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Paul Menig 
Tech-I-M, LLC 
CEO 
Paul has spent his career leading teams to develop products powered by 
electronics technology in medical equipment, aerospace, industrial automation, 
and trucking. He currently leads the Far Horizon effort of Future Truck for the 
Technology and Maintenance Council and is involved in the National 
Academies of Science activities for future fuel economy regulations 
and the 21st Century Truck Partnership.
Can Technology be Transformative? 
Ellen Voie, President 
Women in Trucking, Inc. 
www.womenintrucking.org
Driving Simulators
Cameras that Watch the Road & the Driver
Hand Held Devices
Fleet Management Systems
Collision Mitigation Radar
Automated Transmissions
A Dizzying Array of Opportunities
Gerard DeVito 
Eaton Corporation 
Executive Director 
Next Generation Automated Platform 
In March, Gerard assumed responsibility for all technical and commercial 
content for Eaton’s global heavy duty automated transmission development. 
His 28 year tenure at Eaton includes increasing responsibility in product design 
engineering, application engineering, product planning, product strategy and 
sales and marketing.
The Connected Fleet 
GERARD DEVITO
Eaton is a Global Power Management Company… 
Eaton Truck Industry 
Cities & 
Buildings 
Industrial & 
Machinery 
Information 
Technology 
Energy & 
Utilities 
Infrastructure Transportation Bus & Coach Pickup & 
Delivery 
Linehaul Vocational 
Electrical Fluid Mechanical 
2013 
$22B 
Transmissions Clutches 
Engine Valves 
Switches & 
Power 
Conversion 
Fluid 
Conveyance 
Electrical 
Industrial
Brent Nussbaum 
Nussbaum Transportation Services, Inc. 
CEO 
After receiving a Bachelor’s Degree in International Business from Illinois State 
University and a Master’s Degree in International Business from the 
Thunderbird School of Global Management in Glendale, AZ, Brent assumed the 
role of VP of Sales for the Truckload Division and later the role of CEO. Since 
then, he has led the transformation of Nussbaum from a unionized, 
LTL/regional truckload operations to a non-union, regional carrier providing 
truckload and dedicated contract carriage services in various industries.
Agenda 
• History of Nussbaum 
• Culture that Encourages Loyalty & Performance 
• Leveraging People & Technology 
• Evolution of Fleet Fuel Economy
Nussbaum History 
• Began operation in 1945 – 1 truck 
• LTL carrier 
– Servicing the state of Illinois and bordering areas of surrounding states 
• Added short haul regional truckload division in 1970 serving the Midwest 
• Nussbaum exits LTL segment in 2001. 
• Currently operating 275 trucks and 600 dry van trailers serving 48 states 
– Irregular route and dedicated carriage 
– 540-mile average length of haul
Nussbaum History 
Of Innovation 
Nussbaum has been an early adopter of new technologies in 
• Equipment 
– Trucks Spec’d for Fuel Efficiency 
– Trailer Aerodynamics 
– Safety Systems 
• Software/Electronics 
– Smart, Technology Based Scorecards 
– On Board Computer 
– Virtual Engine Monitoring
Clay Merches 
JR Schugel 
Vice President of Safety and Human Resources 
Clay has an undergraduate degree in Law, an MBA, and is a Certified Director 
of Safety through the North American Transportation Management Institute. 
Clay has been in transportation since 1996 and in safety since 1998. He has a 
progressive approach to safety, teaching the fine details based on 
fundamentals and technique.
J&R Schugel Trucking
Products & Services
New Ulm, MN 
Tomah, WI 
Columbus, OH 
Terminal 
Primary Lanes of Operation
Factors Effecting Fuel Economy 
• This wheel shows the 
number of factors that 
contribute to overall fuel 
economy. 
• The chart is not designed 
to show the amount or 
percentage of impact of 
each factor but rather the 
sheer number of variables 
that must be taken into 
account for a complete 
analysis.
Driver Characteristics 
• The driver has control over the following: 
– Gear selection (manual trans or automated in manual mode) 
• Option for all engines to have progressive shift enabled in manual mode 
– Road Speed 
– Throttle Aggressiveness 
– Brake use (including the engine brake) 
– Use of cruise control 
– Idle Time 
• The Truck Maintenance Council’s (TMC) RP 1111 document states 
that the driver can contribute up to a 35% difference in fuel 
economy.
