First in a series of courses for Morris County NJ municipalities. This course offers a step by step guide for setting up a Facebook page, Twitter account and posting to both at once using Hootsuite. This presentation, originally give in January 2012, was updated in May 2012 for the Timeline layout of FB pages.
Building a Municipal Social Media Presence (2014)Morris County NJ
Municipalities need to be in the social space to effectively communicate with their constituents. This presentation goes step by step through creating a Facebook page, a Twitter account, and using Hootsuite to effectively publish. It includes suggestions and best practices.
2014: Building a Municipal Social Media PresenceCarol Spencer
This course walks an attendee through setting up a social media presence on Facebook and Twitter, including the use of the dashboard, Hootsuite, for effective and productive social media communication with constituents.
Find out more and get involved with Join In at http://www.joininuk.org/
== About The Guide ==
Social media and local sport clubs were made for each other. You can update people on club news, while your members can keep the ‘social’ side going when they’re not in the clubhouse.
And of course, social media gives you a perfect opportunity to promote your Join In event.
This guide offers some quick ideas for attracting people to your event using Facebook and Twitter – two of the most widely-used networks in the UK.
(And if you’re completely new to social media, we’ll point you in the right direction for getting started.)
You’ll even find some ready-to-go Facebook posts and tweets to add to your profiles.
== About Join In ==
On 18/19th August 2012, Join In will encourage the nation to head down to where it starts for every great champion: their local sports club. Find out more at http://www.joininuk.org/
Building a Municipal Social Media Presence (2014)Morris County NJ
Municipalities need to be in the social space to effectively communicate with their constituents. This presentation goes step by step through creating a Facebook page, a Twitter account, and using Hootsuite to effectively publish. It includes suggestions and best practices.
2014: Building a Municipal Social Media PresenceCarol Spencer
This course walks an attendee through setting up a social media presence on Facebook and Twitter, including the use of the dashboard, Hootsuite, for effective and productive social media communication with constituents.
Find out more and get involved with Join In at http://www.joininuk.org/
== About The Guide ==
Social media and local sport clubs were made for each other. You can update people on club news, while your members can keep the ‘social’ side going when they’re not in the clubhouse.
And of course, social media gives you a perfect opportunity to promote your Join In event.
This guide offers some quick ideas for attracting people to your event using Facebook and Twitter – two of the most widely-used networks in the UK.
(And if you’re completely new to social media, we’ll point you in the right direction for getting started.)
You’ll even find some ready-to-go Facebook posts and tweets to add to your profiles.
== About Join In ==
On 18/19th August 2012, Join In will encourage the nation to head down to where it starts for every great champion: their local sports club. Find out more at http://www.joininuk.org/
Social Media Guide for Local Public Health AgenciesAllison Kline
"Creating and Connecting with an Online Community: A Social Media Guide for Local Public Health Agencies" was created to assist in account set-up, management, content creation and formation of social media policy by the Springfield-Greene County (Mo.) Health Department. For more information contact Allison Kline (Public Information Intern) at akline@springfieldmo.gov.
Bridging the gap between our online and offline social networkPaul Adams
A 30 minute talk I gave at the IA Summit 2010. If you find the content useful in your work, I'd love to hear your stories and examples to inform a book I'm writing. Please get in touch!
padday at gmail dot com
Mentorless, Fatherless Generation
Jim, a faithful elder, sees most young people bypassing the church. Older people with experience seem bored and apathetic in their relationship with Christ. Great young leaders most often have a foundation of great mentoring by Bible believing Christians.
