The document discusses the evolution of retail technology and how it can help address shoppers' barriers to purchase. It describes three main barriers shoppers face - lack of information, confidence, and ability to validate a purchase decision. New technologies like mobile devices are changing how people shop and retailers are exploring augmented reality, virtual sampling, and other tools to provide more transparency and ease shoppers' apprehension. The goal is for technologies to enhance the shopping experience and enable people to get information, make purchases, and receive customer service seamlessly both online and in physical stores.

1. The Brave New World of Retail:

3. Retail Evolution Supplier power Distribution Retailer power Negotiation Shopper power Information Shopping transformation Retail 1.0 Retail 2.0 Retail 3.0

5. Can Evolution of Retail Tech Ease Shopper Barriers? Number reporting the barriers Across all categories, shoppers get stuck in the purchase process based on three ‘barrier nodes’ at or above SHS norms Information Confidence Validation

6. Smart Phone Growth & Shopper Influence

8. Retail 2020

9. Augmenting Retail Reality

10. Invisible Pop-Up Store Airwalk and GoldRun

11. Creating Interactive Brick and Mortar

12. Interactive Gestural Experiences

13. Easing Apprehension

14. Adding Transparency

15. Virtual Sampling

16. Simplifying Digital Couponing

17. In-Hand Research and Purchase

18. Check out Anywhere…with anything

19. Centralized Customer Service 4G Content Delivery

20. Group Clout

21. Social Persuasion

22. Purchase Show and Tell

23. Dynamic Audience Measurement In-store content management system that uses face recognition to capture audience information and dynamically serve demographically relevant messaging as traffic fluctuates during business hours. System also provides metrics.

24. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it. -Mark Weiser, 1991 “The Computer for the 21st Century” Scientific American Powerless Printed Coil Technology

25. But technology isn’t enough.

26. Virtual Tour of IPG Media Lab’s Retail Center

27. APPENDIX

28. Lack of confidence was the top factor inhibiting purchase Q17 - If haven't bought yet, what prevents you from purchasing? (CIRCLE ALL THAT APPLY) Despite being highly confident before shopping, the sample reported the shopping experience was still significantly confidence-inhibiting