Boundaryless Enterprises and Cloud Computing

Boundaryless
Enterprises
and
Cloud

Raj
Bala

Chief
Technology
Oﬃcer

Cognizant

Cloud
&
Boundary
less

Enterprises

Raj Bala
Chief Technology Officer
Cognizant

©2011, Cognizant Technology Solutions

Four forces changing the fundamental nature
of organization and work

Globalization Millennials

Today, these four elements seem to be Cloud
Virtualization at the periphery of the traditional Computing
corporate model

3
3 | ©2010 Cognizant Technology Solutions Confidential

How will we shape this position?

•  Innovations needed
•  Leverage expertise inside the
anywhere and organization for
everywhere it lives. Employees
Globalization: Millennial:
•  Companies have to •  Innovations needed
support global The New The New outside the
customers
World of Worker organization for
Customers
Business

•  Virtualized Virtualization: Cloud:
platforms of
collaboration are The New The New The cloud, mobility,
social tools and
enabling real-time Way To Technology broadband evolution
teamwork
Work are creating a
transformative new
•  Virtualized computing model
business processes

4 | ©2011, Cognizant Technology Solutions Confidential

The Next Generation of Work

§  Technology Organization
•  Cloud
•  Mobility
•  Social •  Globalization + Virtualization
Tapping into the collective •  Key knowledge processes
knowledge of your organization move to distributed, virtual
and business ecosystem teams
•  The Rise of the In, Out, Here, There
model
§  People
•  The Millennial Generation
•  As employees
Results
•  As customers
•  New levels of Corporate
performance
Appealing to the needs and •  Seizing advantage in
demands of these employees
changing markets
and customers
5

| ©2010 Cognizant Technology Solutions Confidential

…and this is a good thing.


John Della Volpe,
Harvard University
Millennials are… digital natives,

fierce multi-taskers

who crave collaboration,

travel in packs,

and don t mind status.

7
| ©2011, Cognizant Technology Solutions Confidential

The Sunday Night Experience The Monday Morning Experience

PC: $800
iPhone: $300
Social apps: Free
Experience: Priceless


It is not about on-premise versus on-
demand . It will be all about the user
EXPERIENCE

When the winds of change are blowing, some
people are building shelters and others are
building Windmills… - Old Chinese proverb


1960-2000
2000-2010
2011-2
Corporate Corporate 01X Corporate IT
IT IT •  Enters
•  Vanguard of •  Innovation renaissance
Technical Dark Age
innovation
Systems are
IT Systems Systems •  Systems of
were were made engagement
to be •  Session Centric
•  System s of
record •  networked
•  Cheap
•  Document •  Collaborative
•  Secure
centric •  Peer-to-peer
•  Stable
•  Hierarchical •  Organized around
•  Command- end users
and control

•  OLTP


Disruptive Technologies in Play

•  Storage/Analysis of massive volume of Task
•  Multi-Core/cluster for Task Kernel Agents & Development in Erlang’s
Cloud & light weight concurrency process
Virtualization •  Massive data syncing to work on task from any device
•  NOSQL

•  IM/VOIP Stack for signaling/Sync between Task-Task Exchange & Task
Unified Device using XMPP & SIP
Communication •  Coupling Task Kernel for collaboration and reaching multiple People/
device

•  The platform is System of Engagement
•  Using Social Networking UI & concepts for work blurring the “work|
Social Computing personal “ line
•  Subscription to task by controlled crowd sourced team


What is Boundary less Organization?
A boundary less organization is a contemporary approach
in organizational design. It is an organization that is not
defined by, or, limited to , the horizontal, vertical, or
external boundaries imposed by a predefined structure.
–  This term was coined by Jack Welsh who wanted to eliminate
vertical and horizontal boundaries within the company and break
down external barriers between the company and its customers
and suppliers.


