Education series for local governments that want to get started with Twitter and Facebook. This step by step series walks an agency through how to get started with each of these social channels, as well as the social dashboard, Hootsuite, to manage these communication streams. This is a half-day course.
2014: Building a Municipal Social Media PresenceCarol Spencer
This document provides guidance on building a municipal social media presence. It discusses considerations for setting up accounts on Facebook, Twitter, and Hootsuite. It covers how to create a Facebook page for a government organization, how to set up a Twitter account and tweet effectively, and how to use Hootsuite to post simultaneously to multiple social media channels. The goal is to provide municipalities with best practices for establishing an online social media presence.
Building a Municipal Social Media Presence (2014)Morris County NJ
Municipalities need to be in the social space to effectively communicate with their constituents. This presentation goes step by step through creating a Facebook page, a Twitter account, and using Hootsuite to effectively publish. It includes suggestions and best practices.
2012 Municipal Series: Building a Municipal Social Media PresenceMorris County NJ
First in a series of courses for Morris County NJ municipalities. This course offers a step by step guide for setting up a Facebook page, Twitter account and posting to both at once using Hootsuite. This presentation, originally give in January 2012, was updated in May 2012 for the Timeline layout of FB pages.
This document discusses how Rotary clubs and districts can use social media, particularly Facebook, to promote their organizations and engage new audiences. It provides guidance on creating Facebook pages and groups for clubs and districts, as well as tips for personal profiles. An example is given of a district Facebook ad campaign that saw success in generating interest in Rotary. The takeaway is that social media is a powerful free tool that Rotary organizations can leverage for publicity, relationship building and membership growth.
20 Tactics to Increase and Engage Web Traffic - BBCON 2013 - Mike Snusz & Sop...mikesnusz
This document outlines tactics for increasing and engaging web traffic presented by Sophia Latto and Mike Snusz. It discusses optimizing search engine optimization for local search through improving Google+ local profiles and citations. It also recommends writing better page titles, using Google Trends to inform content, using Google Webmaster Tools for keyword analysis, creating rich snippets, using Google annotations to track traffic, and optimizing content for mobile users on social media.
Updated notes and links for the Jonesboro, Arkansas small businesses that attended the ASU Small Business and Technology Development Center's Advanced Facebook Marketing Workshop Tuesday, September 20th
The document describes a proposed social media and blogging system for City Year Rhode Island. It involves circulating a camera between the organization's four teams on a monthly basis. Service leaders would use the camera to document daily work and events, and upload the photos to a shared database folder. They would also write brief descriptions of the photos. The photos could then be approved for use on blogs, newsletters, and other public materials. A monthly calendar would be used to schedule which team has the camera on which days, to ensure coverage of important events. Signing the camera in and out would track its location. Duplicating the calendar online could increase awareness of the camera's location and reduce communication needs.
This document provides an overview and agenda for a "Hands-On Social Media 'Facebook 101'" workshop. It discusses setting up and customizing a Facebook page for business purposes, including adding images, apps, and engaging with customers. Key recommendations include using a Facebook page instead of a personal profile for business, filling out page information fields, and regularly posting and interacting to build engagement.
2014: Building a Municipal Social Media PresenceCarol Spencer
This document provides guidance on building a municipal social media presence. It discusses considerations for setting up accounts on Facebook, Twitter, and Hootsuite. It covers how to create a Facebook page for a government organization, how to set up a Twitter account and tweet effectively, and how to use Hootsuite to post simultaneously to multiple social media channels. The goal is to provide municipalities with best practices for establishing an online social media presence.
Building a Municipal Social Media Presence (2014)Morris County NJ
Municipalities need to be in the social space to effectively communicate with their constituents. This presentation goes step by step through creating a Facebook page, a Twitter account, and using Hootsuite to effectively publish. It includes suggestions and best practices.
2012 Municipal Series: Building a Municipal Social Media PresenceMorris County NJ
First in a series of courses for Morris County NJ municipalities. This course offers a step by step guide for setting up a Facebook page, Twitter account and posting to both at once using Hootsuite. This presentation, originally give in January 2012, was updated in May 2012 for the Timeline layout of FB pages.
This document discusses how Rotary clubs and districts can use social media, particularly Facebook, to promote their organizations and engage new audiences. It provides guidance on creating Facebook pages and groups for clubs and districts, as well as tips for personal profiles. An example is given of a district Facebook ad campaign that saw success in generating interest in Rotary. The takeaway is that social media is a powerful free tool that Rotary organizations can leverage for publicity, relationship building and membership growth.
20 Tactics to Increase and Engage Web Traffic - BBCON 2013 - Mike Snusz & Sop...mikesnusz
This document outlines tactics for increasing and engaging web traffic presented by Sophia Latto and Mike Snusz. It discusses optimizing search engine optimization for local search through improving Google+ local profiles and citations. It also recommends writing better page titles, using Google Trends to inform content, using Google Webmaster Tools for keyword analysis, creating rich snippets, using Google annotations to track traffic, and optimizing content for mobile users on social media.
Updated notes and links for the Jonesboro, Arkansas small businesses that attended the ASU Small Business and Technology Development Center's Advanced Facebook Marketing Workshop Tuesday, September 20th
The document describes a proposed social media and blogging system for City Year Rhode Island. It involves circulating a camera between the organization's four teams on a monthly basis. Service leaders would use the camera to document daily work and events, and upload the photos to a shared database folder. They would also write brief descriptions of the photos. The photos could then be approved for use on blogs, newsletters, and other public materials. A monthly calendar would be used to schedule which team has the camera on which days, to ensure coverage of important events. Signing the camera in and out would track its location. Duplicating the calendar online could increase awareness of the camera's location and reduce communication needs.
This document provides an overview and agenda for a "Hands-On Social Media 'Facebook 101'" workshop. It discusses setting up and customizing a Facebook page for business purposes, including adding images, apps, and engaging with customers. Key recommendations include using a Facebook page instead of a personal profile for business, filling out page information fields, and regularly posting and interacting to build engagement.
