Towards the
Intranet of the Future

     December 2012
       Janus Boye
Intranet today: A case for change
-   Currently: news or tools-driven intranet

-   No clear strategy, objectives, responsibility and
    ownership; central or de-central

-   No coherence between current intranet and other
    online tools

-   Lack of analytics & business intelligence to
    measure impact

-   Email overload
Your burning platform
- No ownership: No captain with formal
  responsibility and assessment criteria and no
  anchoring of activities = no action
- Having loosely defined content owner and editor
  roles around the organisation with no formal
  assessment of effort and impact doesn’t work.
  (Many have tried)
- Having no central body prioritizing the
  requirements and formally directing the
  strategy and development will result in a clash
  of agendas from the different divisions
Learnings from winning intranets
 -   Re-thinking how we work rather than just re-
     designing and re-launching the intranet

 -   Using modern technology to increase productivity
     and reduce the reliance on e-mail

 -   Using a next-generation intranet to strengthen the
     culture and break down silos

 -   Investing in people to create a new working
     environment
Mobile features

Objective

Make it easier to
familiarize
employee with
regional office,
even if only there
for a day, and
thus become
more productive
Mobile (Sprint)
Home page - social intranet of ABN AMRO

                                     Idea management
                                           area

 Knowledge
management


                                     Discussion groups




 ‘Rooms’ =
communities




                                           Blog
Integrated applications (Omron)


                                                Productivity applications
                                               linked to your user profile:
                                                Find prospects along your
                                                          route




                Digital workplace - Intralife 2012                            8
Integrated applications (Omron)


                             Business intelligence
                              integrated with the
                                   intranet
G4S Home Page
Belgacom Home Page
Roadmap to the intranet of the future
                Accelerate                                          Grow                                     Reach
                                                         Most are is                        The best are
GOVERNANCE                                                 here                              going here
                                                                                                    incorporate responsibility for the
                                                                                                    intranet into everyone's job, including
                Establish clear ownership                 Move towards a distributed                commitments to share / record
                Update role descriptions and make         ownership and accountability model,       /participate. Central team with senior
Structure
                intranet an accountable part of the       with ultimate responsibility anchored     executive level mandate setting the
                job description                           in central team                           direction.


Communication                                              Move beyond top-down                     A truly global culture-bearing platform
                Introduce new intranet brand and use
                                                           communication by introducing             that leverages internal social media
& Culture       intranet for communication training
                                                           engagement and interaction features      and connects people, tools and tasks

                                                                                                    The one single platform facilitating all
Supporting      Invest to better connect people, tools     Become the key platform for mobile       online communication and
growth          and tasks                                  workers                                  collaboration regardless of location
                                                                                                    and division

                                                           Benchmarking with financial metrics      Regular benchmarking on KPIs and
Benchmarking
                Track impact, not just output              in place. Leverage analytics, move       follow-up on recommendations. Data
and ROI                                                    towards turning it into intelligence     guides key intranet decisions

                                                                                                    Roll out the right solutions for the
                Introducing feedback and socializing       Defining and shaping the right future
                                                                                                    respective divisions (dashboards,
Social          elements of the intranet adressing         social solutions; pilot key divisions,
                                                                                                    social, mobile-first) and ensure these
                LoB issues                                 test features
                                                                                                    become “the way of working” globally

Content                                                                                             Making it for you and not just from us
                Nobody knows what are in the               Improve global reach, carry out          anticipate your needs and make
                SharePoint sites. Email overload and       extensive content clean-up and start     recommendations for what you might
                difficult to navigate the intranet         breaking down the silos                  need. More intelligent + contextual,
                                                                                                    recognising that people need
                                                                                                    different things at different times and
                                                                                                    places
Roadmap to the intranet of the future
                   Accelerate                                         Grow                                     Reach
                                                             Most are                         The best are
COLLABORATION                                                 here                             going here
                   Further empower workers by                                                          Effectively leveraging collective
 Collab. tools                                               Drive adoption and facilitate rapid       intellect. (Requires authoritative,
                   introducing collab capabilities that
 integrated in                                               growth of formal communities and          mandated moderation.) Seamless
                   allows cross location / division
 global platform   exchange and collaboration                informal networks + more self service     workplace with alignment to
                                                                                                       Enterprise Content Management,
                                                                                                       portal and other strategies


