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Making the Invisible Visible
How Social Collaboration Will Change
   Talent Management Forever

            Jason Corsello
          Knowledge Infusion
             May 14, 2009
Is This Your Organization?


        How Organizations Are Designed…                               …But How Work Gets Done




                                       New Forms of Leadership are Required

Knowledge Infusion Proprietary and Confidential, Copyright 2009   2
The Concepts of “Management” are Changing

                                               Past                                                 Future


                                   !                                                   !

                                                                                                !
                                                                            !                        Interaction
                                                                                                    Conversation
                                                                                                    Contribution
                                                Transaction
                                                 Feedback

                                 Employee                         Manager
                                                                                    Employees                      Managers


         • Employees communicate targeted messages for                      • Innovation is gathered cross-functionally with close
           transactional operations                                           connection to final customer. Customer become
                                                                              center of innovation cycle
         • Innovation segregated to specialized groups within
           company                                                          • Non-tangible employee skills and competencies
                                                                              become desired
         • Performance based on individual silo
                                                                            • Performance becomes collaborative and team-
                                                                              focused


Knowledge Infusion Proprietary and Confidential, Copyright 2009                 3
What is Social Collaboration?


                                                                  Portals/Self-
                                                                    Service
                                            Intellectual                             Communication
                                              Capital




                                                      Knowledge                     Social
                                                       Sharing                    Networking




                                         Collaboration             Profiles &        Conversations
                                                                   Expertise




Knowledge Infusion Proprietary and Confidential, Copyright 2009         4
The Evolution of Talent Management


                                                                                           Employee
                                                                                          engagement



                                                                   Social               Conversation tools
                                                                                                                      Informal
                                                                  network                                             learning
                                                                  analysis
                                                                             Widgets                         Wikis

                                   Process Support                                      Process Support
                                       Recruiting                                           Recruiting
                                   Performance Mgmt                                     Performance Mgmt        Multi-
                                  Compensation Mgmt                         RSS        Compensation Mgmt        media
                                  Succession Planning                                  Succession Planning
                                        Learning                                             Learning

                                                                  Speed       Blogs                          Forums
                                                                  time-to                                              Customer
                                                                  market                                              engagement
                                                                                        Social networks


                                                                                          Rapid time-to-
                                                                                           productivity




Knowledge Infusion Proprietary and Confidential, Copyright 2009       5
Making the Invisible Visible




   Source: The McKinsey Quarterly: Harnessing the power of informal employee networks, 2007



Knowledge Infusion Proprietary and Confidential, Copyright 2009                               6
Meet the Skeptics

                                                                   It’s too risky
                                                                         and
                                                                  uncontrollable!

                                                                                     It’s a fad…a
                  What’s the ROI?                                                   waste of time…




Knowledge Infusion Proprietary and Confidential, Copyright 2009       7
Your Skeptics, Though, Don’t Know About…




Knowledge Infusion Proprietary and Confidential, Copyright 2009   8
Addressing “ROI”

                                                                   Tie social collaboration to the strategy
                                                                    and goals
                  What’s the ROI?
                                                                   Keeping the “I” low will reduce the
                                                                    dependence on “R”
                                                                   Incremental vs. “Big bang”
                                                                   An executive sponsor with clout and
                                                                    interest




Knowledge Infusion Proprietary and Confidential, Copyright 2009            9
Debunking Risk

                 It’s too risky
                       and                                        • Social collaboration should be
                uncontrollable!                                     viewed no differently than
                                                                    existing collaboration models
                                                                    (i.e. email, meetings, etc)
                                                                  • Identify top 5-10 “worst case
                                                                    scenarios” and build
                                                                    contingencies
                                                                  • Embrace and prepare for
                                                                    failure




Knowledge Infusion Proprietary and Confidential, Copyright 2009            10
Creating Rationale & Justification


       • Focus on proficiency instead of
         technology “tools” or “platforms”
                                                                        It’s a fad…a
       • Identify potential impact to all business
                                                                       waste of time…
         units (sales, service, product
         development, HR, etc)
       • Look for synergy and unification vs. siloed
         build out




Knowledge Infusion Proprietary and Confidential, Copyright 2009   11
Pair Different Social Media Mindsets




                  Fearful                                         Cautious        Realist    Transparent
                  Skeptic                                          Tester         Optimist    Evangelist




                                       Find the “moments of truth” and
                                     “moments of crisis” for each mindset

       Source: Altimeter Group, 2009



Knowledge Infusion Proprietary and Confidential, Copyright 2009              12
Getting Started

      Create a lightweight governance model

      Avoid large formal launch and training in favor of
          progressive viral launch

      Assume people know how to behave in the real world

      Explore with consumer-centric technology; Use the tools to
          build the strategy

      Position as a series of increment investment scenarios over
          time adapted with lessons learned



Knowledge Infusion Proprietary and Confidential, Copyright 2009   13
The Impact of Social Collaboration – Mars, Inc.


