Find out more and get involved with Join In at http://www.joininuk.org/
== About The Guide ==
Social media and local sport clubs were made for each other. You can update people on club news, while your members can keep the ‘social’ side going when they’re not in the clubhouse.
And of course, social media gives you a perfect opportunity to promote your Join In event.
This guide offers some quick ideas for attracting people to your event using Facebook and Twitter – two of the most widely-used networks in the UK.
(And if you’re completely new to social media, we’ll point you in the right direction for getting started.)
You’ll even find some ready-to-go Facebook posts and tweets to add to your profiles.
== About Join In ==
On 18/19th August 2012, Join In will encourage the nation to head down to where it starts for every great champion: their local sports club. Find out more at http://www.joininuk.org/
This document provides an overview of using social networking, specifically Facebook, for public libraries. It discusses why libraries should have a social media presence, how to set up a Facebook page for a library, important policies to have in place, and tips for maintaining an active library Facebook page. The key points are: having a social media presence allows libraries to connect with patrons where they are online and promote events; libraries should plan their goals and policies before creating pages; and maintaining an up-to-date Facebook page with events, photos and engaging content is important.
How Facebook is Taking Over the Web ... One Like Button at a TimeJosh Martin
An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on users’ privacy. What the future looks like for Facebook…and ultimately, the web
This document discusses CDC's use of Facebook to disseminate public health information. It provides an overview of CDC's Facebook page and an HIV prevention campaign page called "I Know". It outlines best practices for managing comments and ensuring accessibility. The summary shows that CDC uses Facebook to reach wider audiences, especially younger demographics, and link users to additional health resources on CDC.gov through an interactive platform for exchanging information.
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I had the pleasure of presenting a social media session for the Fort Worth Funding Information Center's Business & Breakfast Series entitled Social Networking for Nonprofits 101. It was billed with the following description:
Are you challenged with understanding social media? Not sure how to justify it as a necessary business strategy? Social media provides many exciting, accessible and affordable communications tools for non-proft professionals. Attend this session to learn why social media is integral to your marketing success through using basic and advanced techniques with Facebook, LinkedIn, YouTube and Twitter.
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1. The changing marketing landscape where word-of-mouth recommendations have become more influential than traditional advertising due to information overload.
2. How to create a successful Facebook business page by getting people to like and interact with the page through contests, questions, photos and check-ins.
3. Tips for using Facebook tabs and custom landing pages to capture email addresses and drive people to websites for purchases.
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Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
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I had the pleasure of presenting a social media session for the Fort Worth Funding Information Center's Business & Breakfast Series entitled Social Networking for Nonprofits 101. It was billed with the following description:
Are you challenged with understanding social media? Not sure how to justify it as a necessary business strategy? Social media provides many exciting, accessible and affordable communications tools for non-proft professionals. Attend this session to learn why social media is integral to your marketing success through using basic and advanced techniques with Facebook, LinkedIn, YouTube and Twitter.
This document provides an overview of social media marketing and Facebook strategies. It discusses:
1. The changing marketing landscape where word-of-mouth recommendations have become more influential than traditional advertising due to information overload.
2. How to create a successful Facebook business page by getting people to like and interact with the page through contests, questions, photos and check-ins.
3. Tips for using Facebook tabs and custom landing pages to capture email addresses and drive people to websites for purchases.
Facebook has become widely used but can have negative effects including wasting time, psychological problems, and privacy issues. Spending hours on Facebook each day can take away from relationships and productivity. Posting an idealized image of oneself can increase anxiety about how others perceive you and how important you seem to others. While Facebook allows people to connect, overuse may diminish real-world communication skills and increase loneliness, narcissism, and pressure to seek approval.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
This presentation provides an overview of Facebook, including its history, features, and usage statistics. It describes Facebook as a social networking site launched in 2004 by Mark Zuckerberg that allows users to connect, share photos and videos, play games, and join groups. The presentation outlines Facebook's growth from its origins at Harvard to becoming available worldwide. It also shares statistics on Facebook usage, such as the number of daily photos uploaded and time spent on different activities on the site.