The longer we go without taking discipleship seriously, the wider the chasm between our generations will become. (Grant Skeldon, The Passion Generation: The Seemingly Reckless, Definitely Disruptive, But Far from Hopeless Millennials)
Sync with God is designed to address this problem: http://bit.ly/syncdemo2
• A highly versatile web APP hosts on-demand, virtual small groups, globally
• Designed to connect young seekers in the faith and Bible-trained mentors
• Offers a safe, engaging interface for Millennials/Gen. Z adaptable to technical
advances well into the future
How We All Became Elvis: A Note On Online Personal BrandingBen Grossman
Sure you don't have the singing voice or the hips, but you can be Elvis in your own rite. This presentation outlines why personal online branding is more important than ever, gives some starting points for beginners, and some rules for use of social media--all compiled to help you create your online personal brand. For more about Ben Grossman or to request a copy of the presentation, visit http://www.ben-grossman.com
Guidant Planning Social Media for Retirees Seminar Slides from Feb 21, Pasadena City Library, Donald Wright Auditorium. For more information on retirement and/or investment news, visit our blog at www.allengyee.com
2012: Building a Municipal Social Media Presence - BeginnerCarol Spencer
Education series for local governments that want to get started with Twitter and Facebook. This step by step series walks an agency through how to get started with each of these social channels, as well as the social dashboard, Hootsuite, to manage these communication streams. This is a half-day course.
Presented at the California Association for Local Economic Development (CALED) Annual Conference.
Summary: Curious how to use social media to achieve your economic development goals? Learn what tools are out there, how to match your goals up with the social media vehicle that makes sense for you, and get technical knowledge on set-up and maintenance of a social media strategies.
Speakers:
• Nancy Manchester, Economic Development Program Specialist, City of Santa Rosa
• Meaghan Mitchell, The Fillmore Community Benefit District, San Francisco
• Anatalio Ubalde, CEO, GIS Planning Inc. & ZoomProspector.com
• Barry Waite, Business & Employment Development Manager, City of Carson
You can add the economic development Facebook app at http://www.Facebook.com/ZoomProspector
Social Media Guide for Local Public Health AgenciesAllison Kline
"Creating and Connecting with an Online Community: A Social Media Guide for Local Public Health Agencies" was created to assist in account set-up, management, content creation and formation of social media policy by the Springfield-Greene County (Mo.) Health Department. For more information contact Allison Kline (Public Information Intern) at akline@springfieldmo.gov.
Bridging the gap between our online and offline social networkPaul Adams
A 30 minute talk I gave at the IA Summit 2010. If you find the content useful in your work, I'd love to hear your stories and examples to inform a book I'm writing. Please get in touch!
padday at gmail dot com
Mentorless, Fatherless Generation
Jim, a faithful elder, sees most young people bypassing the church. Older people with experience seem bored and apathetic in their relationship with Christ. Great young leaders most often have a foundation of great mentoring by Bible believing Christians.
The longer we go without taking discipleship seriously, the wider the chasm between our generations will become. (Grant Skeldon, The Passion Generation: The Seemingly Reckless, Definitely Disruptive, But Far from Hopeless Millennials)
Sync with God is designed to address this problem: http://bit.ly/syncdemo2
• A highly versatile web APP hosts on-demand, virtual small groups, globally
• Designed to connect young seekers in the faith and Bible-trained mentors
• Offers a safe, engaging interface for Millennials/Gen. Z adaptable to technical
advances well into the future
How We All Became Elvis: A Note On Online Personal BrandingBen Grossman
Sure you don't have the singing voice or the hips, but you can be Elvis in your own rite. This presentation outlines why personal online branding is more important than ever, gives some starting points for beginners, and some rules for use of social media--all compiled to help you create your online personal brand. For more about Ben Grossman or to request a copy of the presentation, visit http://www.ben-grossman.com
Guidant Planning Social Media for Retirees Seminar Slides from Feb 21, Pasadena City Library, Donald Wright Auditorium. For more information on retirement and/or investment news, visit our blog at www.allengyee.com
2012: Building a Municipal Social Media Presence - BeginnerCarol Spencer
Education series for local governments that want to get started with Twitter and Facebook. This step by step series walks an agency through how to get started with each of these social channels, as well as the social dashboard, Hootsuite, to manage these communication streams. This is a half-day course.
Presented at the California Association for Local Economic Development (CALED) Annual Conference.
Summary: Curious how to use social media to achieve your economic development goals? Learn what tools are out there, how to match your goals up with the social media vehicle that makes sense for you, and get technical knowledge on set-up and maintenance of a social media strategies.
