At the 2011 iMedia Breakthrough Summit, Wade Allen, VP of Retail at Rockfish and Devora Rogers, Director of Product Strategy at IPG Lab, delivered this presentation on the "Brave New
Despite rapid advances in information technology, social connectivity, and digital communications, the retail shopping experience has evolved little for the past fifty years. But today, converging macro trends in pricing, technology and mobile are poised to radically reinvent shopping. Meanwhile, new insights into shopper behavior enables brands and retailers to influence purchase in powerful ways. Retail as we know it, will never be the same.
Digital technology is transforming our society from an industrial society to a digital society.
As individuals - not bound by processes, organization structures and complex decision making mechanisms - we move faster than many companies. A gap between companies and individuals emerges.
By understanding individuals' expectations, attitudes and behavior and the changing role of technology, companies can bridge this gap and compete in the digital age.
Digital technology is transforming our society from an industrial society to a digital society.
As individuals - not bound by processes, organization structures and complex decision making mechanisms - we move faster than many companies. A gap between companies and individuals emerges.
By understanding individuals' expectations, attitudes and behavior and the changing role of technology, companies can bridge this gap and compete in the digital age.
Mobile is Eating Our World
Mobile is eating our world, perspectives on the next chapter in mobile (hint its multi platform and worldwide)
The pace of mobility is accelerating, consumer and enterprise markets are adopting smart phones and tablets at frenetic pace. Perspectives from Chief Strategy Officer, Russ Whitman of Ratio about how to take advantage of the next chapter in mobile.
Founder, Kathleen Craig, presented What's Next in Mobile Banking the Illinois Bankers Association Women in Banking conference. From what is coming in the future, to #FinTech disrupters to great first steps, it was a fun and informative session.
Exploring the world of mobile and how marketers can use this space to connect with consumers in brand new ways.
Part 1 of a 2 part series.
Part 1 covers mobile 1.0 (history of mobile, mobile web/WAP sites, SMS, QR codes)
Part 2 takes a deep dive into mobile apps (Apple, Android, Blackberry, etc)
The New Research Paradigm: More Show and Less TellRay Poynter
In today’s disrupted world, researchers must re-think their solutions – especially in terms of how they can get closer to consumers to gather more accurate information and to deliver deeper insights.The good news is that there are many opportunities to develop more consumer-centric research that shows us what consumers are doing (behavior-based) instead of relying on them to tell us about it (recall-based).We will present 3 research approaches that are more show and less tell:
• Metaphor elicitation that capture motivations in a more intuitive, System 1 way.
• New technologies that capture consumers in real-life and real-time
• Video capture to reveal behaviors and emotions.
Jen Modarelli, an Ad Age blogger and recent “Marketing to Moms” panelist at ad:tech New York, believes that mobile engagement is ideal for tech savvy moms who continually balance many demands on-the-go.
The deck from her session “Engaging Moms with Emerging Technologies,” examines opportunities for brand engagement with this dynamic audience who influence 85% of household purchases.
Modarelli is Principal at White Horse, a leading digital marketing agency in Portland, OR.
Mobile marketing is poised for significant growth. It is an enabler and initiator in the relationship between brand and consumer. Are you learning as fast as your competitors?
Making data actionable: A look at the power of people-driven data in activati...Ray Poynter
Innovation is impacting every part of our lives, with smartphones making the world available from our pocket. But can we say the same for market research? As researchers, providing access to data from new sources like customer data platforms, could be considered the equivalent of sticking a kid in a candy store. Exciting yes, but completely overwhelming for some. Technological development in our industry is often focused on how a business can create the latest program or app to benefit their business. However, the very fact that this technological development is becoming a technological dependence for consumers means market research is already benefiting. Or rather, it should be. The innovation has occurred, now we need to tap into this wealth of data.This paper will look at how and what can be appended to existing research projects. It will share tangible examples of ways researchers, marketers, and advertisers alike can tap into the already innovative consumer and leverage the ocean of data they are generating – all while maximizing the investment being made in their survey research. Most importantly, it will leave the audience with better understanding of how to activate research-derived segments through programmatic advertising and how clients can derive incremental value from the investment they’re already making in survey-based research.
This article written by Kaushal Sarda, Chief Evangelist, Kuliza, was published in issue 08 of the Social Technology Quarterly.