The document discusses using social networking, particularly Facebook, to promote Rotary clubs. It provides details on how to create a Facebook page or group for a club to share club information, events, photos and videos. It emphasizes that Facebook is a way to supplement, not replace, a club website. Examples are given of Rotary clubs and organizations that are using Facebook effectively. The document concludes by encouraging clubs to get started on Facebook and provides tips for getting acclimated to using it for club promotion.
Facebook is a social networking site launched in 2004 with over 500 million active users. It allows users to connect with friends, share photos and updates, and like pages of brands and businesses. Facebook provides tools for businesses to create pages to promote their brand and interact with customers. The privacy settings allow users to control who can see their profile information and posts.
Find out more and get involved with Join In at http://www.joininuk.org/
== About The Guide ==
Social media and local sport clubs were made for each other. You can update people on club news, while your members can keep the ‘social’ side going when they’re not in the clubhouse.
And of course, social media gives you a perfect opportunity to promote your Join In event.
This guide offers some quick ideas for attracting people to your event using Facebook and Twitter – two of the most widely-used networks in the UK.
(And if you’re completely new to social media, we’ll point you in the right direction for getting started.)
You’ll even find some ready-to-go Facebook posts and tweets to add to your profiles.
== About Join In ==
On 18/19th August 2012, Join In will encourage the nation to head down to where it starts for every great champion: their local sports club. Find out more at http://www.joininuk.org/
4 Ways To Increase Facebook Fanpage VisibilityAaron Emerson
The document outlines 4 ways to increase fan page visibility on Facebook: 1) Be active by interacting with other pages and fans, 2) Post useful, entertaining, informative, and consistent content, 3) Spread the word by including your page link on all business communications, and 4) Ask loyal fans to recommend your page and share your posts. Being active, posting quality content regularly, promoting your page widely, and engaging fans can help increase visibility.
When you sign up for Facebook, you agree to their terms of service which include granting Facebook a license to use any content you post. This license is subject to your privacy settings, and content will be visible to others according to those settings. Content you delete may remain in backup copies for a reasonable time. It's important to understand what you're agreeing to and use privacy settings to control how your information is shared.
These are the slides from a presentation on Social Media by Betsy Kent of Be Visible Associates & Elizabeth Beskin of Fifth Avenue Digital (www.fifthavenuedigital.com). The Oak Room, Plaza Hotel
Social media allows businesses to build relationships with their consumers. This presentation takes a look at effective communication on social media platforms to help users create loyalty and increase engagement with your audience. There is a special emphasis on Facebook as a way to communicate with “friends” and fans.
This document provides a beginner's guide to using Facebook. It covers how to set up an account, build a profile, find friends, and navigate the various parts of Facebook. Key sections include the homepage layout, news feed, messages, notifications, search, and account settings. It also describes how to interact with others through posting on walls and timelines, liking/commenting on posts, sharing photos, and joining groups and events. The document concludes with information on deactivating a Facebook account.
Learn five elements your Rotary Facebook page should
have that will help you reach club goals, such as attracting
new members, finding more project resources, and letting
the community know about your club.
Using Social Networking in the Job SearchDavid Swinney
This is a high level, non-technical presentation targeted at those who need/want to be convinced that social networking and social media is a necessary component of the job search process. It includes links to a large number of resources that job seekers - including C-level executives - can use to establish and leverage their social media presence.
How to Use Social Media to Build Lasting Relationships with Your CustomersJonny Ross
The document discusses how to use social media to build relationships with customers. It covers the types of social media platforms, how to target customers on each platform, and campaign ideas for Facebook, Twitter, YouTube, Pinterest, Vine, Instagram and more. The author emphasizes learning where customers spend time online and tailoring campaigns to different social media. Integrated campaigns across multiple platforms and turning blog content into social media updates are also recommended.
Facebook provides a platform for businesses like CIMB and MAS to engage customers through their Facebook pages, by addressing customer complaints, advertising jobs, sharing news and promotions, and converting existing groups or profiles into official company pages to build an online community and fan base. The document outlines best practices for businesses to utilize Facebook effectively, including tips for creating pages, engaging users, cross-promoting across channels, and case studies of how companies have successfully used Facebook.
This document provides an introduction to the social networking site Facebook, including instructions for creating an account, personalizing a profile, and using features like friend requests and messaging. It covers the basics of setting up an account, filling out profile information, adjusting privacy settings, and connecting with other users through friend requests and groups. The key points are that Facebook has over 400 million active users who spend over an hour per day on average on the site, and that personalizing a profile, understanding privacy settings, and managing connections with other users are important aspects of using the platform.
This high level, non-technical presentation is targeted at those who need or want to be convinced that being an active participant in the world of social networks increases your probability of finding a job in today's difficult job market.
This presentation provides an overview of Facebook, including its history, features, and usage statistics. It describes Facebook as a social networking site launched in 2004 by Mark Zuckerberg that allows users to connect, share photos and videos, play games, and join groups. The presentation outlines Facebook's growth from its origins at Harvard to becoming available worldwide. It also shares statistics on Facebook usage, such as the number of daily photos uploaded and time spent on different activities on the site.
Facebook has become widely used but can have negative effects including wasting time, psychological problems, and privacy issues. Spending hours on Facebook each day can take away from relationships and productivity. Posting an idealized image of oneself can increase anxiety about how others perceive you and how important you seem to others. While Facebook allows people to connect, overuse may diminish real-world communication skills and increase loneliness, narcissism, and pressure to seek approval.
This document provides an overview of Facebook, including what it is, its history, features, and how to use it for marketing purposes. It begins by explaining that Facebook is a social networking portal where users can interact with friends, share photos and videos, and organize communities. It then discusses Facebook's founding in 2004 and growth since. The remainder of the document outlines various Facebook features and provides steps for businesses to develop a marketing strategy on Facebook, including creating a page, engaging users with different types of content, using ads and plugins, and promoting the page.
3.5.09 Powerpoint Facebook For Beginners DWC TeleclassErin Murphy
The document provides an overview of using Facebook for professional networking purposes. It discusses setting up a professional profile on Facebook, including profile settings, joining networks and groups, and keeping content appropriate for a professional audience. It also covers using Facebook to promote brand or business pages, and offers tips on using Facebook ads to engage customers.