Speakers:
• Nancy Manchester, Economic Development Program Specialist, City of Santa Rosa
• Meaghan Mitchell, The Fillmore Community Benefit District, San Francisco
• Anatalio Ubalde, CEO, GIS Planning Inc. & ZoomProspector.com
• Barry Waite, Business & Employment Development Manager, City of Carson
You can add the economic development Facebook app at http://www.Facebook.com/ZoomProspector
Are you confused about the differences between profiles and pages, friend lists and interest lists, and timelines and tickers? Do you want to learn more about advertising, application blocking, and page administrative roles? Whether you are using Facebook to promote your business or interact with friends and family, there is something for everyone in this intermediate class. Prerequisite: Facebook Part 1 or comparable knowledge.
• Understand the similarities and differences between Facebook profiles and pages.
• Discuss friend and interest lists.
• Learn key terms and specific features between Facebook profiles and pages.
• Understand page administrative roles, settings and user interface.
• Discuss Facebook advertising and promotion tactics.
• Look at businesses that are successfully using Facebook.
Digital Marketing Strategy: Planning for Present & Future SuccessBob Johnson, Ph.D.
Digital marketing overview for higher education, with emphasis on student recruitment. Includes online advertising options, social media, content review, mobile technology. Special section on mistakes that frustrate visitors and harm brand reputation.
Basic social media interaction presentation about the things that needs to be done when you have social media profiles and you want to have interaction with other social media users...
Talk is cheap, content is King. 10 ways to actually use Facebook in your busi...Ryan Kackley
This is a power point presentation about how to use Facebook in your business. This was originally given to the Facebook Group TechShare in Salem Oregon. From Oregon Marketing Group.
MCUrgent (Morris County Urgent) is used for emergencies where the impact crosses municipal boundaries. MCUrgent includes emergency information that is timely and originates from the source, typically local jurisdictions. It is accessible without power, available 24/7, and is device independent. MCUrgent information spans municipal boundaries, is freely available (no subscription or membership required) and accessible anywhere.
Social Communications: Getting Prepared and Making it HappenMorris County NJ
With the proliferation of social channels, where should public libraries be and why should they be there? What should they post, and how can they build public interest in their social networking? This presentation includes suggestions for effective use of social communications.
Presentation at NJ GMIS Conference, April 11, 2013. (Template is copyrighted. If you want a PDF copy, contact us via MorrisCountyNJ.gov feedback form.)
(Course updated March 19, 2013)
MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies. It includes towns as team members in a single Facebook and Twitter emergency notification stream.
This beginner course explains what it is and how municipalities can post messages.
On January 5, 2012, Governor Christie signed a law requiring local authorities, boards and commissions to publish specific information on the web. It is intended to promote transparency and to provide citizens with easy access to government information.
The law applies to soil conservation districts, workforce investment boards, county park commissions, joint insurance funds, fire districts, regional health commissions, any authority subject to Chapter 5A of Title 40A, and any environmental authority, board or commission “authorized by law to provide water, sewer, or other utility services, or to engage in the zoning of facilities for, or the planning for, the provision of such services”.
Most information is due on the web by February 1, 2013. This is an overview of what's required and Morris County's recommendations for its affected agencies.
(Course updated July 18, 2012)
MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies.
This beginner course explains what it is, how it was developed, and how municipalities can post messages.
Those implementing social media in local government agencies face a different set of challenges than private sector implementers. From agency culture to policy to terms of use agreements, the issues need to be identified and managed for successfully implementing these networks.
Second in a series for Morris County NJ municipalities. This course offers a step by step guide for setting up a Blogger page and an RSS feed to post information from anywhere and use it anywhere. It touches on custom templates to create blogs that match existing website designs. The course reviews real world examples, such as recreation event notices, public meeting notices, emergency information and more. Finishing with the connection to Twitter and Facebook, this course shows local governments how to use these free tools to broadcast public information in the social space.
MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies. This beginner course explains what it is, how it was developed, and how municipalities can post messages.
