Adidas uses various marketing communication tools including advertising, personal selling, public relations, direct marketing, and sales promotion. The document discusses Adidas' use of television, outdoor, and internet advertising as well as sponsorship events. It also covers Adidas' use of geographic, demographic, psychographic, and behavioral market segmentation. Finally, it proposes ways Adidas could encourage new products, bring innovation, and conduct more customer satisfaction surveys.
Para Lammhults la claridad del diseño, fidelidad a los materiales y la producción industrial, es la esencia del Movimiento Moderno: principios que hemos compartido y promovido a lo largo de nuestra historia.
Durante 70 años Lammhults ha aportado su estilo escandinavo a espacios públicos, oficinas y residencial, creando un mundo propio de interiores elegantes y modernos.
Siempre modernos, siempre diseños esenciales.
Prachid - chainat brand and packaging design presentationprachid tinnabutr
Prachid - chainat brand and packaging design presentation : ผลงานการวิจัย- ออกแบบสร้างสรรค์ตราสัญลักษณ์และรูปลักษณ์บรรจุภัณฑ์ เพื่อเชื่อมโยง
การท่องเที่ยวเชิงวัฒนธรรม สำหรับผลิตภัณฑ์สุขภาพและความงาม
ของกลุ่มวิสาหกิจชุมชน จังหวัดชัยนาท
Branding and packaging design development for connecting to cultural tourism of herbal spa and wellness products of community enterprise group of Chainat province
Ref URL: httop://chanatbrand.blogspot.com
Stationery Design, Packaging design and Website design for O3 IndiaKannu Priya Rawat
Diploma project for Semester 8 in BA(H) Communication design in Pearl Academy.
After designing the brand identity, it was necessary to classify the wide variety of product ranges they were offering from personal care/spa , daily care and utility and spices and herbs range and deign the stationery and logo keeping in mind the diversity of the Brand.
The document discusses universal design for packaging. It provides examples of packaging that incorporates universal design principles such as being easy to use, understand and handle for all people regardless of ability. These principles include using intuitive symbols and colors, ensuring safe and comfortable use, and allowing enough space for access. The concepts can be realized through cooperation between government, designers and consumers.
Packaging design and innovation - ConTech 2015Orora Limited
Presentation to ConTech 2015 in Melbourne about understanding consumer insights, social trends and demographic changes and how they might influence packaging design and innovation.
Packaging Design and Communication Accessibility - Erik Ciravegna at HCDI se...Marco Ajovalasit
The document discusses packaging design and communication accessibility. It addresses how communication design relates to packaging, not just for aesthetic purposes but to enable users to understand how to operate and interact with the packaging. Effective communication design of packaging can help users identify products, understand their characteristics, and comprehend how to access, use and consume the product contents. However, there are also challenges to consider regarding accessibility, such as ambiguous packaging that could cause confusion, especially for visually impaired users. The document examines opportunities for improving communication through packaging design.
Adidas uses various marketing communication tools including advertising, personal selling, public relations, direct marketing, and sales promotion. The document discusses Adidas' use of television, outdoor, and internet advertising as well as sponsorship events. It also covers Adidas' use of geographic, demographic, psychographic, and behavioral market segmentation. Finally, it proposes ways Adidas could encourage new products, bring innovation, and conduct more customer satisfaction surveys.
Para Lammhults la claridad del diseño, fidelidad a los materiales y la producción industrial, es la esencia del Movimiento Moderno: principios que hemos compartido y promovido a lo largo de nuestra historia.
Durante 70 años Lammhults ha aportado su estilo escandinavo a espacios públicos, oficinas y residencial, creando un mundo propio de interiores elegantes y modernos.
Siempre modernos, siempre diseños esenciales.
