How can we engage with my consumers? How can we grow? How can we stay relevant? How can we be in the consumer’s mind? These are the recurrent questions in our minds quest to find better experiences and solutions. A true digital organization is always looking for new opportunities to engage with the customer. It looks for opportunities to interact and solve the needs of its clients by putting forth a value proposition.
In the Sentinel Report Q1 2017, we would like to answer them not in a proactive manner, but rather in a more futuristic way. we are talking about the importance of anticipating the need and creating a framework that allows forward thinking.
Make the future a present!
In recent years AI and ML capabilities have advanced exponentially, blurring the line between fantasy and reality, thus creating an unparalleled market opportunity for whoever can bring the technology to eager consumers.
Today there is an abundance of demand for more intelligent and human-like behavior and technology on the market, and now we have concrete ways to fill that demand. Everybody’s playing, but only some will strike it rich.
This edition is an exploration on how to incorporate AI to products and services in a very real and organic way. Dive in and let’s take a look!
10 Event Technology Trends to Watch in 2016Eventbrite UK
We’ve picked 10 exciting, innovative technologies that are gathering pace and adoption, and are likely to start appearing on your radar in 2016. Get ahead of the curve by learning more about them.
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
Fjord Trends 2020: Emerging Trends in Business | Accentureaccenture
Accenture's Fjord Trends 2020 provides insight on business trends impacting business, tech & design to help brands thrive in a changing world. Read more.
Digital Transformation of the Guest Experience by Brian SolisBrian Solis
The digital transformation of the hotel guest experience will be a major competitive advantage for hoteliers according to this new report from Sabre Corporation (NASDAQ: SABR) in cooperation with Brian Solis.
In this new study, we investigate the market challenges facing the industry. We interviewed hotel executives from around the world to better understand the technology, challenges and trends that factor into their guest experience strategy. This report will ultimately guide you in architecting the modern guest experience.
What's Inside:
The modern guest experience blueprint
Behind the scenes + exclusive executive interviews of top hospitality brands
Challenges hospitality brands face + how to overcome them
What separates traditional brands from modern brands
Download this report to learn how you can lead change within your brand and how to overcome common hurdles including legacy systems and technologies, silos, inadequate customer journeys + outdated guest perspectives and UX.
The future of hospitality is clear: Customer experience is the make-or-break factor for hoteliers. Will it be your downfall or your competitive advantage?
HOW HUMAN-CENTRIC AI WILL TRANSFORM BUSINESSTekRevol LLC
Artificial Intelligence (AI) has the potential to help us achieve our common dream of a better future for humanity as a whole, but it will bring challenges and opportunities that we cannot yet predict.
Given the revolutionary power of artificial intelligence in business, many people wonder, “If AI is to do the grunt work in the business world, what room is there for so-called ‘human’ qualities? Is the future of business and technology so deeply interconnected, that it leaves no space for human intelligence and action vagaries?”
To people asking these questions, the answer is simple and quick – absolutely.
https://www.tekrevol.com/blogs/how-human-centric-ai-will-transform-business/
A lecture focusing on how to create a solid and differentiated digital roadmap.
• How to plan for changing consumer expectations
• How to approach digital strategy planning
• What a social media maturity model looks like and how to apply it to your own roadmap efforts.
In recent years AI and ML capabilities have advanced exponentially, blurring the line between fantasy and reality, thus creating an unparalleled market opportunity for whoever can bring the technology to eager consumers.
Today there is an abundance of demand for more intelligent and human-like behavior and technology on the market, and now we have concrete ways to fill that demand. Everybody’s playing, but only some will strike it rich.
This edition is an exploration on how to incorporate AI to products and services in a very real and organic way. Dive in and let’s take a look!
10 Event Technology Trends to Watch in 2016Eventbrite UK
We’ve picked 10 exciting, innovative technologies that are gathering pace and adoption, and are likely to start appearing on your radar in 2016. Get ahead of the curve by learning more about them.
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
Fjord Trends 2020: Emerging Trends in Business | Accentureaccenture
Accenture's Fjord Trends 2020 provides insight on business trends impacting business, tech & design to help brands thrive in a changing world. Read more.
Digital Transformation of the Guest Experience by Brian SolisBrian Solis
The digital transformation of the hotel guest experience will be a major competitive advantage for hoteliers according to this new report from Sabre Corporation (NASDAQ: SABR) in cooperation with Brian Solis.
In this new study, we investigate the market challenges facing the industry. We interviewed hotel executives from around the world to better understand the technology, challenges and trends that factor into their guest experience strategy. This report will ultimately guide you in architecting the modern guest experience.
What's Inside:
The modern guest experience blueprint
Behind the scenes + exclusive executive interviews of top hospitality brands
Challenges hospitality brands face + how to overcome them
What separates traditional brands from modern brands
Download this report to learn how you can lead change within your brand and how to overcome common hurdles including legacy systems and technologies, silos, inadequate customer journeys + outdated guest perspectives and UX.
The future of hospitality is clear: Customer experience is the make-or-break factor for hoteliers. Will it be your downfall or your competitive advantage?
HOW HUMAN-CENTRIC AI WILL TRANSFORM BUSINESSTekRevol LLC
Artificial Intelligence (AI) has the potential to help us achieve our common dream of a better future for humanity as a whole, but it will bring challenges and opportunities that we cannot yet predict.
Given the revolutionary power of artificial intelligence in business, many people wonder, “If AI is to do the grunt work in the business world, what room is there for so-called ‘human’ qualities? Is the future of business and technology so deeply interconnected, that it leaves no space for human intelligence and action vagaries?”
To people asking these questions, the answer is simple and quick – absolutely.
https://www.tekrevol.com/blogs/how-human-centric-ai-will-transform-business/
A lecture focusing on how to create a solid and differentiated digital roadmap.
• How to plan for changing consumer expectations
• How to approach digital strategy planning
• What a social media maturity model looks like and how to apply it to your own roadmap efforts.
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CESBrian Solis
No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing.
Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences.
Hire Brian as a speaker: briansolis.com/speaking
Work with Brian: briansolis.com/partner
About Brian: briansolis.com
Competing for the Future: Iteration vs. Innovation by Brian SolisBrian Solis
Competing for the future starts with a shift in perspective. Without that shift, you will be confined to cycles of iteration—rather than innovation. Leading digital analyst, author and keynote speaker Brian Solis partnered with Oracle for a new paper, "Enterprise as a Service."
At IBM THINK Leaders, we consult the experts and take a look back at the year in data-driven storytelling to make important predictions for leadership trends in 2016.
The Rise of Digital Darwinism and the Real-world Business Drivers for Digital...Brian Solis
Digital transformation (DX) is shaping the future of business. While it can mean different things to different leaders, DX is about migrating from on-premises and labor-based models to the cloud, then complementing migration with cloud capabilities and agility. But to stop there would miss the full potential of using the cloud to enable DX.
The potential of DX is the sum of its parts: “digital” and “transformation.” Explored in isolation, we’re limited to either the constant pursuit and implementation of new technologies that enhance capabilities or a focus on change to modernize and become more efficient and innovative. Combined, they represent the future of business, how it operates, how it serves customers and employees, and how it adapts to industry evolution.
DX is continuous, never ends, and never a “won and done” series of checked boxes. DX is how organizations continually respond to disruptive events, trends, and technologies – beyond IT. The most effective partners in a DX journey explore existing states and capabilities within, benchmark those results against industry best practices and customer needs, and apply those insights to a strategic digital transformation plan of their own.
Future-proofing public sector and commercial businesses starts with future-proofing partner businesses. The PTP is an accelerator to drive DX and business modernization from B2B all the way to B2C. The PTP provides partners with the guidance to accelerate the development of their AWS skills and expertise to better serve their government, education, or nonprofit and also commercial customers’ journeys to the cloud.
Introducing the AWS Partner Transformation Program eBook
For PTP partners to get started, AWS created a DX playbook “The AWS Partner Transformation Program: Setting the Stage to Transformation Your Business.”
The eBook explores digital trends, DX methodologies, and the needs and areas of opportunity for partner organizations. The eBook can help PTP partners chart a “transformation plan” to set the stage for their customers’ digital transformation.
The time is now to future-proof your business to future-proof your customer's business.
Our annual Trends report is here, born from plenty of Post-it notes, more coffee than we care to mention, lots of healthy debate and quite a few laughs. Trends is always a labor of love, crowdsourced from Fjordians (all 1,000 of us) from around the world – from San Francisco to Berlin, Hong Kong to Johannesburg, Dubai to São Paulo and 22 other places in between.