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Facebook - The Road to 500 million userse-Buzz Edge
Facebook is anticipated to announce reaching over 500 million users. CTN Consulting takes a look at some fun facts and the road to Facebook's 500 million user mark.
Social media provides free and effective marketing for local businesses. Setting up profiles on Facebook, Twitter, YouTube, and other sites allows a business to engage with customers, share relevant information and promotions, and build relationships that lead to increased business. It is important for businesses to be active on social media by posting regularly and using available tools to schedule posts in order to take full advantage of social media marketing opportunities.
Making Friends with Facebook for Project DisseminationFHI 360
- Why Should Your Organization Use Facebook?
- How to set up a Facebook Fanpage for Your Organization
- Examples of Effective Use
- Establishing Boundaries/Policies
- Analytics: Measuring Results
See companion User Guide at:
http://www.slideshare.net/DrNICHCY/a-guidetousingfacebookindissemination
Social Media and Business - 10 things to get you startedChristian Brosstad
My presentation from Choice Hotels Winter conference (Vinterkonferansen 2010) - VK10 - in Globen, Stockholm. 26th of January 2010. Christian Brosstad, SpareBank 1 Gruppen. Check more: http://www.vk10.com
Advantages and Disadvantages of Facebookchintanchheda
Facebook is the most popular social networking platform that allows users to connect with friends and family from around the world for free. It has advantages like customizable privacy settings, opportunities for promotional activities through pages and groups, and being able to reconnect with old friends. However, it can also be addicting and waste time. There are risks like fake profiles being used to harass others, groups spreading racist content, and stalkers accessing personal information. Some studies also link heavy Facebook use to lower student grades and it potentially posing safety threats if unknown people track a user's activities.
Social media allows nonprofits to tell their stories and engage in dialogue. It is important to have a plan for social media that identifies goals, audience, content, and evaluation. Nonprofits should focus on compelling storytelling through various platforms like Facebook, blogs, Twitter, YouTube, and photos. Engaging the community and listening to stakeholders is key to having an authentic voice on social media.
Lewis Ginter Botanical Garden Volunteers & Social Media Jonah Holland
Lewis Ginter Botanical Garden has over 500 active volunteers. This presentation was given on Feb. 3, 2014 to the Garden's volunteer leadership group, the Bloemendaal Council, in order to help educate volunteers about what the Garden does on social media and why, and to encourage volunteer contributions to social media.
The document discusses Facebook and its use for educational purposes. It provides information on what Facebook is as a social networking platform, how it can be used in educational settings, and how to set up a Facebook group for a student class. Some key points covered include that Facebook has over 325 million users, it allows users to connect with others, share updates and media, and build relationships. Facebook can be used in education to share information, facilitate communication, and foster a sense of community among students and between students and educators. The document also addresses privacy and group settings when setting up a Facebook page for a class.
Facebook was launched in 2004 and has since grown tremendously. It allows users to connect, share messages and photos, and find news and information from pages. However, it also has disadvantages like wasting time, spreading misinformation, and potential for emotional harm if misused. To stay safe, users should limit private details, keep passwords secret, and adjust privacy settings.
Facebook is a social networking website founded by Mark Zuckerberg that connects over 1 billion users worldwide through sharing photos, messages, and life events. It allows users to easily share content and stay connected with friends and family. Though initially used solely for social purposes, Facebook has increasingly become integrated into many other aspects of modern life, with applications for games, mobile use, event planning, groups and causes, and even political campaigns. As Facebook has grown exponentially, concerns around privacy and oversharing have also increased.
The document discusses the importance of social media for churches and other organizations. It provides examples of how Mars Hill Church and the United Methodist Church successfully use social media platforms like Facebook, Twitter, YouTube and mobile applications. The document recommends that organizations identify a staff member to focus on social media and engage with audiences by listening, interacting, posting new and relevant content on different social channels. It also stresses the importance of calculating return on engagement for social media activities.
UT Annual Giving Brown Bag - Everything EmailBiancaUT
The document provides information about email best practices and UT's email marketing strategies. It discusses keeping emails mobile friendly, branding, segmentation, testing subject lines and content. It also includes examples of email solicitations and newsletters, and provides UT Annual Giving email statistics and contact information for Annual Giving and Web Infrastructure Team services.
