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Predictive Modeling & Data-Driven Product Insights atLinkedIn
This talk: the two sides of data at LinkedInUsing data to build products that delight our usersUsing data to uncover insig...
Connect the world’sprofessionals to make themmore productive andsuccessful
150M+ professional profiles
What can we do with all of this data?Build products.
150MM+ professional profiles
Data tools and infrastructure
Data science
What can we do with all of this data?Derive insights that are actionable andimprove the business or our members’experience...
Panel Data EconometricsIdentifying site activities that predict future engagement
What can we do with all of this data?Derive insights that are just plain cool.
What can we do with all of this data?Insights lead to products.And what can big data products do?
We are good at getting people to make         different decisions……but we can do more to help people make           better...
Predictive Modeling & Data-Driven Product Insights at LinkedIn - Scott Nicholson / @scootrous
Predictive Modeling & Data-Driven Product Insights at LinkedIn - Scott Nicholson / @scootrous
Predictive Modeling & Data-Driven Product Insights at LinkedIn - Scott Nicholson / @scootrous
Predictive Modeling & Data-Driven Product Insights at LinkedIn - Scott Nicholson / @scootrous
Predictive Modeling & Data-Driven Product Insights at LinkedIn - Scott Nicholson / @scootrous
Predictive Modeling & Data-Driven Product Insights at LinkedIn - Scott Nicholson / @scootrous
Predictive Modeling & Data-Driven Product Insights at LinkedIn - Scott Nicholson / @scootrous
Predictive Modeling & Data-Driven Product Insights at LinkedIn - Scott Nicholson / @scootrous
Predictive Modeling & Data-Driven Product Insights at LinkedIn - Scott Nicholson / @scootrous
Predictive Modeling & Data-Driven Product Insights at LinkedIn - Scott Nicholson / @scootrous
Predictive Modeling & Data-Driven Product Insights at LinkedIn - Scott Nicholson / @scootrous
Predictive Modeling & Data-Driven Product Insights at LinkedIn - Scott Nicholson / @scootrous
Predictive Modeling & Data-Driven Product Insights at LinkedIn - Scott Nicholson / @scootrous
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Predictive Modeling & Data-Driven Product Insights at LinkedIn - Scott Nicholson / @scootrous

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Talk given at Advanced Analytics & Big Data Forum conference in San Francisco on April 25, 2012.

Abstract: Data on 150+ million professionals' careers and networks provide a fascinating playground for analysts to discover data insights about career trends, the social web and the economy. This talk will focus on how insights extracted from the LinkedIn dataset enable individuals with limited information the ability to make better decisions about their professional lives. In the course of this theme we will discuss data tools, insights and approaches to predictive modeling in the context of the LinkedIn dataset and Analytics Team.

Published in: Technology, Education

Predictive Modeling & Data-Driven Product Insights at LinkedIn - Scott Nicholson / @scootrous

  1. 1. Predictive Modeling & Data-Driven Product Insights atLinkedIn
  2. 2. This talk: the two sides of data at LinkedInUsing data to build products that delight our usersUsing data to uncover insights
  3. 3. Connect the world’sprofessionals to make themmore productive andsuccessful
  4. 4. 150M+ professional profiles
  5. 5. What can we do with all of this data?Build products.
  6. 6. 150MM+ professional profiles
  7. 7. Data tools and infrastructure
  8. 8. Data science
  9. 9. What can we do with all of this data?Derive insights that are actionable andimprove the business or our members’experience.Question: What actions on the site arepredictive of future engagement?
  10. 10. Panel Data EconometricsIdentifying site activities that predict future engagement
  11. 11. What can we do with all of this data?Derive insights that are just plain cool.
  12. 12. What can we do with all of this data?Insights lead to products.And what can big data products do?
  13. 13. We are good at getting people to make different decisions……but we can do more to help people make better decisions.

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