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SuperTag Presentation Deck 2014

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SuperTag is an industry leading free signup tag management platform that works to simplify data collection and improve marketing strategy. Users can setup, test and deploy site tags through a single management system without needing to know Javascript.

By using SuperTag, you can simplify your tag management, increase website performance, widen the conversion funnel and improve your digital marketing effectiveness.

Published in: Marketing
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SuperTag Presentation Deck 2014

  1. 1. FULL SERVICE TAG MANAGEMENT
  2. 2. Agenda 01 ■ Datalicious Overview ■ Client Driven Solutions ■ Smart Tag Management ■ Next Steps ■ Thank You
  3. 3. At a glance 02 Full service digital marketing & analytics agency ■ Founded 2007 in Sydney, Australia ■ Now active in AUS, NZ, PH, US, UK Part of the Veda Family ■ 430+ employees ■ $1bn+ valuation ■ 80+ clients served ■ 300+ successful projects delivered
  4. 4. 03 Innovation factor Australia is a long way away ● We have a fresh perspective ● Geographic separation allows us to focus on products & services Australia is also an innovation zone ● Sydney & Melbourne highest rate of data-driven startups in the world (Startup Ecosystem Report 2012)
  5. 5. Our Clients 04
  6. 6. 05 Great customer feedback "SuperTag speeds up tag implementation and gives us increased flexibility to manage media and website analytics [...].” Head of Digital, Aussie "[...] SuperTag tool is so easy to use [...]. Live testing is particularly useful [...] highly recommended [...]." Analyst, Appliances Online "It’s pretty amazing!” Direct Marketing Manager, UNICEF Australia "Managing third party tags has never been easier [...] simplicity of setting business rules [...] reduction in CPA [...]. “ Online Marketing, IMB
  7. 7. 06 Over 50 years of experience Christian Bartens Founder & Director Elly Gillis General Manager Juan Delard Head of Data Mat Hauck VP, Global Partnerships Michael Savio Head of Insights Antony Wilcox Account Director
  8. 8. 07 Our team
  9. 9. 08 About Datalicious What problems are we solving? ■ Auditing and recommendations to drive data performance ■ Actionable insights to boost marketing ROI ■ Promote brand loyalty via predictive analytics ■ Increase conversions with page optimisation & tag management ■ Drive engagement via CRM & marketing automation services ■ Influence reach & awareness through media attribution, media mix modelling & customer segmentation
  10. 10. 09 Using data to fatten the funnel
  11. 11. 10
  12. 12. Smart Tag Management 11
  13. 13. 12 Challenge: Tag Management Marketing teams focus on tools, not customers ■ Marketing technologies are cool … but now they’re out of control ■ Legacy technologies, duplicated technologies, former marketing VP’s favourite technology, etc.
  14. 14. 13 Challenge: (Down)Time is Money(Lost) You know it’s bad when: ■ A client tells you there’s something wrong with your website (errors weren’t picked up before you deploy) ■ You run your Thanksgiving campaign on Christmas (slow time to market) ■ You run your Christmas campaign on Thanksgiving (bad workflows and lack of proper QA testing leads to deployment errors)
  15. 15. 14 Challenge: Marketing Resources It’s a full-time job ■ Managing digital marketing tags is a full-time resource and eats at your marketing budget ■ 88% of marketers concerned by growing complexity of digital marketing (The ROI of Tag Management)
  16. 16. 15 Solution: SuperTag FULL-SERVICE ENTERPRISE TAG MANAGEMENT Free up marketing resources with full-service tag management Increase your value to clients with our agency solutions Optimise marketing opportunities by enabling the OptimaHub platform
  17. 17. Improve website performance, increase data integrity and enable simple cross-device tagging with the SuperTag enterprise tag management solution 16
  18. 18. Enterprise Features 17 SUPERIOR PLATFORM ARCHITECTURE ■ Light-weight install code ■ Self-hosted or we host via multi-CDN ■ Enterprise grade reliability QUALITY CONTROL ■ Live testing web & mobile applications ■ User access rights / email notifications CROSS-DEVICE TAGGING ■ SuperTag SDK for iOS & Android ■ Deploy app updates directly via SuperTag ■ Collect and store events even while user is offline
  19. 19. Light-weight install code 18
  20. 20. Quality control / Live testing 19
  21. 21. User Access Rights / Email notifications 20
  22. 22. SuperTag SDK for iOS & Android 21
  23. 23. Allow our trained tag management specialists to free up your marketing resources so they can focus on more important tasks 22
  24. 24. Full Service Tag Management 23 DEDICATED, ROUND THE CLOCK SUPERTAG EXPERTS ■ Integrated campaign planning frees up your internal resources ENTERPRISE SOFTWARE SOLUTION HOSTED IN A HIGHLY SECURE AND RELIABLE CLOUD DYNAMIC & FLEXIBLE TAG LIBRARY GIVES ROOM FOR YOUR BUSINESS TO GROW
  25. 25. Tag Library 24
  26. 26. Provide additional value add to your clients and become more profitable by white labeling our platform and benefiting from our attractive full-service tag management packages 25
  27. 27. SuperTag for Agencies 26 FREE ENTERPRISE TMS ■ Pay only for support and add-ons MANAGE MULTIPLE SITES ACROSS CLIENTS ■ Use SuperTag’s API to manage multiple projects ATTRACTIVE PARTNER MODEL & WHITE-LABELLING
  28. 28. Lay the foundation to enable advanced OptimaHub MediaAttribution and SingleView capabilities to supercharge your company’s marketing optimisation 27
  29. 29. Enable: OptimaHub 28 REAL-TIME CUSTOMER EXPERIENCE PLATFORM STOP MEDIA SPEND WASTE ■ Real-time custom media attribution modelling MAXIMISE CUSTOMER VALUE & REDUCE CHURN ■ Single customer view & next step prediction modelling EASY INSTALL WITH SUPERTAG
  30. 30. 29
  31. 31. Who’s Using SuperTag? 30
  32. 32. 31 Case Study “The man-hours we’ve saved and increase to our business agility have been substantial. We’re in control of our digital tagging.” Website Manager, P&O Cruises Increased Agility With SuperTag, the P&O Australia team were able to take control of their tagging and maintenance. Time required to implement marketing strategies and campaigns was cut by 20% and added accuracy of their new data reporting system significantly reduced data verification time.
  33. 33. Case Study Increase Agility AUSSIE installed SuperTag across their banking websites. The increased agility meant the AUSSIE marketing team were able to tag campaign media quickly and accurately measure campaign performance. 32 "SuperTag speeds up tag implementation and gives us increased flexibility to manage media and website analytics." Head of Digital, Aussie
  34. 34. Case Study Reducing CPA SuperTag allowed IMB Banking to run onsite marketing campaigns directly. The ease of setting up data capture processes and A/B testing delivered IMB a 27% reduction in CPA in its first year of implementation. 33 "Managing third party tags has never been easier [...] simplicity of setting business rules led to reduction in CPA." Online Marketing Manager, IMB Banking
  35. 35. Next Steps SUPERTAG ENTERPRISE TMS ■ Secure, reliable enterprise TMS ■ Dynamic & flexible tag library ■ No lock-in ■ Free enterprise platform, pay only for support & add-ons ■ Activate OptimaHub customer experience platform 34
  36. 36. Next Steps 34 FULL SERVICE TAG MANAGEMENT ■ Secure, reliable enterprise TMS ■ Dynamic & flexible tag library ■ Dedicated SuperTag experts ■ Integrated campaign planning ■ Activate OptimaHub customer experience platform
  37. 37. SMART DATA DRIVEN MARKETING

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