Prachid - chainat brand and packaging design presentationprachid tinnabutr
Prachid - chainat brand and packaging design presentation : ผลงานการวิจัย- ออกแบบสร้างสรรค์ตราสัญลักษณ์และรูปลักษณ์บรรจุภัณฑ์ เพื่อเชื่อมโยง
การท่องเที่ยวเชิงวัฒนธรรม สำหรับผลิตภัณฑ์สุขภาพและความงาม
ของกลุ่มวิสาหกิจชุมชน จังหวัดชัยนาท
Branding and packaging design development for connecting to cultural tourism of herbal spa and wellness products of community enterprise group of Chainat province
Ref URL: httop://chanatbrand.blogspot.com
Stationery Design, Packaging design and Website design for O3 IndiaKannu Priya Rawat
Diploma project for Semester 8 in BA(H) Communication design in Pearl Academy.
After designing the brand identity, it was necessary to classify the wide variety of product ranges they were offering from personal care/spa , daily care and utility and spices and herbs range and deign the stationery and logo keeping in mind the diversity of the Brand.
The document discusses universal design for packaging. It provides examples of packaging that incorporates universal design principles such as being easy to use, understand and handle for all people regardless of ability. These principles include using intuitive symbols and colors, ensuring safe and comfortable use, and allowing enough space for access. The concepts can be realized through cooperation between government, designers and consumers.
Packaging design and innovation - ConTech 2015Orora Limited
Presentation to ConTech 2015 in Melbourne about understanding consumer insights, social trends and demographic changes and how they might influence packaging design and innovation.
Packaging Design and Communication Accessibility - Erik Ciravegna at HCDI se...Marco Ajovalasit
The document discusses packaging design and communication accessibility. It addresses how communication design relates to packaging, not just for aesthetic purposes but to enable users to understand how to operate and interact with the packaging. Effective communication design of packaging can help users identify products, understand their characteristics, and comprehend how to access, use and consume the product contents. However, there are also challenges to consider regarding accessibility, such as ambiguous packaging that could cause confusion, especially for visually impaired users. The document examines opportunities for improving communication through packaging design.
5 Steps to consider before your packaging designDouglas Kaufman
A short presentation given at Prague's Art of Packaging conference hosted by Syba and the embassy of the Netherlands. It concerns creating a brand identity before your packaging or communication.
Dinnick & Howells provides packaging design services. Their portfolio includes original designs for wasabi ginger carrot packaging. To contact Dinnick & Howells or see more of their work, one can email Jonathan at jonathan@dinnickandhowells.com or visit their website at www.dinnickandhowells.com.
https://futureinsightslive.com/las-vegas-2015/
Design is a disciplined approach to problem-solving that can radically transform how your customers (and employees) feel and behave. There's a common misconception that design is about 'making it pretty', causing companies to miss countless opportunities to become more productive, successful, and profitable. In this talk James will show you what design really is, how it works, and how anyone—not just designers—can use it to built a stronger company.
New packaging design by OH! Design Studio helped re-invigorate a dairy brand and its entire range of products giving its packaging more personality and identity. The clean white background communicates a sense of purity, coloured strokes reflects the fluid nature of its content and the absence of obvious imagery of milk and farm giving the overall packaging a modern look- something that this dairy brand intended to leverage for its branding benefits as a part of packaging redesign exercise.
OH! Design Studio is a branding and integrated design firm based in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online brand activation & marketing.
At OH!, we love creating packaging designs and have created creative packaging for food products, pharmaceutical products, wine label design, etc.
How to improve your packaging design using eye tracking researchAleph Vietnam
This document discusses how packaging can add preference, premium value, and profit to brands on retail shelves. It argues that packaging is an "embodiment" of a brand's personality and that 85% of products picked up by customers are ultimately sold. The document then outlines a three step process to help brands "impack" an emotional connection with customers through improved packaging and the use of eye tracking research. The steps include making initial contact to understand customer attention and decision making, defining the brand personality, and creating packaging designs that attract customers and communicate brand messaging effectively.
Great Packaging Design is about fine design graphics, relevant identity design, appropriate colours and superb aesthetics, right? Wrong. The best packaging design has more to it than that.
This is a class lecture/exercise deck about creative ideas for Graphic Designers. To get the most out of it, go through the deck, and do the exercise.
Where possible, I have linked the sources to the authors, my apologies to all the people who's work I have not properly credited in these slides.
