CEOs pursue the three dimensions of value and need the 18 drivers of company value to optimize them. You will exit your business either vertically or horizontally. Exit on your terms and plan for the exit using the 18 drivers of Core Value. Take an assessment and get your free, confidential results immediately by answering 18 questions in less than 10 minutes.
3. Presenter—Paul Menig
A Business Accelerant igniting a
fi
re in your company for better
performance. Helping business owners and leaders get more money
from their business and more time for their lives. Focus on private
companies with $2 million to $200 million in revenue in manufacturing,
technology, and transportation.
WHY: There is always a BETTER way.
HOW: SIMPLIFY what the business is doing now.
WHAT: CLARIFY what needs to be done.
Trained as an engineer at MIT, Paul has a mind that tends toward new,
innovative, and system level solutions. He has extensive experience in
the corporate world of new product/business development at General
Electric, Eaton, and Daimler Trucks. Paul developed new, technology-
based products for industrial automation, aerospace, defense, medical
systems, automotive, truck, and transportation industries.
Paul authored, “Accelerating Start to Finish: Align 7 Forces for
Business Success.” It is available in both softback and electronic
versions from Amazon and Barnes & Noble.
https://www.linkedin.com/in/paulmenig/
4. 3-7 Ways to Exit Your Business
• Vertical
• Sale
• Family
• Employees
• Private
• Public
• Horizontal
• Death
• Illness
• Just Close Doors
Vertical Horizontal Close
Sell
Death Sick
Family Worker Private Public
10. $ Today +5% Revenue
-5%
Overhead
Cost
-5% COGS
+5% Revenue
-5% Overhead
+5% Revenue
-5% COGS
-5% Overhead
Annual
Revenue
1,000,000 1,050,000 1,000,000 1,000,000 1,050,000 1,050,000
Cost of
Goods Sold
600,000 630,000 600,000 570,000 630,000 570,000
Gross Pro
fi
t 400,000 420,000 400,000 430,000 420,000 480,000
Gross Pro
fi
t
%
40% 40% 40% 43% 40% 45.7%
Overhead
Costs
150,000 150,000 142,500 150,000 142,500 142,500
Net Pro
fi
t 250,000 270,000 257,500 280,000 277,500 337,500
Net Pro
fi
t % 25% 25.71% 25.75% 28% 26.4% 32%
Net Pro
fi
t %
Increase
8% 3% 12% 11% 35%
Enterprise
Value at 4x
1,000,000 1,080,000 1,030,000 1,120,000 1,110,000 1,350,000
Enterprise
Value at 6x
1,500,000 1,620,000 1,545,000 1,680,000 1,665,000 2,025,000
Less 10%
Success Fee
1,350,000 1,458,000 1,390,500 1,512,000 1,498,500 1,822,500
Increase for
working with
someone
350,000 378,000 360,500 392,000 388,500 475,500
11. $ Today +5% Revenue
-5%
Overhead
Cost
-5% COGS
+5% Revenue
-5% Overhead
+5% Revenue
-5% COGS
-5% Overhead
Annual
Revenue
1,000,000 1,050,000 1,000,000 1,000,000 1,050,000 1,050,000
Cost of
Goods Sold
600,000 630,000 600,000 570,000 630,000 570,000
Gross Pro
fi
t 400,000 420,000 400,000 430,000 420,000 480,000
Gross Pro
fi
t
%
40% 40% 40% 43% 40% 45.7%
Overhead
Costs
150,000 150,000 142,500 150,000 142,500 142,500
Net Pro
fi
t 250,000 270,000 257,500 280,000 277,500 337,500
Net Pro
fi
t % 25% 25.71% 25.75% 28% 26.4% 32%
Net Pro
fi
t %
Increase
8% 3% 12% 11% 35%
Enterprise
Value at 4x
1,000,000 1,080,000 1,030,000 1,120,000 1,110,000 1,350,000
Enterprise
Value at 6x
1,500,000 1,620,000 1,545,000 1,680,000 1,665,000 2,025,000
Less 10%
Success Fee
1,350,000 1,458,000 1,390,500 1,512,000 1,498,500 1,822,500
Increase for
working with
someone
350,000 378,000 360,500 392,000 388,500 475,500
