Highlights from some of my recent work at Ugly Research. We need to resolve these 3 issues: 1) Too much ‘Ooh, shiny!’ 2) It's not ‘data vs. people’. 3) Visualize decisions, not data.

1. THE DATA-TO-DECISION
PROCESS IS BROKEN.

2. What’s separating decision
makers from good evidence?*
1. Too much ‘Ooh, shiny!’
2. It’s not ‘data vs. people’.
3. Need to visualize decisions,
©2014 Ugly Research
not data.
*Highlights from ‘Data is easy, Deciding is hard.’
available at UglyResearch.com

3. 1. Too much ‘Ooh, shiny!’
Pretty pictures aren’t enough.
How do data connect to
business objectives?
©2014 Ugly Research
Source: Datanami / Robert Gelber

4. 2. It’s not Data vs. People.
©2014 Ugly Research
Decisions require both.

5. 3. Visualize decisions, not data.
©2014 Ugly Research
you can
expect this
result.
If you take
this action
Show the
decision
Here’s why:
Evidence
Method: Linear regression
Source: RCT
“Historical trends show that
outcomes are …”
DataSci
Method: Bubble
Source: Customer
“Analytics predict better
outcomes if people …”
Method: Dynamo
Source: SAS
“Evidence shows this action
will influence …”
Show data that explains the decision
Cruncher

6. Let’s fix the
data-to-decision process.
Join us at PepperSlice.com
Get ‘Data is easy, deciding is hard.’
©2014 Ugly Research
at UglyResearch.com

7. Let us know what you think.
email: ur@uglyresearch.com
twitter: @UglyResearch