Getting Started with Social Media: PA Parks & RecMorris County NJ
An overview of the development of social media, technologies, tools, and management of social media in governmental agencies. This presentation was given at the PA Parks & Recreation Society annual conference in March 2011.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
MCUrgent: A Shared Emergency Information NetworkMorris County NJ
A presentation by Carol A. Spencer to the Morris County NJ Freeholders & OEM Coordinators, outlining a program to use social media to communicate with constituents in an emergency.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
2012 Municipal Series: Building a Municipal Social Media Presence
1. Building a Municipal
Social Media Presence January 2012
Carol A Spencer, Web Manager
County of Morris, NJNJ • BuildingMunicipal Social Media Presence
County of Morris, • Building a a Municipal Social Media Presence
Facebook • Twitter • Hootsuite 1
2. What you’ll learn today
• Considerations before getting started
• How to get a Google account & Gmail address
• What are the differences between a Facebook page and profile
• How to set up a Facebook page
• What Twitter is and why you should use it
• How to set up a Twitter account
• What Hootsuite is and why you should use it
• How to send one message many places, all at once
County of Morris, NJ • Building a Municipal Social Media Presence 2
3. One Post: Many Channels
County of Morris, NJ • Building a Municipal Social Media Presence 3
4. Considerations before getting started
A little planning goes a long way
• Seriously consider having a single Social Media presence online
(1 Facebook page, 1 Twitter account, etc)
• Use a consistent, generic email address for all social media
• Use a consistent “vanity” name
• Have multiple admins for each application
• Adopt “Use” and “Commenting” policies
• BACK UP (Backupify.com)
EVERYTHING is subject to records retention laws, including comments
County of Morris, NJ • Building a Municipal Social Media Presence 4
5. Considerations before getting started
A little planning goes a long way
• Decide on a “communications tone”
• Don’t post original material on Facebook
• Anyone can comment on your FB posts
• Assign a team member to monitor comments
• Secure your Facebook profile so no one can see it
• Never let fans / followers upload photos or videos without moderation
• Think about how you’ll market your social presence
County of Morris, NJ • Building a Municipal Social Media Presence 5
6. Choose an email address
Generic Local or Generic Gmail
• Facebook requires a real name: webmaster@, admin@ are not
acceptable.
• Gmail: We use MC[town]NJ@gmail.com if we set up your email.
• Gmail.com
County of Morris, NJ • Building a Municipal Social Media Presence 6
7. Check Your Chosen Vanity URL
• Morris County is MorrisCountyNJ
Facebook.com/MorrisCountyNJ
Twitter.com/MorrisCountyNJ
YouTube.com/MorrisCountyNJ
Flickr.com/MorrisCountyNJ
Scribd.com/MorrisCountyNJ
MorrisCountyNJ.gov
• Choose a name.
Check it everywhere.
Facebook, Twitter, YouTube, Flickr, Scribd, LinkedIn, FourSquare
• Denville is already DenvilleNJ on Twitter, YouTube, Scribd
• DenvilleNJ – Available on Flickr (go grab it), but gone on Facebook
• What to do…..
County of Morris, NJ • Building a Municipal Social Media Presence 7
8. Check Your Chosen Vanity URL
Chatham Borough
@ChathamNJ is a real estate company
Chester Township
@ChesterNJ is a woman who cooks for food allergies.
@ChesterBoroNJ (official borough page for public safety information)
Lincoln Park
@lincolnpark_nj
Mendham Borough
@MendhamFireDept; @MendhamNJ (hasn’t tweeted yet, unknown)
Parsippany:
@ParPolice; @ParTroyLibrary – library; @BigReadParTroy - library
Riverdale
@RiverdaleNJ
Rockaway Township
nothing
Roxbury
nothing
County of Morris, NJ • Building a Municipal Social Media Presence 8
9. BUILDING A MUNICIPAL
SOCIAL MEDIA PRESENCE: FACEBOOK
MAY 2012 (Timeline)
Carol A Spencer, Web Manager
Facebook • Twitter • Hootsuite
County Morris, NJ • • Building a Municipal Social Media Presence
County of of Morris, NJBuilding a Municipal Social Media Presence 9
10. FACEBOOK Profiles vs Pages (Timeline)
Businesses now use “Timeline” (below).
Individuals continue to use a “Profile” as
well as a “Timeline” view.