                   Introduce tools that enable workers       Ensure accessibility for all and         Continually ensure alignment with
                   to stay informed about subject areas      implementing a method of assessing       other platform initiatives as part of
 Initiative
                   and projects of importance. Establish     that initiatives serve business needs.   overall collab vision. An integrated
 alignment                                                                                            part of the next generation intranet
                   standards of use.                         Guidelines, processes, incentives
                                                             and enhancements to promote usage

SYSTEMS                                                      New initatives are mobile-first.         A lean portal that is always on, any
                   Upgrade unsupported platforms.                                                     where, any time, any device. Global
 Platform &                                                  Reduce risk through use of official
                   Introduce enterprise mobility                                                      Standardization and interoperability
 Tools                                                       tools and processes
                                                                                                      emphasized.


                                                                                                      Make the system smart enough to
                   Fix search: invest in improving quality   Increased confidence in search for
                                                                                                      consider issues like location, time,
                   of result, increasing relevance etc.      improved decision making. Search as
 Search                                                                                               device to give me the things most
                                                             alternate navigation
                                                                                                      relevant to my current situation.


                                                             Improved competence and skills            The intelligent intranet: use data-
                   Improved people finder for finding        identification tool.
 Killer apps                                                                                           profile, usage history, social graph
                   someone who knows or building a           Mobile apps designed for the needs        etc to anticipate your needs and
                   team                                      of specific divisions.                    make recommendations for what you
                                                                                                       might need.
Rethinking how we communicate
   Today                  Intranet of the future
              Towards
                                      Learn
                          Follow               Collaborate

                        Connect                  Create

News                       News                 Search
                                      Share


                            Any device, anywhere,
                                  targeted


                                  Bottom-up/side-to-
Top-down
                                    side/top-down
Controlled
                                      No control
One-to-many
                                    Many-to-many
Raison d’être


1) Empower staff who will connect effectively
   and increase speed, share knowledge,
   collaborate and learn continuously to grow
   the company and help change the world

2) Create a new working environment that drives
   innovation, exceptional collaboration and one
   strong global culture
Why now?
Overall: Competitive risk, productivity loss, delays

Stifles speedy innovation and development
- No efficient way of collaborating across divisions and
   regions = time to market significantly slower

Sensitive information escaping
- Employees utilize external (i.e. cloud based) tools for
  knowledge sharing, risking loss of business critical
  information
Why now?

Outdated content
- Action is taken and mistakes made on the basis of
   obsolete information found on current intranet

Ineffective search
- Current data content not tagged, indexed and archived
   consistently making resources difficult / impossible to
   find. Lack of information management skills in place
   leads to further content chaos
Employees try to complete tasks
Employees give up in relation to existing tools and find
better, easier alternative external tools for e.g.
collaboration and knowledge sharing
- Sensitive information escapes onto uncontrolled
    channels
- Valuable ideas and developments not captured in
    proprietary system
- Fragmentation of knowledge pool
- Email overload
- Overreliance on offline networks
Behind the curve on technology
-   Existing setup increasingly becoming competitive
    disadvantage

-   Future key requirements will be expensive to meet in
    current landscape; many included as standard in current
    versions

-   Unsupported platforms
Requirements not met
-   Roll-out of a serious collaborative solution with decent
    management of ideas and knowledge submitted,
    follow up and distribution requires continuous and
    disciplined process management, attention and
    maintenance anchored in one place

-   Offering an intranet that serves relevant news and
    facilitates the right combination of functionalities and
    services in the respective divisions requires an ongoing
    dialogue with leads and business experts in the various
    divisions in order to meet changing needs, ensure
    quality and develop solutions in a timely manner
Towards a digital workplace
-   A new working environment with enhanced collaboration
    and better facilitation of idea exchange and development

-   A vehicle that cultivates, enhances and promotes a “One
    culture”: reduces the risk of dilution of brand values.

