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Mike Gualtieri 
Principal Analyst 
Forrester Research
Streaming Analytics Is Icing 
On The Big Data Cake 
Mike Gualtieri, Principal Analyst
Once, technology favored companies; now it 
empowers customers 
Before Now 
© 2014 Forrester Research, Inc. Reproduction P...
We have entered the age of the customer 
© 2014 Forrester Research, Inc. Reproduction Prohibited
Growth and customer experience are priorities 
to business leaders 
© 2014 Forrester Research, Inc. Reproduction Prohibite...
#Royalty
Trend 
Consumers want to be treated like royalty.
Royalty experiences 
have contextual 
awareness and adapt to 
serve a single consumer.
Treat consumers like royalty to get 
their loyalty.
Quiz 
How well do you know this consumer? 
› Male 
› 35 years old 
› Single 
› Resides in New York 
City 
› Makes $100,000...
George Costanza
#BigData
Trend 
Big Data means all your data.
Most technology decision makers get it; 30% of 
business decision makers are confused. 
30% 
7% 
© 2014 Forrester Research...
Big Data gushes from many sources… 
© 2014 Forrester Research, Inc. Reproduction Prohibited 
• Data described by a schema ...
eCommerce 
MRP 
Web analytics 
eCommerce 
Web 
Mobile 
Finance 
Customer Service 
CRM 
Claims 
BPM 
Excel & Access Data 
w...
What percentage of enterprise data do firms 
use for analytics? 
© 2014 Forrester Research, Inc. Reproduction Prohibited 
...
What percentage of enterprise data do firms 
use for analytics? 
© 2014 Forrester Research, Inc. Reproduction Prohibited 
...
110010011011001 
010010011011001 
010011001101101 
010010011011001 
Historical 
Transactions 
Customer data 
Ops
23
Gather all your data to breakdown silos and 
prepare it for deeper analysis. 
Data
Process 
Now, analyze the heck out of it - every which way.
But, this elephant is so lonely.
Big data is not about one technology; it’s a 
vast ecosystem of data tools and technologies 
Source: March 6, 2013, “The F...
Successful big data programs depend on 
integrating all big data technologies together.
Momentum is strongest for streaming and predictive 
analytics, but underadopted. 
“What is your firm's/business unit's cur...
#Predictive
Trend 
Predictive models can predict customer 
attributes and behavior.
FORRESTER Techniques, tools, and technologies that use 
data to find models – models that can 
anticipate outcomes with a ...
Predictive models can be very powerful 
and profitable, but understand that: 
› Predictive models are about probabilities,...
© 2014 Forrester Research, Inc. Reproduction Prohibited 
Data scientists use a 
combination of statistical 
and machine le...
Predictive analytics is very different from the 
traditional analytics approach 
Traditional Analytics Data Science 
• Cho...
Recommend 
How can you provide a perfect, individualized 
product recommendation?
Turkey 
How can you predict where customers will be 
on Thanksgiving.
#In-Memory
Trend 
The velocity of business requires 
in-memory computing.
Near latency-free applications enable a whole 
new class of applications 
› Detect, adapt, and act applications require 
h...
#Streaming
Trend 
Streaming data is flowing by, 
and value is slipping away.
FORRESTER Software that can filter, aggregate, enrich, and 
analyze a high throughput of data from 
disparate live data so...
. . . and thinking in streams is different 
› Filtering 
› Aggregation/correlation 
› Location/motion 
› Time windows 
› T...
Streaming analytics can uniquely enable 
three new tiers of app functionality 
Source: April 22, 2014, “Use Sensors To Tak...
Apps are blind – 
use sensors to make them see.
If you can measure it, then you can use it 
© 2014 Forrester Research, Inc. Reproduction Prohibited
Stop 
What if you knew your customer was near your 
store on a sunny day?
© 2014 Forrester Research, Inc. Reproduction Prohibited 
NFL 
Sensors in every players’ shoulder pads will 
change the way...
Activity 
How can Spotify use accelerometer data 
generated by customers while they listen?
© 2014 Forrester Research, Inc. Reproduction Prohibited 
Magic 
Fantasy becomes reality at Universal’s 
Wizarding World wi...