County of Morris, NJ • Building a Municipal Social Media Presence 10
11. FACEBOOK Timeline: each person sees it differently
Each person’s
view of a
business timeline
will be different
because when
their friends
reference the
business page in
a post, that post
appears on the
individual’s view
of the business
“Timeline” page.
Others, who are
not friends with
that person, will
not see that post.
County of Morris, NJ • Building a Municipal Social Media Presence 11
12. FACEBOOK Profiles vs Pages
If you are not active on FB, the profile to
which the government page is tied
should be locked down: no friends, no
profile photo, etc.
County of Morris, NJ • Building a Municipal Social Media Presence 12
13. CREATING YOUR PAGE Login later
County of Morris, NJ • Building a Municipal Social Media Presence 13
14. GOVERNMENT PAGE TYPE Company, Organization, Institution
County of Morris, NJ • Building a Municipal Social Media Presence 14
15. GOVERNMENT PAGE TYPE Government Organization
County of Morris, NJ • Building a Municipal Social Media Presence 15
16. GOVERNMENT PAGE NAME [Jurisdiction Name] Government
County of Morris, NJ • Building a Municipal Social Media Presence 16
17. FACEBOOK TOU You must agree to have a page
County of Morris, NJ • Building a Municipal Social Media Presence 17
18. FACEBOOK TOU Special Government Terms
County of Morris, NJ • Building a Municipal Social Media Presence 18
19. CREATE AN ACCOUNT Or log in with an existing account
County of Morris, NJ • Building a Municipal Social Media Presence 19
20. PROFILE PICTURE Logo, seal, or local branding
County of Morris, NJ • Building a Municipal Social Media Presence 20
21. ADD YOUR WEBSITE Add some info about your jurisdiction
County of Morris, NJ • Building a Municipal Social Media Presence 21
22. VANITY URL Direct, easy access to your page
County of Morris, NJ • Building a Municipal Social Media Presence 22
23. TIMELINE Like your own page
Facebook will open these various
windows when you first try to create a
page, encouraging you to invite your
friends, etc. Skip as many of these as
you can to avoid tying your personal
information to the government page.
County of Morris, NJ • Building a Municipal Social Media Presence 23
24. TIMELINE Admin Panel
County of Morris, NJ • Building a Municipal Social Media Presence 24
25. TIMELINE Admin Panel
County of Morris, NJ • Building a Municipal Social Media Presence 25
26. UNPUBLISH THE PAGE Only Admins can see it
Do this FIRST, so as you’re
working on your page, it isn’t live.
Facebook defaults to a live page.
County of Morris, NJ • Building a Municipal Social Media Presence 26
27. EDIT THE PAGE Your Settings
County of Morris, NJ • Building a Municipal Social Media Presence 27
28. EDIT THE PAGE Manage Permissions
UNCHECK:
Everyone can post to my timeline
Everyone can add photos and videos
Show the box for “Recent Posts by
Others”
Update the level of profanity you
want blocked.
County of Morris, NJ • Building a Municipal Social Media Presence 28
29. EDIT THE PAGE Basic Information
Information
you enter here
shows up in
the “About”
section of the
Timeline.
County of Morris, NJ • Building a Municipal Social Media Presence 29
30. EDIT THE PAGE Basic Information (con’t)
County of Morris, NJ • Building a Municipal Social Media Presence 30
31. EDIT THE PAGE Profile Picture
Use your town or
county seal… some
photo that says this
is an official site.
County of Morris, NJ • Building a Municipal Social Media Presence 31
32. EDIT THE PAGE Featured
Once you “like”
other government
pages, if you want to
feature one, you do
it here.
For example, FEMA
during a weather
emergency.
County of Morris, NJ • Building a Municipal Social Media Presence 32
33. EDIT THE PAGE Use Facebook as….
When posting as
your town, you’ll
want to use FB as
the page, not the
person.
County of Morris, NJ • Building a Municipal Social Media Presence 33
34. EDIT THE PAGE Resources
County of Morris, NJ • Building a Municipal Social Media Presence 34
35. THIS IS THE PAGE TITLE And this is the subtitle
County of Morris, NJ • Building a Municipal Social Media Presence 35
36. PROMOTE YOUR PAGE Like Box, Like Button
County of Morris, NJ • Building a Municipal Social Media Presence 36
37. EDIT THE PAGE Manage Admins
Have at least two admins.
