Submit Search
Upload
Multi-channel Analytics by Datalicious
•
Download as PPTX, PDF
•
9 likes
•
2,283 views
Datalicious
Follow
Measuring and optimising in a multi-channel world workshop presentation.
Read less
Read more
Data & Analytics
Report
Share
Report
Share
1 of 134
Download now
Recommended
OptimaHub MediaAttribution Presentation Deck
OptimaHub MediaAttribution Presentation Deck
Datalicious
Festival of Marketing Datalicious OptimaHub Media Attribution
Festival of Marketing Datalicious OptimaHub Media Attribution
Datalicious
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Datalicious
Attribution Modeling - Case Study
Attribution Modeling - Case Study
Concur
Attribution Playbook Webinar 3
Attribution Playbook Webinar 3
Adometry by Google
Attribution for Online and Offline Channels
Attribution for Online and Offline Channels
Affiliate Summit
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...
Adometry by Google
Connecting the Dots Between Online Media and Offline Purchases
Connecting the Dots Between Online Media and Offline Purchases
Adometry by Google
Recommended
OptimaHub MediaAttribution Presentation Deck
OptimaHub MediaAttribution Presentation Deck
Datalicious
Festival of Marketing Datalicious OptimaHub Media Attribution
Festival of Marketing Datalicious OptimaHub Media Attribution
Datalicious
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Datalicious
Attribution Modeling - Case Study
Attribution Modeling - Case Study
Concur
Attribution Playbook Webinar 3
Attribution Playbook Webinar 3
Adometry by Google
Attribution for Online and Offline Channels
Attribution for Online and Offline Channels
Affiliate Summit
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...
Adometry by Google
Connecting the Dots Between Online Media and Offline Purchases
Connecting the Dots Between Online Media and Offline Purchases
Adometry by Google
The Harvest Digital Guide to Attribution Modelling
The Harvest Digital Guide to Attribution Modelling
Mike Teasdale
Digital marketing ROI - An introduction to attribution modelling
Digital marketing ROI - An introduction to attribution modelling
Different Spin
Dan McKinney - Putting the Focus on the Customer in Digital Journey Management
Dan McKinney - Putting the Focus on the Customer in Digital Journey Management
Julia Grosman
Webinar: Survival Analysis for Marketing Attribution - July 17, 2013
Webinar: Survival Analysis for Marketing Attribution - July 17, 2013
Revolution Analytics
Oisin Byrne, iReach - DMX Dublin 2016
Oisin Byrne, iReach - DMX Dublin 2016
DMX Dublin
Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Mar...
Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Mar...
Big Cloud Analytics, Inc.
ProgrammatiCon 2017 - The Future of Facebook Ads - Peter Podolinsky, ROI Hunter
ProgrammatiCon 2017 - The Future of Facebook Ads - Peter Podolinsky, ROI Hunter
e-dialog GmbH
Grow Revenue with the Right Marketing Strategy
Grow Revenue with the Right Marketing Strategy
Marketo
Operational Attribution with Google Analytics
Operational Attribution with Google Analytics
Jonathan Breton
Beyond The Forecast: Forecasters of Feeling, Influencers of Behavior
Beyond The Forecast: Forecasters of Feeling, Influencers of Behavior
Ensighten
Lance Concannon, Sysomos: Simplifiying social - How marketers can manage the ...
Lance Concannon, Sysomos: Simplifiying social - How marketers can manage the ...
ad:tech London, MMS & iMedia
2016 Place Conf: O2O - Online to Offline and Back Again
2016 Place Conf: O2O - Online to Offline and Back Again
Localogy
Attribution Modeling and Big Data, Google
Attribution Modeling and Big Data, Google
Innovation Enterprise
The Lowdown on Re-engaging Dormant Affiliates
The Lowdown on Re-engaging Dormant Affiliates
PerformanceIN
'A Journey to the Centre of Customer-centricity' - Jeff Evans
'A Journey to the Centre of Customer-centricity' - Jeff Evans
LemonTree Fundraising
Chicago User Group - PFL.com
Chicago User Group - PFL.com
Ron Corbisier
Chicago User Group - Relationship One
Chicago User Group - Relationship One
Ron Corbisier
Brand search a case for attribution
Brand search a case for attribution
ResortsandLodges.com
Setting the Scene for Better Data Driven Marketing
Setting the Scene for Better Data Driven Marketing
PerformanceIN
The State of Marketing Automation Trends 2014
The State of Marketing Automation Trends 2014
Marketo
ADMA Course Analyse to Optimise
ADMA Course Analyse to Optimise
Christian Bartens
Consumer Intelligence Analytics Workshop
Consumer Intelligence Analytics Workshop
Christian Bartens
More Related Content
What's hot
The Harvest Digital Guide to Attribution Modelling
The Harvest Digital Guide to Attribution Modelling
Mike Teasdale
Digital marketing ROI - An introduction to attribution modelling
Digital marketing ROI - An introduction to attribution modelling
Different Spin
Dan McKinney - Putting the Focus on the Customer in Digital Journey Management
Dan McKinney - Putting the Focus on the Customer in Digital Journey Management
Julia Grosman
Webinar: Survival Analysis for Marketing Attribution - July 17, 2013
Webinar: Survival Analysis for Marketing Attribution - July 17, 2013
Revolution Analytics
Oisin Byrne, iReach - DMX Dublin 2016
Oisin Byrne, iReach - DMX Dublin 2016
DMX Dublin
Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Mar...
Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Mar...
Big Cloud Analytics, Inc.
ProgrammatiCon 2017 - The Future of Facebook Ads - Peter Podolinsky, ROI Hunter
ProgrammatiCon 2017 - The Future of Facebook Ads - Peter Podolinsky, ROI Hunter
e-dialog GmbH
Grow Revenue with the Right Marketing Strategy
Grow Revenue with the Right Marketing Strategy
Marketo
Operational Attribution with Google Analytics
Operational Attribution with Google Analytics
Jonathan Breton
Beyond The Forecast: Forecasters of Feeling, Influencers of Behavior
Beyond The Forecast: Forecasters of Feeling, Influencers of Behavior
Ensighten
Lance Concannon, Sysomos: Simplifiying social - How marketers can manage the ...