© 2014 Forrester Research, Inc. Reproduction Prohibited 
The Forrester Wave™ 
evaluates vendors on 
differentiated feature...
Each vendor is scored across 50 streaming-specific 
criteria organized in 14 roll-up 
categories 
© 2014 Forrester Researc...
Vendors are scored using a transparent scale. 
© 2014 Forrester Research, Inc. Reproduction Prohibited
Source: July 17, 2014, “The Forrester Wave™: Streaming Analytics Platforms, 2014” Forrester report 
© 2014 Forrester Resea...
#Apps
Streaming apps anticipate a customer’s intent 
and adapts to serve them. 
Trend
Design principles for streaming apps 
› Learning who the customer really is 
› Detect the customer’s intent in-the-moment ...
© 2014 Forrester Research, Inc. Reproduction Prohibited
Trip 
1 
Easy. Buy a copper tube ice maker kit.
Trip 
2 
Buy a shut-off valve for the copper tubing.
Trip 
3 
Buy a T-connector to tap the cold water 
supply line.
Trip 
4 
Whoops. Also need to buy a hacksaw 
to cut the copper pipe.
Trip 
5 
Finally. A special drill bit to make a hole 
in the kitchen floor for the copper tubing.
Streaming apps can make your 
customers feel intensely loyal.
#Opportunity?
Customers are ready. 
© 2014 Forrester Research, Inc. Reproduction Prohibited
Executives don’t believe they have a clear 
vision for digital transformation 
© 2014 Forrester Research, Inc. Reproductio...
#Imagination
What kinds of apps could 
you develop if you could 
predict, detect and adapt 
to what customers need 
in-the-moment?
Thank you 
Mike Gualtieri 
mgualtieri@forrester.com
IW14 Session: Mike Gualtieri, Forrester Research
IW14 Session: Mike Gualtieri, Forrester Research
IW14 Session: Mike Gualtieri, Forrester Research
IW14 Session: Mike Gualtieri, Forrester Research
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IW14 Session: Mike Gualtieri, Forrester Research

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Session: Apama & Terracotta World; Big Data Streaming Analytics - Right Here, Right Now
Presentation Title: Streaming Analytics Is Icing On The Big Data Cake

Presentation given by Mike Gualtieri, Principal Analyst at Forrester Research, during the Apama & Terracotta World Session at Innovation World 2014 conference, Oct 13-15, 2014, at the Hyatt Regency New Orleans, produced by Software AG. Three days of vision, inspiration and insight. Innovation World is THE global event for digital leaders who are driven to leverage the Software AG Suite: Alfabet, Apama, ARIS, webMethods, Software AG Live, Terracotta and Adabas-Natural.

Published in: Technology
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IW14 Session: Mike Gualtieri, Forrester Research

  1. 1. Mike Gualtieri Principal Analyst Forrester Research
  2. 2. Streaming Analytics Is Icing On The Big Data Cake Mike Gualtieri, Principal Analyst
  3. 3. Once, technology favored companies; now it empowers customers Before Now © 2014 Forrester Research, Inc. Reproduction Prohibited
  4. 4. We have entered the age of the customer © 2014 Forrester Research, Inc. Reproduction Prohibited
  5. 5. Growth and customer experience are priorities to business leaders © 2014 Forrester Research, Inc. Reproduction Prohibited
  6. 6. #Royalty
  7. 7. Trend Consumers want to be treated like royalty.
  8. 8. Royalty experiences have contextual awareness and adapt to serve a single consumer.
  9. 9. Treat consumers like royalty to get their loyalty.
  10. 10. Quiz How well do you know this consumer? › Male › 35 years old › Single › Resides in New York City › Makes $100,000 per year © 2014 Forrester Research, Inc. Reproduction Prohibited What do you predict he would do if the bank accidently transferred $5,000 into his bank account? A. Give the money back B. Take the money and run
  11. 11. George Costanza
  12. 12. #BigData
  13. 13. Trend Big Data means all your data.
