Barb Edson, senior director of marketing for Windows Embedded's presentation from NRF 2011. Focusing on three key embedded devices retailers can use in-store right now, as well as the concrete benefits of an end-to-end, in-store solutions.

2. Barb EdsonSr. Director of MarketingWindows Embedded Connecting Your Business to Devices and Customers with Windows Embedded

3. “Microsoft’s vision is to help retailers build lasting customer relationships by connecting people, processes and technologies worldwide.”

4. Windows Embedded Mission… Extend the value of Windows and the full potential of the cloud to the world of specialized devices

5. POS Handheld Terminals Digital Signs

7. Digital Sign OS Market 70% Microsoft products Market Share Returning Customers Handheld OS Market 80% 87% POS OS Market Industry-wide POS customers 72% Microsoft products Microsoft products Source: IHL Research, 2010; VDC Research 2010; NSR, May 2009

8. 1) Knew his audience Pragmatic early adoption 2) Technical superiority 1888

9. 1894 1895 1896 1897 1908

11. Introduction

12. 116 year old problems 1993 2011 Catalog closed

13. Digital SignsKiosksHandheld Devices Self-Checkout Registers In-store walk thru

15. What's selling When it's selling What's working

17. Getting Smart Real time Effectiveness Trackable

18. Getting Smart Target gender Target height Target ads

20. 2010 2 million signs 2015 7 million signs Source: NSR, May, 2009

21. Brand awareness effectiveness: 47.7% Average purchase amount:  29.5% Overall sales volumes: 31.8% Repeat buyers:  32.8% In store traffic: 32.8% Source: Schaeffler, Jimmy. Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business. 042008: Focal Press, 042008.

22. Millions saved everyday Restaurant x $100 Source: STRATACACHE case study. “Retailers Save Millions with STRATACACHE ActiVia Digital Signage.” Page 1. www.microsoft.com/casestudies.

25. Easy to upgrade Powerful | Immersive | High Definition

26. Improve in-store automation Gather business intelligence IT as a sourceof profit Better customer experience Scale your devices dramatically Rich interactive experiences Predict market conditions Better customer service

27. SMG Sioux Falls Arena Source: Sioux Falls Arena case study. “Sioux Falls Arena Boosts Food & Beverage Sales with All-in-One POS Device.” Page 1-2. www.microsoft.com/casestudies.

28. POSReady 7 Security | Compatibility | Hardware | Interoperability VIDEO

32. Check in-store selection

34. Manage logistics

38. Windows Embeddedis pleased to announce…

39. Windows Embedded Handheld 6.5 Security Line-of-business apps Lifecycle support Remote management Efficient data input Connects to existing infrastructure

41. Intermec SNEAK PEEK

42. Better Customer Engagement Early Often Completely

43. Booth 836 www.WindowsEmbedded.com/Retail