual Pak Companies, ADCO Manufacturing, Church & Dwight, Revlon, Chanel, Energizer Holdings Inc, Prestige Brands,
Packaging companies in Dubai are now emerging as an evolutionary industry which can eventually transform an ordinary food item into luxury. People love to buy items comes in attracting packaging and in most cases they compromise on the quality of food.
Packaging Design: Thoughts & Observations (Teaching Moment 6/11/09)HuebnerPetersen
Each week a different member of the HuebnerPetersen team presents a "Teaching Moment". This week, Kendall, put together a insightful and visually delightful overview of on "Packaging 01: An Essential Primer for Today's Competitive Market". The book has unique insights on packaging and this presentation works to generate discussion and inspiration.
LEADING TRENDS, CHALLENGES & OPPORTUNITIES THAT RELATE TO ESTABLISHING A CIRCULAR ECONOMY
With 30 years of experience across the food science and packaging spectrum, Dr Claire Sand through her company, Packaging Technology & Research, offers clients solutions using Strategy, Technology, Consulting and Coaching.
Want to know more about how this article affect your business? Reach out to Dr Sand on Linked In - https://www.linkedin.com/in/clairekoelschsand
Want to keep learning from Dr. Sand? View more of her presentations and articles at http://www.packagingtechnologyandresearch.com/thought-leadership.html
Dr. Claire Sand | Owner, Packaging Technology & Research, LLC; Adjunct Professor, Michigan State University; Columnist for Food Technology Magazine
http://www.packagingtechnologyandresearch.com/
We at CPP recognize that there are environmental costs to packaging that go beyond the factory price. Keeping this close to our hearts, we work with a manufacturer on the leading edge of sustainability to minimize negative environmental impact through thoughtful design and material selection. Consumers want to make sustainable choice. Help make it easier for them
http://www.baytechlabel.com | Product labels can be used to establish a brand, and to convey important safety instructions, nutritional info, and other essential information for customers. Learn about the different uses and industries that benefit from custom labels.
LEADING TRENDS, CHALLENGES & OPPORTUNITIES THAT RELATE TO ESTABLISHING A CIRCULAR ECONOMY
With 30 years of experience across the food science and packaging spectrum, Dr Claire Sand through her company, Packaging Technology & Research, offers clients solutions using Strategy, Technology, Consulting and Coaching.
Want to know more about how this article affect your business? Reach out to Dr Sand on Linked In - https://www.linkedin.com/in/clairekoelschsand
Want to keep learning from Dr. Sand? View more of her presentations and articles at http://www.packagingtechnologyandresearch.com/thought-leadership.html
Dr. Claire Sand | Owner, Packaging Technology & Research, LLC; Adjunct Professor, Michigan State University; Columnist for Food Technology Magazine
http://www.packagingtechnologyandresearch.com/
We at CPP recognize that there are environmental costs to packaging that go beyond the factory price. Keeping this close to our hearts, we work with a manufacturer on the leading edge of sustainability to minimize negative environmental impact through thoughtful design and material selection. Consumers want to make sustainable choice. Help make it easier for them
http://www.baytechlabel.com | Product labels can be used to establish a brand, and to convey important safety instructions, nutritional info, and other essential information for customers. Learn about the different uses and industries that benefit from custom labels.
[Research article] How do colors influence packaging creation?Pauline Vettier
This Marketing research article was my final assignment in Advances in Consumer Psychology.
In a cross-countries and cross-cultures tone, this article discusses the types of packagings, products and services that are influenced by the use of colors. It also discusses how cultures and genders influence the color choice in the packaging creation process.
A practicing architect, designer and sustainability consultant, Pius is teaching Environmental Design at TongJi University, Shanghai, School of Design and Innovation (D&I). For more than a decade he has researched, designed and taught in the realm of sustainable human environment. His current focus are urban ecology, biomimicry, sustainable materials, place-specific design, sustainable rural development projects, and sustainable mobility projects. Pius is director of the biomimetic design lab (http://bidl.tongji.edu.cn/) at D&I and instrumental in the creation of a Regional Biomimicry Network in China (BCN).
Pius presentation talks about what is biomimicry - its philosophy, goals, essential elements, methodology, most famous examples and current extent and actors, as well as the work in Tongji’s Biomimetic Design Lab.
Prachid - chainat brand and packaging design presentationprachid tinnabutr
Prachid - chainat brand and packaging design presentation : ผลงานการวิจัย- ออกแบบสร้างสรรค์ตราสัญลักษณ์และรูปลักษณ์บรรจุภัณฑ์ เพื่อเชื่อมโยง
การท่องเที่ยวเชิงวัฒนธรรม สำหรับผลิตภัณฑ์สุขภาพและความงาม
ของกลุ่มวิสาหกิจชุมชน จังหวัดชัยนาท
Branding and packaging design development for connecting to cultural tourism of herbal spa and wellness products of community enterprise group of Chainat province
Ref URL: httop://chanatbrand.blogspot.com
Stationery Design, Packaging design and Website design for O3 IndiaKannu Priya Rawat
Diploma project for Semester 8 in BA(H) Communication design in Pearl Academy.