Leveraging People & Technology for Driver Performance 
Performance Feedback 
• Performance feedback for our drivers is provided through our “Driver 
Excelerator”, a smart, technology based scorecard. 
– Assigns points based on performance in key areas - fuel, safety and operations. 
– Displays progress and point totals in all key areas for driver managers to 
reference 
– Driver manager’s job is to coach, not 
correct. It’s built with systems in place 
to motivate, not just measure. 
– Each month the scorecard assigns the 
driver a status as Gold, Silver or Bronze 
level. Based on points earned, drivers 
receive a quarterly or per mile bonus.
Leveraging People & Technology for Driver Performance 
Building a Culture that Encourages Performance 
Nussbaum is a faith based organization which operates on Biblical principles. 
• Our people drive our success. If we take care of them, Nussbaum will thrive. 
The driver scorecard is built on this principal. 
• Successful driver performance requires: 
– High standard of Integrity, Ethics and Values 
– Trust – Without trust, there is no motivation on their part to help the company 
meet its goals and objectives. 
– Character - Nussbaum hires for character over experience. 
• Our culture opens up the door. 
• Drivers can be coached to achieve a higher level of performance.
Lytx / Drivecam Video Technology 
J&R Schugel’s Approach to Correcting Driver Behavior 
• Analyzing driver behaviors 
– Defining the appropriate responses 
• Identifying the correct technical response in the correct order
Improper Right Turn
J&R Schugel’s Right Turn Mirror Station 
• Set up to properly 
block inside lane 
• Entering turn 
in proper 
gear / speed 
• Looking through 
the turn 
• Keep head on 
swivel and 
eyes moving 
• Frequent mirror 
checks 
• Mirror check 
before point of 
no return 
• Not shifting during 
the turn
Car Running Stop Sign--Rollover
J&R Schugel’s Training On Rear-end Collisions 
Using Video to Teach Proper Eye Lead Time & Following Distance 
• The importance of a 15 second eye lead time 
• Reducing speeds in high risk areas 
• Anticipating the actions of others 
• Driving 2-3 mph slower than traffic
Rearend Collision
J&R Schugel Trucking 
Training How To Anticipate Others 
• Getting the big picture 
• Anticipating the actions of others 
• Braking without over reacting or counter steering
Near Crash -- Anticipating
Leveraging People & Technology for Driver Performance 
Technology Enhances Performance 
Technology we currently use to enhance driver performance: 
• On Board Computer (PeopleNet) 
• Safety Technologies 
– Collision Avoidance/Lane Departure Systems 
– Roll Stability 
– Automatic Transmissions 
• Fuel Technologies 
– 6x2 configuration 
– Full Length Skirts/Tails 
– E-Coast 
• Virtual Technician
Typical Linehaul Fuel Consumption by Gear 
0 1 2 3 4 5 6 7 8 9 10 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Gear Position 
% Fuel consumption 
% Fuel consumption in each gear 
Since most of the fuel is burned in top 
gear, shiftpoints have much less effect 
on overall fuel economy for typical 
linehaul applications.
A Portfolio of Technologies to Meet a Customer’s 
Specific Needs… 
Powertrain Optimization Tailored Solutions 
• Utilizing tailored integration to extract 
fuel economy. 
• Optimizing fuel map efficiency with 
customized ratios and shift points. 
• Leveraging transmission overall ratio to 
enable down speeding without 
sacrificing performance. 
UltraShift PLUS 
• 8 platforms 
• 47 models 
The right tool for the job.
GHG / Fuel Economy Regulations 
Driving Technology Changes 
Improved 
Aerodynamics 
22% CO2 / Fuel 
Consumption 
Improvement 
Efficient 
Engines and 
Powertrains 
18% CO2 / Fuel 
Consumption 
Improvement 
Engine size 15L  12L 
Engine brake +100 HP 
Hybrid potential 5%  15% 
Engine speed 1400  900 rpm 
Automation and deep integration 
Waste heat recovery & electrification NEW
J&R Schugel 
Reducing Speeding Violations 
• Understanding speed limits 
• Reducing speeds so you are at the correct speed entering the new 
speed zone 
• Changing driver behavior
51 in a 35 with Call Outs
Evolution of Fleet Fuel Economy 
6.94 
7.80 
2011 2012 2013 2014 
Entire Fleet Average 
New Generation Freightliner Average (2014-15) 
8.0 
8.68 8.81 
8.2 
7.79 
Fleet Average (Units purchased before 2014)
QUESTIONS AND ANSWERS 
Speaker Panel
Technology CAN be Transformative!!! 