This document provides an overview of packaging, including its definition, importance, purposes, types, advantages, disadvantages, and evolution. It discusses how packaging can be defined as enclosing or protecting products for transportation and storage. The document outlines key purposes of packaging like physical protection, convenience, and marketing. It also examines the advantages of packaging such as improved health standards and product differentiation, as well as the disadvantages of increased costs and environmental impacts. Furthermore, it describes the primary types and layers of packaging and provides examples of their evolution over time for Coca-Cola bottles.
This document provides an overview of packaging design. It discusses that packaging involves wrapping goods for protection and sale. The roots of modern packaging developed with the industrial revolution to accommodate faster production. There are various types of packaging including consumer and industrial packaging. Primary functions of packaging are presentation, protection, and preservation to facilitate sale and use of products. Design is influenced by many factors and must consider the material, functions, and end user. The document concludes with a case study on McDonald's packaging changes to be more environmentally friendly.
Insight-Driven Innovation: Structural collaboration with consumers for breakt...InSites Consulting
Even iconic brands like Heinz have a need for innovation, and solid consumer insights are crucial for its success. The challenge here was how consumer insights could be leveraged to a maximum. How can we generate as many unique insights as possible which are also relevant for consumers? How can we engage both internal and external stakeholders to use the consumer insights? What human insights - related to understanding people’s daily tomato ketchup usage - can be linked to and used for optimizing (e.g. packaging) innovation ideas?
Packaging design serves three main roles: protection of contents, transportation and distribution of products, and communication with consumers. It combines graphic and structural design elements. As designers, we have a responsibility to create effective and sustainable packaging designs that minimize environmental impact. The document outlines various tools and considerations for packaging design, including naming, branding, materials, messaging, and innovation.
Nopa Nordic has been a pioneer in eco-labeling for over 20 years. It launched its first eco-labeled product in 1993 and has since developed extensive expertise and a wide portfolio of eco-friendly and natural products. Nopa Nordic focuses on sustainable practices throughout its operations, from sourcing renewable energy to eliminating the use of optical brighteners in products. The company also maintains high social standards, holding a recognition award for its optimal working environment.
Nopa Nordic has been a pioneer in eco-labeling for over 20 years. It launched its first eco-labeled product in 1993 and has since developed extensive expertise and a wide portfolio of eco-friendly and natural products. Nopa Nordic focuses on sustainable practices throughout its operations, from sourcing and production to providing a green working environment for employees.
Piotr Wilam - Product Development Days - Raise the bar highInnovation Nest VC
Piotr Wilam's talk at PDD 2015 in Krakow. Piotr Talks about his experience with product design from Investor POV. Check out the presentation for better overview.
The document provides six secrets for effective packaging design from the consumer's perspective. 1) Break conventions to create differentiation using color and shape that naturally attract attention. 2) Keep communication simple and clear to convey key information in seconds. 3) Tell a story to give consumers a reason to buy beyond basic product information. Prioritize the most important messages and direct the eye accordingly. Consider all surfaces as the package is viewed in three dimensions. Original designs stand out on crowded shelves to engage consumers in those pivotal first seconds.
This document provides an overview of Depot Creative, a packaging design studio based in Sydney, Australia. It discusses how Depot uses design thinking and creativity to deliver influential packaging solutions that help brands stand out. The cover story profiles Depot's founder and creative director, Angela Spindler, highlighting her experience and vision. It also discusses how Depot harnesses a diverse skill set and thrives amidst competition by seeking innovative solutions. The document emphasizes Depot's focus on understanding consumer and brand needs to create impactful visual stories through packaging design.
Fabula Branding is an agency that specializes in creating and rebranding brands. They offer services in consumer, corporate, and space branding including naming, slogans, logos, packaging design, and more. The agency has a team of 22 branding experts and has won numerous awards for their work internationally. Their process focuses on research, development of verbal and visual brand attributes, and ensuring designs are optimized for production and success.
Fabula Branding is an agency that specializes in creating and rebranding brands. They offer services in consumer, corporate, and space branding including naming, slogans, logos, packaging design, and more. The agency has a team of 22 branding experts and has won numerous awards for their work internationally. Their process focuses on research, development of verbal and visual brand attributes, and ensuring designs are optimized for production and success.
