Google Analytics tips including events, custom variables, multi-channel funnels, custom reports and more. From my #SearchFest presentation on February 24, 2012.
Landing pages, conversion optimization, scent and the holy trinity of conversion. Presentation by Bryan Eisenberg for Fusion Marketing Experience Antwerp. Blog post on http://www.contentmarketingexperience.com
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
‘Marketing Platform’ and ‘Cross-Channel Evaluation’
With the growth of social media, the balance between defense and offense in corporate communication is changing. Departing from traditional marketing, what is needed at present is the establishment of a consistent ‘Cross-Channel Evaluation’ and a ‘Marketing Platform’. It is not necessary to consider the distinction between mass media and digital media in the conversation with customers, ROI, and the process of designing new marketing communication. As for the DSP/RTB and Audience Targeting usage, we should understand it as User ID-based CRM & Advertisement Delivery Optimization for linking of push & pull points.
We talk about strategy, organization, and DI. Conceptual Ability.
2018年1月11日に開催したセミナーイベント「 UX Leaders Camp
vol.2 ゼロから構築するUXのプロセスと方法論」、ON THE TRIPの森上氏のセッション資料です。
http://loftwork.jp/event/2018/20180111_ux_leaders_camp2/summary.aspx
ON THE TRIP
http://on-the-trip.com
2017.09.15 Word Camp Tokyo 2017
大規模案件でおきる設計トラブル…苦悩の日々…。
その現状を打破するためにつくったロフトワーク独自の記事セット。
完成にいたるまでの知られざる長い道のり。
実際に案件で使って明らかになったメリット、デメリット。
柔軟なカスタムフィールド設計がもたらした変化とは…?