  14. 14. Most technology decision makers get it; 30% of business decision makers are confused. 30% 7% © 2014 Forrester Research, Inc. Reproduction Prohibited 12% 21% 30% 9% 8% 14% 35% 34% The term “big data” is very confusing; not sure what it means It’s a bunch of hype with little substance and few new ideas It’s about new technologies that allow us to handle more data It’s an extension of existing analytics and BI practices suited for data that is larger or faster than we are used to It’s a whole new way of thinking about the value in data that requires new analytics and leverages some new technologies Business Decision Makers Technology Decision Makers Base: 452 North American technology decision-makers Respondents answering “don’t know” are not shown Source: Global Data and Analytics Survey, 2014 Base: 249 North American business decision-makers Respondents answering “don’t know” are not shown Source: Global Data and Analytics Survey, 2014
  15. 15. Big Data gushes from many sources… © 2014 Forrester Research, Inc. Reproduction Prohibited • Data described by a schema • Relational database, XML, delimited flat file, system events Structured text • Free-form text • Email, documents, tweets, blog comments, Facebook status, genome Unstructured text • Audio, images, video • Surveillance cameras, geological survey maps, Siri voice Binary
  16. 16. eCommerce MRP Web analytics eCommerce Web Mobile Finance Customer Service CRM Claims BPM Excel & Access Data warehouse Planning Email Customer Service ERP Marketing Social Media POS Field Operations VOC
  17. 17. What percentage of enterprise data do firms use for analytics? © 2014 Forrester Research, Inc. Reproduction Prohibited A. 12% B. 34% C. 53% D. 76% Enterprise Data Quiz
  18. 18. What percentage of enterprise data do firms use for analytics? © 2014 Forrester Research, Inc. Reproduction Prohibited A. 12% B. 34% C. 53% D. 76% Enterprise Data Quiz Source: Forrester Research
  19. 19. 110010011011001 010010011011001 010011001101101 010010011011001 Historical Transactions Customer data Ops
  20. 20. 23
  21. 21. Gather all your data to breakdown silos and prepare it for deeper analysis. Data
  22. 22. Process Now, analyze the heck out of it - every which way.
  23. 23. But, this elephant is so lonely.
  24. 24. Big data is not about one technology; it’s a vast ecosystem of data tools and technologies Source: March 6, 2013, “The Future Of Customer Data Management” Forrester report © 2014 Forrester Research, Inc. Reproduction Prohibited
  25. 25. Successful big data programs depend on integrating all big data technologies together.
  26. 26. Momentum is strongest for streaming and predictive analytics, but underadopted. “What is your firm's/business unit's current use of the following technologies?” 13% 10% 24% 21% 20% 18% 20% 16% 21% 33% 29% 37% 57% 54% 50% 49% 58% 56% 81% 15% 21% 27% 32% 19% 33% 42% 35% 50% 59% 77% Reporting Dashboard Web Analytics Performance analytics Embedded Analytics Olap Process Analytics Location Analytics Search/Interactive Discovery Predictive Analytics Metadata Generated Analytics Text Analytics Advanced Visualization Streaming Analytics Non Modeled Data Exploration And 2014 2012 +52% +62% Base: : Forrsights BI/Big Data Survey, Q3 2012: 634 Business Intelligence users and planners Base: : Forrsights BI/Big Data Survey, Q2 2014: 452 Tech decision makers
  27. 27. #Predictive
  28. 28. Trend Predictive models can predict customer attributes and behavior.
  29. 29. FORRESTER Techniques, tools, and technologies that use data to find models – models that can anticipate outcomes with a significant probability of accuracy. DEFINITION
  30. 30. Predictive models can be very powerful and profitable, but understand that: › Predictive models are about probabilities, not absolutes › Predictive models may not exist for every question But, when they work they give you an “unfair” advantage. © 2014 Forrester Research, Inc. Reproduction Prohibited
  31. 31. © 2014 Forrester Research, Inc. Reproduction Prohibited Data scientists use a combination of statistical and machine learning algorithms to find patterns and predictive models.
  32. 32. Predictive analytics is very different from the traditional analytics approach Traditional Analytics Data Science • Choose a business outcome to improve • Discuss and decide what data will be relevant • Develop a data model • Design reports and dashboards © 2014 Forrester Research, Inc. Reproduction Prohibited • Choose business outcome to improve • Assemble all possible data • Run algorithms to find relevant data & predictive model • Use the predictive model
  33. 33. Recommend How can you provide a perfect, individualized product recommendation?
  34. 34. Turkey How can you predict where customers will be on Thanksgiving.