Orchid Bees was founded in 1999 as a graphic design firm and has since expanded into a full-service advertising agency. It aims to provide innovative design solutions for clients across various industries. The company prides itself on fresh ideas, a stimulating work culture, and delivering high quality designs on time. Its approach is to collaborate closely with clients to understand their needs and develop refined final products.
5 Steps to consider before your packaging designDouglas Kaufman
A short presentation given at Prague's Art of Packaging conference hosted by Syba and the embassy of the Netherlands. It concerns creating a brand identity before your packaging or communication.
Dinnick & Howells provides packaging design services. Their portfolio includes original designs for wasabi ginger carrot packaging. To contact Dinnick & Howells or see more of their work, one can email Jonathan at jonathan@dinnickandhowells.com or visit their website at www.dinnickandhowells.com.
https://futureinsightslive.com/las-vegas-2015/
Design is a disciplined approach to problem-solving that can radically transform how your customers (and employees) feel and behave. There's a common misconception that design is about 'making it pretty', causing companies to miss countless opportunities to become more productive, successful, and profitable. In this talk James will show you what design really is, how it works, and how anyone—not just designers—can use it to built a stronger company.
New packaging design by OH! Design Studio helped re-invigorate a dairy brand and its entire range of products giving its packaging more personality and identity. The clean white background communicates a sense of purity, coloured strokes reflects the fluid nature of its content and the absence of obvious imagery of milk and farm giving the overall packaging a modern look- something that this dairy brand intended to leverage for its branding benefits as a part of packaging redesign exercise.
OH! Design Studio is a branding and integrated design firm based in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online brand activation & marketing.
At OH!, we love creating packaging designs and have created creative packaging for food products, pharmaceutical products, wine label design, etc.
How to improve your packaging design using eye tracking researchAleph Vietnam
This document discusses how packaging can add preference, premium value, and profit to brands on retail shelves. It argues that packaging is an "embodiment" of a brand's personality and that 85% of products picked up by customers are ultimately sold. The document then outlines a three step process to help brands "impack" an emotional connection with customers through improved packaging and the use of eye tracking research. The steps include making initial contact to understand customer attention and decision making, defining the brand personality, and creating packaging designs that attract customers and communicate brand messaging effectively.
Great Packaging Design is about fine design graphics, relevant identity design, appropriate colours and superb aesthetics, right? Wrong. The best packaging design has more to it than that.
This is a class lecture/exercise deck about creative ideas for Graphic Designers. To get the most out of it, go through the deck, and do the exercise.
Where possible, I have linked the sources to the authors, my apologies to all the people who's work I have not properly credited in these slides.
This document provides an overview of packaging, including its definition, importance, purposes, types, advantages, disadvantages, and evolution. It discusses how packaging can be defined as enclosing or protecting products for transportation and storage. The document outlines key purposes of packaging like physical protection, convenience, and marketing. It also examines the advantages of packaging such as improved health standards and product differentiation, as well as the disadvantages of increased costs and environmental impacts. Furthermore, it describes the primary types and layers of packaging and provides examples of their evolution over time for Coca-Cola bottles.
This document provides an overview of packaging design. It discusses that packaging involves wrapping goods for protection and sale. The roots of modern packaging developed with the industrial revolution to accommodate faster production. There are various types of packaging including consumer and industrial packaging. Primary functions of packaging are presentation, protection, and preservation to facilitate sale and use of products. Design is influenced by many factors and must consider the material, functions, and end user. The document concludes with a case study on McDonald's packaging changes to be more environmentally friendly.
Insight-Driven Innovation: Structural collaboration with consumers for breakt...InSites Consulting
Even iconic brands like Heinz have a need for innovation, and solid consumer insights are crucial for its success. The challenge here was how consumer insights could be leveraged to a maximum. How can we generate as many unique insights as possible which are also relevant for consumers? How can we engage both internal and external stakeholders to use the consumer insights? What human insights - related to understanding people’s daily tomato ketchup usage - can be linked to and used for optimizing (e.g. packaging) innovation ideas?