-   An opportunity to maximize the investment in digital
    through better ongoing management
Where’s the return-on-investment?
Faster access to the right human resources and formation of
new project teams
- Reliable, accurate people and competence finder will
  speed up the identification of the right people to contact
  and to include on future teams

Introduction of tools that allow more flexible and location-
independent ways of working
- Less travel and reduced demand for physical locations –
   work efficiently with anyone from anywhere, anytime
Where’s the return-on-investment?
Getting new hires up to speed and effective quickly
- A sleek and concise workflow and the right introductory
  info easily available will get new starters up to speed and
  familiar with key knowledge and compliance issues faster

Time saved finding information
- A better search coupled with an on-going clean-up,
  maintaining up-to-date versions of documents will reduce
  employees’ time spent searching
Scenario 1
- Continue as is
- Spending at current level
- No dedicated resources and no-one responsible
- Continued lack of clear vision and disconnect with
  brand
- Functionalities soon rendered obsolete
- Information overload means employees will not
  consider the intranet a reliable source of
  information
- No coherence between digital tools
Scenario 2
-   Move towards a digital workplace similar to the current elite
-   Get the right team in place
-   1 FTE heading up with adequate mandate
-   4 FTEs: day-to-day management of tools and content, ongoing
    assessment of requirements in different business areas,
    support & training
-   Effective vehicle for developing and supporting “One culture”
-   Clarity around digital tools and functionalities across the
    organization; scope for shortening many processes
-   Focus on enterprise mobility: carefully managed solutions that
    enable location-independent ways of working
-   More transparency between divisions
-   Cross-organizational, moderated collaboration with improved
    workflow idea > action. This enhances the goal of empowering
    employees at all stages of every work process
Scenario 3: I
- Digital workplace of the future
- Get a winning team in place
- 1 FTE heading up with adequate mandate
- 6 FTEs: day-to-day management of tools and content,
  ongoing assessment of requirements in different
  business areas, support & training
- A great place to work with digital supporting new hires
  as well as long-time employees
- Connecting communities across regions and functions
  and expanding the way our people participate in our
  organisation
Scenario 3: II
- Constant and clear use of cases to illustrate the desired
  direction and behaviour across the organization

- Achieve the “Google experience effect” with all key
  applications and functionalities deployed

- Best-of-breed solutions that are truly device agnostic; i.e.
  can be accessed and used anywhere from any device

- The extended enterprise: Solutions that easily allows for
  collaboration with external experts
Next steps
-   Establish business case

-   Carry out digital audit in order to understand
    the potentials and shortcomings of existing
    tools, map out digital requirements and define
    the vision in accordance with overall objectives
    and values

-   Drivers for specific recommendations:
    Productivity, culture exchange and promotion
    of “one culture”, employee engagement,
    learning, faster + tighter and better moderated
    idea development
2013 objectives
-   Launch the digital workplace v1 encompassing
    a realistic number of initiatives

-   Including initial mobile offerings such as news,
    people finder, enhanced search

-   Define governance plan and deploy

-   Identify training gaps and work on improving
    digital literacy across divisions that need it.