2012: Bootcamp: Building a Municipal Social Media Presence SeriesCarol Spencer
Education series for local governments that ties together blogs, Twitter, Facebook and web so that an agency can productively and effectively communicate one message via many digital channels. This is a half-day course.
The document provides an introduction to using social media for municipalities. It discusses key benefits like two-way communication, expediency, demographics reached, and informing and engaging citizens. It then gives an overview of setting up pages on Facebook, YouTube channels, and blogs. The case study describes a town that successfully used these tools along with a website to promote recycling. It provides best practices like starting personally, assembling a team, focusing on one tool, and having an editorial schedule.
The document discusses using social networking, particularly Facebook, to promote Rotary clubs. It provides details on how to create a Facebook page or group for a club to share club information, events, photos and videos. It emphasizes that Facebook is a way to supplement, not replace, a club website. Examples are given of Rotary clubs and organizations that are using Facebook effectively. The document concludes by encouraging clubs to get started on Facebook and provides tips for getting acclimated to using it for club promotion.
Facebook is a social networking site launched in 2004 with over 500 million active users. It allows users to connect with friends, share photos and updates, and like pages of brands and businesses. Facebook provides tools for businesses to create pages to promote their brand and interact with customers. The privacy settings allow users to control who can see their profile information and posts.
Find out more and get involved with Join In at http://www.joininuk.org/
== About The Guide ==
Social media and local sport clubs were made for each other. You can update people on club news, while your members can keep the ‘social’ side going when they’re not in the clubhouse.
And of course, social media gives you a perfect opportunity to promote your Join In event.
This guide offers some quick ideas for attracting people to your event using Facebook and Twitter – two of the most widely-used networks in the UK.
(And if you’re completely new to social media, we’ll point you in the right direction for getting started.)
You’ll even find some ready-to-go Facebook posts and tweets to add to your profiles.
== About Join In ==
On 18/19th August 2012, Join In will encourage the nation to head down to where it starts for every great champion: their local sports club. Find out more at http://www.joininuk.org/
4 Ways To Increase Facebook Fanpage VisibilityAaron Emerson
The document outlines 4 ways to increase fan page visibility on Facebook: 1) Be active by interacting with other pages and fans, 2) Post useful, entertaining, informative, and consistent content, 3) Spread the word by including your page link on all business communications, and 4) Ask loyal fans to recommend your page and share your posts. Being active, posting quality content regularly, promoting your page widely, and engaging fans can help increase visibility.
When you sign up for Facebook, you agree to their terms of service which include granting Facebook a license to use any content you post. This license is subject to your privacy settings, and content will be visible to others according to those settings. Content you delete may remain in backup copies for a reasonable time. It's important to understand what you're agreeing to and use privacy settings to control how your information is shared.
These are the slides from a presentation on Social Media by Betsy Kent of Be Visible Associates & Elizabeth Beskin of Fifth Avenue Digital (www.fifthavenuedigital.com). The Oak Room, Plaza Hotel
Social media allows businesses to build relationships with their consumers. This presentation takes a look at effective communication on social media platforms to help users create loyalty and increase engagement with your audience. There is a special emphasis on Facebook as a way to communicate with “friends” and fans.
This document provides a beginner's guide to using Facebook. It covers how to set up an account, build a profile, find friends, and navigate the various parts of Facebook. Key sections include the homepage layout, news feed, messages, notifications, search, and account settings. It also describes how to interact with others through posting on walls and timelines, liking/commenting on posts, sharing photos, and joining groups and events. The document concludes with information on deactivating a Facebook account.
Learn five elements your Rotary Facebook page should
have that will help you reach club goals, such as attracting
new members, finding more project resources, and letting
the community know about your club.
Using Social Networking in the Job SearchDavid Swinney
This is a high level, non-technical presentation targeted at those who need/want to be convinced that social networking and social media is a necessary component of the job search process. It includes links to a large number of resources that job seekers - including C-level executives - can use to establish and leverage their social media presence.
How to Use Social Media to Build Lasting Relationships with Your CustomersJonny Ross
The document discusses how to use social media to build relationships with customers. It covers the types of social media platforms, how to target customers on each platform, and campaign ideas for Facebook, Twitter, YouTube, Pinterest, Vine, Instagram and more. The author emphasizes learning where customers spend time online and tailoring campaigns to different social media. Integrated campaigns across multiple platforms and turning blog content into social media updates are also recommended.
Facebook provides a platform for businesses like CIMB and MAS to engage customers through their Facebook pages, by addressing customer complaints, advertising jobs, sharing news and promotions, and converting existing groups or profiles into official company pages to build an online community and fan base. The document outlines best practices for businesses to utilize Facebook effectively, including tips for creating pages, engaging users, cross-promoting across channels, and case studies of how companies have successfully used Facebook.
This document provides an introduction to the social networking site Facebook, including instructions for creating an account, personalizing a profile, and using features like friend requests and messaging. It covers the basics of setting up an account, filling out profile information, adjusting privacy settings, and connecting with other users through friend requests and groups. The key points are that Facebook has over 400 million active users who spend over an hour per day on average on the site, and that personalizing a profile, understanding privacy settings, and managing connections with other users are important aspects of using the platform.
This high level, non-technical presentation is targeted at those who need or want to be convinced that being an active participant in the world of social networks increases your probability of finding a job in today's difficult job market.
This presentation provides an overview of Facebook, including its history, features, and usage statistics. It describes Facebook as a social networking site launched in 2004 by Mark Zuckerberg that allows users to connect, share photos and videos, play games, and join groups. The presentation outlines Facebook's growth from its origins at Harvard to becoming available worldwide. It also shares statistics on Facebook usage, such as the number of daily photos uploaded and time spent on different activities on the site.
Facebook has become widely used but can have negative effects including wasting time, psychological problems, and privacy issues. Spending hours on Facebook each day can take away from relationships and productivity. Posting an idealized image of oneself can increase anxiety about how others perceive you and how important you seem to others. While Facebook allows people to connect, overuse may diminish real-world communication skills and increase loneliness, narcissism, and pressure to seek approval.