Lance Concannon, Sysomos: Simplifiying social - How marketers can manage the ...
ad:tech London, MMS & iMedia
2016 Place Conf: O2O - Online to Offline and Back Again
2016 Place Conf: O2O - Online to Offline and Back Again
Localogy
Attribution Modeling and Big Data, Google
Attribution Modeling and Big Data, Google
Innovation Enterprise
The Lowdown on Re-engaging Dormant Affiliates
The Lowdown on Re-engaging Dormant Affiliates
PerformanceIN
'A Journey to the Centre of Customer-centricity' - Jeff Evans
'A Journey to the Centre of Customer-centricity' - Jeff Evans
LemonTree Fundraising
Chicago User Group - PFL.com
Chicago User Group - PFL.com
Ron Corbisier
Chicago User Group - Relationship One
Chicago User Group - Relationship One
Ron Corbisier
Brand search a case for attribution
Brand search a case for attribution
ResortsandLodges.com
Setting the Scene for Better Data Driven Marketing
Setting the Scene for Better Data Driven Marketing
PerformanceIN
The State of Marketing Automation Trends 2014
The State of Marketing Automation Trends 2014
Marketo
What's hot
(20)
The Harvest Digital Guide to Attribution Modelling
The Harvest Digital Guide to Attribution Modelling
Digital marketing ROI - An introduction to attribution modelling
Digital marketing ROI - An introduction to attribution modelling
Dan McKinney - Putting the Focus on the Customer in Digital Journey Management
Dan McKinney - Putting the Focus on the Customer in Digital Journey Management
Webinar: Survival Analysis for Marketing Attribution - July 17, 2013
Webinar: Survival Analysis for Marketing Attribution - July 17, 2013
Oisin Byrne, iReach - DMX Dublin 2016
Oisin Byrne, iReach - DMX Dublin 2016
Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Mar...
Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Mar...
ProgrammatiCon 2017 - The Future of Facebook Ads - Peter Podolinsky, ROI Hunter
ProgrammatiCon 2017 - The Future of Facebook Ads - Peter Podolinsky, ROI Hunter
Grow Revenue with the Right Marketing Strategy
Grow Revenue with the Right Marketing Strategy
Operational Attribution with Google Analytics
Operational Attribution with Google Analytics
Beyond The Forecast: Forecasters of Feeling, Influencers of Behavior
Beyond The Forecast: Forecasters of Feeling, Influencers of Behavior
Lance Concannon, Sysomos: Simplifiying social - How marketers can manage the ...
Lance Concannon, Sysomos: Simplifiying social - How marketers can manage the ...
2016 Place Conf: O2O - Online to Offline and Back Again
2016 Place Conf: O2O - Online to Offline and Back Again
Attribution Modeling and Big Data, Google
Attribution Modeling and Big Data, Google
The Lowdown on Re-engaging Dormant Affiliates
The Lowdown on Re-engaging Dormant Affiliates
'A Journey to the Centre of Customer-centricity' - Jeff Evans
'A Journey to the Centre of Customer-centricity' - Jeff Evans
Chicago User Group - PFL.com
Chicago User Group - PFL.com
Chicago User Group - Relationship One
Chicago User Group - Relationship One
Brand search a case for attribution
Brand search a case for attribution
Setting the Scene for Better Data Driven Marketing
Setting the Scene for Better Data Driven Marketing
The State of Marketing Automation Trends 2014
The State of Marketing Automation Trends 2014
Similar to Multi-channel Analytics by Datalicious
ADMA Course Analyse to Optimise
ADMA Course Analyse to Optimise
Christian Bartens
Consumer Intelligence Analytics Workshop
Consumer Intelligence Analytics Workshop
Christian Bartens
CommBank Analytics Workshop on Metrics Frameworks
CommBank Analytics Workshop on Metrics Frameworks
Christian Bartens
ADMA Digital Certificate: Analyse to optimise
ADMA Digital Certificate: Analyse to optimise
Datalicious
Smart Tag Management and Data Drive Online Marketing
Smart Tag Management and Data Drive Online Marketing
Datalicious
Smart Data Driven CRM for FMCG
Smart Data Driven CRM for FMCG
Datalicious
ADMA Digital Analytics Course
ADMA Digital Analytics Course
Christian Bartens
ADMA Marketing Data Strategy Workshop
ADMA Marketing Data Strategy Workshop
Datalicious
ADMA Forum: Eliminating Waste & Increasing Relevance through Targeting
ADMA Forum: Eliminating Waste & Increasing Relevance through Targeting
Datalicious
Customer Engagement Platform: Smarter Marketing for Better Results
Customer Engagement Platform: Smarter Marketing for Better Results
Marketo
Common pitfalls in media attribution
Common pitfalls in media attribution
Datalicious
Jump start your analytics investments and accelerate analytics ROI
Jump start your analytics investments and accelerate analytics ROI
Actian Corporation
Aprimo Omniture Webex: Data Driven Marketing
Aprimo Omniture Webex: Data Driven Marketing
Datalicious
Mediamind Roadshow: The Media Data Infusion
Mediamind Roadshow: The Media Data Infusion
Datalicious
MTR and David
MTR and David
Sales Strategy and Innovation Delivery
Google Analytics 360 Suite Attribution
Google Analytics 360 Suite Attribution
Christian Bartens
Company profile senjaya digital 2017
Company profile senjaya digital 2017
Sena Jaya Talent Agc I Multime
ADMA Digital Council: Digital Direct Marketing
ADMA Digital Council: Digital Direct Marketing
Datalicious
ADMA Forum Behavioural Targeting Seminar
ADMA Forum Behavioural Targeting Seminar
Christian Bartens
gmd2015 pawel_matkowski_how to track for insights in the data points (web, mw...
gmd2015 pawel_matkowski_how to track for insights in the data points (web, mw...
Asphri457
Similar to Multi-channel Analytics by Datalicious
(20)
ADMA Course Analyse to Optimise
ADMA Course Analyse to Optimise
Consumer Intelligence Analytics Workshop
Consumer Intelligence Analytics Workshop
CommBank Analytics Workshop on Metrics Frameworks
CommBank Analytics Workshop on Metrics Frameworks
ADMA Digital Certificate: Analyse to optimise
ADMA Digital Certificate: Analyse to optimise
Smart Tag Management and Data Drive Online Marketing
Smart Tag Management and Data Drive Online Marketing
Smart Data Driven CRM for FMCG
Smart Data Driven CRM for FMCG
ADMA Digital Analytics Course
ADMA Digital Analytics Course
ADMA Marketing Data Strategy Workshop
ADMA Marketing Data Strategy Workshop
ADMA Forum: Eliminating Waste & Increasing Relevance through Targeting
ADMA Forum: Eliminating Waste & Increasing Relevance through Targeting
Customer Engagement Platform: Smarter Marketing for Better Results
Customer Engagement Platform: Smarter Marketing for Better Results
Common pitfalls in media attribution
Common pitfalls in media attribution
Jump start your analytics investments and accelerate analytics ROI
Jump start your analytics investments and accelerate analytics ROI
Aprimo Omniture Webex: Data Driven Marketing
Aprimo Omniture Webex: Data Driven Marketing
Mediamind Roadshow: The Media Data Infusion
Mediamind Roadshow: The Media Data Infusion
MTR and David
MTR and David
Google Analytics 360 Suite Attribution
Google Analytics 360 Suite Attribution
Company profile senjaya digital 2017
Company profile senjaya digital 2017
ADMA Digital Council: Digital Direct Marketing
ADMA Digital Council: Digital Direct Marketing
ADMA Forum Behavioural Targeting Seminar
ADMA Forum Behavioural Targeting Seminar
gmd2015 pawel_matkowski_how to track for insights in the data points (web, mw...
gmd2015 pawel_matkowski_how to track for insights in the data points (web, mw...