The document provides guidance on conducting research. It recommends identifying an issue or problem to study, reviewing existing literature on the topic, planning and conducting a study, and publishing the results. It then discusses different dimensions of research projects, including the topic, novelty, scope, methodology, and intended utility. Finally, it notes that most research projects involve elements from multiple dimensions and can be positioned in a multidimensional conceptual space.
Este documento apresenta diferentes formatos de texto, imagens e elementos visuais como smart art, gráficos e links que podem ser utilizados em apresentações no SlideShare. Ele demonstra como adicionar texto com formatação, imagens divididas, ciclos em smart art e gráficos de barras de vendas trimestrais, fornecendo exemplos de como personalizar uma apresentação online.
Final 2012 uvp and intro deck with talk track as of 4_25_12 (3)laaarnold
The document summarizes how Forrester Research helps clients make better technology decisions. It discusses Forrester's research methods including surveys of consumers and businesses. It provides examples of decisions Forrester is helping peers with in areas like application development, enterprise architecture, and security. The document prompts the client to share their own business decisions that Forrester may be able to assist with through research briefings and analyst engagement.
This presentation provides an overview of Facebook, including its history, features, and usage statistics. It describes Facebook as a social networking site launched in 2004 by Mark Zuckerberg that allows users to connect, share photos and videos, play games, and join groups. The presentation outlines Facebook's growth from its origins at Harvard to becoming available worldwide. It also shares statistics on Facebook usage, such as the number of daily photos uploaded and time spent on different activities on the site.
Ten Tips for Social Media Action is a back to basics webcast explaining popular tools, sharing examples, providing practical advice and giving you 10 easy to implement tips to use social media effectively. If you are still new to social media this is a great starting point.
The document provides tips on using Facebook pages effectively. It discusses setting up a Facebook page for a business or community and naming it concisely. It emphasizes adding engaging content like photos and videos, and encouraging interaction through questions and comments. The document also stresses connecting to others on Facebook to build fans organically at first before promoting the page more widely.
Facebook - The Road to 500 million userse-Buzz Edge
Facebook is anticipated to announce reaching over 500 million users. CTN Consulting takes a look at some fun facts and the road to Facebook's 500 million user mark.
Social media provides free and effective marketing for local businesses. Setting up profiles on Facebook, Twitter, YouTube, and other sites allows a business to engage with customers, share relevant information and promotions, and build relationships that lead to increased business. It is important for businesses to be active on social media by posting regularly and using available tools to schedule posts in order to take full advantage of social media marketing opportunities.
Making Friends with Facebook for Project DisseminationFHI 360
- Why Should Your Organization Use Facebook?
- How to set up a Facebook Fanpage for Your Organization
- Examples of Effective Use
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- Analytics: Measuring Results
See companion User Guide at:
http://www.slideshare.net/DrNICHCY/a-guidetousingfacebookindissemination
Social Media and Business - 10 things to get you startedChristian Brosstad
My presentation from Choice Hotels Winter conference (Vinterkonferansen 2010) - VK10 - in Globen, Stockholm. 26th of January 2010. Christian Brosstad, SpareBank 1 Gruppen. Check more: http://www.vk10.com
Advantages and Disadvantages of Facebookchintanchheda
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Social media allows nonprofits to tell their stories and engage in dialogue. It is important to have a plan for social media that identifies goals, audience, content, and evaluation. Nonprofits should focus on compelling storytelling through various platforms like Facebook, blogs, Twitter, YouTube, and photos. Engaging the community and listening to stakeholders is key to having an authentic voice on social media.
Lewis Ginter Botanical Garden Volunteers & Social Media Jonah Holland
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The document discusses Facebook and its use for educational purposes. It provides information on what Facebook is as a social networking platform, how it can be used in educational settings, and how to set up a Facebook group for a student class. Some key points covered include that Facebook has over 325 million users, it allows users to connect with others, share updates and media, and build relationships. Facebook can be used in education to share information, facilitate communication, and foster a sense of community among students and between students and educators. The document also addresses privacy and group settings when setting up a Facebook page for a class.