  35. 35. #In-Memory
  36. 36. Trend The velocity of business requires in-memory computing.
  37. 37. Near latency-free applications enable a whole new class of applications › Detect, adapt, and act applications require high-performance data access on the front-end and the back-end. › Reduce development time by simplifying the architectural concerns of performance, scalability, and availability. © 2014 Forrester Research, Inc. Reproduction Prohibited
  38. 38. #Streaming
  39. 39. Trend Streaming data is flowing by, and value is slipping away.
  40. 40. FORRESTER Software that can filter, aggregate, enrich, and analyze a high throughput of data from disparate live data sources to visualize business in real time, detect urgent situations, and DEFINITION automate immediate actions.
  41. 41. . . . and thinking in streams is different › Filtering › Aggregation/correlation › Location/motion › Time windows › Temporal patterns › Enrichment › Query and action interfaces © 2014 Forrester Research, Inc. Reproduction Prohibited
  42. 42. Streaming analytics can uniquely enable three new tiers of app functionality Source: April 22, 2014, “Use Sensors To Take Apps To The Next Level Of Customer Engagement” Forrester report © 2014 Forrester Research, Inc. Reproduction Prohibited
  43. 43. Apps are blind – use sensors to make them see.
  44. 44. If you can measure it, then you can use it © 2014 Forrester Research, Inc. Reproduction Prohibited
  45. 45. Stop What if you knew your customer was near your store on a sunny day?
  46. 46. © 2014 Forrester Research, Inc. Reproduction Prohibited NFL Sensors in every players’ shoulder pads will change the way we analyze and watch the game.
  47. 47. Activity How can Spotify use accelerometer data generated by customers while they listen?
  48. 48. © 2014 Forrester Research, Inc. Reproduction Prohibited Magic Fantasy becomes reality at Universal’s Wizarding World with RFID sensor packed wands.
  49. 49. © 2014 Forrester Research, Inc. Reproduction Prohibited The Forrester Wave™ evaluates vendors on differentiated features, strategy, and market presence using 50 streaming-specific criteria. Source: July 17, 2014, “The Forrester Wave: Big Data Streaming Analytics Platforms, Q3 2014” Forrester report
  50. 50. Each vendor is scored across 50 streaming-specific criteria organized in 14 roll-up categories © 2014 Forrester Research, Inc. Reproduction Prohibited
  51. 51. Vendors are scored using a transparent scale. © 2014 Forrester Research, Inc. Reproduction Prohibited
  52. 52. Source: July 17, 2014, “The Forrester Wave™: Streaming Analytics Platforms, 2014” Forrester report © 2014 Forrester Research, Inc. Reproduction Prohibited “Software AG’s vision puts real-time customer experience first.” - Forrester Research
  53. 53. #Apps
  54. 54. Streaming apps anticipate a customer’s intent and adapts to serve them. Trend
  55. 55. Design principles for streaming apps › Learning who the customer really is › Detect the customer’s intent in-the-moment › Adapt functionality and content to match the predicted intent › Optimize for the device (human-computer interface) › Architect for low-latency (fast response) © 2014 Forrester Research, Inc. Reproduction Prohibited
  56. 56. © 2014 Forrester Research, Inc. Reproduction Prohibited
  57. 57. Trip 1 Easy. Buy a copper tube ice maker kit.
  58. 58. Trip 2 Buy a shut-off valve for the copper tubing.
  59. 59. Trip 3 Buy a T-connector to tap the cold water supply line.
  60. 60. Trip 4 Whoops. Also need to buy a hacksaw to cut the copper pipe.
  61. 61. Trip 5 Finally. A special drill bit to make a hole in the kitchen floor for the copper tubing.
  62. 62. Streaming apps can make your customers feel intensely loyal.
  63. 63. #Opportunity?
  64. 64. Customers are ready. © 2014 Forrester Research, Inc. Reproduction Prohibited
  65. 65. Executives don’t believe they have a clear vision for digital transformation © 2014 Forrester Research, Inc. Reproduction Prohibited
  66. 66. #Imagination
  67. 67. What kinds of apps could you develop if you could predict, detect and adapt to what customers need in-the-moment?
  68. 68. Thank you Mike Gualtieri mgualtieri@forrester.com

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