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Designing an automated and data-driven organization

By Farooq Adam - Co-founder, Fynd @ Indiaquotient Knowledge Session

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Designing an automated and data-driven organization

  1. 1. Proprietary & Confidential | © 2016 Fynd Product-Org Thinking Designing an automated and data-driven organization January 2016
  2. 2. Farooq Adam 2 Co-founder Fynd Co-founder Shopsense Product, Engineering, Growth Previously Big Data@Opera Solutions Studied@IIT Bombay @farooqadam
  3. 3. Disclaimers - Each startup has to discover their own way of working - What works for us, might not work for you. Experiences are not translatable - The tools recommended are not the only ones available 3
  4. 4. Org Design As a tech startup, the organization is the ‘product’ 4
  5. 5. Org Design - Designed for large engineering teams - Tied closely with key business/customer metrics - Complete access to all internal data sources - ML, MySQL, BIME training for everyone - Read more here 5
  6. 6. Product-Org Thinking 6
  7. 7. CC: Product to Manage the Consumer Product - Specific workflows for each team/function - Every aspect of the consumer product managed here - Granular user management 7
  8. 8. CC: Content Management 8
  9. 9. CC: Customer Delight 9
  10. 10. CC: Order Fulfillment 10
  11. 11. CC: Offers 11
  12. 12. Productivity A minute saved is a minute earned to make your dent in the world 12
  13. 13. Productivity Stack Read more here 13
  14. 14. Slack as Org CLI - Killed Email: Use Slack as communication hub - Integrate all apps and services into Slack - System alerts, summary bots - Custom command language to run tasks - Custom data retrieval bots - 80+ bots running 14
  15. 15. Slack: Alerts & Summaries 15
  16. 16. Slack: Custom Command Language 16
  17. 17. Slack: Data Retrieval 17
  18. 18. Devops Automation Jenkins for building and orchestration 18 Ansible for setting up of servers and automated deployment Provision clusters of machines from a single command from the terminal
  19. 19. Devops Alerts New Relic + AWS Cloudwatch lets us monitor our infrastructure resources, usage and health 19 Anything unusual is pushed to #devops-alerts, and an Email to the service DRI is shot
  20. 20. Hiring Management: Trello Email, Angel → Zapier → Trello, Slack 20
  21. 21. Other Tools Product and process documentation. Beyond Google docs 21 Building Fynd Blog Poster making tool
  22. 22. Analytics & Growth Stack In God we trust, all others must bring data 22
  23. 23. Growth Stack 23
  24. 24. Custom Growth Engine
  25. 25. Live Metrics: Geckoboard 25
  26. 26. Live Metrics: Geckoboard 26
  27. 27. Supply Visualization: BIME 27
  28. 28. Brand Traffic Visualizations: BIME 28
  29. 29. Demand Visualization: BIME 29
  30. 30. Fulfillment SLA: BIME 30
  31. 31. Culture@Fynd 31
  32. 32. Few things we have realised - You only build what you know: Keep learning - Data skills are a must: Train yourself and your team to look deeper - Founders need to be hands-on: Sets the right the example for everyone - Start very early: Discipline flows from the top 32
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