-   Agree benchmarking strategy from day 1

-   Creating relationship to address gaps

Towards the intranet of the future

  • 1.
    Towards the Intranet ofthe Future December 2012 Janus Boye
  • 2.
    Intranet today: Acase for change - Currently: news or tools-driven intranet - No clear strategy, objectives, responsibility and ownership; central or de-central - No coherence between current intranet and other online tools - Lack of analytics & business intelligence to measure impact - Email overload
  • 3.
    Your burning platform -No ownership: No captain with formal responsibility and assessment criteria and no anchoring of activities = no action - Having loosely defined content owner and editor roles around the organisation with no formal assessment of effort and impact doesn’t work. (Many have tried) - Having no central body prioritizing the requirements and formally directing the strategy and development will result in a clash of agendas from the different divisions
  • 4.
    Learnings from winningintranets - Re-thinking how we work rather than just re- designing and re-launching the intranet - Using modern technology to increase productivity and reduce the reliance on e-mail - Using a next-generation intranet to strengthen the culture and break down silos - Investing in people to create a new working environment
  • 5.
    Mobile features Objective Make iteasier to familiarize employee with regional office, even if only there for a day, and thus become more productive
  • 6.
  • 7.
    Home page -social intranet of ABN AMRO Idea management area Knowledge management Discussion groups ‘Rooms’ = communities Blog
  • 8.
    Integrated applications (Omron) Productivity applications linked to your user profile: Find prospects along your route Digital workplace - Intralife 2012 8
  • 9.
    Integrated applications (Omron) Business intelligence integrated with the intranet
  • 10.
  • 11.
  • 12.
    Roadmap to theintranet of the future Accelerate Grow Reach Most are is The best are GOVERNANCE here going here incorporate responsibility for the intranet into everyone's job, including Establish clear ownership Move towards a distributed commitments to share / record Update role descriptions and make ownership and accountability model, /participate. Central team with senior Structure intranet an accountable part of the with ultimate responsibility anchored executive level mandate setting the job description in central team direction. Communication Move beyond top-down A truly global culture-bearing platform Introduce new intranet brand and use communication by introducing that leverages internal social media & Culture intranet for communication training engagement and interaction features and connects people, tools and tasks The one single platform facilitating all Supporting Invest to better connect people, tools Become the key platform for mobile online communication and growth and tasks workers collaboration regardless of location and division Benchmarking with financial metrics Regular benchmarking on KPIs and Benchmarking Track impact, not just output in place. Leverage analytics, move follow-up on recommendations. Data and ROI towards turning it into intelligence guides key intranet decisions Roll out the right solutions for the Introducing feedback and socializing Defining and shaping the right future respective divisions (dashboards, Social elements of the intranet adressing social solutions; pilot key divisions, social, mobile-first) and ensure these LoB issues test features become “the way of working” globally Content Making it for you and not just from us Nobody knows what are in the Improve global reach, carry out anticipate your needs and make SharePoint sites. Email overload and extensive content clean-up and start recommendations for what you might difficult to navigate the intranet breaking down the silos need. More intelligent + contextual, recognising that people need different things at different times and places
  • 13.
    Roadmap to theintranet of the future Accelerate Grow Reach Most are The best are COLLABORATION here going here Further empower workers by Effectively leveraging collective Collab. tools Drive adoption and facilitate rapid intellect. (Requires authoritative, introducing collab capabilities that integrated in growth of formal communities and mandated moderation.) Seamless allows cross location / division global platform exchange and collaboration informal networks + more self service workplace with alignment to Enterprise Content Management, portal and other strategies Introduce tools that enable workers Ensure accessibility for all and Continually ensure alignment with to stay informed about subject areas implementing a method of assessing other platform initiatives as part of Initiative and projects of importance. Establish that initiatives serve business needs. overall collab vision. An integrated alignment part of the next generation intranet standards of use. Guidelines, processes, incentives and enhancements to promote usage SYSTEMS New initatives are mobile-first. A lean portal that is always on, any Upgrade unsupported platforms. where, any time, any device. Global Platform & Reduce risk through use of official Introduce enterprise mobility Standardization and interoperability Tools tools and processes emphasized. Make the system smart enough to Fix search: invest in improving quality Increased confidence in search for consider issues like location, time, of result, increasing relevance etc. improved decision making. Search as Search device to give me the things most alternate navigation relevant to my current situation. Improved competence and skills The intelligent intranet: use data- Improved people finder for finding identification tool. Killer apps profile, usage history, social graph someone who knows or building a Mobile apps designed for the needs etc to anticipate your needs and team of specific divisions. make recommendations for what you might need.
  • 14.
    Rethinking how wecommunicate Today Intranet of the future Towards Learn Follow Collaborate Connect Create News News Search Share Any device, anywhere, targeted Bottom-up/side-to- Top-down side/top-down Controlled No control One-to-many Many-to-many
  • 15.
