Dr. Orhan Irmak, an industrial designer and chief creative director at Orhan İrmaks Design, emphasizes the importance of local expertise in packaging design through his work with the Global Local Branding Alliance (GLBA). The GLBA, consisting of independent agencies from various global cities, promotes cultural diversity and collaboration in design. The organization meets biannually to share insights and align visions for the future of packaging design.

1. New Packaging
Design Solutions
Dr. Orhan Irmak
29.05.2015

2. About me and
what we do
- 37
- Industrial Designer
- PhD thesis on Packaging Design
- Partner and Chief Creative Director at
Orhan Irmak Tasarım – packaging design agency
- Love to travel
- Love winning awards or giving as jury member
- Member of GLBA – Global Local Branding Alliance

3. I belive that today, local is the new
modern and cultural diversity is
more powerful than global identity.

4. Özlem Tuna

5. Faruk Malhan for
Koleksiyon

6. Can Yalman for
Kale

7. Orhan Irmak Tasarım for
Unilever

8. Orhan Irmak Tasarım for
Mondelez

9. Orhan Irmak Tasarım for
Sutas

10. From a supermarket, you can tell a lot
of things about a country.

11. Packaging design always requires
something local.

12. This is why packaging design
services require local expertise.

13. This is the whole idea behind
GLBA - Global Local Branding Alliance

14. New York
Sao Paulo Johannesburg
Shanghai
Istanbul
Moscow
Berlin
Seven indepented packaging design
agencies representing their regions

15. We all marked our calenders to meet
twice every year in member offices
around the World.

16. First meeting was in New York in
September 2014

18. Second meeting was in Johannesburg
in February 2015

20. Folowing meetings are set as
Moscow in Sebtember 2015
Istanbul in February 2016
…

21. If you ask what we are…

23. We are sharing and celebrating our
cultural differences while aligning
our visions together for the future.

24. Now, I believe GLBA will be a new
packaging design solution and may be
a new model for other creative
businesses.

25. www.orhanirmak.com
Thank You…
orhanirmaktasarim
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orhanirmak