Facebook was launched in 2004 and has since grown tremendously. It allows users to connect, share messages and photos, and find news and information from pages. However, it also has disadvantages like wasting time, spreading misinformation, and potential for emotional harm if misused. To stay safe, users should limit private details, keep passwords secret, and adjust privacy settings.
Facebook is a social networking website founded by Mark Zuckerberg that connects over 1 billion users worldwide through sharing photos, messages, and life events. It allows users to easily share content and stay connected with friends and family. Though initially used solely for social purposes, Facebook has increasingly become integrated into many other aspects of modern life, with applications for games, mobile use, event planning, groups and causes, and even political campaigns. As Facebook has grown exponentially, concerns around privacy and oversharing have also increased.
The document discusses the importance of social media for churches and other organizations. It provides examples of how Mars Hill Church and the United Methodist Church successfully use social media platforms like Facebook, Twitter, YouTube and mobile applications. The document recommends that organizations identify a staff member to focus on social media and engage with audiences by listening, interacting, posting new and relevant content on different social channels. It also stresses the importance of calculating return on engagement for social media activities.
UT Annual Giving Brown Bag - Everything EmailBiancaUT
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The document provides guidance on conducting research. It recommends identifying an issue or problem to study, reviewing existing literature on the topic, planning and conducting a study, and publishing the results. It then discusses different dimensions of research projects, including the topic, novelty, scope, methodology, and intended utility. Finally, it notes that most research projects involve elements from multiple dimensions and can be positioned in a multidimensional conceptual space.
Este documento apresenta diferentes formatos de texto, imagens e elementos visuais como smart art, gráficos e links que podem ser utilizados em apresentações no SlideShare. Ele demonstra como adicionar texto com formatação, imagens divididas, ciclos em smart art e gráficos de barras de vendas trimestrais, fornecendo exemplos de como personalizar uma apresentação online.
Final 2012 uvp and intro deck with talk track as of 4_25_12 (3)laaarnold
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This document discusses using infrastructure as code (IAC) and test-driven infrastructure (TDI) approaches. IAC defines and provisions infrastructure using code instead of manual configuration. It aims to make infrastructure changes routine without stress. TDI applies testing practices like unit testing to IAC code. The document provides an example of defining an nginx role in Ansible with unit and behavior tests. It recommends automating repetitive tasks, having sysadmins work with developers, and emphasizing testing.
G#1.lima.salazar.henry.comercio.electrónicoHenry Lima
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Este documento describe las diferencias entre los marcos COSO I y COSO II para el control interno y la gestión de riesgos. COSO I se centra en el control interno, mientras que COSO II amplía este enfoque para abarcar una gestión integral de riesgos empresariales. Ambos marcos comparten componentes como el ambiente interno y el monitoreo, pero COSO II incluye elementos adicionales como el establecimiento de objetivos y la identificación y respuesta a eventos y riesgos.
El documento provee información sobre las Tecnologías de la Información y la Comunicación (TIC), Internet, y el estado del arte. Explica que las TIC permiten almacenar, procesar y transmitir información en forma de texto, imágenes y audio. Describe los usos comunes de las TIC y características como su innovación y acceso a la información. También resume brevemente la historia de Internet, sus partes y cómo funciona, así como la definición y propósito del estado del arte en la investigación.
Manila is the capital of the Philippines, known for its beaches, volcanoes, and tropical forests. The document provides an itinerary for a trip to Manila and surrounding areas from July 10-23, highlighting tours of the city, shopping at Mall of Asia, visiting Tagaytay with views of Taal Volcano, culinary tours of Quezon province, and more. Daily schedules include transportation, meals, accommodations at Casa Bocobo Hotel, and a variety of cultural and sightseeing activities.
Score social media_workshop_series 1 - 2012Penney Fox
This document provides an introduction to social media and getting started with Facebook pages and profiles. It discusses the importance of social media for businesses and why they should use platforms like Facebook. It then covers how to set up a Facebook profile page versus a Facebook fan page for businesses. The document provides tips for engaging audiences and growing fans on Facebook pages by posting regularly and interacting with followers. Finally, it briefly introduces LinkedIn as a social network for professional connections.