    Raison d’être 1) Empowerstaff who will connect effectively and increase speed, share knowledge, collaborate and learn continuously to grow the company and help change the world 2) Create a new working environment that drives innovation, exceptional collaboration and one strong global culture
  • 16.
    Why now? Overall: Competitiverisk, productivity loss, delays Stifles speedy innovation and development - No efficient way of collaborating across divisions and regions = time to market significantly slower Sensitive information escaping - Employees utilize external (i.e. cloud based) tools for knowledge sharing, risking loss of business critical information
  • 17.
    Why now? Outdated content -Action is taken and mistakes made on the basis of obsolete information found on current intranet Ineffective search - Current data content not tagged, indexed and archived consistently making resources difficult / impossible to find. Lack of information management skills in place leads to further content chaos
  • 18.
    Employees try tocomplete tasks Employees give up in relation to existing tools and find better, easier alternative external tools for e.g. collaboration and knowledge sharing - Sensitive information escapes onto uncontrolled channels - Valuable ideas and developments not captured in proprietary system - Fragmentation of knowledge pool - Email overload - Overreliance on offline networks
  • 19.
    Behind the curveon technology - Existing setup increasingly becoming competitive disadvantage - Future key requirements will be expensive to meet in current landscape; many included as standard in current versions - Unsupported platforms
  • 20.
    Requirements not met - Roll-out of a serious collaborative solution with decent management of ideas and knowledge submitted, follow up and distribution requires continuous and disciplined process management, attention and maintenance anchored in one place - Offering an intranet that serves relevant news and facilitates the right combination of functionalities and services in the respective divisions requires an ongoing dialogue with leads and business experts in the various divisions in order to meet changing needs, ensure quality and develop solutions in a timely manner
  • 21.
    Towards a digitalworkplace - A new working environment with enhanced collaboration and better facilitation of idea exchange and development - A vehicle that cultivates, enhances and promotes a “One culture”: reduces the risk of dilution of brand values. - An opportunity to maximize the investment in digital through better ongoing management
  • 22.
    Where’s the return-on-investment? Fasteraccess to the right human resources and formation of new project teams - Reliable, accurate people and competence finder will speed up the identification of the right people to contact and to include on future teams Introduction of tools that allow more flexible and location- independent ways of working - Less travel and reduced demand for physical locations – work efficiently with anyone from anywhere, anytime
  • 23.
    Where’s the return-on-investment? Gettingnew hires up to speed and effective quickly - A sleek and concise workflow and the right introductory info easily available will get new starters up to speed and familiar with key knowledge and compliance issues faster Time saved finding information - A better search coupled with an on-going clean-up, maintaining up-to-date versions of documents will reduce employees’ time spent searching
  • 24.
    Scenario 1 - Continueas is - Spending at current level - No dedicated resources and no-one responsible - Continued lack of clear vision and disconnect with brand - Functionalities soon rendered obsolete - Information overload means employees will not consider the intranet a reliable source of information - No coherence between digital tools
  • 25.
    Scenario 2 - Move towards a digital workplace similar to the current elite - Get the right team in place - 1 FTE heading up with adequate mandate - 4 FTEs: day-to-day management of tools and content, ongoing assessment of requirements in different business areas, support & training - Effective vehicle for developing and supporting “One culture” - Clarity around digital tools and functionalities across the organization; scope for shortening many processes - Focus on enterprise mobility: carefully managed solutions that enable location-independent ways of working - More transparency between divisions - Cross-organizational, moderated collaboration with improved workflow idea > action. This enhances the goal of empowering employees at all stages of every work process
  • 26.
    Scenario 3: I -Digital workplace of the future - Get a winning team in place - 1 FTE heading up with adequate mandate - 6 FTEs: day-to-day management of tools and content, ongoing assessment of requirements in different business areas, support & training - A great place to work with digital supporting new hires as well as long-time employees - Connecting communities across regions and functions and expanding the way our people participate in our organisation
  • 27.
    Scenario 3: II -Constant and clear use of cases to illustrate the desired direction and behaviour across the organization - Achieve the “Google experience effect” with all key applications and functionalities deployed - Best-of-breed solutions that are truly device agnostic; i.e. can be accessed and used anywhere from any device - The extended enterprise: Solutions that easily allows for collaboration with external experts
  • 28.
    Next steps - Establish business case - Carry out digital audit in order to understand the potentials and shortcomings of existing tools, map out digital requirements and define the vision in accordance with overall objectives and values - Drivers for specific recommendations: Productivity, culture exchange and promotion of “one culture”, employee engagement, learning, faster + tighter and better moderated idea development
  • 29.
    2013 objectives - Launch the digital workplace v1 encompassing a realistic number of initiatives - Including initial mobile offerings such as news, people finder, enhanced search - Define governance plan and deploy - Identify training gaps and work on improving digital literacy across divisions that need it. - Agree benchmarking strategy from day 1 - Creating relationship to address gaps

Editor's Notes

  • #29 Including survey, focus group and leader interviews