After designing the brand identity, it was necessary to classify the wide variety of product ranges they were offering from personal care/spa , daily care and utility and spices and herbs range and deign the stationery and logo keeping in mind the diversity of the Brand.
In this presentation, held for FEFCO (the European Federation of Corrugated Board Manufacturers), I present online trends and technologies that can and will influence packaging such as RF-ID, augmented packaging, printing on demand, eink and mobile devices.
InnoCos Pack 2012: A body lotion case study about consumer-insights-based pac...SKIM
What do consumers want and need from packaging? What are their design preferences? What would build brand loyalty? How can you use packaging design to connect with them emotionally?
Experience a live focus group to see how a skilled market research moderator from SKIM, Marcel Slavenburg, can uncover valuable consumer insights. We showed how to leverage this knowledge to fuel the innovation process through idea origination and product and packaging development.
Three aspects of packaging were explored through this research: usability, appeal driving to motivation to buy, and the impact of green packaging on purchase decisions. It was an interactive and inspiring session!
5 Steps to consider before your packaging designDouglas Kaufman
A short presentation given at Prague's Art of Packaging conference hosted by Syba and the embassy of the Netherlands. It concerns creating a brand identity before your packaging or communication.
Definition, Nature, Scope & Goals of marketing, Difference between marketing and selling. Marketing process; Approaches to Marketing Functions and Significance of marketing Need- Want- Demand, Marketing Plan Meaning and features of marketing environment Steps in environmental scanning Components of marketing environment.
Before we go on, the senior market can fall into the category of potentially vulnerable consumers. A vulnerable consumer could be defined as:
“A consumer, who, as a result of socio-demographic characteristics, behavioural characteristics, personal situation, or market environment:
Is at higher risk of experiencing negative outcomes in the market;
Has limited ability to maximise his/her well-being;
Has difficulty in obtaining or assimilating information;
Is less able to buy, choose or access suitable products; or
Is more susceptible to certain marketing practices.” Source: EU Commission Factsheet
Consumer behavior is perhaps the most researched topic in customer.docxTharulWickramarathna
onsumer behavior is often influenced by different factors. Marketers should study consumer purchase patterns and figure out buyer trends.
In most cases, brands influence consumer behavior only with the things they can control; think about how IKEA seems to compel you to spend more than what you intended to every time you walk into the store.
So what are the factors that influence consumers to say yes? There are three categories of factors that influence consumer behavior:
Personal factors: an individual’s interests and opinions can be influenced by demographics (age, gender, culture, etc.).
Psychological factors: an individual’s response to a marketing message will depend on their perceptions and attitudes.
Social factors: family, friends, education level, social media, income, all influence consumers’ behavior.
Types of consumer behavior
There are four main types of consumer behavior:
1. Complex buying behavior
This type of behavior is encountered when consumers are buying an expensive, infrequently bought product. They are highly involved in the purchase process and consumers’ research before committing to a high-value investment. Imagine buying a house or a car; these are an example of a complex buying behavior.
2. Dissonance-reducing buying behavior
The consumer is highly involved in the purchase process but has difficulties determining the differences between brands. ‘Dissonance’ can occur when the consumer worries that they will regret their choice.
Imagine you are buying a lawnmower. You will choose one based on price and convenience, but after the purchase, you will seek confirmation that you’ve made the right choice.
3. Habitual buying behavior
Habitual purchases are characterized by the fact that the consumer has very little involvement in the product or brand category. Imagine grocery shopping: you go to the store and buy your preferred type of bread. You are exhibiting a habitual pattern, not strong brand loyalty.
4. Variety seeking behavior
In this situation, a consumer purchases a different product not because they weren’t satisfied with the previous one, but because they seek variety. Like when you are trying out new shower gel scents.
Knowing what types of customers your e-store attracts will give you a better idea about how to segment customer types.
What affects consumer behavior?
Many things can affect consumer behavior, but the most frequent factors influencing consumer behavior are:
1. Marketing campaigns
Marketing campaigns influence purchasing decisions a lot. If done right and regularly, with the right marketing message, they can even persuade consumers to change brands or opt for more expensive alternatives.
