Mobile Marketing complete strategy


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mobile marketing is the now and the future.
People respond within 4 minutes to any mobile message. Mobile marketing is a complete system and not just text marketing

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Mobile Marketing complete strategy

  1. 1. Mobile MarketingA Strategic Marketing & Sales Perspective <br />
  2. 2. Contents<br />
  3. 3. Mobile Landscape<br />
  4. 4. Mobile Landscape<br /><ul><li>Location Based: GPS
  5. 5. Touch Based: Interactive Engagement
  6. 6. Audio Visual Based: Physical Intelligence
  7. 7. Connection Based: Constantly linked to Professional & Social Contacts
  8. 8. Portable: Influence purchases & decisions on the go</li></li></ul><li>M-Devices<br />"I will buy with you, sell with you, talk with you, walk with you, and so following; but I will not eat with you,<br />drink with you, nor pray with you."<br />The Merchant of Venice <br />(I, iii, 35-39)<br />
  9. 9. M-Devices… cont<br />
  10. 10. M-Devices…cont<br />
  11. 11. Mobile Statistics<br />
  12. 12. Mobile Statistics<br />Online wealth is more likely to come from the 5.3 billion mobile users than from 1 billion PC users.<br />There are 5.3 billion mobile subscribers as of July 2011 – equivalent to 77% of the world’s population. What other medium has that reach?<br />Growth is led by China & India<br />The number of people accessing the mobile Internet is growing fast and is expected to overtake the PC as the most popular way to get on the Web within five years.<br />Many mobile web users are mobile-only i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.<br />SMS is the king of mobile messaging. 8 trillion text messages 8 trillion text message will be sent in 2011. But consumers are also embracing mobile email, IM and MMS rapidly.<br />US consumers prefer mobile browser for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music. Mobile searches have quadrupled in the last year, for many items one in seven searches are now mobile.<br />
  13. 13. M-Definitions<br />
  14. 14. M-Marketing Definition<br />
  15. 15. M-Customers<br /><ul><li>Hunters not Browsers
  16. 16. Making Decisions on the Go</li></li></ul><li>M-Customer is still King<br />
  17. 17. Why Mobile is Critical for CRM<br />
  18. 18. Why Mobile is Critical for CRM…cont<br />
  19. 19. M-Marketing<br />
  20. 20. M-Marketing Approach<br />
  21. 21. M-Sales <br />For most retailers, having an e-commerce presence is a no-brainer. And although many analysts predicted that by 2009 mobile commerce would be just as common, for the majority of businesses m-commerce is more a dream than reality. <br />A survey conducted last year by Cisco Systems found that only 15 percent of Internet retailers allowed customers to make purchases via a mobile device, and more than half of those were based outside the United States.<br />
  22. 22. M-Strategy & Execution<br />
  23. 23. M-Strategy<br />
  24. 24. M-Strategy…cont<br />
  25. 25. M-Execution<br />
  26. 26. M-Execution – Tips on Mobile Advertising<br />
  27. 27. M-Execution – Tips on Mobile Advertising…cont<br />
  28. 28. Case Study: Coats<br />Avax was challenged to deliver a Web-Based Solution for the client & incorporate a mobile/smart device into the equation to reduce cycle time.<br />Reduction of cycle time meant a 2 weeks savings to client resulting in competitive advantage.<br />
  29. 29. Case Study: Coats…cont<br />The time saving will also increase revenue to client by 15%-20% - which translates into a good $150 to $180 million increase in terms of:<br />Key Elements<br />Design<br />Quality<br />Access<br />Cultural<br />Deployment<br />Training<br />
  30. 30. Case Study: Coats…cont<br />One of the main features emerging for companies if the usage of mobile for CRM.<br />Through the innovative process we are implementing for Coats we will be able to achieve:<br />Faster turn around times<br />Be ahead of competitors<br />Better and more satisfies customers<br />Be literally in the hands of clients – in terms of the mobile device<br />Communicate via Text and SMS<br />Provide faster, better services to client<br />
  31. 31. Questions?<br />Vishay Singh<br /><br /><br />