Doing More with Less: 5 Social Media TipsBruce Floyd
Bruce Floyd provides 5 tips for effective social media use with limited resources. The tips are: 1) Stop hiding your social media accounts and actively promote them; 2) Make your website more social by adding sharing buttons and social commenting; 3) Schedule regular times to engage on social media; 4) Encourage engagement with questions rather than statements; 5) Understand Facebook's EdgeRank algorithm which determines how many fans see posts and use tools to optimize performance.
This document provides guidance for school chapters on using social media, including tips for Facebook, Twitter, creating dashboards, and customizing pages. It recommends being worth following by sharing valuable content, being genuine, listening and responding to others. For Facebook, it suggests creative profile pictures and customizing the welcome page using HTML code provided. For Twitter, it advises following relevant accounts and using hashtags.
This document provides information about social media managed services and technology training from Virtual Options. It discusses using social media profiles like Facebook, LinkedIn, and Google+ for personal and business branding. Key points include:
- Facebook, LinkedIn and other networks can be used to connect with potential customers and build relationships.
- It's important to strategically post engaging content on a regular basis to drive conversation and build an online community.
- Profiles should be used appropriately for each particular network - Facebook is more personal while LinkedIn focuses on professional networking.
- Multiple networks don't need to be used at once - it's best to start with one or two and build a presence deliberately over time.
This document provides an overview of social media marketing strategies for events. It discusses creating posts for different social media platforms like Facebook, Twitter, YouTube and Pinterest. Specific tips are provided for each platform, such as using cover photos and profile pictures on Facebook, setting up and customizing a Twitter account, and posting videos on YouTube. The document also discusses ways to maximize social media presence on an event website, and provides ideas for specific social media marketing strategies like contests, multimedia content, tagging photos on Facebook and more. The goal is to engage audiences and drive traffic to the event through an integrated social media presence.
Social Media 101-Association of Connecticut FairsSaffire Events
This document provides an overview of social media marketing strategies for events. It discusses creating posts for different social media platforms like Facebook, Twitter, YouTube and Pinterest. Specific tips are provided for each platform, such as using cover photos and profile pictures on Facebook, setting up and customizing a Twitter account, and posting videos on YouTube. The document also discusses ways to maximize social media presence on an event website, and provides ideas for specific social media marketing campaigns like contests, multimedia content, and engaging followers. The overall goal is to help events understand how to effectively utilize different social media outlets to promote their brand and drive audience engagement.
This document provides 5 tips for better and more effective social media use from Bruce Floyd, a social media specialist. The tips are: 1) Quit playing hide and seek by promoting your social media accounts, 2) Make your website more social through social sharing and commenting, 3) Make time for social media by scheduling check ins twice a day, 4) Give fans nudges with calls to action and questions, and 5) Understand EdgeRank, Facebook's algorithm for determining post relevancy.
The document describes a Facebook marketing workshop that will teach attendees how to create a Facebook page and engage customers through features like events, photos, and videos. It provides an overview of best practices for Facebook marketing including sending updates, using insights, and leveraging viral sharing. The workshop also outlines dos and don'ts and defines common Facebook terms.
This document provides guidance on using social media for ministry purposes. It discusses using platforms like Facebook, Twitter, YouTube, and Foursquare to connect with others, engage in discussion, and spread information about one's ministry. Key recommendations include finding a social media champion for the ministry, using tools like HootSuite to schedule posts, and maintaining a consistent social media presence without posting too frequently. The overall message is that social media can help further ministry goals by allowing one to join global conversations and communicate in the language of current audiences.
A presentation used in a f2f workshop for Extension agents on social media, including Facebook, Twitter, Flickr. This was the intro section. Most of the workshop was hands-on.
The document provides an overview of using social networking to promote events. It discusses focusing social media efforts on Facebook, Twitter, YouTube and Instagram. Key recommendations include spending 70% of time on Facebook, using hashtags consistently across networks, posting photos and videos, engaging followers with questions, and integrating social media promotion into the website. The goal is to build an online community that enhances the event brand and experience.
The Whys and Hows of a Nonprofit Facebook Page. Everyone's talking about it. But you don't understand. Why should your nonprofit be on Facebook and how should you go about doing it. This discussion and presentation will get you up to speed. Part 1 of 3 part series.