This process results in the trends we expect to affect business, technology and design in the year ahead.
Read and download the full report at www.trends.fjordnet.com
Case Study : Aligning people capabilities to a company's digital strategyYoulab
As business looks to transform services and products to digital solutions, how can we identify people with the capabilities to support these initiatives?
The Digital Customer Experience: Why the Future of the Communications Industr...Brian Solis
Brian Solis and amdocs explore the impact of connected customers on the traditional funnel and the need for designing digital customer experiences (DCX). Today’s customers don’t think in terms of channels nor do they see departments. Digital customers simply want to interact with service providers in a consistent manner — wherever, whenever, and via whatever device they’re using. Even though the customer is changing, business models and approaches aren’t keeping up. Operators are not fully equipped technologically or philosophically to personalize customer touchpoints based on behaviors.
How To Transform Digital Customer Experiences For The Connected CustomerBrian Solis
The gap between the traditional customer and digital customer is only widening. The technology required to deliver an effortless omnichannel customer experience (CX) is very different than the setup required for traditional customer engagement. How you invest in digital transformation and CX can be the difference between a compelling competitive advantage and market irrelevance. Leading digital analyst, author and keynote speaker Brian Solis partnered with Genesys to develop a guide to help businesses identify critical gaps and close the loop in digital transformation. The ebook covers...
Top challenges facing digital transformation
Digital Customer Experience Transformation Checklist
Digital CX strategies industry leaders are adopting to deliver delightful and intuitive CX
Digital technologies allow organizations to reinvent themselves – transforming the core of the business and finding and exploiting new sources of value. However, many organizations are struggling to reinvent themselves because they run up against a significant barrier – culture. Our research shows that culture is the number 1 barrier to digital transformation.
This edition of the Digital Transformation Review focuses on this critical, but neglected, topic:
How are large and traditional organizations tackling the thorny issue of digital culture?
What do digital-native firms do differently when it comes to digital culture?
What advice do leading academics have for organizations attempting to get digital culture change right?
We share the insights of key leaders and experts on this topic, representing the views of traditional companies, academia, and the Silicon Valley. We also outline Capgeminis’ point of view on how organizations can close the growing employee-leadership gap in digital culture, drawing on an extensive global survey.
IDG is the world’s leading technology media, data and marketing services company. We influence the most powerful tech buyers in the world — from business technologists to enthusiasts and everyone in between. Learn more about our story.
The Digital Talent Gap: Are Companies Doing Enough?Capgemini
The challenge of the digital talent gap is no longer just an HR issue; it is an organization-wide phenomenon that affects all areas of the business.
We undertook a worldwide, cross-sector research program in collaboration with LinkedIn to analyze the demand and supply of digital talent. We surveyed over 1,200 people to gain the perspectives of both employees and leadership teams and we interviewed human resource and talent executives within organizations as well as digital and technology recruiters. In parallel, we worked with LinkedIn to understand demand and supply for specific digital skills and digital roles.
Digital Business Lab is a digital marketing agency in Hong Kong that provides digital marketing solutions for Western and Chinese markets. Their key services, including social media strategy, data analytics, and content production, to influencer marketing, customer relationship management, and O2O marketing, aim to revolutionize your strategy to grow your business and develop lead generation.
What separates DBL from other agencies is their abundant passion and curiosity. Their ability to stay relevant, current, and innovative, has lead their clients to never doubt the high quality of DBL’s deliverables. Being proactive and agile is also a fundamental principle that drives DBL, as they continually adjust their actions and strategies in real time. and their humility and respect, which requires they constantly challenge themselves to improve and refine methodologies and services.
From entertainment, food and beverage, to retail, luxury, and cosmetics, Digital Business Lab has digital marketing experience in a range of industries, giving them key insights and perspectives to engage your target audience online.
DBL’s digital marketing strategy focuses on social media campaigns and influencer marketing in China and Hong Kong, but they also work with other specialized digital experts to ensure you receive a comprehensive solution to boost sales, build brand awareness, and other key business objectives.
Publishing attractive content with engaging storytelling is the foundation of DBL’s social media strategy. They base all their actions and initiatives on careful data analytics to ensure they catch your target audience’s attention and drive engagement. Their in-house content production team of expert copywriters, photographers, and videographers are equipped to bring content in Cantonese, Mandarin, and English that is fresh and current to generate online buzz.
To further build a strong community that is relevant and targeted, DBL integrates influencer marketing in their social media campaigns. Collaborating with influencers, brand ambassadors, and key opinion leaders has proven to be successful in reaching organic audiences – potential customers that are genuinely interested in their message – with strong engagement.
Digital Business Lab also utilizes the latest Facebook and WeChat Apps to bolster your customer relationship management strategy. By effectively synchronizing social media with CRM, you can generate leads and collect data about your target audience.
By collaborating with technology innovators, the agency also capitalizes on the newest trends in O2O marketing to boost social media campaigns, bringing a new generation of customers offline to online. DBL also helps businesses to undergo digital transformation with digital practices, such as store digitalization, SEO, CRM, and traffic management, to ensure companies are well prepared for the digital age.
The End of Stability: Rethinking Strategy for an Uncertain AgeCapgemini
Rita McGrath, a Professor at Columbia Business School, is one of the foremost experts on strategy and innovation. Her work focuses on strategy development in uncertain environments and her latest book is called The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Rita McGrath has been recognized among the Top 10 Most Influential Business Thinkers by Thinkers50 in 2015. Capgemini Consulting spoke to Rita McGrath to understand how organizations should go about strategy development in an era of accelerated change and disruption.
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...Brian Solis
Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation.
Audio Interview: https://www.customerfirstthinking.ca/digital-darwinism-an-interview-with-brian-solis-global-innovation-evangelist-salesforce/
Customer Experience Improvement: Finding the Right Data Strategysuitecx
Despite trends in Big Data analytics, marketers are still missing a key component to understanding their customers' experiences: ethnographic data to better understand the "why," not just the "what."
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CESBrian Solis
No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing.
Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences.
Hire Brian as a speaker: briansolis.com/speaking
Work with Brian: briansolis.com/partner
About Brian: briansolis.com
Competing for the Future: Iteration vs. Innovation by Brian SolisBrian Solis
Competing for the future starts with a shift in perspective. Without that shift, you will be confined to cycles of iteration—rather than innovation. Leading digital analyst, author and keynote speaker Brian Solis partnered with Oracle for a new paper, "Enterprise as a Service."
At IBM THINK Leaders, we consult the experts and take a look back at the year in data-driven storytelling to make important predictions for leadership trends in 2016.
The Rise of Digital Darwinism and the Real-world Business Drivers for Digital...Brian Solis
Digital transformation (DX) is shaping the future of business. While it can mean different things to different leaders, DX is about migrating from on-premises and labor-based models to the cloud, then complementing migration with cloud capabilities and agility. But to stop there would miss the full potential of using the cloud to enable DX.
The potential of DX is the sum of its parts: “digital” and “transformation.” Explored in isolation, we’re limited to either the constant pursuit and implementation of new technologies that enhance capabilities or a focus on change to modernize and become more efficient and innovative. Combined, they represent the future of business, how it operates, how it serves customers and employees, and how it adapts to industry evolution.
DX is continuous, never ends, and never a “won and done” series of checked boxes. DX is how organizations continually respond to disruptive events, trends, and technologies – beyond IT. The most effective partners in a DX journey explore existing states and capabilities within, benchmark those results against industry best practices and customer needs, and apply those insights to a strategic digital transformation plan of their own.
Future-proofing public sector and commercial businesses starts with future-proofing partner businesses. The PTP is an accelerator to drive DX and business modernization from B2B all the way to B2C. The PTP provides partners with the guidance to accelerate the development of their AWS skills and expertise to better serve their government, education, or nonprofit and also commercial customers’ journeys to the cloud.
Introducing the AWS Partner Transformation Program eBook
For PTP partners to get started, AWS created a DX playbook “The AWS Partner Transformation Program: Setting the Stage to Transformation Your Business.”
The eBook explores digital trends, DX methodologies, and the needs and areas of opportunity for partner organizations. The eBook can help PTP partners chart a “transformation plan” to set the stage for their customers’ digital transformation.
The time is now to future-proof your business to future-proof your customer's business.