More from Datalicious
Path to Purchase Attribution for the Automotive Sector
Path to Purchase Attribution for the Automotive Sector
Datalicious
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious
Datalicious service overview
Datalicious service overview
Datalicious
Attribution success in a cross-device world | SMX Sydney 2015
Attribution success in a cross-device world | SMX Sydney 2015
Datalicious
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Datalicious
Presenting Data Visualizations to Clients
Presenting Data Visualizations to Clients
Datalicious
Festival of Change Advanced Marketing Analytics
Festival of Change Advanced Marketing Analytics
Datalicious
SuperTag Presentation Deck 2014
SuperTag Presentation Deck 2014
Datalicious
OptimaHub SingleView Presentation Deck
OptimaHub SingleView Presentation Deck
Datalicious
Datalicious Google Analytics Premium Reseller Information
Datalicious Google Analytics Premium Reseller Information
Datalicious
Data, Privacy & Ethics
Data, Privacy & Ethics
Datalicious
SuperTag - the Smart Solution for Tag Management - v17 website
SuperTag - the Smart Solution for Tag Management - v17 website
Datalicious
Analytics pays back $10.66 for every dollar spent
Analytics pays back $10.66 for every dollar spent
Datalicious
201306 aimia big data beyond the hype v1
201306 aimia big data beyond the hype v1
Datalicious
Datalicious data driven media planning
Datalicious data driven media planning
Datalicious
How to boost your cross-channel advertising effectiveness through advanced ta...
How to boost your cross-channel advertising effectiveness through advanced ta...
Datalicious
NSW YoungBloods Purchase Paths
NSW YoungBloods Purchase Paths
Datalicious
TrinityP3 Boosting Media Value
TrinityP3 Boosting Media Value
Datalicious
ThinkVine Boosting Media Value
ThinkVine Boosting Media Value
Datalicious
Datalicious Media Attribution
Datalicious Media Attribution
Datalicious
More from Datalicious
(20)
Path to Purchase Attribution for the Automotive Sector
Path to Purchase Attribution for the Automotive Sector
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious service overview
Datalicious service overview
Attribution success in a cross-device world | SMX Sydney 2015
Attribution success in a cross-device world | SMX Sydney 2015
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Presenting Data Visualizations to Clients
Presenting Data Visualizations to Clients
Festival of Change Advanced Marketing Analytics
Festival of Change Advanced Marketing Analytics
SuperTag Presentation Deck 2014
SuperTag Presentation Deck 2014
OptimaHub SingleView Presentation Deck
OptimaHub SingleView Presentation Deck
Datalicious Google Analytics Premium Reseller Information
Datalicious Google Analytics Premium Reseller Information
Data, Privacy & Ethics
Data, Privacy & Ethics
SuperTag - the Smart Solution for Tag Management - v17 website
SuperTag - the Smart Solution for Tag Management - v17 website
Analytics pays back $10.66 for every dollar spent
Analytics pays back $10.66 for every dollar spent
201306 aimia big data beyond the hype v1
201306 aimia big data beyond the hype v1
Datalicious data driven media planning
Datalicious data driven media planning
How to boost your cross-channel advertising effectiveness through advanced ta...
How to boost your cross-channel advertising effectiveness through advanced ta...
NSW YoungBloods Purchase Paths
NSW YoungBloods Purchase Paths
TrinityP3 Boosting Media Value
TrinityP3 Boosting Media Value
ThinkVine Boosting Media Value
ThinkVine Boosting Media Value
Datalicious Media Attribution
Datalicious Media Attribution
Recently uploaded
Probability Grade 10 Third Quarter Lessons
Probability Grade 10 Third Quarter Lessons
JoseMangaJr1
Call Girls In Bellandur ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Bellandur ☎ 7737669865 🥵 Book Your One night Stand
amitlee9823
5CL-ADBA,5cladba, Chinese supplier, safety is guaranteed
5CL-ADBA,5cladba, Chinese supplier, safety is guaranteed
amy56318795
Call Girls In Attibele ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Attibele ☎ 7737669865 🥵 Book Your One night Stand
amitlee9823
➥🔝 7737669865 🔝▻ Mathura Call-girls in Women Seeking Men 🔝Mathura🔝 Escorts...
➥🔝 7737669865 🔝▻ Mathura Call-girls in Women Seeking Men 🔝Mathura🔝 Escorts...
amitlee9823
Predicting Loan Approval: A Data Science Project
Predicting Loan Approval: A Data Science Project
Boston Institute of Analytics
Capstone Project on IBM Data Analytics Program
Capstone Project on IBM Data Analytics Program
MoniSankarHazra
Mg Road Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Banga...
Mg Road Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Banga...
amitlee9823
Call Girls In Hsr Layout ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Hsr Layout ☎ 7737669865 🥵 Book Your One night Stand
amitlee9823
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Valters Lauzums
Cheap Rate Call girls Sarita Vihar Delhi 9205541914 shot 1500 night
Cheap Rate Call girls Sarita Vihar Delhi 9205541914 shot 1500 night
Delhi Call girls
Call Girls In Shalimar Bagh ( Delhi) 9953330565 Escorts Service
Call Girls In Shalimar Bagh ( Delhi) 9953330565 Escorts Service
9953056974 Low Rate Call Girls In Saket, Delhi NCR
➥🔝 7737669865 🔝▻ Dindigul Call-girls in Women Seeking Men 🔝Dindigul🔝 Escor...
