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Mastering SlideShare: The A-to-Z Guide

  • 1. YES YES, YOU SHOULD MAKE SLIDESHARE A STAPLE IN YOUR CONTENT MARKETING PUBLISHING PLAN. ZERO WHILE SLIDESHARE IS IMMENSELY VALUABLE THE COST OF USING IT IS ZERO. BRAND INCREASE THE REACH OF STRATEGIC MARKETING DOCUMENTS BY UPLOADING PDFS OR OFFICE FILES. DOCUMENTS CLICK 'MORE TOPICS' FOR AN "EXPLORE" PAGE WHERE SLIDE- SHARES ARE ORGANIZED BY TOPICS, MOST POPULAR AND EDITOR'S PICKS. EXPLORE YOU CAN COLLECT LEADS BY PLACING LEAD FORMS AT VARIOUS PLACES IN YOUR DOCUMENT OR HAVE THEM APPEAR WHEN A USER REQUESTS A DOWNLOAD. FORMS A SIMPLE DASHBOARD PRESENTS ROBUST ANALYTICS OPTIONS. REPORTS REVEAL INSIGHTS INTO CONTENT VIEWS, TRAFFIC SOURCES, VIEWER ACTIONS AND MORE. BUILD A BRANDED SLIDESHARE PAGE BY SELECTING A THEME, CUSTOMIZING THE COLORS, BACKGROUND AND BANNER IMAGE. ANALYTICS CREATE CALL TO ACTIONS BY EMBEDDING A LINK TO YOUR WEBSITE, BLOG OR SPECIFIC LANDING PAGES DESIGNED TO CAPTURE LEADS. CALLS TO ACTION WRITTEN BY WWW.FELDMANCREATIVE.COM WWW.INFOBRANDZ.COM DESIGNED BY GRAPHICS STRIVE TO CREATE VISUAL IMPACT WITH STRIKING LAYOUTS AND GRAPHICALLY PLEASING COLORS, IMAGES, AND FONTS. KEYNOTE AUTHORS KEYNOTE AUTHORS IS AN INVITATION-ONLY PROGRAM SLIDESHARE CREATED TO SHOWCASE THE WORK OF INDUSTRY EXPERTS WHO CREATE QUALITY DECKS. JOURNALISM JOURNALISTS CAPITALIZE ON SLIDESHARE BY USING IT AS A RESEARCH TOOL AND A PLATFORM TO EXTEND THEIR MEDIA PRESENCE. HAIKU DECK HAIKU DECK IS A FREE APP OFFERED VIA SLIDESHARE WHICH MAKES IT EASY TO CREATE SIMPLE AND BEAUTIFUL PRESENTATIONS. LINKEDIN LINKEDIN AND SLIDESHARE ARE UNITED BRANDS, CLOSELY COUPLED TO MAKE IT EASY TO PUBLISH SLIDESHARE CONTENT ON LINKEDIN PROFILE PAGES AND BLOG POSTS. INFOGRAPHICS POST INFOGRAPHICS ON SLIDESHARE AND EMBED THEM WHEREVER YOU PUBLISH. YOUR CHEAT SHEET FOR MASTERING THE WORLD’S LARGEST BUSINESS CONTENT COMMUNITY SMART PHONE USERS SEE A MOBILE-OPTIMIZED VERSION OF SLIDESHARE AND A MOBILE APP IS AVAILABLE FOR ANDROID AND iOS. MOBILE SLIDESHARE CAN BE NAVIGATED BY SEARCH AND WITHIN POPUAR TOPIC SECTIONS, WHICH FEATURE NUMEROUS FILTERING OPTIONS. NAVIGATION MUCH OF THE BEST CONTENT EARNS INCREASED EXPOSURE WHEN SELECTED BY SLIDESHARE EDITORS AND PRESENTED ATOP THE HOME PAGE OR IN A “FEATURED ON SLIDESHARE” SECTION. ON THE HOME PAGE THE SUPPORT PAGES OF SLIDESHARE ARE A COLLECTION OF FREQUENTLY ASKED QUESTIONS AND ARE UPDATED FREQUENTLY WHEN FEATURES CHANGE. QUESTION TRANSCRIPTS OF YOUR SLIDESHOW ARE AUTOMATI- CALLY EXTRACTED AND PUBLISHED TO HELP BOOST VISIBILITY TO SEARCH ENGINES. TRANSCRIPTIONS SLIDESHARE REACHES AN ENORMOUS AUDIENCE ESTIMATED AT 60-MILLION UNIQUE VISITORS PER MONTH. REACH PRESENTATIONS MAKE-UP THE MAJORITY OF SLIDESHARE CONTENT AND TEND TO PERFORM THE BEST. PRESENTATION SLIDESHARE CONTENT OFTEN RANKS HIGH IN SEARCH ENGINE RESULTS SO USE KEYWORDS AND TAGS WISELY WHEN YOU UPLOAD NEW MATERIAL. SEARCH UPLOAD SLIDESHARE MAKES IT SIMPLE TO UPLOAD CONTENT FROM YOUR COMPUTER, DROPBOX, GOOGLE DRIVE OR GMAIL WITH A DRAG-AND-DROP INTERFACE. EXTRAS YOU CAN USE BADGES TO PROVIDE A LINK FROM YOUR WEBSITE TO YOUR SLIDESHARE PROFILE AS WELL AS EMBED “SLIDESHELF” ON YOUR WEBSITE. WEBSITES SLIDESHARES CAN BE EMBEDDED INTO WEBSITES AND BLOGS AND ARE EASILY SHAREABLE ON THE POPULAR SOCIAL MEDIA PLATFORMS. VIDEO SLIDESHARE OFFERS THE OPTION TO UPLOAD VIDEO CONTENT OR EMBED YOUTUBE CONTENT IN PRESENTATIONS.