Our annual Trends report is here, born from plenty of Post-it notes, more coffee than we care to mention, lots of healthy debate and quite a few laughs. Trends is always a labor of love, crowdsourced from Fjordians (all 1,000 of us) from around the world – from San Francisco to Berlin, Hong Kong to Johannesburg, Dubai to São Paulo and 22 other places in between.
This process results in the trends we expect to affect business, technology and design in the year ahead.
Read and download the full report at www.trends.fjordnet.com
Case Study : Aligning people capabilities to a company's digital strategyYoulab
As business looks to transform services and products to digital solutions, how can we identify people with the capabilities to support these initiatives?
The Digital Customer Experience: Why the Future of the Communications Industr...Brian Solis
Brian Solis and amdocs explore the impact of connected customers on the traditional funnel and the need for designing digital customer experiences (DCX). Today’s customers don’t think in terms of channels nor do they see departments. Digital customers simply want to interact with service providers in a consistent manner — wherever, whenever, and via whatever device they’re using. Even though the customer is changing, business models and approaches aren’t keeping up. Operators are not fully equipped technologically or philosophically to personalize customer touchpoints based on behaviors.
How To Transform Digital Customer Experiences For The Connected CustomerBrian Solis
The gap between the traditional customer and digital customer is only widening. The technology required to deliver an effortless omnichannel customer experience (CX) is very different than the setup required for traditional customer engagement. How you invest in digital transformation and CX can be the difference between a compelling competitive advantage and market irrelevance. Leading digital analyst, author and keynote speaker Brian Solis partnered with Genesys to develop a guide to help businesses identify critical gaps and close the loop in digital transformation. The ebook covers...
Top challenges facing digital transformation
Digital Customer Experience Transformation Checklist
Digital CX strategies industry leaders are adopting to deliver delightful and intuitive CX
Digital technologies allow organizations to reinvent themselves – transforming the core of the business and finding and exploiting new sources of value. However, many organizations are struggling to reinvent themselves because they run up against a significant barrier – culture. Our research shows that culture is the number 1 barrier to digital transformation.
This edition of the Digital Transformation Review focuses on this critical, but neglected, topic:
How are large and traditional organizations tackling the thorny issue of digital culture?
What do digital-native firms do differently when it comes to digital culture?
What advice do leading academics have for organizations attempting to get digital culture change right?
We share the insights of key leaders and experts on this topic, representing the views of traditional companies, academia, and the Silicon Valley. We also outline Capgeminis’ point of view on how organizations can close the growing employee-leadership gap in digital culture, drawing on an extensive global survey.
IDG is the world’s leading technology media, data and marketing services company. We influence the most powerful tech buyers in the world — from business technologists to enthusiasts and everyone in between. Learn more about our story.
The Digital Talent Gap: Are Companies Doing Enough?Capgemini
The challenge of the digital talent gap is no longer just an HR issue; it is an organization-wide phenomenon that affects all areas of the business.
We undertook a worldwide, cross-sector research program in collaboration with LinkedIn to analyze the demand and supply of digital talent. We surveyed over 1,200 people to gain the perspectives of both employees and leadership teams and we interviewed human resource and talent executives within organizations as well as digital and technology recruiters. In parallel, we worked with LinkedIn to understand demand and supply for specific digital skills and digital roles.
Digital Business Lab is a digital marketing agency in Hong Kong that provides digital marketing solutions for Western and Chinese markets. Their key services, including social media strategy, data analytics, and content production, to influencer marketing, customer relationship management, and O2O marketing, aim to revolutionize your strategy to grow your business and develop lead generation.
What separates DBL from other agencies is their abundant passion and curiosity. Their ability to stay relevant, current, and innovative, has lead their clients to never doubt the high quality of DBL’s deliverables. Being proactive and agile is also a fundamental principle that drives DBL, as they continually adjust their actions and strategies in real time. and their humility and respect, which requires they constantly challenge themselves to improve and refine methodologies and services.
From entertainment, food and beverage, to retail, luxury, and cosmetics, Digital Business Lab has digital marketing experience in a range of industries, giving them key insights and perspectives to engage your target audience online.
DBL’s digital marketing strategy focuses on social media campaigns and influencer marketing in China and Hong Kong, but they also work with other specialized digital experts to ensure you receive a comprehensive solution to boost sales, build brand awareness, and other key business objectives.
Publishing attractive content with engaging storytelling is the foundation of DBL’s social media strategy. They base all their actions and initiatives on careful data analytics to ensure they catch your target audience’s attention and drive engagement. Their in-house content production team of expert copywriters, photographers, and videographers are equipped to bring content in Cantonese, Mandarin, and English that is fresh and current to generate online buzz.
To further build a strong community that is relevant and targeted, DBL integrates influencer marketing in their social media campaigns. Collaborating with influencers, brand ambassadors, and key opinion leaders has proven to be successful in reaching organic audiences – potential customers that are genuinely interested in their message – with strong engagement.
Digital Business Lab also utilizes the latest Facebook and WeChat Apps to bolster your customer relationship management strategy. By effectively synchronizing social media with CRM, you can generate leads and collect data about your target audience.
By collaborating with technology innovators, the agency also capitalizes on the newest trends in O2O marketing to boost social media campaigns, bringing a new generation of customers offline to online. DBL also helps businesses to undergo digital transformation with digital practices, such as store digitalization, SEO, CRM, and traffic management, to ensure companies are well prepared for the digital age.
The End of Stability: Rethinking Strategy for an Uncertain AgeCapgemini
Rita McGrath, a Professor at Columbia Business School, is one of the foremost experts on strategy and innovation. Her work focuses on strategy development in uncertain environments and her latest book is called The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Rita McGrath has been recognized among the Top 10 Most Influential Business Thinkers by Thinkers50 in 2015. Capgemini Consulting spoke to Rita McGrath to understand how organizations should go about strategy development in an era of accelerated change and disruption.
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...Brian Solis
Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation.
Audio Interview: https://www.customerfirstthinking.ca/digital-darwinism-an-interview-with-brian-solis-global-innovation-evangelist-salesforce/
Customer Experience Improvement: Finding the Right Data Strategysuitecx
Despite trends in Big Data analytics, marketers are still missing a key component to understanding their customers' experiences: ethnographic data to better understand the "why," not just the "what."
Moment Mapping - a process for developing a data strategy by DADIChristopher Mair
Spurred by the ever increasing usage of multiple-devices & platforms, today’s battle for hearts, minds, and dollars is fought in a new battleground. Intent-driven moments of decision making and preference shaping that occur throughout the entire consumer journey.
Successful brands of the future will be those that have a plan for understanding and meeting consumers’ needs in the moments that matter to them.
We have developed a process called Moment Mapping to help brands understand where their brand sits with the new market landscape, ensuring they:
Know when to be there
Anticipate the ‘micro-moments’ for users in your industry and then commit to being there to help when those moments occur.
Know how to be smart
Being relevant to consumers’ needs in the moment and connect people to the answers they’re looking for, ensuring the mobile experience is fast and frictionless.
Get in touch to find out more at cm@dadi.co
Here is an edited view of a Keynote presentation I have given to a variety of Ad Agency senior management. The focus really to question their current model in the holding companies and to be a catalyst for discussion about changes required to better address the changing consumer landscape and their demands for us all to be "Customer Obsessed".
Join us on a journey into the future, where even 5 years from now, many of today’s challenges of insights specialists will no longer be challenges. But, how will we evolve?
SKIM Chairman, Dirk Huisman, is sharing 5 converging trends in insights generation that will define the 2020 reality for market research and how insights specialists can and will implement these changes to make it happen. He concludes that in 2020 the converging trends will result in a significant change in the way insight specialists will operate and function and that the insights’ services and the way services are provided will change drastically.
Find out more at www.skimgroup.com/customer-insights-2020.
Accenture's report explains how creating effortless experiences are so simple and easy with our data-driven strategy framework to drive growth. Read more.
DATACTIF®SoNetA is an Enterprise Social Intelligence Platform based on artificial intelligence and part of the DATACTIF Suite of Big Data Analytics series. Combining Social Networks Analysis and Text Mining, DATACTIF®SoNetA offers each enterprise the possibility to increase profitability by applying state of the art : Sentiment Analysis-Influence Analysis-Communities Detection-Terms Extraction-Polarization-Social Media Performance Evaluation
The enterprise marketer's playbook: Building an integrated data strategy.
An integrated data strategy can help any business see customer journeys more clearly ― and then give customers more relevant ads and experiences that get results. So why doesn't everyone have such a strategy? We look at what sets the marketing leaders apart.