➥🔝 7737669865 🔝▻ Dindigul Call-girls in Women Seeking Men 🔝Dindigul🔝 Escor...
amitlee9823
Junnasandra Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Junnasandra Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
amitlee9823
Call Girls In Doddaballapur Road ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Doddaballapur Road ☎ 7737669865 🥵 Book Your One night Stand
amitlee9823
CHEAP Call Girls in Rabindra Nagar (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Rabindra Nagar (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
9953056974 Low Rate Call Girls In Saket, Delhi NCR
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
9953056974 Low Rate Call Girls In Saket, Delhi NCR
Abortion pills in Doha Qatar (+966572737505 ! Get Cytotec
Abortion pills in Doha Qatar (+966572737505 ! Get Cytotec
Abortion pills in Riyadh +966572737505 get cytotec
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
Recently uploaded
(20)
Probability Grade 10 Third Quarter Lessons
Probability Grade 10 Third Quarter Lessons
Call Girls In Bellandur ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Bellandur ☎ 7737669865 🥵 Book Your One night Stand
5CL-ADBA,5cladba, Chinese supplier, safety is guaranteed
5CL-ADBA,5cladba, Chinese supplier, safety is guaranteed
Call Girls In Attibele ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Attibele ☎ 7737669865 🥵 Book Your One night Stand
➥🔝 7737669865 🔝▻ Mathura Call-girls in Women Seeking Men 🔝Mathura🔝 Escorts...
➥🔝 7737669865 🔝▻ Mathura Call-girls in Women Seeking Men 🔝Mathura🔝 Escorts...
Predicting Loan Approval: A Data Science Project
Predicting Loan Approval: A Data Science Project
Capstone Project on IBM Data Analytics Program
Capstone Project on IBM Data Analytics Program
Mg Road Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Banga...
Mg Road Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Banga...
Call Girls In Hsr Layout ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Hsr Layout ☎ 7737669865 🥵 Book Your One night Stand
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Cheap Rate Call girls Sarita Vihar Delhi 9205541914 shot 1500 night
Cheap Rate Call girls Sarita Vihar Delhi 9205541914 shot 1500 night
Call Girls In Shalimar Bagh ( Delhi) 9953330565 Escorts Service
Call Girls In Shalimar Bagh ( Delhi) 9953330565 Escorts Service
➥🔝 7737669865 🔝▻ Dindigul Call-girls in Women Seeking Men 🔝Dindigul🔝 Escor...
➥🔝 7737669865 🔝▻ Dindigul Call-girls in Women Seeking Men 🔝Dindigul🔝 Escor...
Junnasandra Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Junnasandra Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls In Doddaballapur Road ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Doddaballapur Road ☎ 7737669865 🥵 Book Your One night Stand
CHEAP Call Girls in Rabindra Nagar (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Rabindra Nagar (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
Abortion pills in Doha Qatar (+966572737505 ! Get Cytotec
Abortion pills in Doha Qatar (+966572737505 ! Get Cytotec
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Multi-channel Analytics by Datalicious
1.
> Multi-Channel Analytics
< Measuring and optimising a multi-channel world
2.
> Workshop overview
About Datalicious Metrics framework Media attribution Channel integration Re-marketing September 2014 © Datalicious Pty Ltd 2
3.
101011010010010010101111010010010101010100001011111001010101 010100101011001100010100101001101101001101001010100111001010 010010101001001010010100100101001111101010100101001001001010
> About Datalicious September 2014 © Datalicious Pty Ltd 3
4.
> Using data
to fatten the funnel “Turning data into actionable insights to widen the conversion funnel” Media Attribution & Modeling Maximise reach, awareness & increase ROI Targeting & Merchandising Improve engagement, boost loyalty Testing & Optimisation Remove barriers, drive sales Boosting ROMI September 2014 © Datalicious Pty Ltd 4
5.
> Wide range
of data services Data Platforms Data collection and processing Adobe, Google Analytics, etc Web and mobile analytics Tag-less online data capture Retail and call center analytics Big data & data warehousing Single customer view Insights Analytics Data mining and modelling Tableau, Splunk, SPSS, R, etc Customised dashboards Media attribution analysis Marketing mix modelling Social media monitoring Customer segmentation Action Campaigns Data usage and application SiteCore, ExactTarget, etc Targeting and merchandising Marketing automation CRM strategy and execution Data driven websites Testing programs September 2014 © Datalicious Pty Ltd 5
6.
> Veda group
strategic value add Veda Data Datalicious Technology Products and services for smart data driven marketing in a multi-channel Inivio Analytics world September 2014 © Datalicious Pty Ltd 6
7.
> Best of
breed technologies September 2014 © Datalicious Pty Ltd 7
8.
> Datalicious product
development “Collecting, analysing and actioning data” Analyse Segment Engage Measure dataexchange September 2014 © Datalicious Pty Ltd 8
9.
> Clients across
all industries September 2014 © Datalicious Pty Ltd 9
10.
101011010010010010101111010010010101010100001011111001010101 010100101011001100010100101001101101001101001010100111001010 010010101001001010010100100101001111101010100101001001001010
> Metrics framework September 2014 © Datalicious Pty Ltd 10
11.
September 2014 ©
Datalicious Pty Ltd 11
12.
> AIDA and
AIDAS formulas Old media New media Awareness Interest Desire Action Satisfaction Social media September 2014 © Datalicious Pty Ltd 12
13.
Reach (Awareness) Engagement
(Interest & Desire) Conversion (Action) +Buzz (Delight) > Simplified AIDAS funnel September 2014 © Datalicious Pty Ltd 13
14.
> Marketing is
about people People reached People engaged People converted People delighted 40% 10% 1% September 2014 © Datalicious Pty Ltd 14
15.
> Standardised roll-up
metrics People reached People engaged People converted People delighted Unique browsers, search impressions, TV circulation, etc 40% 10% 1% Unique visitors, site engagements, video views, etc Online sales, online leads, store locator searches, etc Facebook comments, Tweets, ratings, support calls, etc Response rate, Search response rate, TV response rate, etc Conversion rate, engagement rate, checkout rate, etc Review rate, rating rate, comment rate, NPS rate, etc September 2014 © Datalicious Pty Ltd 15
16.
> Provide context
with figures People reached Brand vs. direct response campaign People engaged People converted People delighted 40% 10% 1% New prospects vs. existing customers September 2014 © Datalicious Pty Ltd 16
17.
September 2014 ©
Datalicious Pty Ltd 17
18.
> Provide context
with figures Brand vs. direct response campaign New prospects vs. existing customers Competitive activity, i.e. none, a lot, etc Market share, i.e. small, medium, large, et Segments, i.e. age, location, influence, etc Channels, i.e. search, display, social, etc Campaigns, i.e. this/last week, month, year, etc Products and brands, i.e. iphone, htc, etc Offers, i.e. free minutes, free handset, etc Devices, i.e. home, office, mobile, tablet, etc September 2014 © Datalicious Pty Ltd 18
19.
Google: “google analytics
custom variables” September 2014 © Datalicious Pty Ltd 19
20.
> Conversion funnel
1.0 September 2014 Campaign responses Conversion funnel Product page, add to shopping cart, view shopping cart, cart checkout, payment details, shipping information, order confirmation, etc Conversion event © Datalicious Pty Ltd 20
21.