Packaging design serves three main roles: protection of contents, transportation and distribution of products, and communication with consumers. It combines graphic and structural design elements. As designers, we have a responsibility to create effective and sustainable packaging designs that minimize environmental impact. The document outlines various tools and considerations for packaging design, including naming, branding, materials, messaging, and innovation.
Nopa Nordic has been a pioneer in eco-labeling for over 20 years. It launched its first eco-labeled product in 1993 and has since developed extensive expertise and a wide portfolio of eco-friendly and natural products. Nopa Nordic focuses on sustainable practices throughout its operations, from sourcing renewable energy to eliminating the use of optical brighteners in products. The company also maintains high social standards, holding a recognition award for its optimal working environment.
Nopa Nordic has been a pioneer in eco-labeling for over 20 years. It launched its first eco-labeled product in 1993 and has since developed extensive expertise and a wide portfolio of eco-friendly and natural products. Nopa Nordic focuses on sustainable practices throughout its operations, from sourcing and production to providing a green working environment for employees.
Piotr Wilam - Product Development Days - Raise the bar highInnovation Nest VC
Piotr Wilam's talk at PDD 2015 in Krakow. Piotr Talks about his experience with product design from Investor POV. Check out the presentation for better overview.
The document provides six secrets for effective packaging design from the consumer's perspective. 1) Break conventions to create differentiation using color and shape that naturally attract attention. 2) Keep communication simple and clear to convey key information in seconds. 3) Tell a story to give consumers a reason to buy beyond basic product information. Prioritize the most important messages and direct the eye accordingly. Consider all surfaces as the package is viewed in three dimensions. Original designs stand out on crowded shelves to engage consumers in those pivotal first seconds.
This document provides an overview of Depot Creative, a packaging design studio based in Sydney, Australia. It discusses how Depot uses design thinking and creativity to deliver influential packaging solutions that help brands stand out. The cover story profiles Depot's founder and creative director, Angela Spindler, highlighting her experience and vision. It also discusses how Depot harnesses a diverse skill set and thrives amidst competition by seeking innovative solutions. The document emphasizes Depot's focus on understanding consumer and brand needs to create impactful visual stories through packaging design.
Fabula Branding is an agency that specializes in creating and rebranding brands. They offer services in consumer, corporate, and space branding including naming, slogans, logos, packaging design, and more. The agency has a team of 22 branding experts and has won numerous awards for their work internationally. Their process focuses on research, development of verbal and visual brand attributes, and ensuring designs are optimized for production and success.
Fabula Branding is an agency that specializes in creating and rebranding brands. They offer services in consumer, corporate, and space branding including naming, slogans, logos, packaging design, and more. The agency has a team of 22 branding experts and has won numerous awards for their work internationally. Their process focuses on research, development of verbal and visual brand attributes, and ensuring designs are optimized for production and success.
Orchid Bees was founded in 1999 as a graphic design firm and has since expanded into a full-service advertising agency. It aims to provide innovative design solutions for clients across various industries. The company prides itself on fresh ideas, a stimulating work culture, and delivering high quality designs on time. Its approach is to collaborate closely with clients to understand their needs and develop refined final products.
Mondi is a global leader in packaging and paper, delighting its customers and consumers with innovative and sustainable packaging and paper solutions. Mondi is fully integrated across the packaging and paper value chain - from managing forests and producing pulp, paper and plastic films, to developing and manufacturing effective industrial and consumer packaging solutions. Sustainability is embedded in everything Mondi does. In 2018, Mondi had revenues of €7.48 billion and underlying EBITDA of €1.76 billion.
Mondi has a dual listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker MND, and a premium listing on the London Stock Exchange for Mondi plc, under the ticker MNDI. Mondi is a FTSE 100 constituent, and has been included in the FTSE4Good Index Series since 2008 and the FTSE/JSE Responsible Investment Index Series since 2007.