Let marketing data be your guide
If you've ever felt too swamped by data to find the customer insights you need, you're not alone. But there's a new and better approach to gaining deeper audience insights: building an integrated data strategy.
Read this report to learn how:
86% of senior executives agree that eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.
75% of marketers agree that lack of education and training on data and analytics is the biggest barrier to more business decisions being made based on data insights.
Leading marketers are 59% more likely to use digital analytics to optimize the user experience in real time.
TRENDS & FORCES THAT ARE SHAPING MARKET SPACES & IMPACTING SHAREHOLDERSShanmugBhanu
TRENDS & FORCES THAT ARE SHAPING MARKET SPACES & IMPACTING SHAREHOLDERS, Signals that the future could be headed toward “work as fashion”, Signals that the future could be headed toward “war between talent”
Unlocking the Value of Usage Data March 20, 2014
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani #customersuccess #KISSwebinar
1 The Case for User Analytics, 2 Making User Analytics Actionable, 3 Realizing ROI
We Have Entered The Age Of The Customer
Customer data is everywhere
Welcome to our world of Customer Analytics.
How it works (it’s simple and powerful)
Your customer is at the heart of KISSmetrics
How effective is my signup process?
“You can’t maximize your revenue and profit unless you are tracking the lifetime value of each of your customers. And that’s what KISSmetrics does better than anyone else.” !! — Thomas (Zappos).
Which of my marketing channels has the highest ROI?
What do my customers do before they sign up?
Are customers coming back on a regular basis?
Making User Analytics Actionable
We all know a data driven world is inevitability
We track everything from our health to our homes to our children
We have more data about our customers than ever before
So what’s stopping us?
38% of companies are not able to communicate and interpret customer analytics results.
54% can’t integrate and manage all their data sources.
The four pillar approach is your roadmap to ROI
People Objective Strategy Technology
So what can you do?
Data Science Alert Rules and Playbooks Confirm Intuition
Blend with other data sources to discover insights
Score customer health using usage data
Have one view of all your customers
Fire off tasks or outreach based on usage
Take action on early warnings and manage each event
Consistently collaborate to keep customer relationships healthy
Who’s getting ROI from usage data?
Reduce Churn
THANK YOU
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani
Social Media for Retail: Translating “Posts” into ProfitsG3 Communications
According to Gartner, by 2014 social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20% of business uses. Tracking social presence via the number of followers and fans, traffic to web site, social mentions across platforms, share of social conversations and social influence are great ways to measure brand effectiveness – but what comes next? What are leading retailers doing today to mine this platform for actionable insight and truth? And how are they using that insight to meeting their growing business initiatives? Attend this session and learn: 1) Why joining the social media revolution is one of the top 5 ways to avoid losing customers this year; 2) The key data mining techniques and best practices for gaining actionable insight into your customers; and 3) How the right technology platforms can integrate your social media strategy with your overall business goals.
Video: https://youtu.be/LuVT0jsIrZk
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Hay trabajos y hay carreras. Las oportunidades vienen a golpear la puerta cuando menos lo esperas. La decisión es tuya. Desde tener la oportunidad de hacer algo significativo día tras día, hasta estar rodeado de gente supremamente inteligente y motivada.
¿Estás listo?
Descúbre todas nuestras oportunidades acá:https://mycareer.globant.com/
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Linkedin: https://www.linkedin.com/company/globant/
Video:https://youtu.be/TOGOBc81hjc
Speakers: Andres Gonzalez - Project Manager en Globant & Jeid Vásquez - Agile Coach en IBM
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Hay trabajos y hay carreras. Las oportunidades vienen a golpear la puerta cuando menos lo esperas. La decisión es tuya. Desde tener la oportunidad de hacer algo significativo día tras día, hasta estar rodeado de gente supremamente inteligente y motivada.
¿Estás listo?
Descúbre todas nuestras oportunidades acá:https://mycareer.globant.com/
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Video: https://youtu.be/HO1WqzHqRJU
Speaker: Rose Mery Restrepo - Agile LeaderShip Coach en EPM
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Hay trabajos y hay carreras. Las oportunidades vienen a golpear la puerta cuando menos lo esperas. La decisión es tuya. Desde tener la oportunidad de hacer algo significativo día tras día, hasta estar rodeado de gente supremamente inteligente y motivada.
¿Estás listo?
Descúbre todas nuestras oportunidades acá:https://mycareer.globant.com/
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Tech Insiders Salesforce: SFDX e Integración ContinuaGlobant
En este webinar hablaremos de cómo las nuevas herramientas que nos entrega salesforce a nivel de desarrollo, nos pueden llevar a tener mejores procesos de desarrollo en los cuáles tengamos elementos de integración y entrega continua. Compartiremos experiencias y beneficios obtenidos a lo largo de los proyectos utilizando herramientas como salesforce DX y las Scratch Org.
Sistema de recomendación entiempo real usando Delta LakeGlobant
Speaker: Valentina Grajales
Video: https://youtu.be/-R5qFhnyZU0
Presentamos cómo construir un sistema de recomendación en tiempo real con entrenamiento dinámico usando operaciones de ventana en una arquitectura Kappa de Spark Delta Lake.
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Hay trabajos y hay carreras. Las oportunidades vienen a golpear la puerta cuando menos lo esperas. La decisión es tuya. Desde tener la oportunidad de hacer algo significativo día tras día, hasta estar rodeado de gente supremamente inteligente y motivada.
¿Estás listo?
Descúbre todas nuestras oportunidades acá: https://bit.ly/2PWKky9
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Visita nuestra página web: https://bit.ly/2XLVYQD
Kubeflow: Machine Learning en Cloud para todosGlobant
Speaker: Juan Camilo Díaz
Video: https://youtu.be/jfH93vdRmTk
Kubeflow hace que implementar workflows de Machine Learning en Kubernetes sean simples, portátiles y escalables. Kubeflow es el kit de herramientas que permite implementar procesos de Machine Learning, ampliando la capacidad de Kubernetes para ejecutar pasos independientes y configurables, con bibliotecas y frameworks específicos.
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Hay trabajos y hay carreras. Las oportunidades vienen a golpear la puerta cuando menos lo esperas. La decisión es tuya. Desde tener la oportunidad de hacer algo significativo día tras día, hasta estar rodeado de gente supremamente inteligente y motivada.
¿Estás listo?
Descúbre todas nuestras oportunidades acá: https://bit.ly/2PWKky9
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Linkedin: https://www.linkedin.com/company/globant
Orquestando Pipelines de Datosen AWS con Step Function y AWS GlueGlobant
Speaker: Sebastián Suárez
Video: https://youtu.be/gWr_htOg-iY
Describir a la audiencia como puede orquestar flujos de datos complejos usando AWS Glue y AWS Step Functions. Con estas herramientas se puede orquestar pasos que incluyen scripts SQL, scripts python usando Pandas o Numpy, jobs spark.
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Hay trabajos y hay carreras. Las oportunidades vienen a golpear la puerta cuando menos lo esperas. La decisión es tuya. Desde tener la oportunidad de hacer algo significativo día tras día, hasta estar rodeado de gente supremamente inteligente y motivada.
¿Estás listo?
Descúbre todas nuestras oportunidades acá: https://bit.ly/2PWKky9
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Instagram: https://www.instagram.com/globantpics/
Linkedin: https://www.linkedin.com/company/globant
Visita nuestra página web: https://bit.ly/2XLVYQD
Apache Beam: Lote portátil y procesamiento de transmisiónGlobant
Speaker: Albert Ramírez Cerquera
Video: https://youtu.be/18Tbr1LZmtM
En esta charla, vemos cómo utilizar el modelo de programación Apache Beam para procesar datos por batch y en streaming. Además, se enseñará cómo se puede ejecutar Beam en ejecutores como Flink y Google Cloud Dataflow.
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Hay trabajos y hay carreras. Las oportunidades vienen a golpear la puerta cuando menos lo esperas. La decisión es tuya. Desde tener la oportunidad de hacer algo significativo día tras día, hasta estar rodeado de gente supremamente inteligente y motivada.
¿Estás listo?
Descúbre todas nuestras oportunidades acá: https://bit.ly/2PWKky9
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Síguenos en:
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Linkedin: https://www.linkedin.com/company/globant
Visita nuestra página web: https://bit.ly/2XLVYQD
Navegando el desafío de transformación digital de los servicios financierosGlobant
Cómo las empresas de servicios financieros de Latam pueden utilizar las tecnologías digitales para acelerar su evolución y éxito en la "nueva normalidad"
Ante una época de cambios constantes, expectativas crecientes de los clientes, y del surgimiento disruptivo de nuevas tecnologías y nuevos competidores, los límites de las industrias se desdibujan y los modelos de negocios actuales comienzan a ser insuficientes para la generación sostenible de valor.