Audio recreated 2 weeks after workshop. Sorry! Not as engaging as the original.
Making the most of Facebook - for party candidates and councillorsChris Henderson
The slides of the presentation delivered by Chris Henderson. External Comms Officer of Haringey Green Party, at Association of Green Councillors (AGC) Conference at Liverpool's KIND Centre on 13th July 2014.
Turning likes into donations using Facebook and GiveMNJeff Achen
Facebook was the #2 source of web traffic during Give to the Max Day in 2011, surpassing email and email newsletters. For nonprofits, as in many other sectors, Facebook has become the dominant social network for engaging supporters. Join GiveMN Digital Strategist Jeff Achen for this 45 minute webinar (30 min. presentation; 15 min. Q&A) focused on relationship building and fundraising through Facebook. Learn about managing your organization page; Facebook tips, tricks and tools; Facebook Groups; and the GiveMN Facebook app for processing donations right on your Facebook page. Yeah, we’re pretty sure you’ll “like” this webinar.
Install the GiveMN Facebook app at http://givemn.razoo.com/p/facebook-widget
This document provides an overview and agenda for a presentation on using Facebook to promote a business. The presentation covers reviewing social media platforms, developing a social media strategy, the basics of using Facebook, integrating social media and websites, advanced Facebook features, changes to Facebook, and demonstrations with live examples. The content educates on the benefits of Facebook for businesses, key stats, setting up a business page, tools like posts, ads, events and offers, and best practices for content and engagement.
This document provides an overview of social networking strategies for events. It discusses prioritizing Facebook, Twitter, YouTube, and other outlets. Tips include using hashtags, engaging followers, sharing photos and videos, running contests, and integrating social media onto a website for real-time marketing. The goal is to build an online community and network to promote events.
Facebook is a social media platform that allows users to connect with friends, share photos and updates, and engage with customers. It recommends friends for users to connect with. Users can control privacy settings and what information is visible to their network of up to 5,000 friends. Business pages allow companies to share content and engage customers, while profiles are for individuals. Common sense is needed when posting, as information can last forever and affect employment.
This document provides tips and best practices for managing a Facebook page as an artist. It discusses understanding how the Facebook news feed works and what types of content it favors, such as native videos, Facebook Live, link shares, and relevant tags. It also offers suggestions for housekeeping tasks, dos and don'ts for posts, and content ideas including photos, videos, audio, events, and stories. The document advises setting a content schedule and provides strategies for getting attention like pinning important posts, using banners and profile videos, and enabling shopping features.
Facebook allows users to connect with friends, family, and colleagues through personal profiles and business/organization pages. Personal profiles allow users to interact through messaging, sharing photos and comments. Business profiles enable viral marketing, targeted ads, and status updates. While pages provide more interactivity and marketing potential, groups are more restrictive and private. Facebook has over 200 million active users who are increasingly older adults, making it a useful social media platform for businesses and organizations.
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Make more of your Join In event with social media
1. Page 1 of 7
Stay up-to-date and connect with Join In:
Twitter: @joininuk
Facebook.com/joininuk
YouTube.com/joininuk
Make more of your event with social media
Social media and local sport clubs were made for Why use social media?
each other. You can update people on club news, Sites like Twitter and Facebook help you to:
while your members can keep the ‘social’ side going • Let people know about your event
when they’re not in the clubhouse. • Stay in contact with ex-members and supporters
• Connect with younger sports fans
And of course, social media gives you a perfect • Reach more people, faster
opportunity to promote your Join In event. • ommunicate with people you never expected to
C
reach (from sports stars to politicians)
This guide offers some quick ideas for attracting • Keep in touch after the event
people to your event using Facebook and Twitter –
two of the most widely-used networks in the UK. Plus, it’s free and easy to get started. All it requires
(And if you’re completely new to social media, we’ll is a little commitment from you to get going. With a
point you in the right direction for getting started.) small amount of effort, you could bring lots of new
You’ll even find some ready-to-go Facebook posts faces to your club.
and tweets to add to your profiles.
A few general tips...
• e friendly, welcoming and positive in your posts and tweets. Lots of
B
people may be unsure what to expect from a sports club – and may even
be a little intimidated about coming along.