Each admin must have a FB profile page,
however you can lock it down if they
don’t use FB.
County of Morris, NJ • Building a Municipal Social Media Presence 37
38. EDIT THE PAGE Manage Apps
County of Morris, NJ • Building a Municipal Social Media Presence 38
39. EDIT THE PAGE Mobile
County of Morris, NJ • Building a Municipal Social Media Presence 39
40. MOBILE POSTING Via Email or Via Text Message
County of Morris, NJ • Building a Municipal Social Media Presence 40
41. EDIT THE PAGE Insights
Insights are stats.
Use these to see
what people are
looking at the
most, what time of
day your page is
most active.
County of Morris, NJ • Building a Municipal Social Media Presence 41
42. EDIT THE PAGE Insights
County of Morris, NJ • Building a Municipal Social Media Presence 42
43. EDIT THE PAGE Help
County of Morris, NJ • Building a Municipal Social Media Presence 43
44. ACCOUNT SETTINGS Lock down the profile
To do this, you must be using FB as a
person, not as a page.
County of Morris, NJ • Building a Municipal Social Media Presence 44
45. ACCOUNT SETTINGS Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence 45
46. ACCOUNT SETTINGS Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence 46
47. ACCOUNT SETTINGS Lock down the profile
Since you have your profile locked down,
there is no reason to allow subscribers.
County of Morris, NJ • Building a Municipal Social Media Presence 47
48. ACCOUNT SETTINGS Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence 48
49. ACCOUNT SETTINGS Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence 49
50. ACCOUNT SETTINGS Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence 50
51. ACCOUNT SETTINGS Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence 51
52. ACCOUNT SETTINGS Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence 52
53. PRIVACY SETTINGS Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence 53
54. PRIVACY SETTINGS Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence 54
55. PRIVACY SETTINGS Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence 55
56. PRIVACY SETTINGS Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence 56
57. PRIVACY SETTINGS Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence 57
58. PRIVACY SETTINGS Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence 58
59. PRIVACY SETTINGS Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence 59
60. FINAL THOUGHTS Before publishing
•Get your “vanity” URL
Facebook.com/username
County of Morris, NJ • Building a Municipal Social Media Presence 60
61. Be sure to identify
your page as the
“Official Page”
Otherwise, you
could have this.
Note the failure to
post for well over a
year.
Next slide shows
how this looks with
the Timeline layout.
County of Morris, NJ • Building a Municipal Social Media Presence 61
62. Be sure to post relatively
frequently or this is how
your government page
will look.
County of Morris, NJ • Building a Municipal Social Media Presence 62
63. Get creative!
Add photos in your
Flickr gallery, then
pull into Facebook.
Communicate with:
Residents
Visitors
Businesses
The next slide shows
what Ocean City MD
had to do with the
mandated Timeline
layout of FB.
County of Morris, NJ • Building a Municipal Social Media Presence 63
64. County of Morris, NJ • Building a Municipal Social Media Presence 64
65. BUILDING A MUNICIPAL
SOCIAL MEDIA PRESENCE: TWITTER
JANUARY 2012
Carol A Spencer, Web Manager
Facebook • Twitter • Hootsuite
County Morris, NJ • • Building a Municipal Social Media Presence
County of of Morris, NJBuilding a Municipal Social Media Presence 65
66. TWITTER 140 Powerful Characters 66
County of Morris, NJ • Building a Municipal Social Media Presence
67. TWITTER Signing up 67
County of Morris, NJ • Building a Municipal Social Media Presence
68. TWITTER Setting up an account 68
County of Morris, NJ • Building a Municipal Social Media Presence
69. TWITTER Setting up an account 69
You’ll have to do this a few times….