La industria de Servicios Financieros está viviendo una época de profunda transformación. Aquellas compañías con modelos de negocio y de servicio tradicionales, están viendo cada vez más afectadas su capacidad de sumar nuevos clientes, crecer y generar nuevos negocios, como así también su capacidad de atraer talento y desarrollar capacidades competitivas diferenciales.
Las respuestas tradicionales a estos desafíos, aunque pueden ayudar muchas veces a reducir las brechas, no logran solucionar los desafíos más profundos relativos a la agilidad organizacional y cultural, la flexibilidad y escalabilidad tecnológica, y la evolución de paradigmas pasados que deben actualizarse a los tiempos presentes.
El contexto actual generado por la Pandemia ha acelerado nuestras vidas digitales y de las empresas de manera drástica, dejando en claro la urgencia y criticidad de la transformación y evolución necesaria en cada aspecto de nuestras Organizaciones y la manera en que creamos y entregamos valor a los usuarios.
Frente a un futuro incierto, cada vez más volátil y dinámico, la “Nueva Normalidad” obliga a los Bancos a repensar sus modelos de negocio, cartera de servicios, procesos internos, modelos de relacionamiento con sus clientes, su visión del ecosistema y de cómo ser relevantes en la vida de sus clientes.
En un mundo en donde la agilidad y capacidad de adaptación es una de las ventajas competitivas más necesarias, la Industria de Servicios Financieros se encuentra ante el mayor desafío de transformación de las últimas décadas.
Tendencias de tecnología para el recién egresadoGlobant
Video acá: https://youtu.be/awL0c7qUyu8
En esta charla, Edgar Pérez -Tech Manager en Globant, nos brinda un análisis general a las últimas tendencias y desafíos en la industria TI para la nueva fuerza laboral.
¿Qué temáticas se abordarán?
- Lo que la industria está solicitando hoy en el mercado laboral internacional.
- Herramientas para enfocar intereses profesionales, conectando lo que se aprende en la academia con el mundo real en el trabajo.
___________________________________________________
Hay trabajos y hay carreras. Las oportunidades vienen a golpear la puerta cuando menos lo esperas. La decisión es tuya. Desde tener la oportunidad de hacer algo significativo día tras día, hasta estar rodeado de gente supremamente inteligente y motivada.
¿Estás listo?
Descubre todas nuestras oportunidades acá: https://mycareer.globant.com/
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Linkedin: https://www.linkedin.com/company/globant
Video: https://youtu.be/_ENsu84pH2U
Hay trabajos y hay carreras. Las oportunidades vienen a golpear la puerta cuando menos lo esperas. La decisión es tuya. Desde tener la oportunidad de hacer algo significativo día tras día, hasta estar rodeado de gente supremamente inteligente y motivada.
¿Estás listo?
Descúbre todas nuestras oportunidades acá:https://mycareer.globant.com/
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Monitoreo en tiempo real para la mejora continua de una aplicaciónGlobant
Video: https://youtu.be/bCmzvLqVdY0
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Hay trabajos y hay carreras. Las oportunidades vienen a golpear la puerta cuando menos lo esperas. La decisión es tuya. Desde tener la oportunidad de hacer algo significativo día tras día, hasta estar rodeado de gente supremamente inteligente y motivada.
¿Estás listo?
Descúbre todas nuestras oportunidades acá:https://mycareer.globant.com/
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¿Cómo automatizar pruebas de infraestructura y no morir en el intento?Globant
Video : https://youtu.be/pU5bt1M27X4
Hay trabajos y hay carreras. Las oportunidades vienen a golpear la puerta cuando menos lo esperas. La decisión es tuya. Desde tener la oportunidad de hacer algo significativo día tras día, hasta estar rodeado de gente supremamente inteligente y motivada.
¿Estás listo?
Descúbre todas nuestras oportunidades acá:https://mycareer.globant.com/
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Automatización en AWS con Chatbot Serverless (Amazon Lex)Globant
Video: https://youtu.be/64DUg97We84
Hay trabajos y hay carreras. Las oportunidades vienen a golpear la puerta cuando menos lo esperas. La decisión es tuya. Desde tener la oportunidad de hacer algo significativo día tras día, hasta estar rodeado de gente supremamente inteligente y motivada.
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Descúbre todas nuestras oportunidades acá:https://mycareer.globant.com/
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Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
3. The Sentinel Report is one of Globant’s initiatives to stay relevant
through observation of metrics, statements, market trends, insights, and
industry updates on consumer behavior from all over the world.
This information is meant to inspire new thoughts and trigger new
conversations about products, services, ideas, and opportunities in an
effort to help us be more creative and innovative in our solutions.
Observation and action are at the core of any sustainable strategy and
we believe that this is a great way to create a positive trend.
We encourage you to share this information with your colleagues and to
deepen your understanding of the concepts and ideas that we present
here.
Take a look and enjoy!
MARTIN MIGOYA
CEO Globant
@migoya
4. Opportunities are
available for those
who seek them.
A true digital organization is always looking for new opportunities to
engage with the customer. It looks for opportunities to interact and
solve the needs of its clients by putting forth a value proposition. Today
we want to talk about the importance of anticipating customer demands
and creating a framework that allows forward thinking.
5. How can we engage with my consumers? How can we grow? How
can we stay relevant? How can we be in the consumer's mind?
These are the recurrent questions in our quest to find better
experiences and solutions. At this time, we would like to answer
them not not only in a proactive manner, but also in a way that
expedites future success. We are not just talking about science
fiction: we are talking about creating an actionable future that
fosters engagement based on things that are going to happen,
treating them as if they were actionable items today.
Treating the future as action and not just as a mystery will enable
any organization to transform from within, eliminating planning
and strategic visions that end up unexplored. This will be
conducive for identifying moments of engagement, creating direct
plans to anticipate those moments and ultimately creating relevant
return on engagement.
Actionable
future
6. "Hearing what consumers say will get you
so far, observing how they behave will give
you the hidden insight that can transform
your business and their lives.”
Fabrizio Freda, CEO of The Estée Lauder Companies Inc.
7. DEFINITION
Foresight is the ability
of an organization to
identify actionable
moments in the future
and build relevant
return of engagement
for each of those
moments.
Why is it important to anticipate behavior?
We see it time after time. Big and small organizations alike put all
their resources into creating big visions, and yet all that results is
an unused presentation. We don’t like that, we are tired of that.
We know there is a much more actionable approach to the future.
We all share some common traits and experiences. Yet, and at the
same time, we are all unique, our behavior is unique. It is our
unique behavior that leaves clues to what is going to happen next.
Our approach suggests that if we treat engagement as a fluid
timeline, we will be able to identify common instances of
engagement in the life of our customers. This will give us the
ability to craft products and services that truly behave and feel as
if they were anticipating a real moment for the user.
This use of the future as an actionable item enables organizations
to create meaningful action to engage users in a way that provides
surprise and delight.
The return on engagement with the user is much more effective
and the ability of the organization to capitalize in those moments
grow with each interaction.
8. “80% of companies have knowledge of future
moments of interaction with their user and
create no interaction to improve
engagement.”
Google, McKinsey & Company and Wharton School of Pennsylvania, April 2016.
9. FORGET WHAT YOU THINK YOU KNOW: LET
ANTICIPATION HAPPEN.
LUCAS MARSH
HENDRICH
Technical Manager
at Consumer Experience Studio
PROFESSIONAL OPINION
How we anticipate what the customer wants is the
key to keeping our customer happy, and that is our
ultimate concern. There are different ways to
anticipate the customer, or the market in general, and
the best strategy is a combination of competitive
analysis, closely watching trends and looking for
opportunities when disruptive events converge with
our strengths and we can improve our offering.
All of these are secondary to aligning with the
customer's strategic vision. We need to supplement
that vision with strategies that solve the tactical
problems and clear the runway for total success. To do
this, we need to understand in the most simple,
fundamental problem our customer want to solve. We
need to listen. We need to take notes. We need to
compare our notes with our customer to validate what
we heard. We need to continuously improve our
capacity to understand and empathize with the
customer. We need to continuously improve our
capacity to listen.
