The document discusses universal design for packaging. It provides examples of packaging that incorporates universal design principles such as being easy to use, understand and handle for all people regardless of ability. These principles include using intuitive symbols and colors, ensuring safe and comfortable use, and allowing enough space for access. The concepts can be realized through cooperation between government, designers and consumers.

1. UNIVERSAL
DESIGN
FOR
PACKAGING
Mr.
Vu'chai
Tangam
DIRECTOR
OF
BUREAU
OF
TARGET
INDUSTRIES
DEVELOPMENT
DEPARTMENT
OF
INDUSTRIAL
PROMOTION
MINISTRY
OF
INDUSTRIES
THAILAND

3. Universal design refers to
broad-spectrum ideas meant to
produce buildings, products and
environments that are inherently
accessible to both people
without disabilities and people
with disabilities.

4. The term "universal
design" was coined by the
architect
“Ronald L. Mace” to describe
the concept of designing all
products and the built
environment to be aesthetic
and usable to the greatest
extent possible by everyone,
regardless of their age,
ability, or status in life.

5. UD
Universal Design

7. The Center for Universal Design at North
Carolina State University expounds the
following principles….
1. Equally for people
2. Easy to handle
3. Easy to use
4. Easy to understand
5. Safe to use
6. Used with less stress
7. Enough space to access

8. FOR PACKAGING
1. Equally for people
Equally for people -
Equally available. The women, men,
children and people with disabilities.

9. CONSUMER

11. - Water bottle
with the neck
bent.
- To facilitate
the entry of
water to the
patient in bed.
- At the same
time was able
to meet the
needs of
regular
customers.

13. 2. Easy to handle
Easy to handle –
Handed catch.
Does not slip easily.

14. This eco-friendly cup will automatically be equipped with an insulating
function on its side soon after pouring hot water into the cup. This gives a
joyful surprise to consumers.
It is easy to hold and difficult to slip from hands. Very efficient for
shipping and storage as it is the same size as an
ordinary paper cup before use.

15. Hot Magic Cup, TOKAN KOGYO Co; Ltd.

16. Handy packaging. Designed with a concave
curvature of the bottle and bag.

17. The bottle is
designed to
capture the
curves does
not slip out
easily.

18. The bottle is
designed to
capture the
curves does
not slip out
easily.

19. 3. Easy to use
Easy to use –
Such as on - off easy.

22. This box is a box of candy and
put in the garbage. With the
push for the product from the
back to keep it simple. If eat
candy and wrap it up, the
bottom box is fragmented.

23. The box is easy to open. Concave area of the zipper. In
order to observe and easy zipper pulls make opening
easy.

24. 4. Easy to understand
Easy to understand –
Easy to understand descriptions or
pictures to show you how to use.

27. Use the button to
display the symbol, to
distinguish them from
each of shampoo and
conditioner. This is
useful for the blind,
eye disease, and
individuals who have a
habit to close there
eyes when washing
hair.

28. 5. Safe to use
Safe to use –
Safety during use.
Does not cause injury to the user.

31. The types of food packaging that needs to be heated before
eating. Designed with a circular hole for inserting the chopsticks.
For ease of handling while still hot products. Hand swelling and
help prevent damage from heat.

32. 6. Used with less stress
Used with less stress -
Does not cause stress or
frustration when working.

33. The pump
makes it easy
to press. Do
not force open
the screw cap
or cork, which
can cause
s t r e s s .

34. For over water
For the water out

35. The bottle cap
can be opened
easily.
Does not cause
stress.

38. 7. Enough space to access
Enough space to access –
Picking the right to feel comfortable.

39. The picking of the front
of the box easily.

42. 1. Universal Packaging
System

43. Designer: Patrick Sung
It seems a box is always too big or
small so designer “Patrick Sung”
came up with flat sheets of recyclable
corrugated cardboard called the
Universal Packaging System or
UPACKS.
The patterns make it easy to fold and
conform to almost any shape while
maintaining structural rigidity and
protecting the contents.
Love the idea of saving on packaging
but will this actually work?
I suspect each sheet would have to be
sufficiently padded; not too thick, not
too thin, but just right

44. Designer: Patrick Sung
Patrick Sung has designed Universal Packaging System
(UPACKS), a conceptual packaging system that forms to
whatever it is that you’re shipping.

45. Designer: Patrick Sung
Although it bends around your package, it is designed to be
sturdy and strong. The idea is that no one box fits all. Often
times, packaging is wasted to fill and pad empty space in
boxes.

46. Designer: Patrick Sung

47. 2. Packaging design for
COLOR BLINDNESS

48. Color Blindness
Male > Female
8.00 % 0.50%
People will see “R G B”

50. Vision of the elderly &
color blind people.

53. Examples of applications
designed to solve the problem.
White
trim
around
the
letters. To
focus
more
clearly.

54. Examples of applications
designed to solve the problem.
Designed to
have a border
around the
text to float
out from the
background.
Add text to
a different
reality.

55. Examples of
applications designed
to solve the problem.
White trim around
the letters. To
focus more clearly.

56. Examples of applications
designed to solve the problem.
White trim around
the letters. To
focus more clearly.

57. Examples of
applications designed
to solve the problem.
Designed to have a
border around the
text to float out
from the
background.
Add text to a
different reality.

59. The concept of Universal Design is open to all
sectors and all members can live together. Among
each other and accept
the diversity that exists. The fundamental belief that
every human being born into this world as well.
Society has an obligation to care for all members of
society have a normal life and be a part of the
community and the society have equal parity.

60. The Universal design
concepts can be realized. If
the parties involved to
continue the cooperation.
As follows……

61. How to support
1. The state and local
organizations to maintain and
support the building
construction at various
levels. Pay attention and
realize that we must take care
of all members of society
equally.

62. How to support
2. Design professionals such
as architects, engineers,
designers and manufacturers
should be planned in detail,
which requires special skills
to create and design a
comprehensive public to
everyone.

63. How to support
3. Elderly, disabled or
limited people in use as
a service to help
suggestions. Critical to
improve consistency and
ease of use as well.

64. THE END
THANK YOU