• ink to your event page on the Join In website in your Facebook posts
L
and tweets.
• ou don’t have to be chained to your computer with your social media
Y
accounts open – just half an hour a day is more than enough!
• nteract with people – don’t just post your updates. Social media is a
I
place for conversations, not one-way traffic.
• elp people out, direct them to interesting news stories, links to funding
H
opportunities – whatever makes sense to your club.
• Post links to your blog, Flickr photos and YouTube videos if you have any.
• ocial media can take a little time – don’t be disheartened if you don’t
S
see results straight away!
2. Page 2 of 7
Using Facebook for your event
Facebook is the world’s largest social network. It has more than 30 million registered users in the UK –
or around half the population. Most of your supporters, players, members and potential volunteers are
probably on Facebook, so it makes sense for your club to be on Facebook too.
Not on Facebook yet?
• f you don’t have a Facebook account or Page go here
I
to create an account: http://en-gb.facebook.com/r.php
Facebook for sports clubs
Standard Facebook profiles are reserved for individuals. However, Facebook allows organisations, such as
sports clubs, to create a ‘Facebook Page’. A Page works like a micro-website for your club, but one that’s
plugged directly into the fabric of Facebook. It makes it easier to reach people on the network, and to share
your links and posts.
When someone ‘likes’ your Facebook Page, they will see your post updates in their feed.
To set up a Facebook Page for your club go to:
http://www.facebook.com/pages/create.php
Facebook Basics
• You create a Facebook Page for your club.
• eople “Like” your Page to become fans.
P
• ou post messages and events.
Y
• Fans see these updates in their feeds.
• They can like or share posts with others.
• ou can respond to your fans’ posts and comments on
Y Tip
the Page.
• rom your Facebook Page you can invite people to
F
become fans from your email contact list. Use the
menu in the top right corner. This is a good way to get
some ‘likes’ for your Facebook Page if it’s brand new.
3. Page 3 of 7
Ready-to-go Facebook posts
If you’re stuck for what to say to promote your Join In event, try one or two of these ready-to-go
Facebook posts. (Just be sure to add your link/event in the right place.) They’ll work even better with
an image or video in the post.
General Join In posts: Event Facebook posts:
• ave you heard about the Join In Weekend? Local sports
H • urn up, take part, Join In! Come to YOUR CLUB on
T
clubs across the UK are hosting a day of fun and games DATE and be part of a national celebration of local sport.
on the weekend between the Olympics and Paralympics. Check out YOUR LINK for more!
We’re involved! http://www.joininuk.org/
• lympics made you hungry for more sport? Come down
O
• n 18/19th August, Join In will encourage the nation to
O to YOUR CLUB on DATE and be part of the Join In
head down to where it starts for every great champion: Weekend - a huge national celebration of local sport!
their local sports club. Find out more at: http://joininuk.org
http://www.joininuk.org/
• o you want to be part of Britain’s sporting future? Find
D
out how you can Join In this summer from Eddie Izzard:
http://ow.ly/bD4SX
Tip
• emember to promote your social media accounts in
R
the real world! Ask current members to follow or like
your Twitter and Facebook profiles.
4. Page 4 of 7
How other clubs use Facebook: Pinewood Gymnastics Club
Pinewood Gymnastics Club in Berkshire uses Facebook to keep in touch with their members, hold open
competitions, share news and event updates, add photos and videos - and generally keep people up-to-date
with their club activities.
Choose a nice, bold photo for your
Facebook Page.
You don’t need thousands of “fans”
to have a successful page. Better
to get a couple of hundred of true
supporters who can spread the
word on your behalf.
Let people comment and chat on
your Facebook Page. Avoid the
temptation to censor/delete posts.
Local council bodies and national
organisations “like” this page.
Facebook is great for holding
competitions – maybe you could add a
competition to your Join In event?
5. Page 5 of 7
Using Twitter for your event
Twitter is smaller than Facebook – but still boasts over 10 million UK users in 2012. It also offers sports clubs a
different way to reach potential supporters. Unlike Facebook, Twitter profiles and tweets are publicly visible.