Kalypso is a global consulting firm exclusively focused on innovation. They help companies become more innovative through services like business and innovation strategy, new product development, intellectual property management, and product lifecycle management technology. Kalypso combines management consulting capabilities with technology advisory services. They aim to serve as clients' trusted partner for innovation challenges by providing a comprehensive and flexible set of business and technology expertise tailored to select industries.
Δημιουργία Προϊόντων με Πελατοκεντρική Προσέγγιση.Skywalker.gr
Στα πλάισια του Job Festival Thessaloniki 2014, στην ενότητα του πάνελ με θεματική "Ευκαιρίες Νεανικής Επιχειρηματικότητας & Καινοτομία" είχαμε την τιμή να μας κάνει παρουσίαση ο Δρ. Δημήτριος Β. Νικολαΐδης, Head of Business Administration & Economics Department at The University of Sheffield International Faculty, City College. Τον ευχαριστούμε πολύ για την προσφορά του!
SDNC13 -DAY2- Making Of Future Directories by Verena Augustin & Ben Broshi Service Design Network
DAY 2 – Japan Room – 10:15AM – 12:15PM
Future Directories: Making Of
How to transform and adopt a lifelong tradition with the possibilities of the digital age. Since 2010 we, IXDS and DeTeMedien– the German holding organisation of directories (Das Telefonbuch, Das Örtliche, Yellow Pages) are working on an on-going process to transform, enhance and adopt the long-standing printed analogue business with and into a digital environment and prepare the organisation itself for the future. We like to share intimate insights and learnings from the transformation process and discuss our activities and challenges alongside the process. It´s not just about services and ideas it´s about transformation in thinking!
Nokia brand & design priorities
Keith Pardy & Alastair Curtis
Nokia Capital Markets Day 2006
http://media.corporate-ir.net/media_files/irol/10/107224/Keith_Pardy_Alastair_Curtis_CMD2006.pdf
Renaldi Morteza is a multi-disciplinary designer based in Jakarta, Indonesia. Over the past four years, he has worked for several fashion companies in roles including graphic designer, art director, product designer, and creative director. Some of the brands he has worked with include Wakai Shoes, Tonga Bags, Dominate, and Metrox. His work includes concept development, visual design, branding, product design, and art direction for campaigns. He aims to balance aesthetics, content, and commercial success in his designs.
This document summarizes information about Biobrush, a company that produces toothbrushes made from sustainable and biodegradable materials as an alternative to fossil fuel-based toothbrushes. Their toothbrushes use bioplastics from wood scraps for the handle, nylon bristles from castor oil, and cellulose-based packaging. They aim to produce toothbrushes that are environmentally friendly but still brush effectively at a fair price.
This document summarizes information about Biobrush, a company that produces toothbrushes made from sustainable and biodegradable materials as an alternative to fossil fuel-based toothbrushes. Their toothbrushes use bioplastics from wood scraps for the handle, nylon bristles from castor oil, and cellulose-based packaging. They aim to produce toothbrushes that are environmentally friendly, healthy, effective, affordably priced, and distinguishable in their simple design.
Ampac is a global leader in flexible packaging solutions. They strive to revolutionize the packaging market through creativity and innovation. Their vision is to create new packaging that advances customer brands globally. They have over 1700 employees across 14 countries and serve customers in 91 countries. Ampac focuses on developing innovative packaging solutions through their LEAD training platform and IDEA innovation process. They have manufacturing centers of excellence that provide high quality, customized flexible packaging solutions like premade pouches, laminated films, and printed packaging.
This document discusses projects, technology, events, sports partnerships, and videos from Grottini Retail Environments. It summarizes a new pharmacy project in the Dominican Republic, explores the future potential of QR codes, announces upcoming retail design events and awards, and notes that the president of Grottini's running team was selected to represent Italy in an upcoming ultra marathon championship.
Kalypso is a global consulting firm focused exclusively on innovation and providing services to help companies become more innovative. They combine management consulting capabilities with industry and product expertise to deliver innovation services. Kalypso's vision is to serve clients as a platform for professionals to grow while creating prosperity for businesses. They work in industries like manufacturing, life sciences, and retail using a comprehensive set of business and technology capabilities.