We also need to learn to control our technical
intuition. The most common mistake technology
providers make is to focus on the how, not the why.
Technology facilitates the solution to a business
problem, but if the problem is in process or
organizational culture, technology is just a wrapper
around the same problem. This is very challenging
because our market strength is technical expertise.
But we have to resist jumping to implementation
without understanding the story first.
Combining better listening, root cause analysis and
aligning ourselves closely to customer strategy, we
will make our customers feel like we are
anticipating their next move - because we are!
10. 1. Live data
2. Relevant experiences
3. Meaningful efficiency
4. Active technology
4 Enablers
of an actionable future
11. LIVE DATA
1
Enablers of anticipation
SENTINEL REPORT
RELEVANT
EXPERIENCES
MEANINGFUL
EFFICIENCY
3
ACTIVE
TECHNOLOGY
42
12. “Errors using inadequate data are much less than
those using no data at all”
Charles Babbage in the Art of Data Mining
13. Live Data is a living
platform for observing,
analyzing and
modeling consumer
behavior based on an
active and flexible
system of data
intelligence that allows
detection of patterns.
LIVE DATA1
The data strategy will be aligned with the design of
the experience and centered on the final consumer,
allowing the following:
Data Directory
Substantial addition of data sources
Real time data services
Data governance
Data federation
Data quality
Behavior tracking
Automatic detection of final consumer’s profile
Unified enriched profile
Personalized experience
Real time strategy success metrics
Platform Features:
14. OPEN DIGITAL DATA PLATFORM
Unified
customer
Dynamic and
automatic
customer
segmentation
Personalized
experience
engine
RAW DATA
PLATFORM AND
SERVICES
TOUCH POINTS
Analytics:
strategy,
channels
efficiency
Generating products and services
based on real time data
Analytics Partnerships SAPSocial data
e-Commerce CRM PortalPayment Social
Automatic
upgrades
TestingTransaction
LIVE DATA1
15. Detection of behavioral patterns through mathematical and
statistical predictive techniques.
Detecting patterns
Requirements
Enhancement of the user profile by detecting final
customers behavioral patterns (users clustering) regarding:
● Channels
● Touchpoints
● Moments of the experience
● Prototypes
Sentiment analysis on Social Channels
Objective
LIVE DATA1
The behaviour patterns detected will help define
relevant actions regarding the final customers.
Defining opportunities
Requirements
Define predictive actions that are relevant to
each customer, allowing to personalize their
experience regarding:
Objective
● When is the best time to contact them
● How to assist them when they contact us
● Show them content and products that are
relevant to their profile and context
● Understand which stage of the “customer
life cycle” the individuals are in order to
anticipate their needs
16. Healthcare NexT
Healthcare initiative diagnoses patients via AI
February 2017 saw Microsoft unveil Healthcare
NexT: an initiative using technology to help
doctors with outpatient care and inpatient
triage. Chatbot technology is used to enable
patients to discuss their symptoms, with the
bot connecting to personal health accounts to
view any medication they are taking. The bot can
also view recent exercise – tracked via fitness
wearables, plus any airplane trips or other
activities via online calendars. Healthcare NexT
can then diagnose conditions, connect users
with a nurse, suggest doctors or answer any
insurance questions.
Source:
https://blogs.microsoft.com/blog/2017/02/16/microsoft-partne
rs-combine-cloud-ai-research-industry-expertise-focus-transform
ing-health-care/
ARA
Smart toothbrush tracks oral hygiene via AI
Debuting at CES 2017 in Las Vegas, Kolibree’s
Ara is an AI-powered smart toothbrush, designed
in France. Costing USD 129, the toothbrush uses
deep learning algorithms embedded in the device
to give users feedback on their brushing habits,
automatically syncing with a mobile app. Weekly
reports are generated via email, including
personalized feedback on oral hygiene and tips
on how to improve dental health.
Source:
https://www.kolibree.com/en/ara/
LIVE DATA EXAMPLES
FORESIGHT
In November 2016, Uber unveiled the Uber
Restaurant Guide. The ride-sharing company has
created a list of popular restaurants based on
data from customers’ journeys, and the
recommended eateries are based on the places
that passengers have been driven to the most.
Customers can pick from six categories
including most popular, local favorites,
up-and-coming, brunch spots, weekend picks
and date night destinations. The initiative was
launched in 12 cities across the US, including
Chicago, Miami, Dallas, Los Angeles and New
York.
Source:
https://www.uber.com/info/restaurant-guide/
UBER RESTAURANT GUIDE
Ride-sharing app launches data-driven
restaurant guide
17. AMOL PATIL
Technical Director
at Mobile Studio
PROFESSIONAL OPINION
Popular brands spend millions of dollars every year to
onboard new users and keep them engaged via mobile
applications. App analytics are crucial to measure
market impact and truly understand customers full
view, allowing the company to generate more
business. Mobile is the most saturated channel, and
the one where people spend most of their digital time.
In the app space, it is very important for brands to:
● Engage users precisely
● Monetize app(s) effectively
● Attract, grow and retain users
Most applications in the market have multiple
integrated analytics, but none provide strategic
actionable insights. In fact, many times the data
reported by different tools are conflicting.
Brands heavily invest in strategic consultations from
digital marketing specialist, user experience experts
and technical architects to understand user data and
provide meaningful solutions. The process involves
closely analyzing global customer usage data from
different sources - i.e., social channels, app analytics,
user experience, and performance data - to provide
meaningful relevant suggestions.
Usability - TouchMap, hit to success ratio,
discoverability, navigation funnel can be correlated
with common UX heuristic evaluations and
recommendations around affordance, tap target
areas, theming, design language
Social - Sentiment analysis and user profiling can
help in enriching personas and providing customized
experience, offers in terms of size, content, timing
and frequency and drive customer loyalty.
Demographics - Regional conditions like weather,
news, policies, holidays, incidences can help in
understanding user behaviors and problems to fine
tune offerings and nail down problems in turn
creating hyper contextual engagements.
Product Features - Feature roadmap, partner
integration, marketing strategies can be analyzed
and carved out based on application usage
analytics, performance, usability.
Constantly refining an application’s offering based
on big data analytics allows us to match user
expectations and create satisfactory customer
journeys that result in the brand’s business growth.
CLOSED LOOP - ANALYTICS, INSIGHTS AND
RECOMMENDATIONS
18. LIVE DATA
1
Enablers of actionable future
RELEVANT
EXPERIENCES
MEANINGFUL
EFFICIENCY
3
ACTIVE
TECHNOLOGY
42
SENTINEL REPORT
19. “My Starbucks' loyalty program now has 10.4 million
active member, up 28% from a year ago, and those
shoppers now account for about 30% of business in
North America.”
SOURCE: Fortune.com, "Starbucks wants your phone as much as it wants to sell you coffee” July 2015
20. With live data comes great opportunities, and those
opportunities are to be taken seriously. With a little
bit of playfulness, we can convert these
opportunities into relevant experiences.
By identifying moments of engagement, as well as
those that precede and succeed them, we can
identify data patterns. These findings allow us to
draft actionable moments of anticipation and create
a relevant experience that results in better return of
engagement.
These relevant experiences are not always easy to
create, but are always effective tools to augment
positive customer interactions and brand
perception.
Relevant experiences
are actionable moments
of engagement based on
a life-event or a
contextual opportunity
RELEVANT EXPERIENCES2
21. 2
Enable your relevant
experiences
RELEVANT EXPERIENCES2
Going on vacations
Pay check Pay check Pay check Pay check
Do you want to
create a holiday
saving account?
Don’t just think about the action or functionality that you are developing for your user,
think about what comes before that action, and what is going to happen after. That will
enable new products and services that engage your user in a more relevant and
meaningful way, optimizing the return on engagement.
Each action can be predicted and enhanced by a deep understanding of the moments
that precede and succeed them.
If we pay attention to the customer journey, we can see that the user is actually not
only looking to create an account, but rather to achieve a goal that can be satisfied in
many different ways.
22. journey and keeping it updated with live data is crucial for the
successful creation of relevant experiences.
Once you map them all, the backlog of initiatives that can
provide effective return on engagement becomes alive and
allows the organization to more easily align itself with the
needs of the current and potential users of the business.
AWARENESS CONSIDERATION CONVERSION PERFORMANCE USE ADVOCACY
2
Mapping opportunities
RELEVANT EXPERIENCES2
Mapping out all the opportunities for engagement
throughout the journey of your users allows you to
identify the critical moments in the brand-customer
relationship. However, this is of little use if the
organization is not capitalizing on these moments.