This document provides an overview of Facebook, including what it is, its history, features, and how to use it for marketing purposes. It begins by explaining that Facebook is a social networking portal where users can interact with friends, share photos and videos, and organize communities. It then discusses Facebook's founding in 2004 and growth since. The remainder of the document outlines various Facebook features and provides steps for businesses to develop a marketing strategy on Facebook, including creating a page, engaging users with different types of content, using ads and plugins, and promoting the page.
3.5.09 Powerpoint Facebook For Beginners DWC TeleclassErin Murphy
The document provides an overview of using Facebook for professional networking purposes. It discusses setting up a professional profile on Facebook, including profile settings, joining networks and groups, and keeping content appropriate for a professional audience. It also covers using Facebook to promote brand or business pages, and offers tips on using Facebook ads to engage customers.
2012: Bootcamp: Building a Municipal Social Media Presence SeriesCarol Spencer
Education series for local governments that ties together blogs, Twitter, Facebook and web so that an agency can productively and effectively communicate one message via many digital channels. This is a half-day course.
The document provides an introduction to using social media for municipalities. It discusses key benefits like two-way communication, expediency, demographics reached, and informing and engaging citizens. It then gives an overview of setting up pages on Facebook, YouTube channels, and blogs. The case study describes a town that successfully used these tools along with a website to promote recycling. It provides best practices like starting personally, assembling a team, focusing on one tool, and having an editorial schedule.
The document discusses the importance of public relations for nonprofits and provides examples of how PR can help nonprofits achieve their missions. Specifically, it discusses how PR can help nonprofits generate awareness of their cause, enhance fundraising efforts, and survive crises. It provides case studies on housing and homeless shelters that used PR campaigns to increase awareness, change perceptions, and boost donations. The document emphasizes having a clear PR plan, crisis management plan, and evaluating success metrics.
This slide was created by EASTWEST to leverage the presence of BDCoPS (Beijing Development Center of Popular Science) both within China and internationally.
The document provides a public relations proposal and campaign for Moving Box Studios from the agency Suasion Relations. It includes a situational analysis of Moving Box Studios through a SWOT analysis and primary research findings. The SWOT analysis identifies strengths such as creativity and uniqueness, as well as weaknesses like lack of awareness and limited resources. Research included student and business surveys that showed most respondents were unfamiliar with Moving Box Studios and its services. The proposal aims to enhance Moving Box's public image and expand awareness of the company locally and nationally through strategic PR tactics.
As presented on November 10, 2011 for the National Apartment Association - Online Learning
Facebook for property management: from start to finish, everything you need to know to create a presence on Facebook that attracts and retains residents at your community. Stand out from the crowd, don't be left behind! There's nothing worse than being ignored online. We can show you how to differentiate your community from competitors.
Learning Objectives:
Participants will be able to understand the purpose of Facebook.
Participants will be able to build a Facebook presence for their community that allows them to stand out from the crowd.
Participants will be able to understand how to use Facebook for resident retention AND word of mouth marketing.
Facebook Marketing and How Create Facebook Page For BussinessQasim Malick
In these Slides, We have Wroye about Facebook and Mark Mark Zuckerberg How to create a Facebook Page For Business and How we can Boost Post On Facebook Page
Online Communications and Social Media BootcampCarol Spencer
We no longer live in a communications environment where people get our messages. This session will go step-by-step
through a communications methodology that utilizes websites, blogs, video and social media channels to disseminate information efficiently. Using tools that facilitate a “one message, many channels” environment, participants will learn how to interconnect channels for more productive and wide-spread communications.
Facebook is an American social media company founded in 2004 by Mark Zuckerberg and his fellow Harvard students. It allows users to connect with friends and others by sharing photos, videos, and life updates on a personalized profile page. Users can also join common-interest groups, subscribe to public content pages by businesses, celebrities and causes, and use Facebook to promote their businesses.
Building a Political Social Media Presence - 2018 (Facebook)Carol Spencer
This document provides an overview of using social media, particularly Facebook, for political purposes. It discusses considerations for setting up pages and accounts, how to set up and customize a Facebook page, how to post and boost content, and how to create and share events. The goal is to help people and organizations build an effective political social media presence using Facebook and other platforms like Twitter.
Here's an overview of Facebook. This training includes:
-What is Facebook
-Setting up your profile & settings
-Search, Groups, Pages/Places, & Friends
-Setting up & managing your page
Facebook has over 500 million active users who spend over 700 billion minutes per month on the site. A Facebook Fan Page can help businesses gain exposure, increase leads and connect with customers for free. Fan Pages rank highly in search engines and allow businesses to communicate directly with customers. By creating compelling content and promotions, a Fan Page can go viral and spread the word about a business through the personal networks of everyone who likes the page.
Micropower social media presentation 280212Micropower
Social media provide a way for people to share ideas, content, thoughts and relationships online. Clubs have started using social networks like Facebook, Twitter, LinkedIn and Foursquare to market to members and the community. The document outlines 10 tips for clubs to effectively use social media, including creating a custom Facebook URL, using photos and videos to promote visual identity, using Facebook insights to analyze engagement, listing the club on Facebook Places, using reviews and competitions to encourage interaction, customizing the Facebook welcome page, using Facebook questions to survey users, advertising on Facebook to target demographics, and linking Twitter to automatically update Facebook status. However, the document notes that many Australian retailers have yet to fully engage with social media.
This document provides an overview of the Centers for Disease Control and Prevention's (CDC) use of Facebook and other social media platforms. It discusses CDC's strategy of using social media to disseminate public health information to diverse audiences. It highlights CDC's Facebook page which has over 54,000 fans, and the "i know" campaign page which focuses on HIV prevention among young African Americans. The document also outlines CDC's social media best practices around compliance, accessibility, and interaction with users.
This document provides an overview of the Centers for Disease Control and Prevention's (CDC) use of Facebook and other social media platforms. It discusses CDC's strategy of using social media to disseminate public health information to diverse audiences. It highlights CDC's Facebook page which has over 54,000 fans, and the "i know" campaign page which focuses on HIV prevention among young African Americans. The document also outlines CDC's social media best practices around compliance, accessibility, and interaction with users.