> Conversion funnel
2.0 September 2014 Campaign responses (inbound spokes) Offline campaigns, banner ads, email marketing, referrals, organic search, paid search, internal promotions, etc Landing page (hub) Success events (outbound spokes) Bounce rate, add to cart, cart checkout, confirmed order, call back request, registration, product comparison, product review, forward to friend, etc © Datalicious Pty Ltd 21
22.
> Additional success
metrics Click Through $ Click Through Use additional metrics closer to the campaign origin Add To Cart Click Through Page Bounce Click Through Call back request $ Cart $ Checkout Page Views ? Product Views Store Search ? $ September 2014 © Datalicious Pty Ltd 22
23.
Exercise: Statistical significance
September 2014 © Datalicious Pty Ltd 23
24.
How many survey
responses do you need if you have 10,000 customers? How many email opens do you need to test 2 subject lines if your subscriber base is 50,000? How many orders do you need to test 6 banner executions if you serve 1,000,000 banners September 2014 © Datalicious Pty Ltd 24 Google “nss sample size calculator”
25.
How many survey
responses do you need if you have 10,000 customers? 369 for each question or 369 complete responses How many email opens do you need to test 2 subject lines if your subscriber base is 50,000? And email sends? 381 per subject line or 381 x 2 = 762 email opens How many orders do you need to test 6 banner executions if you serve 1,000,000 banners? 383 sales per banner execution or 383 x 6 = 2,298 sales September 2014 © Datalicious Pty Ltd 25 Google “nss sample size calculator”
26.
> Conversion metrics
by category September 2014 © Datalicious Pty Ltd 26 Source: Omniture Summit, Matt Belkin, 2007
27.
> Relative or
calculated metrics Bounce rate Conversion rate Cost per acquisition Pages views per visit Product views per visit Cart abandonment rate Average order value September 2014 © Datalicious Pty Ltd 27
28.
> Align metrics
across channels Paid search response rate = website visits / paid search impressions Organic search response rate = website visits / organic search impressions Display response rate = website visits / display ad impressions Email response rate = website visits / emails sent Direct mail response rate = (website visits + phone calls) / direct mail pieces sent TV response rate = (website visits + phone calls) / (TV ad reach x frequency) September 2014 © Datalicious Pty Ltd 28
29.
Exercise: Metrics framework
September 2014 © Datalicious Pty Ltd 29
30.
> Exercise: Metrics
framework Level Reach Engagement Conversion +Buzz Level 1, people Level 2, strategic Level 3, tactical Funnel breakdowns September 2014 © Datalicious Pty Ltd 30
31.
> Exercise: Metrics
framework Level Reach Engagement Conversion +Buzz Level 1, people People reached People engaged People converted People delighted Level 2, strategic Display impressions ? ? ? Level 3, tactical Interaction rate, etc ? ? ? Funnel breakdowns Existing customers vs. new prospects, products, etc September 2014 © Datalicious Pty Ltd 31
32.
> NPS survey
and page ratings Page ratings September 2014 © Datalicious Pty Ltd 32
33.
Google: “google analytics
custom events” September 2014 © Datalicious Pty Ltd 33
34.
> Importance of
calendar events Traffic spikes or other data anomalies without context are very hard to interpret and can render data useless September 2014 © Datalicious Pty Ltd 34
35.
September 2014 ©
Datalicious Pty Ltd 35
36.
> Potential calendar
events Press releases Sponsored events Campaign launches Campaign changes Creative changes Price changes Website changes Technical difficulties September 2014 © Datalicious Pty Ltd 36
37.
101011010010010010101111010010010101010100001011111001010101 010100101011001100010100101001101101001101001010100111001010 010010101001001010010100100101001111101010100101001001001010
> Media attribution September 2014 © Datalicious Pty Ltd 37
38.
> Duplication across
channels Paid Search Banner Ads Email Blast Organic Search $ Bid Mgmt Ad Server Email Platform Google Analytics $ $ $ September 2014 © Datalicious Pty Ltd 38
39.
> Duplication across
channels Display impression Paid search $ Ad Server Bid mgmt. Web analytics Display click Ad server cookie Organic search Bid mgmt. cookie Analytics cookie Ad server cookie Analytics cookie Analytics cookie September 2014 © Datalicious Pty Ltd 39
40.
> De-duplication across
channels Central Analytics Platform $ $ $ $ Paid Search Banner Ads Email Blast Organic Search September 2014 © Datalicious Pty Ltd 40
41.
> Campaign flows
are complex = Paid media = Viral elements = Sales channels Direct mail, email, etc Paid search Facebook Twitter, etc CRM program POS kiosks, loyalty cards, etc Organic search Home pages, portals, etc YouTube, blog, etc Landing pages, offers, etc PR, WOM, events, etc TV, print, radio, etc Call center, retail stores, etc Display ads, affiliates, etc September 2014 © Datalicious Pty Ltd 41
42.
Exercise: Campaign flow
September 2014 © Datalicious Pty Ltd 42
43.
> Success attribution
models Banner Ad Banner Ad $100 Organic Search $100 Email Blast Paid Search $100 Paid Search Paid Search Banner Ad $100 Affiliate Referral $100 Success $100 Success $100 Success $100 Last channel gets all credit First channel gets all credit All channels get equal credit Print Ad $33 Social Media $33 Paid Search $33 Success $100 All channels get partial credit September 2014 © Datalicious Pty Ltd 43
44.
> First and
last click attribution Chart shows percentage of channel touch points that lead to a conversion. Neither first nor last-click measurement would provide true picture Paid/Organic Search Emails/Shopping Engines September 2014 © Datalicious Pty Ltd 44
45.
> Ad clicks
inadequate measure Only a small minority of people actually click on ads, the majority merely processes them (if at all) like any other advertising without an immediate response so advertisers cannot rely on clicks as the sole success measure but should instead focus on impressions delivered September 2014 © Datalicious Pty Ltd 45
46.
> Indirect display
impact September 2014 © Datalicious Pty Ltd 46
47.
> Indirect display
impact September 2014 © Datalicious Pty Ltd 47
48.
> Indirect display
impact September 2014 © Datalicious Pty Ltd 48
49.
> Full purchase
path tracking Influencer Influencer Closer $ Introducer Paid search Display ad views TV/print responses Display ad clicks Online leads Affiliate clicks Organic search Social referrals Offline sales Organic search Social buzz Direct site visits Emails, direct mail Retail visits Lifetime profit September 2014 © Datalicious Pty Ltd 49
50.
> Full purchase
path tracking Influencer Influencer Closer $ Introducer Paid search Display ad views TV/print responses Display ad clicks Online leads Affiliate clicks Organic search Social referrals Offline sales Organic search Social buzz Direct site visits Emails, direct mail Retail visits Lifetime profit September 2014 © Datalicious Pty Ltd 50
51.