Taina is an experienced designer who has worked on a variety of projects across many design disciplines including industrial design, concept design, branding, graphic design, and more. She has 10+ years of experience leading multidisciplinary design teams and managing projects from concept to production. Some of her past work includes designing a portable water carbonator, glassware, and developing brand identities. She is passionate about design and solving problems in creative ways.
Similar to New Packaging Design Solutions // Orhan Irmak, GLBA Istanbul (20)
«КАРАТ»: как перезапустить легендарный советский бренд? // Алексей Фадеев (De...Ekaterina Lavrova
Презентация креативного директора Depot WPF Алексея Фадеева и директора по маркетингу «КАРАТ» Светланы Образцовой, подготовленная для Национального Рекламного Форума 7 декабря 2016 (секция Best Practices)
Презентация креативного директора брендингового агентства Depot WPF Анастасии Третьяковой, подготовленная для региональной сессии World Communication Forum в польской Лодзи. Центральной темой сессии стал human-centered design. Анастасия сконцентрировалась в своей лекции на дизайне упаковки.
Здоровое питание как бренд // Анастасия Третьякова, Depot WPFEkaterina Lavrova
Лекция креативного директора Depot WPF Анастасии Третьяковой, подготовленная для конференции о продуктах здорового питания в рамках выставки WorldFood 2016.
Создай меня, если сможешь! // Алексей Андреев, Depot WPFEkaterina Lavrova
Интервью с Алексеем Андреевым, управляющим партнёром брендингового агентства Depot WPF и сопрезидентом Ассоциации брендинговых компаний России (АБКР), опубликованное в журнале CityMagazine №18 (июль-август 2016).
The document describes several packaging designs for food and tea products from China and Taiwan. The designs incorporate cultural elements and traditions from their places of origin. One design uses cut cloth to form the Chinese character for ramie on a shirt package. Another turns tea packaging into a story about tea growing traditions. A third incorporates paper cutting art and heart shapes to reference Taiwan's status as a garden blessed by God.
Время слушать тех, кто действует, и дествовать! // Алексей Андреев, Depot WPFEkaterina Lavrova
Презентация Алексея Андреева, управляющего партнера Depot WPF и сопрезидента АБКР, подготовленная для конференции-практикума по брендингу на выставке «ПРОДЭКСПО 2016»
«КАРАТ»: как перезапустить легендарный советский бренд // Светлана Образцова,...Ekaterina Lavrova
Презентация директора по маркетингу московского завода плавленых сыров «КАРАТ» Светланы Образцовой, подготовленная для конференции-практикума Depot WPF в рамках ПРОДЭКСПО 2016.
«Что немцу хорошо, то русскому...»: как заставить международные тренды работа...Ekaterina Lavrova
10 декабря 2015 года в рамках фестиваля рекламы и маркетинга Red Apple Алексей Андреев — сопрезидент АБКР, представитель международного брендингового альянса GLBA и управляющий партнер одного из самых креативных брендинговых агентств России (рейтинг АКАР) — перечислил главные потребительские тренды, которые набирают обороты по всему миру от Китая до Южной Америки, и рассказал, как заставить их работать на бренды в России, и всегда ли нужно это делать?
Коммуникации в сфере туризма: от извинений — к эмоциям // Екатерина Лаврова, ...Ekaterina Lavrova
Презентация Екатерины Лавровой, подготовленная для Казанского Международного Туристического Форума (#KITF2015), прошедшего в связке с World Communication Forum (#WCFDavos). Что такое Human-To-Human Communications и почему регионам давно пора забыть об извинительном формате коммуникаций и перейти к эмоциональному вовлечению целевой аудитории.
Как упаковать красоту? Бренд-дизайн для товаров категории Beauty and personal...Ekaterina Lavrova
Управляющий партнер Depot WPF Анна Луканина подготовила презентацию для выступления на бизнес-конференции «Тренды красоты: Маркетинг, Брендинг, Упаковка, Продукт» в рамках выставки «Интершарм» 23 октября 2015 года.
Ключевые вопросы лекции:
— Мировые тренды в брендинге и российские реалии
— Упаковка товаров категории Beauty and personal care
— Идеальная упаковка: почему важна синергия материала, формы и дизайна?
