The document is a presentation by Sushant Kumar from IIT Kharagpur on new patterns of innovation. It discusses how traditional business models are shifting to focus on opportunities generated by digital transformation and tools. Some examples of new innovation patterns discussed are using data and analytics to create customer value, digitizing existing assets, and trading data. The presentation also provides examples of companies innovating through productization of data, digitizing museum exhibits, and automating expense reporting processes.

1. P R E S E N T A T I O N O N
THE NEW
PATTERNS OF
INNOVATION
S U S H A N T K U M A R
I I T K H A R A G P U R

2. W H A T I S
I N N O V A T I O N

3. T h e P r o d u c t / T e c h n o l o g y
t h a t c h a n g e t h e i r i n d u s t r y
o r c r e a t e n e w i n d u s t r i e s i s
c a l l e d i n n o v a t i o n .
I d e a s a r e I n n o v a t i v e
P r o d u c t s a r e i n n o v a t i o n
I N N O V A T I O N

4. TRADITIONAL BUSINESS
COMPETENCY BASED1
CUSTOMER FOCUSED
2
FOLLOW MEGATREND3

5. F O C U S E D O N
O P P O R T U N I T I E S
G E N E R A T E D B Y
E X P L O S I O N I N
D I G I T A L
T R A N S F O R M A T I O N
A N D T O O L S
ONE MORE IN LIST
4

6. How can we create value
for customers using data
or analytic tool we own or
have access to.
PRODUCTS
01
Which of our assets are
digital and how can we use
their digital nature to
improve/augment their
value
Digitizing
Assets
02
Is there value in data to us internally, to our
current customers, to our potential new
customers or to other industry?
TRADING DATA
03
STRATEGY

7. P R O D U C T S
Examples of this include
smart
metering of energy usage
that
allows utilities to optimize
pricing, and devices
installed in
automobiles that let an
insurance company know
how
safely someone drives.

8. D I G I T I Z I N G
A S S E T S
TAKE THE
INTERNATIONAL MUSEUM
OF WOMEN, AN
INNOVATIVE NONPROFIT
THAT HOSTS INTERNET
EXHIBITIONS OF
ART CREATED BY WOMEN
AROUND THE
WORLD.

9. TRADING
DATA
You can create a marketing plan
for any period of time. Just
remember to specify it accordingly
in your presentation. A good plan is
able to set and manage
expectations, which you'll relay to
the audience.

10. CODIFYING A CAPABILITY
IBM’s Global Expense Reporting
Solutions were originally
developed to automate all the
steps in the company’s internal
travel booking and
expensereporting
processes. IBM found
that, cost is reduced by 60% to
75%

11. MANAGERIAL
RELEVANCE
In digital and information
economy,
managers ought to act virtually
first.
We have full fertile data land,
manager could act to bring
beautiful
trees and anew business ideas.

12. SUSHANT KUMAR
NAME
INSTITUTE
EMAIL
IIT Kharagpur
sushant20101995@gmail.com
THANK
YOU