Ellen Voie, President 
Women in Trucking, Inc. 
www.womenintrucking.org
Technology Transforms Trucking Industry

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Technology Transforms Trucking Industry

  • 1. Paul Menig Tech-I-M, LLC CEO Paul has spent his career leading teams to develop products powered by electronics technology in medical equipment, aerospace, industrial automation, and trucking. He currently leads the Far Horizon effort of Future Truck for the Technology and Maintenance Council and is involved in the National Academies of Science activities for future fuel economy regulations and the 21st Century Truck Partnership.
  • 2. Can Technology be Transformative? Ellen Voie, President Women in Trucking, Inc. www.womenintrucking.org
  • 4. Cameras that Watch the Road & the Driver
  • 9. A Dizzying Array of Opportunities
  • 10. Gerard DeVito Eaton Corporation Executive Director Next Generation Automated Platform In March, Gerard assumed responsibility for all technical and commercial content for Eaton’s global heavy duty automated transmission development. His 28 year tenure at Eaton includes increasing responsibility in product design engineering, application engineering, product planning, product strategy and sales and marketing.
  • 11. The Connected Fleet GERARD DEVITO
  • 12. Eaton is a Global Power Management Company… Eaton Truck Industry Cities & Buildings Industrial & Machinery Information Technology Energy & Utilities Infrastructure Transportation Bus & Coach Pickup & Delivery Linehaul Vocational Electrical Fluid Mechanical 2013 $22B Transmissions Clutches Engine Valves Switches & Power Conversion Fluid Conveyance Electrical Industrial
  • 13. Brent Nussbaum Nussbaum Transportation Services, Inc. CEO After receiving a Bachelor’s Degree in International Business from Illinois State University and a Master’s Degree in International Business from the Thunderbird School of Global Management in Glendale, AZ, Brent assumed the role of VP of Sales for the Truckload Division and later the role of CEO. Since then, he has led the transformation of Nussbaum from a unionized, LTL/regional truckload operations to a non-union, regional carrier providing truckload and dedicated contract carriage services in various industries.
  • 14. Agenda • History of Nussbaum • Culture that Encourages Loyalty & Performance • Leveraging People & Technology • Evolution of Fleet Fuel Economy
  • 15. Nussbaum History • Began operation in 1945 – 1 truck • LTL carrier – Servicing the state of Illinois and bordering areas of surrounding states • Added short haul regional truckload division in 1970 serving the Midwest • Nussbaum exits LTL segment in 2001. • Currently operating 275 trucks and 600 dry van trailers serving 48 states – Irregular route and dedicated carriage – 540-mile average length of haul
  • 16. Nussbaum History Of Innovation Nussbaum has been an early adopter of new technologies in • Equipment – Trucks Spec’d for Fuel Efficiency – Trailer Aerodynamics – Safety Systems • Software/Electronics – Smart, Technology Based Scorecards – On Board Computer – Virtual Engine Monitoring
  • 17. Clay Merches JR Schugel Vice President of Safety and Human Resources Clay has an undergraduate degree in Law, an MBA, and is a Certified Director of Safety through the North American Transportation Management Institute. Clay has been in transportation since 1996 and in safety since 1998. He has a progressive approach to safety, teaching the fine details based on fundamentals and technique.
  • 20. New Ulm, MN Tomah, WI Columbus, OH Terminal Primary Lanes of Operation
  • 21. Factors Effecting Fuel Economy • This wheel shows the number of factors that contribute to overall fuel economy. • The chart is not designed to show the amount or percentage of impact of each factor but rather the sheer number of variables that must be taken into account for a complete analysis.
  • 22. Driver Characteristics • The driver has control over the following: – Gear selection (manual trans or automated in manual mode) • Option for all engines to have progressive shift enabled in manual mode – Road Speed – Throttle Aggressiveness – Brake use (including the engine brake) – Use of cruise control – Idle Time • The Truck Maintenance Council’s (TMC) RP 1111 document states that the driver can contribute up to a 35% difference in fuel economy.