                                                                       About Mars, Inc.
                                                                       • Founded in 1911
                                                                       • Family-owned
                                                                       • Leading food
                                                                         manufacturer
                                                                       • 70,000 employees in
                                                                         North America
                                                                       • 300 sites
                                                                       • $30+ billion in sales


Knowledge Infusion Proprietary and Confidential, Copyright 2009   14
Knowledge Infusion Proprietary and Confidential, Copyright 2009   15
It Used To Be…




Knowledge Infusion Proprietary and Confidential, Copyright 2009   16
Now…

                       Did you know 62% of what happens in Vegas, stays in Vegas*




         Source: www.unconfirmedsources.com/index.php?itemid=2915


Knowledge Infusion Proprietary and Confidential, Copyright 2009     17
Leveraging Common Interests to Create a Connection




Knowledge Infusion Proprietary and Confidential, Copyright 2009   18
What They Learned?


                       Social ties  Openness & willingness to collaborate




Knowledge Infusion Proprietary and Confidential, Copyright 2009   19
Why It Matters Today?

                                                                                  Customized M&Ms



                               Regular M&Ms




                                                                  300%+ Margin
                                                                  Improvement

                          $0.50
                                                                                 $5.50



Knowledge Infusion Proprietary and Confidential, Copyright 2009            20
The Result…

                                                                  • New product & business line
                                                                  • Tighter alignment between
                                                                    sales, marketing, operations,
                                                                    product development
                                                                  • Direct sales channel
                                                                  • Streamlined distribution
                                                                    model
                                                                  • Higher margins
                                                                  • Marketing innovation

Knowledge Infusion Proprietary and Confidential, Copyright 2009    21
Ms. Green Can Now Be Followed on Twitter & Facebook




Knowledge Infusion Proprietary and Confidential, Copyright 2009   22
Thank You!

       Jason Corsello                                                          Coming Soon
                                                                                  Social
       Knowledge Infusion                                                      Collaboration
                                                                                and Talent

       jason.corsello@knowledgeinfusion.com
       knowledgeinfusion.com/coe
       Twitter: @jcorsello




Knowledge Infusion Proprietary and Confidential, Copyright 2009       23

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Making the Invisible Visible - Cornerstone Convergence Keynote Presentation - Knowledge Infusion (May 2009)