Therefore, having a habit of mapping the user
23. FEEL
Emotional Bracelet
Unveiled in March 2017, the Netflix Personal
Trainer enables people to hear motivational
phrases from their favorite characters in popular
Netflix shows as they work out. Part of the
company’s Make It initiative which focuses on
DIY tech projects, full details of how to make
the device are available via the Netflix's
website. Tracking fitness activity, the digital
trainer will offer motivational phrases should
wearers slow down – and completely pause the
Netflix show they’re watching if they stop.
Source:
http://makeit.netflix.com/projects/personal-trainer
NETFLIX
Personal training device is powered by Netflix
MASTERPASS
Financial app’s campaign gamifies the Grammys
Promoting the Masterpass digital wallet and
payment platform, February 2017 saw
MasterCard unveils a series of promotions linked
to the Grammys. In the #ThankTheFans
campaign, when an artist won an award, a new
special offer became available to users of the
Masterpass mobile app. Further items and deals
were unlocked if any winners chose to thank
their fans during their acceptance speech. In the
run up to the awards show, MasterCard opened
the Masterpass #ThankTheFans House in
Hollywood. Visitors to the pop up could play with
turntables and try out Gibson guitars.
Source:
http://newsroom.mastercard.com/press-releases/mastercard-in
troduces-the-masterpass-thankthefans-house-to-build-exciteme
nt-for-the-grammy-awards/
RELEVANT EXPERIENCES EXAMPLES
A bracelet designed to monitor the wearer’s
emotions throughout the day was launched in
January 2017. Created by US-based wearables
company Sentio Solutions, Feel‘s sensors
measure, monitor and analyze blood volume
pulses, skin temperature and changes in the
electrical resistance of the skin. Available in a
choice of four colors at $149 USD; a free
companion app provides personalized
recommendations and coaching to improve the
user’s emotional wellbeing.
Source:
http://www.myfeel.co/
FORESIGHT
24. THE POWER ENGINE OF ANTICIPATION
DIEGO CARDOZO
Business Analyst
at Enterprise Consumerization
PROFESSIONAL OPINION
Many companies spend tons of resources reacting to
unexpected changes, trends and customer behaviors.
These situations push their efforts to "staying on the
wave," when in fact they should be anticipating the wave,
or even better, leading it. Instead of falling behind,
companies can easily use the same resources on research,
analysis and innovation to inspire and create new
products, avoid the vicious cycle that arises with every
new change.
The first step to solve this problem at an organizational
level is by following a simple practice called “strategic
planning”. This is an organization's process to define,
direct and control its strategy, allowing for the creation of
tools that measure the company’s processes and allocate
resources to accomplish its objectives. The process
involves designing tactics to know when they need to
create value and how to do it, by focusing on the future,
preventing possible risks, and going from reacting to
anticipating.
The second step is to focus fundamentally on customers. If
companies do not manage information to meet the needs
of omnichannel consumers, they risk not only losing sales,
but also falling prey to “unexpected changes” that force
their innovation strategy to revert to “catch up” mode.
Analyzing compiled consumer data, and including
customers during the product development process,
ensures the creation of the right product while also
gaining information on consumer preferences and
behavior at the same time.
By monitoring environmental factors and market trends,
and obtaining data from the customers to know how
they approach a product, organizations can analyze lines
of actions to stay ahead and know/predict the profile of
the products they're offering.
With this practice as a baseline, the company can start
to draw a line of innovation, applying all of its expertise
to add a layer of value, such as model of trends and
insights analysis, brand strategies, environmental
studies, etc.
If we add value and innovation, we'll create the kind of
leadership that customers follow by staying a step
ahead, and creating trends to anticipate, plan and build
sustainable strategies and successful products.
25. LIVE DATA
1
Enablers of actionable future
RELEVANT
EXPERIENCES
MEANINGFUL
EFFICIENCY
3
ACTIVE
TECHNOLOGY
42
SENTINEL REPORT
26. “In fact, in an agile project, technical excellence is
measured by both capacity to deliver customer value
today and create an adaptable product for
tomorrow”
Author and Source: Jim Highsmith, Agile Project Management: Creating Innovative Products
27. To optimize efficiency in creating relevant
experiences that anticipate behavior, firms must
have an internal methodology that allows for quick
delivery of initiatives, testing, prototyping and
iterative evolution.
The old mentality of long definition processes and
endless review meetings does not allow
organizations to efficiently create return on
engagements with their customers.
We need an agile way to create, empower or discard
initiatives based on contextual evidence.
We need a common language to talk about the
impact of initiatives.
That’s the beginning of a truly forward-thinking
organization.
To become efficient and
agile will enable the
organization to deliver
relevant experiences.
MEANINGFUL EFFICIENCY3
28. ● Meet business goals
● Reduce uncertainty in an effective and efficient way
● Reduce risk of failure while increasing chances to
achieve the right product-market fit
● Avoid extensive planning with no concrete results
● Be able to respond to change
Agile Methodologies
Methodology
● High visibility into the entire process, and its
outcomes
● Short term measurable and comparative results in
order to learn and adapt
● Short feedback loops in order to learn, react, and
pursue business objectives
● Progressive approach: build on visible results.
Credibility. Motivation.
Objective
MEANINGFUL EFFICIENCY3
29. Evaluation & metrics
Simplicity
Technical feasibility
Priority
Efficiency
Cost Effectiveness
It is necessary for the organization to adopt a common
language to evaluate and measure the impact of any
initiative to ensure a consolidated vision of the efforts
involved in completing a task and its return on investment.
Framework
● Priority: The relevance of the solution over the
segment
● Simplicity: How easy it is for the user to complete a
task (metric: 3 stages)
● Technical feasibility: How quickly we can develop the
solution to launch to market (metric: 3 months)
● Efficiency: The company investment required to get
the solution
● Cost effectiveness: The investment return of the
solution
Common Language
MEANINGFUL EFFICIENCY3
30. Agility and Health Care
A Family Practice Transformation Based on
Continual Learning and Adaptation
Extreme Sprints
Many Experienced Scrum Teams Complain When
Sprints Are Shorter Than Two Weeks.
Many teams try to avoid short sprints (shorter
than three weeks), because they don't believe
they will be able to achieve anything meaningful.
This has been the case with many of the teams I
have worked with in the past. They all believed
that two-week sprints would result in a lot of
planning and no meaningful implementation.
Source:
https://www.scrumalliance.org/community/articles/2014/april/
success-story-extreme-sprints-done-in-a-day
Just a few short years ago I began singing the
praises of Agile to just about anyone who would
give me the time of day. I would talk about the
values associated with agility and dig deeply
into the various Agile Manifesto principles that
resonated with me the most. Having come from
a fairly diverse background, I was convinced
that Agile methods could be used in a multitude
of business applications, not just software
development. At the time, I was a Scrum
practitioner and truly embraced the mindset of
continual inspection and adaptation.
Source:
https://www.scrumalliance.org/community/articles/2014/janu
ary/success-story-agility-in-healthcare
Transition from Agile-cum-Waterfall to Scrum
Success Story
I was not a Certified ScrumMaster when this
story began. I had about 13 years of experience
in software services. However, I joined the
Global Products team as a ScrumMaster. I
attended the ScrumMaster training conducted by
Pete Deemer at Bangalore and carried back a lot
of enthusiasm for implementing Scrum at Global
Products.
Source:
https://www.scrumalliance.org/community/articles/2014/janua
ry/success-story-agile-o-fall-to-scrum-transition
MEANINGFUL EFFICIENCY EXAMPLES
FORESIGHT
31. ANTICIPATE OR ADAPT
FEDERICO KEREKI
Tech Master
at Big Data Studio
PROFESSIONAL OPINION
All organizations, when they adapt agile methodologies
or frameworks, must learn how to achieve a balance
between trying to anticipate their users’ needs, and
how to adapt to new requirements. It can be said that
“anticipation” is a feature of old fashioned
development, given that it tries to produce the “final”
version of what the user will need, by applying
practices such as: full requirements, early planning, big
initial design, plan-develop-test-deliver cycle.
On the other hand, as the usually attributed to
baseball player Yogi Berra or physicist Niels Bohr
(among others) saying goes, “It’s tough to make
predictions, especially about the future.” So, instead of
going for revolutionary systems, agile organizations
opt for an evolutionary pathway, and choose
adaptation, which embraces other ways of doing
things: “Just-in-time” requirements, real time planning,
emerging design, develop and test at the same time,
continuous delivery.