Enterprises Want This…

External Out Space
Processes Customer Support

Internal Space
Manufacturing
Legal
Finance
Assembling Online
Systems
External In Space
Design
Procuring Systems
ERP
Systems
Requirements
Systems

Procurement Systems
Systems


But Have This
Ext. Out Space
Customer Support

Processes
Internal Space
Manufacturing
Legal
Finance
Assembling Online
Systems
External In Space
Design
Procuring Systems
ERP
Systems
Requirements
Systems

Procurement Systems
Systems


Interoperability inter/intra enterprise Issues can be
Addressed By …
Standards: Online
systems
Cloud technologies
And Design
Portal technologies systems
ERP
To name only a few! Systems
Requirements
systems Customer Support
Selling

Manufacturing
Procurement
Systems Legal Sell Space
Finance
Assembling

Procuring
Internal Space
Buy Space


Organizations will achieve borderless state with in
enterprise first by using SOA/web2.0 and Private cloud
u
INTER COMPANY COLLABORATION - NOW


ü  Then the barriers between organizations will be
broken down better with Public cloud with security,
transparency solutions
u
BOUNDARYLESS COLLABORATION – 1+ Years


Cloud – Connecting
Enterprises to enable rich and
seamless collaboration


Amazon realized the Next generation vision
Inter enterprise solutions can be built quicker with
the base Amazon platform capabilities:
§  Amazon Elastic Compute Cloud (EC2) provides scalable virtual private servers
using Xen.
§  Amazon Elastic Block Store (EBS) provides persistent block-level storage
volumes for EC2.
§  Amazon Simple Storage Service (S3) provides Web Service based storage.
§  Amazon SimpleDB, allows developers to run queries on structured data
§  Amazon Simple Queue Service (SQS) provides a hosted message queue for
web applications.
§  Amazon Relational Database Service (RDS) provides a scalable database
server with MySQL and Oracle support
§  Amazon Elastic Beanstalk provides quick deployment and management of
applications in the cloud.


Amazon realized next gen vision (cont)
Intra enterprise solutions can be built with the
higher capabilities:
§  Amazon Elastic MapReduce allows businesses, researchers, data
analysts, and developers to easily and cheaply process vast amounts
of data. It uses a hosted Hadoop framework running on the web-scale
infrastructure of EC2 and Amazon S3.

§  Amazon ElastiCache provides in-memory caching for web applications

§  Amazon CloudFront, a content delivery network (CDN) for distributing
objects stored in S3 to so-called "edge locations" near the requester..

§  Amazon Virtual Private Cloud (VPC), in limited beta, creates a logically
isolated set of Amazon EC2 instances to be connected to an existing
network using a VPN connection.


Transition to the new world
Systems of Record Systems of Engagement
(Datacenter centric stack) (Network centric stack)
Consulting Services Consulting Services
Desktop Environment Mobile Clients
Transaction Applications Interaction Applications
Business Intelligence Real-time Big Data
Document based Communications Session based Communications

Web Application Middleware Cloud Application Middleware
Systems Management Infrastructure Virtual Systems Management
Database Distributed Data Grids
Operating System

Mainframes Infrastructure as a Service
Servers Global Connectivity
Storage
Microprocessors
Network

AWS & Cognizant Together

Consulting Services (Cognizant GTO/CBC)
Strategic Kindle , Cognizant Mobile Solutions
Alliance
Cognizant Social Apps, SES, SNS
Elastic Map Reduce
Service Business Session based Communications
Offerings Slivers
Beanstalk, SQS, Cloud Application Factory
Cloud Formation, Cloud360
Simple DB,RDS, Elasticache

Global
GTM Amazon EC2, S3, EBS, Auto scaling
Delivery
Direct Connect, VPC, Cloud Front


What is
Boundaryless vision here?


Future Scenario - 1

•  You are part of a large global organization

•  You live in the midst of a large city in a small
apartment or in a bigger home at a small quiet
town outside a city ; That is your home and the
work place

•  Your home is full of latest connectivity gadgets
to connect anywhere, any time…Use any device
you own instead of corporate asset…

•  You review the work of a project team working at
Morocco once in week at 9.00 in the morning
when they finished the day’s work. 12 noon you
have a collaboration work shop with UK team
using tele-presense. Same day 5.00 pm you
send your work to others across Newyork who
will pick it up and finally 7 pm you do a product
design session class people at California using
your personal holgram being there so that you
feel connected.


Future Scenario - 2

•  You are a free lancer

•  You work with about five different
companies at any one time – either you
agree a flat rate or they pay by the
hour. You’ve never actually met anyone
from these five companies.

•  Your virtual agent avatar brings the
work to you and advertises you out
there. So you are never stuck for work.

•  The work is well paid and it’s
interesting as well. But you are not
engaged or committed in any sense of
the word with any one of these
companies.


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