> Purchase path
example September 2014 © Datalicious Pty Ltd 51
52.
September 2014 ©
Datalicious Pty Ltd 52
53.
> Path across
different segments Influencer Influencer Closer $ Introducer Channel 1 Channel 1 Channel 1 Channel 2 Channel 3 Channel 2 Channel 3 Channel 4 Channel 4 Channel 2 Channel 3 Product 4 Product A vs. B Clients vs. prospects Brand vs. direct resp. September 2014 © Datalicious Pty Ltd 53
54.
> Understanding channel
mix September 2014 © Datalicious Pty Ltd 54
55.
September 2014 ©
Datalicious Pty Ltd 55
56.
What promoted your
visit today? Recent branch visit Saw an ad on television Saw an ad in the newspaper Recommendation from family/friends […] How likely are you to apply for a loan? Within the next few weeks Within the next few months I am a customer already […] September 2014 © Datalicious Pty Ltd 56
57.
> Website entry
survey De-duped Campaign Report Channel % of Conversions Straight to Site 27% SEO Branded 15% SEM Branded 9% SEO Generic 7% SEM Generic 14% Display Advertising 7% Affiliate Marketing 9% Referrals 5% Email Marketing 7% Greatest Influencer on Branded Search / STS } Channel % of Influence Word of Mouth 32% Blogging & Social Media 24% Newspaper Advertising 9% Display Advertising 14% Email Marketing 7% Retail Promotions 14% Conversions attributed to search terms that contain brand keywords and direct website visits are most likely not the originating channel that generated the awareness and as such conversion credits should be re-allocated. September 2014 © Datalicious Pty Ltd 57
58.
September 2014 ©
Datalicious Pty Ltd 58
59.
> Website entry
survey example In this retail example, the exposure to retail display ads was the biggest website traffic driver for direct visits as well as visits originating from search terms that included branded keywords – before TV, word of mouth and print ads. September 2014 © Datalicious Pty Ltd 59
60.
> Adjusting for
offline impact -5 -15 -10 +5 +15 +10 September 2014 © Datalicious Pty Ltd 60
61.
> Purchase path
vs. attribution Important to make a distinction between media attribution and purchase path tracking – Not the same, one is necessary to enable the other Tracking the complete purchase path, i.e. every paid and organic campaign touch point leading up to a conversion is a necessary requirement to be able to actually do media attribution or the allocation or conversion credits back to campaign touch points – Purchase path tracking is the data collection and media attribution is the actual analysis or modelling September 2014 © Datalicious Pty Ltd 61
62.
> Where to
track purchase path Web Analytics Referral visits Social media visits Organic search visits Paid search visits Email visits, etc Ad Server Banner impressions Banner clicks + Paid search clicks Lacking ad impressions Less granular & complex Lacking organic visits More granular & complex September 2014 © Datalicious Pty Ltd 62
63.
> Purchase path
data samples Web Analytics data sample LAST AD IMPRESSION > SEARCH > $$$| PV $$$ AD IMPRESSION > AD IMPRESSION > SEARCH > $$$ Ad Server data sample 01/01/2012 11:45 AD IMP YAHOO HOME $33 01/01/2012 12:00 AD IMP SMH FINANCE $33 01/01/2012 12:05 SEARCH KEYWORD - 07/01/2012 17:00 DIRECT $33 08/01/2012 15:00 $$$ $100 September 2014 © Datalicious Pty Ltd 63
64.
> Media attribution
models Influencer Influencer Closer $ Introducer ?% ?% ?% ?% ?% ?% ?% ?% ?% ?% ?% ?% Product A vs. B Prospects vs. clients Brand vs. direct resp. September 2014 © Datalicious Pty Ltd 64
65.
September 2014 ©
Datalicious Pty Ltd 65
66.
> Full vs.
partial purchase path data Display impression ✖ ✔ ✔ ✔ Display impression Display impression Email response Search response ✖ ✖ ✔ ✔ Display impression ✖ ✖ ✔ ✔ Display impression $ Display impression $ Display impression Display impression Direct visit Display impression $ Display impression Search response Display response Search response $ ✖ ✔ ✔ ✔ September 2014 © Datalicious Pty Ltd 66
67.
> Full vs.
partial purchase path data Display impression ✖ ✔ ✔ ✔ Display impression Display impression Email response Search response 5% to 65% variance in conversion attribution for different channels due to partial purchase path data ✖ ✖ ✔ ✔ Display impression ✖ ✖ ✔ ✔ Display impression $ Display impression $ Display impression Display impression Direct visit Display impression $ Display impression Search response Display response Search response $ ✖ ✔ ✔ ✔ September 2014 © Datalicious Pty Ltd 67
68.
> Purchase path
for each cookie Mobile Home Work Tablet Media Etc September 2014 © Datalicious Pty Ltd 68
69.
> Media attribution
models Display impression 0% $100 Display impression Display response Search response 0% Last click attribution Even attribution Weighted attribution 0% 100% 25% 25% 25% 25% X% X% Y% Z% September 2014 © Datalicious Pty Ltd 69
70.
> Google Analytics
models The First/Last Interaction model plus … The Linear model might be used if your campaigns are designed to maintain awareness with the customer throughout the entire sales cycle. The Position Based model can be used to adjust credit for different parts of the customer journey, such as early interactions that create awareness and late interactions that close sales. The Time Decay model assigns the most credit to touch points that occurred nearest to the time of conversion. It can be useful for campaigns with short sales cycles, such as promotions. September 2014 © Datalicious Pty Ltd 70
71.
Exercise: Attribution models
September 2014 © Datalicious Pty Ltd 71
72.
> Media attribution
models Influencer Influencer Closer $ Introducer ?% ?% ?% ?% ?% ?% ?% ?% ?% ?% ?% ?% Product A vs. B Prospects vs. clients Brand vs. direct resp. September 2014 © Datalicious Pty Ltd 72
73.
> Media attribution
example Even/weighted attribution COST PER CONVERSION Last click attribution September 2014 © Datalicious Pty Ltd 73
74.
> Media attribution
example Even/weighted attribution ? TV/Print ? ads ? Direct mail Internal COST PER CONVERSION Last click attribution ? Email ? Website content September 2014 © Datalicious Pty Ltd 74
75.
> Media attribution
example Increase spend Increase spend ROI FULL PURCHASE PATH TOTAL CONVERSION VALUE Reduce spend September 2014 © Datalicious Pty Ltd 75
76.
September 2014 ©
Datalicious Pty Ltd 76
77.
101011010010010010101111010010010101010100001011111001010101 010100101011001100010100101001101101001101001010100111001010 010010101001001010010100100101001111101010100101001001001010
> Channel integration September 2014 © Datalicious Pty Ltd 77
78.