Marketing campaigns, such as Facebook ads for eCommerce, can even be used as reminders for products/services that need to be bought regularly but are not necessarily on customers’ top of mind (like an insurance for example). A good marketing message can influence impulse purchases.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
1. Didn’t you know…it’s
about the packaging
ConTech 2015
Stewart Gunn – GM Corporate Business, Orora Australasia
Melbourne - 13 May, 2015
2. Orora Limited 2015
Agenda
• Packaging today and in the future
• An overview of social and consumer trends
• Identifying social trends
• Identifying consumer trends and opportunities
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The global packaging industry
2012 US$431bn 2014 US$453bn
Market growth = 2.5-3% in 2015
• Global demographic changes in rising demand for processed foods
• Where is this all heading and what do we do about it?
• What do we look for when developing packaging solutions that fit?
• Where do we begin?
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The role of packaging
WHY IS PACKAGING SO IMPORTANT?
CORE FUNCTIONS OF PACKAGING
• Preserves the integrity
• Protects its contents
• Promote, inform, educate and advise
ADDITIONAL FUNCTIONS OF PACKAGING
• Convenience
• Environmental
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The role of packaging
PACKAGING TYPES
There are three key categories of packaging:
• Primary Packaging
• Secondary Packaging
• Tertiary Packaging
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Consumer trends and their influence on packaging
Understanding consumer trends and insights is vital for packaging suppliers, brand owners and
manufacturers, in order to:
• Help to identify relevant packaging opportunities to meet consumer needs and challenges
• Help guide packaging machine investment strategy
• Help guide food and beverage manufacturers in their machine and packing investment strategy
• Influence and develop strategic business partnerships and collaboration between packaging
suppliers, brand owners and food and beverage manufacturers
• Influence Research & Development (R&D) project investment into new forms of packaging
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The future of the packaging market – an overview
• The consumer packaging market is a relatively strong market as it is able to benefit from the rise
in demand for consumer goods worldwide.
• As long as the global economy continues to grow the packaging market will also continue to
grow.
• It is important that the packaging market grows in order for packaging innovation to develop to
meet consumer needs. Understanding consumer trends and insights will become ever more
popular to identify specific consumer packaging opportunities.
• A growing packaging market will also mean manufacturers will be able to invest in developing
new packaging materials and designs to meet the needs of the changing consumer.
• More advanced packaging materials will be used in packaging such as nanotechnology and
smart-packaging.
• Packaging solutions will need to continually adapt to meet changing consumer needs and
challenges. A greater focus will be on sustainability, recycling and added-value packaging that
bring tangible benefits to the consumer.
• Technically smart packaging will be an important growth sector in packaging, together with
innovative design that will be central to moving the industry forward.
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An overview of social trends and consumer trends
• Success within the consumer goods market is heavily reliant on delivering what the consumer
wants, when the consumer wants it, where and how the consumer wants it.
• Social trends are important to capture the bigger picture trends that ultimately describe human
behaviour.
• Identifying consumer trends and analysing these unique insights will provide us with structure,
clarity and perspective in understanding consumer behaviour.
• Understanding consumer trends and the packaging opportunities that these create will not only
help shape the future of packaging, but will help packaging and confectionery manufacturers
develop investment strategies for packaging solutions.
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Identifying future consumer trends & opportunities
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SOCIAL TRENDS
Guiding Trends that describe human behaviour.
MEGA TRENDS
Trends that influence consumer behaviour and drive
change across the consumer packaged goods
industry.
RETAIL ENABLERS
Enablers that bring trends to life and utilise
opportunities that are created in the marketplace via
Advertising, Channels, Packaging, Social Media and
products.
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Social trends - Youniverse
Oreo – Oreo Cookie brands campaign features personalised emojis
Click Here
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Social trends – Better Business
Kit Kat Chocolate Bars - Rail fares paid with candy bar wrappers
Click Here
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Individualism and expression
OPPORTUNITIES
• Develop innovative products that are aimed at those consumers who have allergies or
intolerances towards specific ingredients i.e. gluten-free alternatives that meet the health and
lifestyle needs of consumers.
• Personalise products so that they that are aimed at a specific target audience i.e. Occasion
specific, demographic specific, need specific or attitude specific.
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Smart and connected
OPPORTUNITITIES
• Social networking is being used more and more by consumers to share thoughts, opinions, and
publishing textual, audio / visual content (influencing anything from product name to package
design).
• Consumers adopt the mentality that technology will make their lives easier and more
comfortable. Therefore emphasising these benefits in association with new products and
services will increase the chances of success.
• The increase in smart shoppers, will mean opportunities will increase for manufacturers to
better interact and stimulate consumer demand.
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Pillars of technical design and innovation
18
The six key pillars of packaging innovation
• Convenience
• Shelf Presence
• Cost
• Safety
• Functionality
• Sustainability
19. Didn’t you know…it’s
about the packaging
ConTech 2015
Stewart Gunn – GM Corporate Business, Orora Australasia
Melbourne - 13 May, 2015
Editor's Notes
In 2012 the Global Consumer Packaging industry was valued at approx. US$431bn. In 2013 the market grew to US$441, in 2014 the market grew to US$453bn. Big Business.