This document provides an overview of the Centers for Disease Control and Prevention's (CDC) use of Facebook and other social media platforms. It discusses CDC's strategy of using social media to disseminate public health information to diverse audiences. It highlights CDC's Facebook page which has over 54,000 fans, and the "i know" campaign page which focuses on HIV prevention among young African Americans. The document also outlines CDC's social media best practices around compliance, accessibility, and interaction with users.
This document provides an overview of the Centers for Disease Control and Prevention's (CDC) use of Facebook and other social media platforms. It discusses CDC's strategy of using social media to disseminate public health information to diverse audiences. It highlights CDC's Facebook page which has over 54,000 fans, and the "i know" campaign page which focuses on HIV prevention among young African Americans. The document also outlines CDC's social media best practices around compliance, accessibility, and interaction with users.
This document provides an overview of the Centers for Disease Control and Prevention's (CDC) use of Facebook and other social media platforms. It discusses CDC's strategy of using social media to disseminate public health information to diverse audiences. It highlights CDC's Facebook page which has over 54,000 fans, and the "i know" campaign page which focuses on HIV prevention among young African Americans. The document also outlines CDC's social media best practices around compliance, accessibility, and interaction with users.
This document provides an overview of the Centers for Disease Control and Prevention's (CDC) use of social media. It discusses CDC's strategy of using multiple social media formats like Facebook to disseminate health information to diverse audiences. It highlights CDC's Facebook page which has over 54,000 fans and is used to share information about public health issues like H1N1 flu. The document also describes CDC's "I Know" campaign on Facebook to promote HIV prevention among young African Americans. It reviews CDC's social media comment policy and efforts to ensure compliance with Section 508 accessibility standards.
This document provides information about social media managed services and technology training from Virtual Options. It discusses using social media profiles like Facebook, LinkedIn, and Google+ for personal and business branding. Key points include:
- Facebook, LinkedIn and other networks can be used to connect with potential customers and build relationships.
- It's important to strategically post engaging content on a regular basis to drive conversation and build an online community.
- Profiles should be used appropriately for each particular network - Facebook is more personal while LinkedIn focuses on professional networking.
- Multiple networks don't need to be used at once - it's best to start with one or two and build a presence deliberately over time.
The document provides tips for personal branding on social media, including choosing personal qualities to focus on and content areas of interest. It discusses growing audiences and engagement on Facebook through connections with friends and enabling the follow feature. For Twitter, it suggests using hashtags, handles, mentions and lists, as well as interacting with influencers and local topics to build a following. LinkedIn profile completion is also recommended for networking.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
This document provides information about Dawn's virtual coaching and training services for social media, digital marketing, and technology. It discusses key details about social media including that it uses technology and social interaction to create value. It also outlines best practices for setting up and optimizing Facebook profiles and fan pages, including tips for the first 25 fans. The document emphasizes that Facebook fan pages should be used to build relationships rather than just sell and provides action steps to work smarter and build strategically across social networks.
How Do You Find A Job In Today's Digital Era?sno222
This video describes various ways in which you can advertise yourself and make your social media resume stand out. It also gives an overview of what PR professionals expect to see on your resume. My very own example social media resume is also attached.
Similar to 2012: Building a Municipal Social Media Presence - Beginner (20)
Legal Issues in the Gov't Social Media World: The Dangers of Diving Right InCarol Spencer
The document discusses legal issues related to government use of social media. It begins by outlining the dangers of diving into social media without proper policies, including lack of control and consistency, uninformed decisions leading to expensive litigation and bad press. It then provides guidance on developing internal social media policies addressing governance, roles, training, applicable laws and the appeals process. The document also covers free speech issues, records retention requirements, open records laws, and compliance with laws around ADA, copyright, privacy and terms of use.
Digital Communication & Social Media BootcampCarol Spencer
This intermediate bootcamp was presented at APCO SW in May 2019. It goes through some tips and tricks, Facebook, Twitter, Instagram, Advertising, social media dashboards and touches on policies and some little known tools.
Tips and Tricks for Managing Your Social ReachCarol Spencer
This session covers productivity tips and tricks for managing social media and expanding reach. Topics include channel relationships, advertising, social media dashboards, plugins, demographics, policies and a few little known, but helpful, resources.
So You Think You're Prepared: Seven Events in Seven Weeks in 2017Carol Spencer
This presentation discusses communication innovations, failures, and problems encountered during four major hurricanes, wildfires, and an active shooter event in 2017. Recommendations for advance planning to avoid these problems, and effectively utilize the innovations and resources are included.
Representatives from Sustainable Jersey, NJ OEM, and Stormzero LLC discuss Whole Community Digital Communicatiaons Planning and Reaching Vulnerable Populations, along with why those topics are foundational to sustainable and resilient communities.
Emergency Communication & SustainabilityCarol Spencer
Emergency preparedness & resiliency are key to the sustainability of any community. This presentation given at the 2018 NJEPA Conference focused on what local public safety & communications officials could do to help their towns gain points within Sustainable Jersey’s certification program. It outlines how to create an easy-to- use communication strategy that would be readily available and previously tested by the appropriate staff in the case of an emergency. It describes a communication plan that diversifies the types of communication channels used in order to expand reach; implement a process to identify vulnerable residents; and ensure key contacts are maintained in support of these efforts.
The Proper Tools is Everything: Using and Evaluating Affordable Social Media ...Carol Spencer
This presentation was given at Emergency Management Association of Texas (EMAT) on March 6, 2018. It reviews what can and can't be done with individual social channels, why and how to use a social media dashboard, and reviews some little known tools that come in handy when preparing for communication during a major disaster.
The Proper Tool is Everything: Using and Evaluating Affordable Social Media T...Carol Spencer
Social media happens with or without an agency having a solid communications plan. Jumping in during an emergency is not advised. This presentation reviews steps to be taken before getting started or expanding social media use. The focus is on free/low-cost tools. This session includes a discussion of strategies for monitoring social media; how to review, compare, and contrast these tools. Using examples from one of the more popular tools available, it describes how to focus social media monitoring; search, keyword and hashtag monitoring. The presentation includes steps involved in evaluating these various tools, assisting in acquisition and use justification.
The document discusses how to plan projects for long-term sustainability beyond a single champion's involvement. It recommends documenting all steps, securing formal approvals, involving stakeholders, designing for flexibility over time, and establishing governance committees to provide ongoing leadership. The goal is to establish projects that can continue evolving after a champion moves on rather than dying without their involvement.