12. $ Today +5% Revenue
-5%
Overhead
Cost
-5% COGS
+5% Revenue
-5% Overhead
+5% Revenue
-5% COGS
-5% Overhead
Annual
Revenue
1,000,000 1,050,000 1,000,000 1,000,000 1,050,000 1,050,000
Cost of
Goods Sold
600,000 630,000 600,000 570,000 630,000 570,000
Gross Pro
fi
t 400,000 420,000 400,000 430,000 420,000 480,000
Gross Pro
fi
t
%
40% 40% 40% 43% 40% 45.7%
Overhead
Costs
150,000 150,000 142,500 150,000 142,500 142,500
Net Pro
fi
t 250,000 270,000 257,500 280,000 277,500 337,500
Net Pro
fi
t % 25% 25.71% 25.75% 28% 26.4% 32%
Net Pro
fi
t %
Increase
8% 3% 12% 11% 35%
Enterprise
Value at 4x
1,000,000 1,080,000 1,030,000 1,120,000 1,110,000 1,350,000
Enterprise
Value at 6x
1,500,000 1,620,000 1,545,000 1,680,000 1,665,000 2,025,000
Less 10%
Success Fee
1,350,000 1,458,000 1,390,500 1,512,000 1,498,500 1,822,500
Increase for
working with
someone
350,000 378,000 360,500 392,000 388,500 475,500
13. $ Today +5% Revenue
-5%
Overhead
Cost
-5% COGS
+5% Revenue
-5% Overhead
+5% Revenue
-5% COGS
-5% Overhead
Annual
Revenue
1,000,000 1,050,000 1,000,000 1,000,000 1,050,000 1,050,000
Cost of
Goods Sold
600,000 630,000 600,000 570,000 630,000 570,000
Gross Pro
fi
t 400,000 420,000 400,000 430,000 420,000 480,000
Gross Pro
fi
t
%
40% 40% 40% 43% 40% 45.7%
Overhead
Costs
150,000 150,000 142,500 150,000 142,500 142,500
Net Pro
fi
t 250,000 270,000 257,500 280,000 277,500 337,500
Net Pro
fi
t % 25% 25.71% 25.75% 28% 26.4% 32%
Net Pro
fi
t %
Increase
8% 3% 12% 11% 35%
Enterprise
Value at 4x
1,000,000 1,080,000 1,030,000 1,120,000 1,110,000 1,350,000
Enterprise
Value at 6x
1,500,000 1,620,000 1,545,000 1,680,000 1,665,000 2,025,000
Less 10%
Success Fee
1,350,000 1,458,000 1,390,500 1,512,000 1,498,500 1,822,500
Increase for
working with
someone
350,000 378,000 360,500 392,000 388,500 475,500
14. $ Today +5% Revenue
-5%
Overhead
Cost
-5% COGS
+5% Revenue
-5% Overhead
+5% Revenue
-5% COGS
-5% Overhead
Annual
Revenue
1,000,000 1,050,000 1,000,000 1,000,000 1,050,000 1,050,000
Cost of
Goods Sold
600,000 630,000 600,000 570,000 630,000 570,000
Gross Pro
fi
t 400,000 420,000 400,000 430,000 420,000 480,000
Gross Pro
fi
t
%
40% 40% 40% 43% 40% 45.7%
Overhead
Costs
150,000 150,000 142,500 150,000 142,500 142,500
Net Pro
fi
t 250,000 270,000 257,500 280,000 277,500 337,500
Net Pro
fi
t % 25% 25.71% 25.75% 28% 26.4% 32%
Net Pro
fi
t %
Increase
8% 3% 12% 11% 35%
Enterprise
Value at 4x
1,000,000 1,080,000 1,030,000 1,120,000 1,110,000 1,350,000
Enterprise
Value at 6x
1,500,000 1,620,000 1,545,000 1,680,000 1,665,000 2,025,000
Less 10%
Success Fee
1,350,000 1,458,000 1,390,500 1,512,000 1,498,500 1,822,500
Increase for
working with
someone
350,000 378,000 360,500 392,000 388,500 475,500
15. $ Today +5% Revenue
-5%
Overhead
Cost
-5% COGS
+5% Revenue
-5% Overhead
+5% Revenue
-5% COGS
-5% Overhead
Annual
Revenue
1,000,000 1,050,000 1,000,000 1,000,000 1,050,000 1,050,000
Cost of
Goods Sold
600,000 630,000 600,000 570,000 630,000 570,000
Gross Pro
fi
t 400,000 420,000 400,000 430,000 420,000 480,000
Gross Pro
fi
t
%
40% 40% 40% 43% 40% 45.7%
Overhead
Costs
150,000 150,000 142,500 150,000 142,500 142,500
Net Pro
fi
t 250,000 270,000 257,500 280,000 277,500 337,500
Net Pro
fi
t % 25% 25.71% 25.75% 28% 26.4% 32%
Net Pro
fi
t %
Increase
8% 3% 12% 11% 35%
Enterprise
Value at 4x
1,000,000 1,080,000 1,030,000 1,120,000 1,110,000 1,350,000
Enterprise
Value at 6x
1,500,000 1,620,000 1,545,000 1,680,000 1,665,000 2,025,000
Less 10%
Success Fee
