The document outlines a five-step process for building a personal brand online: 1) Evaluate your current online presence, 2) Diagnose any issues, 3) Plan improvements, 4) Implement your plan, and 5) Measure results. It provides details on key activities for each step, such as using an online ID calculator to evaluate volume, diversity and purity metrics, developing a content plan across websites, blogs and social networks, and a "top ten must-do" list for implementation including claiming a custom web domain and getting professional headshots.

1. Build Your
Brand in
Bits and
BytesW i l l i a m A r r u d a
Reach Personal Branding
1

2. ‣ Five-Step Process
1. Evaluate
2. Diagnose
3. Plan
4. Implement
5. Measure
‣ Top Ten Must-Do!
Agenda
2

3. If
you
don’t
show
up
in
Google,
do
you
exist?

4. Volume
DiversityPurity
Relevance
ValidaAon

5. www.onlineidcalculator.com
Online
ID
Calculator

6. 1Evaluate
1Evaluate

7. Volume
and
Relevance
Total
number
of
responses
First
three-­‐pages
Consistency
with
experAse
Blog
or
website
featured
Exudes
personal
brand
Consistent
with
objecAves
7

8. Diversity
Tradi4onal
content
Bio,
ar4cles,
website,
etc.
Real-­‐4me
content
Twi>er
Mul4-­‐media
Video
Headshots
and
other
images
8

9. Jose
Rodrigues
Purity
Common/famous
name
Digital
dirt
9

10. "Ellen is AMAZING at
everything she does.
She walks on Water!"
"We hired Jorge to be
an admin but we want
t o p r o m o t e h i m t o
CEO!"
"Yolanda is the best
project manager on the
team. She is on top of
every detail!"
ValidaAon
TesAmonials/RecommendaAons
10

11. 2Diagnose
2Diagnose

12. ‣ Branded Bio/Revised
‣ Headshot/images
‣ Thought-leadership content
‣ Articles, Whitepapers, Book
‣ Blog posts/Comments
‣ Interviews
‣ Press releases
‣ Testimonials and recommendations
‣ Multi-media Content
Create
Content

13. ‣ Low Volume - digitally disguised, invisible
among competitors
‣ Low Relevance - career transition, no
growth, digital dirt, too personal
‣ Low Purity - common name/celebrity name
‣ Low Diversity - too much text, too little
multi-media
‣ Low Validation - little/no external
feedback
Review
Your
Diagnosis

14. 3Plan
3Plan

15. Social Networking Sites
Thought-Leadership Sites
Web Site/
Blog
You-Hubs
Volume
and
Relevance

16. Social
Networking
Sites

17. Thought-­‐Leadership
Sites

18. Thought-­‐Leadership

19. ‣ www.FirstnameLastname.com
www.hover.com/reach
Buy
Your
Domain
Name
19

20. YOU-­‐Hubs
20

21. Vanity Names Keywords
Get High
RankingDirect People
Purity

22. ✓Common name? No
problem.
✓People are sophisticated
searchers
✓Know your keywords
Keywords

23. ✓Google ad words
✓Web site with inbound links
✓Comments/quotes –popular
sites
✓YouTube video
High
Ranking
Content
23

24. Personal QR Codes
24

25. linkedin/in/YOURNAME
Vanity
Names
25

26. Your headshot Video
ImagesReal-Time Content
Diversity

27. Your
Headshot
and
Images
27

28. Images
-­‐
Create
Photo
Albums

29. ✓Use Twitter as a pointing
device
✓Update your status in
LinkedIN and Facebook and
Google+

30. ✓The future
✓Differentiating
✓Complete communication
✓Exudes branding
Video

32. Recommendations Testimonials
Google AlertsSharing
Validation

33. Credibility

34. Skill
Relationships
Productivity
Integrity

35. Sharing…
35

36. “william arruda”
www.google.com/alerts
Name
Thought-leadership area
Competitors/peers
Hiring managers, etc.
Google
Alerts

37. 4Implement
4Implement

38. www.onlineidcalculator.com

39. Top
Ten
Must-­‐Do!
1. Uncover
your
personal
brand
2. Design
your
PBID
3. Buy
your
domain
name
4. Brand
your
bio
5. Get
professional
headshots
6. Update
LinkedIN/Import
to
BranchOut
7. Get
a
personal
portal
8. Get
tesLmonials/recommendaLons
9. Create
a
YouTube
Channel
10. Get
a
videoBIO
39

40. williamarruda@reachcc.com
williamarruda
William Arruda
www.thepersonalbrandingblog.com
www.williamarruda.com
Contact
Me
40

41. Build Your
Brand in Bits
and Bytes
41