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Society Consulting
Company Overview
www.societyconsulting.com
2
Society delivers analytics, technology, and
operations for the digital age.
SOCIETY
Society helps its clients compete on customer experience
Brands want a consistent, personalized
experience across each touchpoint.
BRANDS
Customer
Mission
www.societyconsulting.com
3
= consultants
= leadership and/or offices
= emerging leadership and offices
Key Stats:
• 250 employees
• 200+ clients
• 13 states
Consultants in every US time zone
Footprint
www.societyconsulting.com
4
Digital Analytics
Implementation
Reporting & Analytics
Optimization
Data Platforms
Big Data Applications
Customer Data
Platforms
Data Strategy
Data Science
Customer Segmentation
Marketing Attribution
Predictive Modeling
Data is our specialty
Expertise
www.societyconsulting.com
5
Delivery customized to fit each client’s specific needs
Staff AugmentationProject Delivery Managed Services
Milestone-based projects fully managed
by Society to deliver stellar results on a
time-definite basis with minimal
guidance from the client.
Highly-qualified consultants embedded
in the client team for an extended period
of time. Consultants are co-managed
by Society and the client.
Ongoing operations fully managed by
Society in line with client’s Service Level
Agreement (SLA) expectations. Regular
reporting included.
Flexible Engagements
www.societyconsulting.com
6
Clients
Society works with some of the world’s finest brands
TECH MEDIA RETAIL TELECOM OTHER
www.societyconsulting.com
7
Offerings
 Implementation
 Reporting
 Dashboards
 Scorecards
 Optimization
 Adobe Marketing Cloud
 Google Analytics
 Tealium
 Ensighten
 Tableau
 Signal
Technologies
A full array of Digital Analytics services
Digital Analytics
www.societyconsulting.com
8
Offerings
 Big Data Quickstart
 Big Data Pipelines
 SQL BI Solutions
 Customer Data Platforms
 Internet of Things
 Compliance Testing
 SQL
 Azure/Cosmos
 Hadoop/Hive
 Amazon Web Serivces
 NoSQL
 MySQL
Technologies
Unrivaled Big Data platform expertise
Data Platforms
www.societyconsulting.com
9
Offerings
 Customer Segmentation
 Marketing Attribution
 Predictive Modeling
 Social Graph Analysis
 Churn Prediction
 Next Product Analysis
 SAS
 R
 Azure Machine Learning
 SQL
 GraphLab
 Adobe
Technologies
Leading-edge Data Science services
Data Science
Thank You
dan@societyconsulting.com
310-903-9699
Dan Glavin
www.societyconsulting.com
11
A Sampling of Society’s Digital Analytics experience & deliveries:
Delivered hundreds of successful digital analytics implementation projects using Adobe SiteCatalyst, Google Analytics, CoreMetrics, and
WebTrends for clients nationwide.
Implemented several dozen successful tag management projects utilizing Adobe DTM, Ensighten, Tealium, and Signal.
Designed and implemented dozens of successful optimization projects using Adobe Target, Optimizely, and Maximizer.
Architected, developed, and delivered the industry’s most advanced data layer spanning 20 digital channels for one of the nation’s leading
mobile carriers.
Currently operate large analytics managed services teams for a Fortune 50 software company in support of digital marketing campaigns and
initiatives globally.
Created advanced segmentation and predictive analytics framework for online retailer for use in Adobe Target environment, to drive
increased customer satisfaction and profitability.
Society delivers compelling Digital Analytics Solutions
Digital Analytics Deliveries
www.societyconsulting.com
12
Society delivers innovative Big Data Solutions
A Sampling of Society’s Big Data experience & deliveries:
Delivered dozens of successful projects within a multi-petabyte data platform (map-reduce pipelines, SQL databases, cubes, APIs, integrations, & reporting
layers) for one of the world’s largest software companies.
Created the user identity model and customer database infrastructure for a large Mobile carrier, at petabyte scale, to enable advanced personalization,
segmentation, and analysis.