— О чем рассказывает Ваша упаковка? Бренд-коды, которые донесут до потребителя историю
— Как продать нераскрученную торговую марку?Воспринимаемое качество и Ваш бренд
— Разработка бренда: практические советы
Ты сейчас с кем разговариваешь? Покупатели и потребители детских брендов // А...Ekaterina Lavrova
24 сентября в рамках выставки «Мир Детства» в московском Экспоцентре прошла «ЭКСПО-АКАДЕМИЯ» — серия семинаров, мастер-классов и лекций по маркетингу, брендингу и менеджменту. Креативный директор Depot WPF Анастасия Третьякова выступила в новом образовательном проекте с лекцией о брендинге детских товаров. Особенность детских брендов в том, что их покупают родители, а потребляют — дети. У каждой аудитории свои потребности, при этом они оказывают взаимное влияние. Анастасия рассказала, о чем, к кому и как нужно обращаться в своей коммуникации детскому бренду.
GLBA conference in Moscow: local secrets to share // GLBA members from Russia...Ekaterina Lavrova
Global Local Branding Alliance's first conference was held in Moscow on September 18th 2015. Design & consumer trends of Russia, USA, Germany, China, Brazil, South Africa & Turkey were in focus.
Landmark или нет? Новый бренд Центрального детского магазина на Лубянке // Ал...Ekaterina Lavrova
Презентация, подготовленная для дискуссии о бренде «Центрального детского магазина на Лубянке», который открылся этой весной после длительной реконструкции.
Свобода в дизайне, или рабство технологий и приёмов // Ирина Коротич, Depot WPFEkaterina Lavrova
Презентация арт-директора брендингового агентства Depot WPF Ирины Коротич, подготовленная для Киевского международного фестиваля рекламы (КМФР) — 2015. Ирина рассказала, какие современные инструменты облегчают работу и жизнь дизайнера и чем они её портят, зачем нужны эксперименты и почему важно, чтобы дизайн был не просто дизайном, а инструментом взаимодействия продукта с окружающей средой и человеком.
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...SirmaDuztepeliler
"Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey Toward Sustainability"
The booklet of my master’s thesis at the Department of Architecture and Civil Engineering at Chalmers University of Technology. (Gothenburg, Sweden)
This thesis explores the transformation of the vacated (2023) IKEA store in Kållered, Sweden, into a "Reuse Hub" addressing various user types. The project aims to create a model for circular and sustainable economic practices that promote resource efficiency, waste reduction, and a shift in societal overconsumption patterns.
Reuse, though crucial in the circular economy, is one of the least studied areas. Most materials with reuse potential, especially in the construction sector, are recycled (downcycled), causing a greater loss of resources and energy. My project addresses barriers to reuse, such as difficult access to materials, storage, and logistics issues.
Aims:
• Enhancing Access to Reclaimed Materials: Creating a hub for reclaimed construction materials for both institutional and individual needs.
• Promoting Circular Economy: Showcasing the potential and variety of reusable materials and how they can drive a circular economy.
• Fostering Community Engagement: Developing spaces for social interaction around reuse-focused stores and workshops.
• Raising Awareness: Transforming a former consumerist symbol into a center for circular practices.
Highlights:
• The project emphasizes cross-sector collaboration with producers and wholesalers to repurpose surplus materials before they enter the recycling phase.
• This project can serve as a prototype for reusing many idle commercial buildings in different scales and sizes.
• The findings indicate that transforming large vacant properties can support sustainable practices and present an economically attractive business model with high social returns at the same time.
• It highlights the potential of how sustainable practices in the construction sector can drive societal change.
2. About me and
what we do
- 37
- Industrial Designer
- PhD thesis on Packaging Design
- Partner and Chief Creative Director at
Orhan Irmak Tasarım – packaging design agency
- Love to travel
- Love winning awards or giving as jury member
- Member of GLBA – Global Local Branding Alliance
3. I belive that today, local is the new
modern and cultural diversity is
more powerful than global identity.