Effective Whole Community Digital Communications PlanningCarol Spencer
Presented at Emergency Managers Association of Texas (EMAT) Symposium in March 2017, this presentation provides recommendations and information about putting together and implementing a digital communications plan for emergencies.
Effective Whole Community Digital Communications PlanningCarol Spencer
This presentation describes the elements of an effective communications plan. Topics include determining demographics, channel creation, interfacing with government agencies and public sector stakeholders, policy development, embracing the whole community approach (including second responders, local actors), marketing strategies and more. Practical information supplements speaker experiences as government and citizen volunteer communicators during Hurricane Irene, Superstorm Sandy, the Joplin (MO) Tornado and other emergencies. This was presented at the 2016 World Conference on Disaster Management in Toronto CA, June 7 - 8, 2016.
It isn't a question of whether your municipality will be involved in a natural disaster or emergency event. It's a question of when, and will you be prepared. This presentation is a brief overview of topics to consider when creating a municipal communication plan that is based on the whole community approach. Presented at NJ GMIS TEC Conference, April 7, 2016
Getting the Word Out Using Social Media in EmergenciesCarol Spencer
Crafting a message and getting it to the right people is key. This presentation uncovers effective techniques for using traditional and social media platforms in an emergency. It reviews how to do so efficiently and productively, utilizing a variety of channels to reach all constituencies.
Engaging Citizens to create Sustainable Resilient CommunitiesCarol Spencer
This presentation discusses the need for effective communication in the process of creating sustainable, resilient communities. It was originally presented at the NJ Sustainable Jersey Summit in June 2015.
Building a Political Social Media PresenceCarol Spencer
This presentation takes the users step by step through creating a Facebook page, Twitter account and tying it all together with a Hootsuite social media dashboard. Important best practices are covered.
Getting Your Message Out: Communications using the Internet/Social MediaCarol Spencer
In today's communication environment, consumers of government information expect to find it on their platform and device of choice. Agencies are faced with moving to technologies they don't understand and which are not under their control. Understanding these communications channels, and why they need to be implemented, is the first step to successful interaction and engagement for agency personnel and the citizens they serve.
Effectively Utilizing a Government Social Media PresenceCarol Spencer
This presentation covers the reasons that local government public safety agencies should use social media, what they need to know to get started, what should be included in a social media plan, and posting topics.
RFP for Reno's Community Assistance CenterThis Is Reno
Property appraisals completed in May for downtown Reno’s Community Assistance and Triage Centers (CAC) reveal that repairing the buildings to bring them back into service would cost an estimated $10.1 million—nearly four times the amount previously reported by city staff.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
United Nations World Oceans Day 2024; June 8th " Awaken new dephts".Christina Parmionova
The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
The Antyodaya Saral Haryana Portal is a pioneering initiative by the Government of Haryana aimed at providing citizens with seamless access to a wide range of government services
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
karnataka housing board schemes . all schemesnarinav14
The Karnataka government, along with the central government’s Pradhan Mantri Awas Yojana (PMAY), offers various housing schemes to cater to the diverse needs of citizens across the state. This article provides a comprehensive overview of the major housing schemes available in the Karnataka housing board for both urban and rural areas in 2024.
2012: Building a Municipal Social Media Presence - Beginner
1. Building a Municipal
Social Media Presence
January 2012
Carol A Spencer, Web Manager
County of Morris, NJNJ • BuildingMunicipal Social Media Presence
County of Morris, • Building a a Municipal Social Media Presence
Facebook • Twitter • Hootsuite
1
2. What you’ll learn today
• Considerations before getting started
• How to get a Google account & Gmail address
• What are the differences between a Facebook page and profile
• How to set up a Facebook page
• What Twitter is and why you should use it
• How to set up a Twitter account
• What Hootsuite is and why you should use it
• How to send one message many places, all at once
County of Morris, NJ • Building a Municipal Social Media Presence
2
3. One Post: Many Channels
County of Morris, NJ • Building a Municipal Social Media Presence
3
4. Considerations before getting started
A little planning goes a long way
• Seriously consider having a single Social Media presence online
(1 Facebook page, 1 Twitter account, etc)
• Use a consistent, generic email address for all social media
• Use a consistent “vanity” name
• Have multiple admins for each application
• Adopt “Use” and “Commenting” policies
• BACK UP (Backupify.com)
EVERYTHING is subject to records retention laws, including comments
County of Morris, NJ • Building a Municipal Social Media Presence
4
5. Considerations before getting started
A little planning goes a long way
• Decide on a “communications tone”
• Don’t post original material on Facebook
• Anyone can comment on your FB posts
• Assign a team member to monitor comments
• Secure your Facebook profile so no one can see it
• Never let fans / followers upload photos or videos without moderation
• Think about how you’ll market your social presence
County of Morris, NJ • Building a Municipal Social Media Presence
5
6. Choose an email address
Generic Local or Generic Gmail
• Facebook requires a real name: webmaster@, admin@ are not
acceptable.
• Gmail: We use MC[town]NJ@gmail.com if we set up your email.
• Gmail.com
County of Morris, NJ • Building a Municipal Social Media Presence
6
7. Check Your Chosen Vanity URL
• Morris County is MorrisCountyNJ
Facebook.com/MorrisCountyNJ
Twitter.com/MorrisCountyNJ
YouTube.com/MorrisCountyNJ
Flickr.com/MorrisCountyNJ
Scribd.com/MorrisCountyNJ
MorrisCountyNJ.gov
• Choose a name.
Check it everywhere.
Facebook, Twitter, YouTube, Flickr, Scribd, LinkedIn, FourSquare
• Denville is already DenvilleNJ on Twitter, YouTube, Scribd
• DenvilleNJ – Available on Flickr (go grab it), but gone on Facebook
• What to do…..
County of Morris, NJ • Building a Municipal Social Media Presence
7
8. Check Your Chosen Vanity URL
Chatham Borough
@ChathamNJ is a real estate company
Chester Township
@ChesterNJ is a woman who cooks for food allergies.