  • 23. Leveraging People & Technology for Driver Performance Performance Feedback • Performance feedback for our drivers is provided through our “Driver Excelerator”, a smart, technology based scorecard. – Assigns points based on performance in key areas - fuel, safety and operations. – Displays progress and point totals in all key areas for driver managers to reference – Driver manager’s job is to coach, not correct. It’s built with systems in place to motivate, not just measure. – Each month the scorecard assigns the driver a status as Gold, Silver or Bronze level. Based on points earned, drivers receive a quarterly or per mile bonus.
  • 24. Leveraging People & Technology for Driver Performance Building a Culture that Encourages Performance Nussbaum is a faith based organization which operates on Biblical principles. • Our people drive our success. If we take care of them, Nussbaum will thrive. The driver scorecard is built on this principal. • Successful driver performance requires: – High standard of Integrity, Ethics and Values – Trust – Without trust, there is no motivation on their part to help the company meet its goals and objectives. – Character - Nussbaum hires for character over experience. • Our culture opens up the door. • Drivers can be coached to achieve a higher level of performance.
  • 25.
  • 26. Lytx / Drivecam Video Technology J&R Schugel’s Approach to Correcting Driver Behavior • Analyzing driver behaviors – Defining the appropriate responses • Identifying the correct technical response in the correct order
  • 28. J&R Schugel’s Right Turn Mirror Station • Set up to properly block inside lane • Entering turn in proper gear / speed • Looking through the turn • Keep head on swivel and eyes moving • Frequent mirror checks • Mirror check before point of no return • Not shifting during the turn
  • 29. Car Running Stop Sign--Rollover
  • 30. J&R Schugel’s Training On Rear-end Collisions Using Video to Teach Proper Eye Lead Time & Following Distance • The importance of a 15 second eye lead time • Reducing speeds in high risk areas • Anticipating the actions of others • Driving 2-3 mph slower than traffic
  • 32. J&R Schugel Trucking Training How To Anticipate Others • Getting the big picture • Anticipating the actions of others • Braking without over reacting or counter steering
  • 33. Near Crash -- Anticipating
  • 34. Leveraging People & Technology for Driver Performance Technology Enhances Performance Technology we currently use to enhance driver performance: • On Board Computer (PeopleNet) • Safety Technologies – Collision Avoidance/Lane Departure Systems – Roll Stability – Automatic Transmissions • Fuel Technologies – 6x2 configuration – Full Length Skirts/Tails – E-Coast • Virtual Technician
  • 35. Typical Linehaul Fuel Consumption by Gear 0 1 2 3 4 5 6 7 8 9 10 90 80 70 60 50 40 30 20 10 0 Gear Position % Fuel consumption % Fuel consumption in each gear Since most of the fuel is burned in top gear, shiftpoints have much less effect on overall fuel economy for typical linehaul applications.
  • 36. A Portfolio of Technologies to Meet a Customer’s Specific Needs… Powertrain Optimization Tailored Solutions • Utilizing tailored integration to extract fuel economy. • Optimizing fuel map efficiency with customized ratios and shift points. • Leveraging transmission overall ratio to enable down speeding without sacrificing performance. UltraShift PLUS • 8 platforms • 47 models The right tool for the job.
  • 37. GHG / Fuel Economy Regulations Driving Technology Changes Improved Aerodynamics 22% CO2 / Fuel Consumption Improvement Efficient Engines and Powertrains 18% CO2 / Fuel Consumption Improvement Engine size 15L  12L Engine brake +100 HP Hybrid potential 5%  15% Engine speed 1400  900 rpm Automation and deep integration Waste heat recovery & electrification NEW
  • 38. J&R Schugel Reducing Speeding Violations • Understanding speed limits • Reducing speeds so you are at the correct speed entering the new speed zone • Changing driver behavior
  • 39. 51 in a 35 with Call Outs
  • 40. Evolution of Fleet Fuel Economy 6.94 7.80 2011 2012 2013 2014 Entire Fleet Average New Generation Freightliner Average (2014-15) 8.0 8.68 8.81 8.2 7.79 Fleet Average (Units purchased before 2014)
  • 41. QUESTIONS AND ANSWERS Speaker Panel
  • 42. Technology CAN be Transformative!!! Ellen Voie, President Women in Trucking, Inc. www.womenintrucking.org