County of Morris, NJ • Building a Municipal Social Media Presence
70. TWITTER Setting up an account 70
County of Morris, NJ • Building a Municipal Social Media Presence
71. TWITTER Setting up an account 71
County of Morris, NJ • Building a Municipal Social Media Presence
72. TWITTER Setting up an account 72
County of Morris, NJ • Building a Municipal Social Media Presence
73. TWITTER Setting up an account 73
County of Morris, NJ • Building a Municipal Social Media Presence
74. TWITTER Setting up an account 74
County of Morris, NJ • Building a Municipal Social Media Presence
75. TWITTER Setting up an account 75
Click PHOTO to change. BRAND. Use the one from your FB page.
County of Morris, NJ • Building a Municipal Social Media Presence
76. TWITTER Tweeting 76
• 140 characters. Try to use less. Link to more details.
• Learn Twitter lingo.
• Use abbreviations. Eliminate punctuation where possible.
• ALL CAPS is shouting. Don’t shout.
• Write your message, then start eliminating words and using abbreviations
to say the same thing in 140 characters.
• RT is re-tweet.
• @TwitterHandle is a public message to TwitterHandle
• DM TwitterHandle (note the space) is a direct message (private)
to TwitterHandle. You can only DM your followers.
• Mention means someone used your Twitter handle in a tweet.
County of Morris, NJ • Building a Municipal Social Media Presence
77. TWITTER Tweeting 77
• Tweet valuable content:
Road closures, meeting reminders, budgets are posted, fields are closed,
events, important web postings, chamber events, celebrations, honorees,
good press.
• If someone asks you a public question, answer publicly.
• If someone asks you a public question, answer it.
• If someone DMs you, and you need more information to answer,
give them a link to your feedback form.
• If someone DMs you, answer them.
• If people RT your tweets, thank them with an @ message.
• Create a Twitter widget for your website.
Put it on your home page.
(https://twitter.com/about/resources/widgets)
County of Morris, NJ • Building a Municipal Social Media Presence
78. Tying it Together
Using Hootsuite
Carol A Spencer, Web Manager
County of Morris, NJNJ • BuildingMunicipal Social Media Presence
County of Morris, • Building a a Municipal Social Media Presence
Facebook • Twitter • Hootsuite 78
79. Sign up for Hootsuite FREE version
Use the same email as Facebook & Twitter
County of Morris, NJ • Building a Municipal Social Media Presence 79
89. Before Posting
Double check before you post
Information is accurate
Information is authorized for public release
Post is 140 characters or less
Spelling is accurate
Link is accurate
Copy it into a new browser window to be sure it goes where you want
Date and time are correct if scheduling into the future
Selected social networks are the correct ones
Once it’s out there, you can delete it but anyone who has read it,
has read it.
County of Morris, NJ • Building a Municipal Social Media Presence 89
90. A few more things…
Searching, deleting, filtering
To search Twitter, enter the search criteria in the search box and
click the magnifying glass.
To create a stream of a particular search term, click “+Add Stream”.
Choose a search term or use logic as per examples
To create a stream of keywords, enter the terms. Tweets using any
of the keywords will be returned.
To use hashtags so your comments will be included in a stream using
that term, precede your term with a #. Example: #MCLibrary;
#Jan25; #gov20; #superbowl, #SOTU
To be sure your tweet ends up in someone’s mentions stream,
use @ before their Twitter handle.
To delete in Hootsuite, hover over the tweet in the ‘sent tweets’
stream and click the x.
County of Morris, NJ • Building a Municipal Social Media Presence 90
91. What you’ve learned today
• How to get a Google account & Gmail address
• How to set up Facebook, Twitter and Hootsuite
• About commenting
• How to post to all your social channels at once with Hootsuite
• How to schedule postings in the future
• What to check before posting (you can’t take it back)
• How to delete a post if you must
• How to backup so you have records
County of Morris, NJ • Building a Municipal Social Media Presence 91
92. Contacting me
Carol A Spencer
Web Manager
cspencer@co.morris.nj.us
webmaster@co.morris.nj.us
County of Morris, NJ • Building a Municipal Social Media Presence 92
93. Building a Municipal
Social Media Presence January 2012
Carol A Spencer, Web Manager
County of Morris, NJNJ • BuildingMunicipal Social Media Presence
County of Morris, • Building a a Municipal Social Media Presence
Facebook • Twitter • Hootsuite 93