@ChesterBoroNJ (official borough page for public safety information)
Lincoln Park
@lincolnpark_nj
Mendham Borough
@MendhamFireDept; @MendhamNJ (hasn’t tweeted yet, unknown)
Parsippany:
@ParPolice; @ParTroyLibrary – library; @BigReadParTroy - library
Riverdale
@RiverdaleNJ
Rockaway Township
Roxbury
nothing
nothing
County of Morris, NJ • Building a Municipal Social Media Presence
8
9. BUILDING A MUNICIPAL
SOCIAL MEDIA PRESENCE: FACEBOOK
MAY 2012 (Timeline)
Carol A Spencer, Web Manager
County Morris, NJ • • Building a Municipal Social Media Presence
County of of Morris, NJBuilding a Municipal Social Media Presence
Facebook • Twitter • Hootsuite
9
10. FACEBOOK
Profiles vs Pages (Timeline)
Businesses now use “Timeline” (below).
Individuals continue to use a “Profile” as
well as a “Timeline” view.
County of Morris, NJ • Building a Municipal Social Media Presence
10
11. FACEBOOK
Timeline: each person sees it differently
Each person’s
view of a
business timeline
will be different
because when
their friends
reference the
business page in
a post, that post
appears on the
individual’s view
of the business
“Timeline” page.
Others, who are
not friends with
that person, will
not see that post.
County of Morris, NJ • Building a Municipal Social Media Presence
11
12. FACEBOOK
Profiles vs Pages
If you are not active on FB, the profile to
which the government page is tied
should be locked down: no friends, no
profile photo, etc.
County of Morris, NJ • Building a Municipal Social Media Presence
12
13. CREATING YOUR PAGE
Login later
County of Morris, NJ • Building a Municipal Social Media Presence
13
14. GOVERNMENT PAGE TYPE
County of Morris, NJ • Building a Municipal Social Media Presence
Company, Organization, Institution
14
15. GOVERNMENT PAGE TYPE
County of Morris, NJ • Building a Municipal Social Media Presence
Government Organization
15
16. GOVERNMENT PAGE NAME
County of Morris, NJ • Building a Municipal Social Media Presence
[Jurisdiction Name] Government
16
17. FACEBOOK TOU
You must agree to have a page
County of Morris, NJ • Building a Municipal Social Media Presence
17
19. CREATE AN ACCOUNT
Or log in with an existing account
County of Morris, NJ • Building a Municipal Social Media Presence
19
20. PROFILE PICTURE
Logo, seal, or local branding
County of Morris, NJ • Building a Municipal Social Media Presence
20
21. ADD YOUR WEBSITE
Add some info about your jurisdiction
County of Morris, NJ • Building a Municipal Social Media Presence
21
22. VANITY URL
Direct, easy access to your page
County of Morris, NJ • Building a Municipal Social Media Presence
22
23. TIMELINE
Like your own page
Facebook will open these various
windows when you first try to create a
page, encouraging you to invite your
friends, etc. Skip as many of these as
you can to avoid tying your personal
information to the government page.
County of Morris, NJ • Building a Municipal Social Media Presence
23
26. UNPUBLISH THE PAGE
Only Admins can see it
Do this FIRST, so as you’re
working on your page, it isn’t live.
Facebook defaults to a live page.
County of Morris, NJ • Building a Municipal Social Media Presence
26
27. EDIT THE PAGE
Your Settings
County of Morris, NJ • Building a Municipal Social Media Presence
27
28. EDIT THE PAGE
Manage Permissions
UNCHECK:
Everyone can post to my timeline
Everyone can add photos and videos
Show the box for “Recent Posts by
Others”
Update the level of profanity you
want blocked.
County of Morris, NJ • Building a Municipal Social Media Presence
28
29. EDIT THE PAGE
Basic Information
Information
you enter here
shows up in
the “About”
section of the
Timeline.
County of Morris, NJ • Building a Municipal Social Media Presence
29
30. EDIT THE PAGE
Basic Information (con’t)
County of Morris, NJ • Building a Municipal Social Media Presence
30
31. EDIT THE PAGE
Profile Picture
Use your town or
county seal… some
photo that says this
is an official site.
County of Morris, NJ • Building a Municipal Social Media Presence
31
32. EDIT THE PAGE
Featured
Once you “like”
other government
pages, if you want to
feature one, you do
it here.
For example, FEMA
during a weather
emergency.
County of Morris, NJ • Building a Municipal Social Media Presence
32
33. EDIT THE PAGE
Use Facebook as….
When posting as
your town, you’ll
want to use FB as
the page, not the
person.
County of Morris, NJ • Building a Municipal Social Media Presence
33
35. THIS IS THE PAGE TITLE
And this is the subtitle
County of Morris, NJ • Building a Municipal Social Media Presence
35
36. PROMOTE YOUR PAGE
Like Box, Like Button
County of Morris, NJ • Building a Municipal Social Media Presence
36
37. EDIT THE PAGE
Manage Admins
Have at least two admins.
Each admin must have a FB profile page,
however you can lock it down if they
don’t use FB.
County of Morris, NJ • Building a Municipal Social Media Presence
37
38. EDIT THE PAGE
Manage Apps
County of Morris, NJ • Building a Municipal Social Media Presence
38
40. MOBILE POSTING
Via Email or Via Text Message
County of Morris, NJ • Building a Municipal Social Media Presence
40
41. EDIT THE PAGE
Insights
Insights are stats.
Use these to see
what people are
looking at the
most, what time of
day your page is
most active.
County of Morris, NJ • Building a Municipal Social Media Presence
41
44. ACCOUNT SETTINGS
Lock down the profile
To do this, you must be using FB as a
person, not as a page.
County of Morris, NJ • Building a Municipal Social Media Presence
44
45. ACCOUNT SETTINGS
Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence
45
46. ACCOUNT SETTINGS
Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence
46
47. ACCOUNT SETTINGS
Lock down the profile
Since you have your profile locked down,
there is no reason to allow subscribers.
