The document discusses how digital disruption is changing customer expectations and relationships. It notes that digital disruptors are building better product experiences faster than before, creating stronger customer relationships. While many executives see opportunities in digital tools, most companies lack the necessary skills, policies, and energy among employees to adapt to changes brought by digital disruption. The document urges companies to digitally disrupt their own customer relationships to participate in growth and not miss opportunities. It provides a readiness assessment that found people recognize changes but are unprepared for digital disruption.