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ANIS2012 workshop2 Howard Chan_JoonSang Baek
1. Design for social innovation
Howard Chan, Joon Sang Baek
ANIS 2012. June 13th – 15th, Seoul
2. Teamwork 1 (10 min)
Please share with others your own experience of using design in your
project. What purpose does design serve for social innovations?
3. Three aspects of design for social innovation:
Design as a professional discipline
- Visualization & promotion of social innovation
- Design of social innovation product
Design as a tool of thinking
- Application of design process on planning /
implementing social innovation projects
Design as a concept of operation
- Design and re-design of sustainable system
- Design of roles, contributions and interface
among stakeholders
4. Double Diamond process
DISCOVER DEFINE DEVELOP DETAIL
Idea generation
workshops
Watching
the service
in action
Mapping and
visualizing
Writing
the customer
Prototyping the brief
journey
propositions
Customer
Creating Visualizing Creating a
Workshops Journey
user profiles ideas visual record
walkthrough
of the process
Learning from
Clustering and
other sectors
segmenting Collating and
insights distributing
User conclusions
interviews
(Source: UK Design Council, 2005)
5. Examples:
Craftspeople / NGO social enterprise X Designers
• Study of marginalized local knowledge
• Cross-sector system building
8. Case 2
• Ulsan is a city where urban and rural regions coexist, thus making it
a good market for sustainable local food services.
• Students used service design methods to design services that can
facilitate sustainable food consumption in Ulsan: they designed
direct sales models of agricultural produce targeting small
producers in Ulsan.
9. Double Diamond process
DISCOVER DEFINE DEVELOP DETAIL
Idea generation
workshops
Watching
the service
in action
Mapping and
visualizing
Writing
the customer
Prototyping the brief
journey
propositions
Customer
Creating Visualizing Creating a
Workshops Journey
user profiles ideas visual record
walkthrough
of the process
Learning from
Clustering and
other sectors
segmenting Collating and
insights distributing
User conclusions
interviews
(Source: UK Design Council, 2005)
16. Double Diamond process
DISCOVER DEFINE DEVELOP DETAIL
Idea generation
workshops
Watching
the service
in action
Mapping and
visualizing
Writing
the customer
Prototyping the brief
journey
propositions
Customer
Creating Visualizing Creating a
Workshops Journey
user profiles ideas visual record
walkthrough
of the process
Learning from
Clustering and
other sectors
segmenting Collating and
insights distributing
User conclusions
interviews
(Source: UK Design Council, 2005)
20. Double Diamond process
DISCOVER DEFINE DEVELOP DETAIL
Idea generation
workshops
Watching
the service
in action
Mapping and
visualizing
Writing
the customer
Prototyping the brief
journey
propositions
Customer
Creating Visualizing Creating a
Workshops Journey
user profiles ideas visual record
walkthrough
of the process
Learning from
Clustering and
other sectors
segmenting Collating and
insights distributing
User conclusions
interviews
(Source: UK Design Council, 2005)
33. Double Diamond process
DISCOVER DEFINE DEVELOP DETAIL
Idea generation
workshops
Watching
the service
in action
Mapping and
visualizing
Writing
the customer
Prototyping the brief
journey
propositions
Customer
Creating Visualizing Creating a
Workshops Journey
user profiles ideas visual record
walkthrough
of the process
Learning from
Clustering and
other sectors
segmenting Collating and
insights distributing
User conclusions
interviews
(Source: UK Design Council, 2005)
34. Design brief
(Source: Design brief from PSSD course at Polimi, 2010)
35. Scenario in movie
The scenario of a collaborative service for migrant workers in China
(Source: Pride House from CHITA Workshop, 2008)
39. Teamwork 2 (15 min)
Please revisit your project and discuss with others how it can be
improved using design methods and processes (15 min).
40. Wrap-up
What’s the next step?
1. Share the idea of design for social innvoation in your
organization,
2. Identify new design opportunities in your projects,
3. Utilize resources on design methods and processes, or
4. Find a designer to collaborate.