There’s even an oft-quoted acronym, YAGNI, “You Ain’t
Gonna Need It”, that sums up the agile point of view:
care for current needs, and don’t waste time in things
that you won’t be using.
Of course, this is somewhat extreme; sometimes you may
know that something isn’t needed now, but you could have a
certainty about its future usage.
Anticipating user needs will always be dodgy, because you
cannot perfectly predict (if at all!) what users will need. This
obviously will cause a possible important amount of rework.
On the other hand, if you thrive on adaptation, you will possibly
have lots of small changes along the way -- in terms of
steering, instead of a few quite major direction changes, a
quantity of minor adjustments.
These extremes, of course, are not what actually happens in
development. All projects achieve some balance, depending on
their specific characteristics. For example, for applications
that could involve life danger (medical profession) or in highly
regulated markets (finance, banking), you should probably lean
to the anticipation side. Lean startups, on the other extreme,
should probably opt to go hard on the adaptation side, in order
to fully discover their best way forward.
Agile project management allows both conflicting points of
view (adaptation and anticipation) to coexist, by realizing that
even though some anticipation is always required, you
shouldn’t worry about all future needs, and trust that your
development methodology will be able to fully cope with all
needs, as soon as they come up.
32. LIVE DATA
1
Enablers of actionable future
RELEVANT
EXPERIENCES
MEANINGFUL
MEASURE
3
ACTIVE
TECHNOLOGY
42
SENTINEL REPORT
33. “Once a new technology rolls over you, if you're not
part of the steamroller, you're part of the road.”
Stewart Brand from The Main Use of Technology
34. We see it time after time: organizations believe that
because they bought certain platform and that
platform has limitations, they are stuck with it
forever and will not be able to progress or innovate.
This is not true!
We can create an enabling layer of technology that
co-exists within the same platform. This layer will
enable the organization to test new technologies,
and new ways of creating solutions, allowing for
exploration, testing and most important, regaining
trust in the ability to deliver new and relevant
experiences for customers.
Active technology will take you from reactive to
proactive development.
Active technology is not a
blocker, it is an enabler, a
call for exploration and a
welcome sign for new
opportunities.
ACTIVE TECHNOLOGY4
35. Due to the volume of services that the organization has to
provide, it is of vital importance to choose what to buy and what
to build.
Our recommendation is to acquire solutions that are aligned with
the organization core operations.
From a strategic point of view, organizations should aim for the
maintenance of a line of services that will allow the development
of a custom-made experience.
Build vs. Acquire to
differentiate
Define the point during the customer’s experience in which
we can make a simplified change to facilitate a faster
reception in the market. We want to end with the usual, “ all or
nothing” of the experience and to be able to provide
staggered delivery.
Objective
Requirements
● Define the available services directory
● Be in tune with relevant technologies
Source Code
User Experience
License costs
Alignment with other
services
Dependency with providers
Agile development
Exchangeables Microservices Tech Innovation
ACTIVE TECHNOLOGY4
36. Microservices
APPLICATION
Microservices Model Life Cycle
DeployTesting
Build
DeployTesting
Build
DeployTestingBuild
Monolithic Model Life Cycle
DEVELOPERS DELIVERY PROCESS
DeployTestingBuild
DeployTesting
Build
SERVICESDEVELOPERS DELIVERY PROCESS
Define a flexible technology stack that
creates unique user experiences.
New devices require flexible
technologies to adapt to different
needs.
Aim to implement an API structure
and exchangeable microservices.
Netflix, Amazon and Facebook are currently tending
towards a microservices model, an approach where
each service is managed and maintained by an
independent and autonomous team.
ACTIVE TECHNOLOGY4
37. To activate change from within, the multidisciplinary team
will need to conduct emerging technologies research that
will enhance the design process and anticipate the behavior
of different segments.
Investigate emerging trends
and technologies
Requirements
● The interdisciplinary team will study emerging
technology trends that will align with existent needs
● Prioritize initiatives/technology trends
● Prototype
● Testing on final customers
● Measure results based on defined parameters
● Agile iteration
● Compare with other industry trends (gamification, IoT,
eCommerce)
● Stay relevant regarding other open source trends to
reduce costs
ACTIVE TECHNOLOGY4
38. SMARTUV
Cellphone attachment reveals sun-damaged skin
CLOVA
Japanese company’s virtual assistant rivals
Google and Amazon
A cellphone attachment launched in January
2017 allows the user to see sun damage on the
skin which is invisible to the naked eye. Nurugo
SmartUV captures the world in UV light,
displaying the image on the cellphone screen via
a connected mobile app. Created by South
Korean biometric solution company Union
Community, the device – which also allows the
user to check the efficacy of sunscreen
application –
Source:
https://www.kickstarter.com/projects/nurugo/nurugo-smartuv-
the-smartest-uv-camera-for-your-pho/description
OMIUS
Robotic jacket regulates body temperature
Unveiled in the US during February 2017, The
Omius is a jacket using air vents that open and
close robotically to keep the wearer at the ideal
temperature. Designed with athletes such as
skiers in mind, the windproof and waterproof
jacket is equipped with electronically operated
vents that open or close to keep the wearer at a
consistent temperature. The Omius works using
sensors which monitor both the body and
outside temperature and send the data to a
processor that triggers the vents. Users can
also operate the vents manually, allowing the
Omius system to learn their personal
preferences.
Source:
http://www.omiustech.com/
ACTIVE TECHNOLOGY EXAMPLES
Japan-based messaging app, Line unveiled its
artificial intelligence platform at the February
2017’s Mobile World Congress. The Clova app is
accompanied by a smart speaker using voice and
facial recognition to understand any questions
people might ask, and make appropriate
recommendations. Set to launch in Japan and
South Korea during Q2 2017, the digital
assistant works much like Amazon’s Alexa,
Google Assistant and Microsoft’s Cortana.
Source:
https://line.me/ja/
FORESIGHT
39. So… what is the potential role of Artificial Intelligence (AI)
and Data Science in enabling companies to anticipate
customer needs and desires? Data is at the heart of AI,
and currently we have tons of it, and increasingly so.
Deploying solutions that are backed by AI is an affordable
and doable option, whether in terms of data or processing
power. Alas, the current state of the art in terms of AI is
unprecedented. Many breakthroughs in Machine Learning
are attracting talented engineers and data scientists to
focus on this matter.
What then? How can we leverage AI to anticipate what
customers need and desire, and what actions may even
surprise them?
Firstly, we can maximize emotional engagement through
identity resonance. This means adapting the customer’s
journey to the specific individual by understanding better
their patterns of behavior.
Artificial Intelligence
at the heart of anticipation
JAVIER MINHONDO
Technical Partner
at Cognitive Computing Studio
PROFESSIONAL OPINION
Secondly, we can minimize the cognitive burden and the
fatigue of the decision making process, aiding a person
in their understanding of useful information and clearing
the noise, as well as delegating low-value-added
decisions or alerting them when a critical decision is
needed. Do Google Maps or Waze ring a bell?
Thirdly, we can use scientific knowledge about the
human mind to improve client interactions and adapt
content to be processed more easily, delivering a
smooth and pleasant experience
Let us not forget that reacting, however quickly, is still
an afterthought. What we interpret of what the user
thinks they wanted for themselves. But the user can
not “predict” some use cases or solutions before they
exist! Anticipation is about uncovering the true desires
and goals of our users, and reaching for the “a-ha!”
moments of delight.
That is the role of the intelligent organization where
Data, Data Science and AI are remarkable tools for the
future.
JUAN JOSE LOPEZ MURPHY
Technical Director
at Big Data Studio
and Cognitive Computing Studio
40. LIVE DATA
1
Enablers of actionable future
RELEVANT
EXPERIENCES
MEANINGFUL
EFFICIENCY
3
ACTIVE
TECHNOLOGY
42
SENTINEL REPORT
42. There is so much more you can do
with these insights!
We are a team of professional researchers, designers, and subject-matter experts
that put knowledge into action. We create strategy reports and envision scenarios
that help build a strategy for the future.
Contact us at sentinel@globant.com and take the next step
into a more insightful strategy.
43. Credits
CONTENT CURATORS AND COPY
Azul Canessa, Mariana Bradichansky, Sabina Schneider, Alex Otero, Maria Peretti,
Pedro Ugarte, Emiliano Horcada, Maria Venencia
EDITORS
Emiliano Horcada, Julia Christensen
44. DISCLAIMER
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