> Tracking offline
responses online Search calls to action for TV, radio, print – Unique search term only advertised in print so all responses from that term must have come from print PURLs (personalised URLs) for direct mail – Brand.com/customer-name redirects to new URL that includes tracking parameter identifying response as DM Website entry survey for direct/branded visits – Survey website visitors that have come to site directly or via branded search about their media habits, etc Combine data sets into media attribution model – Combine raw data from online purchase path, website entry survey and offline sales with offline media placement data in traditional (econometric) media attribution model September 2014 © Datalicious Pty Ltd 78
79.
> Personalised URLs
for direct mail ChrisBartens.company.com > redirect to > company.com? utm_id=neND& Demographics=M|35& CustomerSegment=A1& CustomerValue=High& CustomerSince=2001& ProductHistory=A6& NextBestOffer=A7& ChurnRisk=Low [...] September 2014 © Datalicious Pty Ltd 79
80.
> Search call
to action for offline September 2014 © Datalicious Pty Ltd 80
81.
> Econometric media
modelling Use of traditional econometric modelling to measure the impact of communications on sales for offline channels where it cannot be measured directly through smart calls to action online (and thus cookie level purchase path data). September 2014 © Datalicious Pty Ltd 81
82.
> Tracking offline
sales online Email click-through – Include offline sales flag in 1st email click-through URL after offline sale to track an ‘assisted offline sales’ conversion First login after purchase – Similar to the above method, however offline sales flag happens via JavaScript parameter defined on 1st login Unique phone numbers – Assign unique website numbers to responses from specific channels, search terms or even individual visitors to match offline call center results back to online activity Website entry survey for purchase intent – Survey website visitors to at least measure purchase intent in case actual offline sales cannot be tracked September 2014 © Datalicious Pty Ltd 82
83.
> Offline sales
driven by online Fulfilment, CRM, etc Confirmation email, 1st login Advertising campaign Website research Phone sales Retail sales Online sales Cookie Online sales confirmation Virtual sales confirmation September 2014 © Datalicious Pty Ltd 83
84.
> Email click-through
identification http://www.company.com/email-landing-page.html? utm_id=neNCu& CustomerID=12345& Demographics=M|35& CustomerSegment=A1& CustomerValue=High& ProductHistory=A6& NextBestOffer=A7& ChurnRisk=Low [...] September 2014 © Datalicious Pty Ltd 84
85.
> Login landing
and exit pages Customer data exposed in page or URL on login or logout CustomerID=12345& Demographics=M|35& CustomerSegment=A1& CustomerValue=High& ProductHistory=A6& NextBestOffer=A7& ChurnRisk=Low [...] September 2014 © Datalicious Pty Ltd 85
86.
> Combining data
sources Website behavioural data Campaign response data Customer profile data + The whole is greater than the sum of its parts September 2014 © Datalicious Pty Ltd 86
87.
> Transactions plus
behaviours + CRM Profile one-off collection of demographical data age, gender, address, etc customer lifecycle metrics and key dates profitability, expiration, etc predictive models based on data mining propensity to buy, churn, etc historical data from previous transactions average order value, points, etc Updated Occasionally Site Behaviour tracking of purchase funnel stage browsing, checkout, etc tracking of content preferences products, brands, features, etc tracking of external campaign responses search terms, referrers, etc tracking of internal promotion responses emails, internal search, etc Updated Continuously September 2014 © Datalicious Pty Ltd 87
88.
> Customer profiling
in action Using website and email responses to learn a little bite more about subscribers at every touch point to keep refining profiles and messages. September 2014 © Datalicious Pty Ltd 88
89.
> Unique visitor
overestimation The study examined data from two of the UK’s busiest ecommerce websites, ASDA and William Hill. Given that more than half of all page impressions on these sites are from logged-in users, they provided a robust sample to compare IP-based and cookie-based analysis against. The results were staggering, for example an IP-based approach overestimated visitors by up to 7.6 times whilst a cookie-based approach overestimated visitors by up to 2.3 times. September 2014 © Datalicious Pty Ltd 89 Source: White Paper, RedEye, 2007
90.
> Maximise identification
points 160% 140% 120% 100% 80% 60% 40% 20% −−− Probability of identification through Cookies 0 4 8 12 16 20 24 28 32 36 40 44 48 Weeks September 2014 © Datalicious Pty Ltd 90
91.
> Combining targeting
platforms On-site targeting Off-site targeting CRM September 2014 © Datalicious Pty Ltd 91
92.
101011010010010010101111010010010101010100001011111001010101 010100101011001100010100101001101101001101001010100111001010 010010101001001010010100100101001111101010100101001001001010
> Re-marketing September 2014 © Datalicious Pty Ltd 92
93.
> Importance of
online experience The consumer decision process is changing from linear to circular. Consideration set now grows during online research phase which increases importance of user experience during that phase Online research September 2014 © Datalicious Pty Ltd 93
94.
September 2014 ©
Datalicious Pty Ltd 94
95.
> Increase revenue
by 10-20% September 2014 © Datalicious Pty Ltd 95
96.
September 2014 ©
Datalicious Pty Ltd 96
97.
APPLY NOW September
2014 © Datalicious Pty Ltd 97
98.
> Network wide
re-targeting Product A Product B prospect Product A prospect Product A customer Product B Product C Product C prospect Product B prospect Product B customer Product A prospect Product C prospect Product C customer September 2014 © Datalicious Pty Ltd 98
99.
> Network wide
re-targeting Group wide campaign with approximate impression targets by product rather than hard budget limitations Product B prospect Product A prospect Product A customer Product C prospect Product B prospect Product B customer Product A prospect Product C prospect Product C customer September 2014 © Datalicious Pty Ltd 99
100.
> Story telling
or ad-sequencing Influencer Influencer Closer $ Introducer Message 1 Message 1 Message 1 Message 2 Message 3 Message 2 Message 3 Message 4 Message 4 Message 2 Message 3 Message 4 Product A Product B Product C September 2014 © Datalicious Pty Ltd 100
101.
> Ad-sequencing in
action Marketing is about telling stories and stories are not static but evolve over time Ad-sequencing can help to evolve stories over time the more users engage with ads September 2014 © Datalicious Pty Ltd 101
102.
> Targeting: Quality
vs. quantity 30% new visitors with no previous website history aside from campaign or referrer data of which maybe 50% is useful 30% repeat visitors with referral data and some website history allowing 50% to be segmented by content affinity 30% existing customers with extensive profile including transactional history of which maybe 50% can actually be identified as individuals 10% serious prospects with limited profile data September 2014 © Datalicious Pty Ltd 102
103.