Built from the ground up an AWS-based data platform for an innovative Video-on-Demand service for a large telecommunications company, including
outputs to Redshift to enable Tableau reporting.
Built petabyte-scale data pipelines and infrastructure to connect two of the world’s largest internet companies via a strategic alliance, to leverage each
others’ back-end data assets for product, advertising, and syndication purposes.
Built a production Hadoop environment with Python data processes to provide granular reporting and ad hoc insights for an industry-leading online video
platform company.
Performed numerous Data Strategy projects for large enterprises, to chart the forward direction and lay out the business case, technology plan, roadmaps,
capabilities, organizations, and processes.
Big Data Deliveries
www.societyconsulting.com
13
Flex offers a wide array of analytics services in a simple engagement model
Society FLEX
Implementation
Strategy, implementation, and QA of analytics tags and tag
management systems.
Reporting & Analysis
Reporting and analysis of marketing campaigns, site traffic,
and user behavior.
Visualization
Delivery and operation of advanced visualization solutions
(Adobe, MS, Tableau)
Segmentation
Clustering of customer behaviors to uncover hidden needs and
groups for further action.
Predictive Analytics
Identification of predictive variables to create actionable
insights and offers.
Optimization
Experiment design and technical setup for industry leading
optimization tools.
How it works:
• Society assigns a senior analyst as client’s
point of contact.
• Client submits requests via web-based
ticketing system.
• Tickets are assigned within 8 business hours.
• Senior analyst draws on other Society analysts
and manages delivery.
• Client can monitor progress of each delivery
via web.
• Client pays low flat rate for all skills.
www.societyconsulting.com
14
Society Team
Team of 7 (incl. lead)
Lead has 15 years analytics
experience.
Wide range of digital
analytics skills.
Service Consumption
Beyond standard reporting,
the team responds to ad hoc
requests for the client’s
executive team.
Impact
The client saves 30% versus
the cost of hiring FTEs, plus
receives time-definite high-
SLA performance.
Delivering excellence to a Fortune 500 software company
FLEX Case Study
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Executive
Requests
Reports &
Dashboards
Tagging Admin
30%

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Society Overview - 2015

  • 2. www.societyconsulting.com 2 Society delivers analytics, technology, and operations for the digital age. SOCIETY Society helps its clients compete on customer experience Brands want a consistent, personalized experience across each touchpoint. BRANDS Customer Mission
  • 3. www.societyconsulting.com 3 = consultants = leadership and/or offices = emerging leadership and offices Key Stats: • 250 employees • 200+ clients • 13 states Consultants in every US time zone Footprint
  • 4. www.societyconsulting.com 4 Digital Analytics Implementation Reporting & Analytics Optimization Data Platforms Big Data Applications Customer Data Platforms Data Strategy Data Science Customer Segmentation Marketing Attribution Predictive Modeling Data is our specialty Expertise
  • 5. www.societyconsulting.com 5 Delivery customized to fit each client’s specific needs Staff AugmentationProject Delivery Managed Services Milestone-based projects fully managed by Society to deliver stellar results on a time-definite basis with minimal guidance from the client. Highly-qualified consultants embedded in the client team for an extended period of time. Consultants are co-managed by Society and the client. Ongoing operations fully managed by Society in line with client’s Service Level Agreement (SLA) expectations. Regular reporting included. Flexible Engagements
  • 6. www.societyconsulting.com 6 Clients Society works with some of the world’s finest brands TECH MEDIA RETAIL TELECOM OTHER
  • 7. www.societyconsulting.com 7 Offerings  Implementation  Reporting  Dashboards  Scorecards  Optimization  Adobe Marketing Cloud  Google Analytics  Tealium  Ensighten  Tableau  Signal Technologies A full array of Digital Analytics services Digital Analytics
  • 8. www.societyconsulting.com 8 Offerings  Big Data Quickstart  Big Data Pipelines  SQL BI Solutions  Customer Data Platforms  Internet of Things  Compliance Testing  SQL  Azure/Cosmos  Hadoop/Hive  Amazon Web Serivces  NoSQL  MySQL Technologies Unrivaled Big Data platform expertise Data Platforms