1,350,000 1,458,000 1,390,500 1,512,000 1,498,500 1,822,500
Increase for
working with
someone
350,000 378,000 360,500 392,000 388,500 475,500
16. $ Today +5% Revenue
-5%
Overhead
Cost
-5% COGS
+5% Revenue
-5% Overhead
+5% Revenue
-5% COGS
-5% Overhead
Annual
Revenue
1,000,000 1,050,000 1,000,000 1,000,000 1,050,000 1,050,000
Cost of
Goods Sold
600,000 630,000 600,000 570,000 630,000 570,000
Gross Pro
fi
t 400,000 420,000 400,000 430,000 420,000 480,000
Gross Pro
fi
t
%
40% 40% 40% 43% 40% 45.7%
Overhead
Costs
150,000 150,000 142,500 150,000 142,500 142,500
Net Pro
fi
t 250,000 270,000 257,500 280,000 277,500 337,500
Net Pro
fi
t % 25% 25.71% 25.75% 28% 26.4% 32%
Net Pro
fi
t %
Increase
8% 3% 12% 11% 35%
Enterprise
Value at 4x
1,000,000 1,080,000 1,030,000 1,120,000 1,110,000 1,350,000
Enterprise
Value at 6x
1,500,000 1,620,000 1,545,000 1,680,000 1,665,000 2,025,000
Less 10%
Success Fee
1,350,000 1,458,000 1,390,500 1,512,000 1,498,500 1,822,500
Increase for
working with
someone
350,000 378,000 360,500 392,000 388,500 475,500
17. 18 Drivers of Company Value
Growth
Recurring Revenue
Brand
Legal
Sales & Marketing
Customer Satisfaction
Financial
Operations
Human Resources
Company Overview
Customer Diversification
Product Differentiation
Dominant Market Share
Margin Advantage
Barriers to Entry
Large Potential Market
Innovation
Senior Management
Market Drivers:
Operational Drivers:
18.
19.
20. $ Today +5% Revenue
-5%
Overhead
Cost
-5% COGS
+5% Revenue
-5% Overhead
+5% Revenue
-5% COGS
-5% Overhead
Annual
Revenue
1,000,000 1,050,000 1,000,000 1,000,000 1,050,000 1,050,000
Cost of
Goods Sold
600,000 630,000 600,000 570,000 630,000 570,000
Gross Pro
fi
t 400,000 420,000 400,000 430,000 420,000 480,000
Gross Pro
fi
t
%
40% 40% 40% 43% 40% 45.7%
Overhead
Costs
150,000 150,000 142,500 150,000 142,500 142,500
Net Pro
fi
t 250,000 270,000 257,500 280,000 277,500 337,500
Net Pro
fi
t % 25% 25.71% 25.75% 28% 26.4% 32%
Net Pro
fi
t %
Increase
8% 3% 12% 11% 35%
Enterprise
Value at 4x
1,000,000 1,080,000 1,030,000 1,120,000 1,110,000 1,350,000
Enterprise
Value at 6x
1,500,000 1,620,000 1,545,000 1,680,000 1,665,000 2,025,000
Less 10%
Success Fee
1,350,000 1,458,000 1,390,500 1,512,000 1,498,500 1,822,500
Increase for
working with
someone
350,000 378,000 360,500 392,000 388,500 475,500
21. $ Today +5% Revenue
-5%
Overhead
Cost
-5% COGS
+5% Revenue
-5% Overhead
+5% Revenue
-5% COGS
-5% Overhead
Annual
Revenue
1,000,000 1,050,000 1,000,000 1,000,000 1,050,000 1,050,000
Cost of
Goods Sold
600,000 630,000 600,000 570,000 630,000 570,000
Gross Pro
fi
t 400,000 420,000 400,000 430,000 420,000 480,000
Gross Pro
fi
t
%
40% 40% 40% 43% 40% 45.7%
Overhead
Costs
150,000 150,000 142,500 150,000 142,500 142,500
Net Pro
fi
t 250,000 270,000 257,500 280,000 277,500 337,500
Net Pro
fi
t % 25% 25.71% 25.75% 28% 26.4% 32%
Net Pro
fi
t %
Increase
8% 3% 12% 11% 35%
Enterprise
Value at 4x
1,000,000 1,080,000 1,030,000 1,120,000 1,110,000 1,350,000
Enterprise
Value at 6x
1,500,000 1,620,000 1,545,000 1,680,000 1,665,000 2,025,000
Less 10%
Success Fee
1,350,000 1,458,000 1,390,500 1,512,000 1,498,500 1,822,500
Increase for
working with
someone
350,000 378,000 360,500 392,000 388,500 475,500
22. Are You Ready?
• Number of Employees
• Company Revenue
• EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization)
• Net Pro
fi
t Works
• Primary NAICS (North American Industry Classi
fi
cation System)
• https://www.census.gov/naics/