> ANZ home
page targeting ANZ home page re-targeting and merchandising combined with landing page optimisation delivered an increase in offer response and conversion rates with an overall project ROI of 578% September 2014 © Datalicious Pty Ltd 103
104.
Exercise: Re-targeting matrix
September 2014 © Datalicious Pty Ltd 104
105.
> Exercise: Re-targeting
matrix Purchase Cycle Segmentation based on: Search keywords, display ad clicks and website behaviour Data Points Default, awareness Default Research, consideratio n Product view, etc Purchase intent Checkout, chat, etc Existing customer Login, email click, etc September 2014 © Datalicious Pty Ltd 105
106.
> Exercise: Re-targeting
matrix Purchase Cycle Segmentation based on: Search keywords, display ad clicks and website behaviour Data Points Default Product A Product B Default, awareness Acquisition message D1 Acquisition message A1 Acquisition message B1 Default Research, consideratio n Acquisition message D2 Acquisition message A2 Acquisition message B2 Product view, etc Purchase intent Acquisition message D3 Acquisition message A3 Acquisition message B3 Checkout, chat, etc Existing customer Cross-sell message D4 Cross-sell message A4 Cross-sell message B4 Login, email click, etc September 2014 © Datalicious Pty Ltd 106
107.
Google: “enable remarketing
google analytics” September 2014 © Datalicious Pty Ltd 107
108.
> Unique phone
numbers 2 out of 3 callers hang up as they cannot get their information fast enough. Unique phone numbers can help improve call experience. September 2014 © Datalicious Pty Ltd 108
109.
> Unique phone
numbers 1 unique phone number – Phone number is considered part of the brand – Media origin of calls cannot be established – Added value of website interaction unknown 2-10 unique phone numbers – Different numbers for different media channels – Exclusive number(s) reserved for website use – Call origin data more granular but not perfect – Difficult to rotate and pause numbers September 2014 © Datalicious Pty Ltd 109
110.
> Unique phone
numbers 10+ unique phone numbers – Different numbers for different media channels – Different numbers for different product categories – Different numbers for different conversion steps – Call origin becoming useful to shape call script – Feasible to pause numbers to improve integrity 100+ unique phone numbers – Different numbers for different website visitors – Call origin and time stamp enable individual match – Call conversions matched back to search terms September 2014 © Datalicious Pty Ltd 110
111.
> Website call
center integration Purchase Cycle Segmentation based on: Search keywords, display ad clicks and website behaviour Data Points Default Product A Product B Default, awareness 1300 000 001 1300 000 005 1300 000 009 Default Research, consideratio n 1300 000 002 1300 000 006 1300 000 010 Product view, etc Purchase intent 1300 000 003 1300 000 007 1300 000 011 Checkout, chat, etc Existing customer 1300 000 004 1300 000 008 1300 000 012 Login, email click, etc September 2014 © Datalicious Pty Ltd 111
112.
September 2014 ©
Datalicious Pty Ltd 112
113.
September 2014 ©
Datalicious Pty Ltd 113
114.
September 2014 ©
Datalicious Pty Ltd 114
115.
September 2014 ©
Datalicious Pty Ltd 115
116.
101011010010010010101111010010010101010100001011111001010101 010100101011001100010100101001101101001101001010100111001010 010010101001001010010100100101001111101010100101001001001010
> About OptimaHub September 2014 © Datalicious Pty Ltd 116
117.
Break down channel
silos June 2014 © Datalicious Pty Ltd 117
118.
> Combine data
across channels Behavioural data Web / Apps / Email / Display / Phone / Social / etc 3rd party data vendors Geo-demographics / income / social influence / etc + “The whole is greater than the sum of its parts.” Transactional data Product holding / Lifetime value / CRM profile / etc Repeat customers Customers Prospects June 2014 © Datalicious Pty Ltd 118
119.
JAupnreil 2014 ©
Datalicious Pty Ltd 119
120.
> The big
data marketing platform Wide range of OptimaHub Splunk apps enables identification and tracking of customers across channels on an individual user level Easy implementation and maintenance if used in conjunction with the SuperTag container tag and mobile app SDKs Standardised DataCollector data format enables population of pre-built OptimaHub Splunk dashboards without the need for any additional configuration or complex ETL processes The Splunk big data platform delivers data storage, data mining and analysis as well as data visualisation, reporting and alerts in one (which is unique among BI platforms) Splunk will scale with your business June 2014 © Datalicious Pty Ltd 120
121.
> Core OptimaHub
applications WebAnalytics – Website clickstream analysis AppAnalytics – Mobile app clickstream analysis SocialAnalytics – Social media activity analysis CallAnalytics – Phone call activity analysis RetailAnalytics – Point of sale activity analysis SingleView – Cross-channel single customer view MediaAttribution – Cross-channel ROI analysis June 2014 © Datalicious Pty Ltd 121
122.
June 2014 ©
Datalicious Pty Ltd 122
123.
June 2014 ©
Datalicious Pty Ltd 123
124.
June 2014 ©
Datalicious Pty Ltd 124
125.
June 2014 ©
Datalicious Pty Ltd 125
126.
June 2014 ©
Datalicious Pty Ltd 126
127.
June 2014 ©
Datalicious Pty Ltd 127
128.
> Holy grail:
Next best message Data source (channel 1) Data source (channel 2) Data source (channel N) DataCollector (standardised data format) R-Scripts (predict next best message) OptimaHub apps (Splunk storage, analysis, etc) CRM tools (SalesForce, Capsule, etc) DataExchange (API integrations synching data) Campaign tools (Urban Airship, MailChimp, etc) June 2014 © Datalicious Pty Ltd 128
129.
OptimaHub MediaAttribution June
2014 © Datalicious Pty Ltd 129
130.
> Additional OptimaHub
apps ErrorAnalytics – Website JavaScript error analysis SpeedAnalytics – Web page load speed analysis DisplayAnalytics – Display ad view-ability analysis AffiliateAnalytics – Affiliate tracking solution June 2014 © Datalicious Pty Ltd 130
131.
June 2014 ©
Datalicious Pty Ltd 131
132.
> OptimaHub SuperTag
integration Easy to implement, only requires … – Central install of container tag and mobile SDKs – Switching of call provider (keep same numbers) – Katana1 Splunk cloud hosting available as well Easy to configure and maintain – User friendly drag and drop user interface – Integrations between reports and applications June 2014 © Datalicious Pty Ltd 132
133.
June 2014 ©
Datalicious Pty Ltd 133
134.
SMART DATA DRIVEN
MARKETING August 2014 © Datalicious Pty Ltd 134
Editor's Notes
Pros Consumers multi-task Increased recollection levels Ability to track offline channels Cons Paid search competition Difficult to get natural rankings
Download now