County of Morris, NJ • Building a Municipal Social Media Presence
47
48. ACCOUNT SETTINGS
Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence
48
49. ACCOUNT SETTINGS
Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence
49
50. ACCOUNT SETTINGS
Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence
50
51. ACCOUNT SETTINGS
Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence
51
52. ACCOUNT SETTINGS
Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence
52
53. PRIVACY SETTINGS
Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence
53
54. PRIVACY SETTINGS
Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence
54
55. PRIVACY SETTINGS
Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence
55
56. PRIVACY SETTINGS
Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence
56
57. PRIVACY SETTINGS
Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence
57
58. PRIVACY SETTINGS
Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence
58
59. PRIVACY SETTINGS
Lock down the profile
County of Morris, NJ • Building a Municipal Social Media Presence
59
61. Be sure to identify
your page as the
“Official Page”
Otherwise, you
could have this.
Note the failure to
post for well over a
year.
Next slide shows
how this looks with
the Timeline layout.
County of Morris, NJ • Building a Municipal Social Media Presence
61
62. Be sure to post relatively
frequently or this is how
your government page
will look.
County of Morris, NJ • Building a Municipal Social Media Presence
62
63. Get creative!
Add photos in your
Flickr gallery, then
pull into Facebook.
Communicate with:
Residents
Visitors
Businesses
The next slide shows
what Ocean City MD
had to do with the
mandated Timeline
layout of FB.
County of Morris, NJ • Building a Municipal Social Media Presence
63
64. County of Morris, NJ • Building a Municipal Social Media Presence
64
65. BUILDING A MUNICIPAL
SOCIAL MEDIA PRESENCE: TWITTER
JANUARY 2012
Carol A Spencer, Web Manager
County Morris, NJ • • Building a Municipal Social Media Presence
County of of Morris, NJBuilding a Municipal Social Media Presence
Facebook • Twitter • Hootsuite
65
68. TWITTER
Setting up an account
County of Morris, NJ • Building a Municipal Social Media Presence
68
69. TWITTER
Setting up an account
You’ll have to do this a few times….
County of Morris, NJ • Building a Municipal Social Media Presence
69
70. TWITTER
Setting up an account
County of Morris, NJ • Building a Municipal Social Media Presence
70
71. TWITTER
Setting up an account
County of Morris, NJ • Building a Municipal Social Media Presence
71
72. TWITTER
Setting up an account
County of Morris, NJ • Building a Municipal Social Media Presence
72
73. TWITTER
Setting up an account
County of Morris, NJ • Building a Municipal Social Media Presence
73
74. TWITTER
Setting up an account
County of Morris, NJ • Building a Municipal Social Media Presence
74
75. TWITTER
Setting up an account
Click PHOTO to change. BRAND. Use the one from your FB page.
County of Morris, NJ • Building a Municipal Social Media Presence
75
76. TWITTER
Tweeting
76
• 140 characters. Try to use less. Link to more details.
• Learn Twitter lingo.
• Use abbreviations. Eliminate punctuation where possible.
• ALL CAPS is shouting. Don’t shout.
• Write your message, then start eliminating words and using abbreviations
to say the same thing in 140 characters.
• RT is re-tweet.
• @TwitterHandle is a public message to TwitterHandle
• DM TwitterHandle (note the space) is a direct message (private)
to TwitterHandle. You can only DM your followers.
• Mention means someone used your Twitter handle in a tweet.
County of Morris, NJ • Building a Municipal Social Media Presence
77. TWITTER
Tweeting
77
• Tweet valuable content:
Road closures, meeting reminders, budgets are posted, fields are closed,
events, important web postings, chamber events, celebrations, honorees,
good press.
• If someone asks you a public question, answer publicly.
• If someone asks you a public question, answer it.
• If someone DMs you, and you need more information to answer,
give them a link to your feedback form.
• If someone DMs you, answer them.
• If people RT your tweets, thank them with an @ message.
• Create a Twitter widget for your website.
Put it on your home page.
(https://twitter.com/about/resources/widgets)
County of Morris, NJ • Building a Municipal Social Media Presence
78. Tying it Together
Using Hootsuite
Carol A Spencer, Web Manager
County of Morris, NJNJ • BuildingMunicipal Social Media Presence
County of Morris, • Building a a Municipal Social Media Presence
Facebook • Twitter • Hootsuite
78
79. Sign up for Hootsuite FREE version
Use the same email as Facebook & Twitter
County of Morris, NJ • Building a Municipal Social Media Presence
79
89. Before Posting
Double check before you post
Information is accurate
Information is authorized for public release
Post is 140 characters or less
Spelling is accurate
Link is accurate
Copy it into a new browser window to be sure it goes where you want
Date and time are correct if scheduling into the future
Selected social networks are the correct ones
Once it’s out there, you can delete it but anyone who has read it,
has read it.
County of Morris, NJ • Building a Municipal Social Media Presence
89
90. A few more things…
Searching, deleting, filtering
To search Twitter, enter the search criteria in the search box and
click the magnifying glass.
To create a stream of a particular search term, click “+Add Stream”.
Choose a search term or use logic as per examples
To create a stream of keywords, enter the terms. Tweets using any
of the keywords will be returned.
To use hashtags so your comments will be included in a stream using
that term, precede your term with a #. Example: #MCLibrary;
#Jan25; #gov20; #superbowl, #SOTU
To be sure your tweet ends up in someone’s mentions stream,
use @ before their Twitter handle.
To delete in Hootsuite, hover over the tweet in the ‘sent tweets’
stream and click the x.
County of Morris, NJ • Building a Municipal Social Media Presence
90
91. What you’ve learned today
• How to get a Google account & Gmail address
• How to set up Facebook, Twitter and Hootsuite
• About commenting
• How to post to all your social channels at once with Hootsuite
• How to schedule postings in the future
• What to check before posting (you can’t take it back)
• How to delete a post if you must
• How to backup so you have records
County of Morris, NJ • Building a Municipal Social Media Presence
91
92. Contacting me
Carol A Spencer
Web Manager
cspencer@co.morris.nj.us
webmaster@co.morris.nj.us
County of Morris, NJ • Building a Municipal Social Media Presence
92
93. Building a Municipal
Social Media Presence
January 2012
Carol A Spencer, Web Manager
County of Morris, NJNJ • BuildingMunicipal Social Media Presence
County of Morris, • Building a a Municipal Social Media Presence
Facebook • Twitter • Hootsuite
93