With Twitter, you only get 140 characters to say what you want. That may not seem like much, but it’s a
perfect size to share little updates – such as event announcements. It also works brilliantly to link to any
blog posts or videos.
New to Twitter?
• f you’re new to Twitter, take a look at this short video
I
introduction:
http://www.youtube.com/watch? v=ddO9idmax0o
• o here to create an account:
G
https://twitter.com/signup
Following and Followers
Who to follow on Twitter
On Twitter you follow people and organisations that
• Former and current club players
you’re interested in. For your sports club, that could
• Current volunteers and members
be anyone from current players to your governing
• Your sport’s governing body
body. When you follow someone, you see what they
• Famous figures in your sport
post in your timeline feed.
• Local council bodies
• Local teaching associations and schools
Over time, people will begin to follow you back. The
• Local events feeds and newspapers
more you engage with people, the more followers
you’ll have. Followers see your tweets in their
timeline.
However, don’t obsess about your follower total!
It’s more important to have 100 highly interested
followers than 1,000 people who don’t care about
your sport or club.
6. Page 6 of 7
Retweets and @ replies
Tip
If someone likes your tweet, they can “retweet” it.
• ou don’t want half of your 140 character limit taken
Y
That means that all of the people following them up with a long web address. Link shortening services
see the tweet. You too can retweet someone’s post, allow you to squeeze your web address into a shorter
showing it to all of your followers. Try to retweet space. Some of the most popular include bit.ly, ow.ly,
goo.gl and tinyurl.com
interesting posts every so often as well as posting
your own updates.
If you want someone to see your tweet, use the “@”
command. For example, starting your tweet with Ready-to-go Tweets
@joininuk means that you’re speaking directly to If you’re stuck for what to say to promote your Join In
event, try one or two of these ready-to-go tweets.
the Join In team. You’d be surprised who you can
(Just be sure to add your link/event in the right place!)
reach with a well-written @ tweet. You could try
famous sportspeople in your area. You might even
General tweets about Join In:
tempt an Olympic champion to come to your Join
• housands of people across the UK will Join In to
T
In event! celebrate local sport this summer. Will you?
http://joininuk.org #joinin
Using hashtags
When people on Twitter talk about an event or • hat are you doing to be part of #joinin weekend
W
topic, they often use hashtags - words preceded by 18/19th August? http://joininuk.org @joininuk
the hash (#) sign. When someone clicks a hashtag
• joininuk @eddieizzard are inspiring the nation to
@
or searches for the term, all of the tweets with that
go down to their local Sports Club on 18/19 August.
hashtag appear. The Join In hashtag is: #joinin. You http://joininuk.org
can use this to your advantage, particularly with
hashtags for your local area. For example: • o you want to be part of Britain’s sporting future?
D
Find out how to #joinin from @eddieizzard:
http://ow.ly/bD4SX @JoinInUK
Fancy being Robin Hood for the day? Come to Westfield
Archery Club, 18th Aug and become a sharp shooter!
bit.ly/348748 #swindon #joinin Your event tweets:
• eard about the Join In Weekend across the UK? We’re
H
These are hashtags! taking part! Take a look: YOUR JOIN IN PAGE LINK
#joinin
People searching for “swindon” are now more
• urn up, take part, Join In! Come to YOUR CLUB ,
T
likely to see your tweet. You could reach people 18th Aug and celebrate local sport: YOUR LINK
who might otherwise have never found out about #joinin
your event.
• e’re Joining In - are you? Come to YOUR CLUB ,
W
18th Aug for the massive Join In Weekend! #joinin
7. Page 7 of 7
How clubs use Twitter: Alderley Edge HC
Alderley Edge Hockey Club in Cheshire use Twitter to keep in touch with their members, share news and
event updates and show off photos and videos.
The club follows lots
of relevant people and
supporters (and have lots
of followers in return).
Retweeting interesting tweets
is polite and people may
return the favour!
Try using the @ symbol
to speak directly to other
members and supporters.
Hashtags help you reach
more people and join in
converstations about a topic.
Make sure to mention
Post images and link to videos
your event.
to encourage people to see
what it’s like at your club!
Stay up-to-date and connect with Join In Twitter: @joininuk Facebook.com/joininuk YouTube.com/joininuk