  • 1. Making the Invisible Visible How Social Collaboration Will Change Talent Management Forever Jason Corsello Knowledge Infusion May 14, 2009
  • 2. Is This Your Organization? How Organizations Are Designed… …But How Work Gets Done New Forms of Leadership are Required Knowledge Infusion Proprietary and Confidential, Copyright 2009 2
  • 3. The Concepts of “Management” are Changing Past Future ! ! ! ! Interaction Conversation Contribution Transaction Feedback Employee Manager Employees Managers • Employees communicate targeted messages for • Innovation is gathered cross-functionally with close transactional operations connection to final customer. Customer become center of innovation cycle • Innovation segregated to specialized groups within company • Non-tangible employee skills and competencies become desired • Performance based on individual silo • Performance becomes collaborative and team- focused Knowledge Infusion Proprietary and Confidential, Copyright 2009 3
  • 4. What is Social Collaboration? Portals/Self- Service Intellectual Communication Capital Knowledge Social Sharing Networking Collaboration Profiles & Conversations Expertise Knowledge Infusion Proprietary and Confidential, Copyright 2009 4
  • 5. The Evolution of Talent Management Employee engagement Social Conversation tools Informal network learning analysis Widgets Wikis Process Support Process Support Recruiting Recruiting Performance Mgmt Performance Mgmt Multi- Compensation Mgmt RSS Compensation Mgmt media Succession Planning Succession Planning Learning Learning Speed Blogs Forums time-to Customer market engagement Social networks Rapid time-to- productivity Knowledge Infusion Proprietary and Confidential, Copyright 2009 5
  • 6. Making the Invisible Visible Source: The McKinsey Quarterly: Harnessing the power of informal employee networks, 2007 Knowledge Infusion Proprietary and Confidential, Copyright 2009 6
  • 7. Meet the Skeptics It’s too risky and uncontrollable! It’s a fad…a What’s the ROI? waste of time… Knowledge Infusion Proprietary and Confidential, Copyright 2009 7
  • 8. Your Skeptics, Though, Don’t Know About… Knowledge Infusion Proprietary and Confidential, Copyright 2009 8
  • 9. Addressing “ROI”  Tie social collaboration to the strategy and goals What’s the ROI?  Keeping the “I” low will reduce the dependence on “R”  Incremental vs. “Big bang”  An executive sponsor with clout and interest Knowledge Infusion Proprietary and Confidential, Copyright 2009 9
  • 10. Debunking Risk It’s too risky and • Social collaboration should be uncontrollable! viewed no differently than existing collaboration models (i.e. email, meetings, etc) • Identify top 5-10 “worst case scenarios” and build contingencies • Embrace and prepare for failure Knowledge Infusion Proprietary and Confidential, Copyright 2009 10
  • 11. Creating Rationale & Justification • Focus on proficiency instead of technology “tools” or “platforms” It’s a fad…a • Identify potential impact to all business waste of time… units (sales, service, product development, HR, etc) • Look for synergy and unification vs. siloed build out Knowledge Infusion Proprietary and Confidential, Copyright 2009 11
  • 12. Pair Different Social Media Mindsets Fearful Cautious Realist Transparent Skeptic Tester Optimist Evangelist Find the “moments of truth” and “moments of crisis” for each mindset Source: Altimeter Group, 2009 Knowledge Infusion Proprietary and Confidential, Copyright 2009 12
  • 13. Getting Started  Create a lightweight governance model  Avoid large formal launch and training in favor of progressive viral launch  Assume people know how to behave in the real world  Explore with consumer-centric technology; Use the tools to build the strategy  Position as a series of increment investment scenarios over time adapted with lessons learned Knowledge Infusion Proprietary and Confidential, Copyright 2009 13
  • 14. The Impact of Social Collaboration – Mars, Inc. About Mars, Inc. • Founded in 1911 • Family-owned • Leading food manufacturer • 70,000 employees in North America • 300 sites • $30+ billion in sales Knowledge Infusion Proprietary and Confidential, Copyright 2009 14
  • 15. Knowledge Infusion Proprietary and Confidential, Copyright 2009 15
  • 16. It Used To Be… Knowledge Infusion Proprietary and Confidential, Copyright 2009 16
  • 17. Now… Did you know 62% of what happens in Vegas, stays in Vegas* Source: www.unconfirmedsources.com/index.php?itemid=2915 Knowledge Infusion Proprietary and Confidential, Copyright 2009 17
  • 18. Leveraging Common Interests to Create a Connection Knowledge Infusion Proprietary and Confidential, Copyright 2009 18
  • 19. What They Learned? Social ties  Openness & willingness to collaborate Knowledge Infusion Proprietary and Confidential, Copyright 2009 19
  • 20. Why It Matters Today? Customized M&Ms Regular M&Ms 300%+ Margin Improvement $0.50 $5.50 Knowledge Infusion Proprietary and Confidential, Copyright 2009 20
  • 21. The Result… • New product & business line • Tighter alignment between sales, marketing, operations, product development • Direct sales channel • Streamlined distribution model • Higher margins • Marketing innovation Knowledge Infusion Proprietary and Confidential, Copyright 2009 21
  • 22. Ms. Green Can Now Be Followed on Twitter & Facebook Knowledge Infusion Proprietary and Confidential, Copyright 2009 22
  • 23. Thank You! Jason Corsello Coming Soon Social Knowledge Infusion Collaboration and Talent jason.corsello@knowledgeinfusion.com knowledgeinfusion.com/coe Twitter: @jcorsello Knowledge Infusion Proprietary and Confidential, Copyright 2009 23

Editor's Notes

  1. d
  2. 75 in north america;$7b in north america
  3. connectionsNetwork explodes: 236 people who have made 1,462 connectionsThis