This market is expected to grow by between 2.5% and 3% in 2015 due to the increase in the global demographic changes and the rising demand for processed food is resulting in more packaging being used.
Increase in global population – World population in 2010 was 6.9 billion and is forecast to rise to 7.7 billion by 2020
The number of people worldwide aged over 60 in 2012 was 810 million this is forecast to increase to over 2 billion by 2050 according to UN thematic think piece on population demographics FURTHER FACTS REQUIRED
Packaging plays an essential role in the production, preservation, distribution and marketing of manufactured consumer goods and other products.
We can use the 3 P’s of packaging – Preserves, Protects and Promotes
Whether it be directly or indirectly consumers will have an influence on all of these packaging types.
Primary packaging – Primary packaging is packaging that constitutes a sales unit to the final user or consumer at the point of purchase.
Secondary packaging – Secondary packaging is packaging constitutes, at the point of purchase, a grouping of a certain number of sales units, whether the latter is sold as such to the final user, or consumer or whether it serves only as a means to replenish the shelves at the point of sale. It can be removed from the product without affecting its characteristics.
Tertiary packaging – Packaging designed to facilitate handling and transport of a number of sales units or grouped packaging in order to prevent physical handling and transport damage. Transport packaging does not include road, rail, ship and air containers.
Important for solid growth in the packaging market so that this underpins what could be expensive R&D Programs in the future for packaging solutions
Demographers come up with some pretty weird and wonderful ways of describing our behavours in our every day lives don’t they!
In May 2014, Oreo launched a social media campaign designed to engage Chinese families. The US based cookie brand unveiled a branded WeChat experience enabling people to create and share fun personalised emojis (ideograms or smileys) featuring their own faces – or those of friends or family members.
At Oreo Bus stations across the country consumers could project their emojiis onto big screens or print out personalised stickers. Promotional Oreo wrappers also allowed customers to unlock further emoji related content.
As part of the effort to rejuvenate tourism in northern Japan after the 2011 tsunami, the Sanriku Railway network teamed up with Nestlé to allow customers to pay their fares with special KitKat candy bar wrappers.
The initiative was developed after Nestlé discovered that the railway's reconstruction team had received KitKat bars from the public as a form of encouragement. The promotion launched in June 2014, with tickets valid until May 2015.
http://www.nestle.com/media/newsandfeatures/kitkat-for-japan-railway-recovery
2014 Germany and UK Zero Zebra Cool School Letter Shaped Organic Chocolate
Targeted towards young children who have just started going to school the gluten-free product offers 26 alphabet-letters-shaped chocolates and are also free from all 14 allergens, recognized by the European Union.
2015 UK The Grown Up Chocolate Company
Targeted exclusively at adults, this firm's "grown up" chocolate bars claim to be "reminiscent of the chocolate bars we ate as children but with an adult twist.¹" The brand creatively capitalizes on Datamonitor Consumer's Retrophillia sub-trend but with a quirky modern angle: all product packaging features images of kids with the tagline "Nice try kid, but it's not for you.¹"
Tesco Virtual Store, Seoul South Korea. Train network order your groceries at the beginning of your train trip and have them delivered to your house when you arrive home. (South Korea)
Japanese design agency TO-GENKYO has designed an innovative hourglass shaped label for packaged meat which uses a special ink that changes colour as ammonia is released inside the package. As the meat ages, it releases increasing amounts of the substance, obscuring the barcode at the bottom. Customers can quickly see if the meat is going bad – and when the barcode becomes completely covered, it can’t be scanned.
Ballantine's finest whisky featuring electroluminescent label charge through a battery that sits in an enclosed compartment at the base of the bottle.
Smart labelling include examples around nano technology used in smart labels and packaging, track and trace, smart labelling for product interaction and enhancement, scented packaging opportunities EXAMPLES REQUIRED
IN CLOSING – I OFFER YOU THIS DIRECTION FOR IN THE DEVELOPMENT OF YOUR NEXT WINNING PACKAGING DESIGN;
Our observations across the packaging world observed there are six pillars of packaging innovation
The six key pillars of packaging innovation include;
Convenience
Shelf Presence
Cost
Safety
Functionality
Sustainability
TO DESIGN AND EXECUTE THESE WITHOUT THE CONSIDERATION FOR THOSE TRENDS AND ENABLERS WE TOUCHED ON TODAY MAY INDEED SEE YOUR INNOVATION LASTING ONLY A SHORT PERIOD UNTIL THOSE THAT HAVE ADAPTED AND CONSIDERED ALL THESE COMPONENTS BRING THEIR PRODUCTS TO LIFE AND CONTINUALLY ADJUST TO THE CHANGING WORLD WE LIVE IN TODAY AND WE HOPE FOR TOMORROW.