  • 9. www.societyconsulting.com 9 Offerings  Customer Segmentation  Marketing Attribution  Predictive Modeling  Social Graph Analysis  Churn Prediction  Next Product Analysis  SAS  R  Azure Machine Learning  SQL  GraphLab  Adobe Technologies Leading-edge Data Science services Data Science
  • 11. www.societyconsulting.com 11 A Sampling of Society’s Digital Analytics experience & deliveries: Delivered hundreds of successful digital analytics implementation projects using Adobe SiteCatalyst, Google Analytics, CoreMetrics, and WebTrends for clients nationwide. Implemented several dozen successful tag management projects utilizing Adobe DTM, Ensighten, Tealium, and Signal. Designed and implemented dozens of successful optimization projects using Adobe Target, Optimizely, and Maximizer. Architected, developed, and delivered the industry’s most advanced data layer spanning 20 digital channels for one of the nation’s leading mobile carriers. Currently operate large analytics managed services teams for a Fortune 50 software company in support of digital marketing campaigns and initiatives globally. Created advanced segmentation and predictive analytics framework for online retailer for use in Adobe Target environment, to drive increased customer satisfaction and profitability. Society delivers compelling Digital Analytics Solutions Digital Analytics Deliveries
  • 12. www.societyconsulting.com 12 Society delivers innovative Big Data Solutions A Sampling of Society’s Big Data experience & deliveries: Delivered dozens of successful projects within a multi-petabyte data platform (map-reduce pipelines, SQL databases, cubes, APIs, integrations, & reporting layers) for one of the world’s largest software companies. Created the user identity model and customer database infrastructure for a large Mobile carrier, at petabyte scale, to enable advanced personalization, segmentation, and analysis. Built from the ground up an AWS-based data platform for an innovative Video-on-Demand service for a large telecommunications company, including outputs to Redshift to enable Tableau reporting. Built petabyte-scale data pipelines and infrastructure to connect two of the world’s largest internet companies via a strategic alliance, to leverage each others’ back-end data assets for product, advertising, and syndication purposes. Built a production Hadoop environment with Python data processes to provide granular reporting and ad hoc insights for an industry-leading online video platform company. Performed numerous Data Strategy projects for large enterprises, to chart the forward direction and lay out the business case, technology plan, roadmaps, capabilities, organizations, and processes. Big Data Deliveries
  • 13. www.societyconsulting.com 13 Flex offers a wide array of analytics services in a simple engagement model Society FLEX Implementation Strategy, implementation, and QA of analytics tags and tag management systems. Reporting & Analysis Reporting and analysis of marketing campaigns, site traffic, and user behavior. Visualization Delivery and operation of advanced visualization solutions (Adobe, MS, Tableau) Segmentation Clustering of customer behaviors to uncover hidden needs and groups for further action. Predictive Analytics Identification of predictive variables to create actionable insights and offers. Optimization Experiment design and technical setup for industry leading optimization tools. How it works: • Society assigns a senior analyst as client’s point of contact. • Client submits requests via web-based ticketing system. • Tickets are assigned within 8 business hours. • Senior analyst draws on other Society analysts and manages delivery. • Client can monitor progress of each delivery via web. • Client pays low flat rate for all skills.
  • 14. www.societyconsulting.com 14 Society Team Team of 7 (incl. lead) Lead has 15 years analytics experience. Wide range of digital analytics skills. Service Consumption Beyond standard reporting, the team responds to ad hoc requests for the client’s executive team. Impact The client saves 30% versus the cost of hiring FTEs, plus receives time-definite high- SLA performance. Delivering excellence to a Fortune 500 software company FLEX Case Study 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Executive Requests Reports & Dashboards Tagging Admin 30%