Summary: Businesses have employed Near Field
Communication to bolster better experiences and engagement, leading to a revolution in commerce. NFC as a technology can make real world commerce engagement more sophisticated and personalized by making the tap act as the equivalent of an online “click”.
Mobile is Eating Our World
Mobile is eating our world, perspectives on the next chapter in mobile (hint its multi platform and worldwide)
The pace of mobility is accelerating, consumer and enterprise markets are adopting smart phones and tablets at frenetic pace. Perspectives from Chief Strategy Officer, Russ Whitman of Ratio about how to take advantage of the next chapter in mobile.
Founder, Kathleen Craig, presented What's Next in Mobile Banking the Illinois Bankers Association Women in Banking conference. From what is coming in the future, to #FinTech disrupters to great first steps, it was a fun and informative session.
Exploring the world of mobile and how marketers can use this space to connect with consumers in brand new ways.
Part 1 of a 2 part series.
Part 1 covers mobile 1.0 (history of mobile, mobile web/WAP sites, SMS, QR codes)
Part 2 takes a deep dive into mobile apps (Apple, Android, Blackberry, etc)
The New Research Paradigm: More Show and Less TellRay Poynter
In today’s disrupted world, researchers must re-think their solutions – especially in terms of how they can get closer to consumers to gather more accurate information and to deliver deeper insights.The good news is that there are many opportunities to develop more consumer-centric research that shows us what consumers are doing (behavior-based) instead of relying on them to tell us about it (recall-based).We will present 3 research approaches that are more show and less tell:
• Metaphor elicitation that capture motivations in a more intuitive, System 1 way.
• New technologies that capture consumers in real-life and real-time
• Video capture to reveal behaviors and emotions.
Jen Modarelli, an Ad Age blogger and recent “Marketing to Moms” panelist at ad:tech New York, believes that mobile engagement is ideal for tech savvy moms who continually balance many demands on-the-go.
The deck from her session “Engaging Moms with Emerging Technologies,” examines opportunities for brand engagement with this dynamic audience who influence 85% of household purchases.
Modarelli is Principal at White Horse, a leading digital marketing agency in Portland, OR.
Mobile marketing is poised for significant growth. It is an enabler and initiator in the relationship between brand and consumer. Are you learning as fast as your competitors?
Making data actionable: A look at the power of people-driven data in activati...Ray Poynter
Innovation is impacting every part of our lives, with smartphones making the world available from our pocket. But can we say the same for market research? As researchers, providing access to data from new sources like customer data platforms, could be considered the equivalent of sticking a kid in a candy store. Exciting yes, but completely overwhelming for some. Technological development in our industry is often focused on how a business can create the latest program or app to benefit their business. However, the very fact that this technological development is becoming a technological dependence for consumers means market research is already benefiting. Or rather, it should be. The innovation has occurred, now we need to tap into this wealth of data.This paper will look at how and what can be appended to existing research projects. It will share tangible examples of ways researchers, marketers, and advertisers alike can tap into the already innovative consumer and leverage the ocean of data they are generating – all while maximizing the investment being made in their survey research. Most importantly, it will leave the audience with better understanding of how to activate research-derived segments through programmatic advertising and how clients can derive incremental value from the investment they’re already making in survey-based research.
This article written by Kaushal Sarda, Chief Evangelist, Kuliza, was published in issue 08 of the Social Technology Quarterly.
Summary: Businesses have employed Near Field
Communication to bolster better experiences and engagement, leading to a revolution in commerce. NFC as a technology can make real world commerce engagement more sophisticated and personalized by making the tap act as the equivalent of an online “click”.
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
Converging the customer experience across channels has never been more important. In fact, in a recent Retail Systems Research (RSR) study, more retailers report that they operate online/e-Commerce channels (92%) compared to traditional stores (89%). And, 100% of retailers surveyed consider “a single brand identity across channels” as important.
In order to move forward on the road toward a successful omnichannel experience, retailers need to take a step back and consider their current strategies, as well as hardware and software capabilities.
In this upcoming webinar, Nikki Baird from RSR will share insights from the June 2012 survey titled: Omni-Channel 2012: Cross-Channel Comes Of Age. Some of the topics she will cover include:
The new rules of cross-channel retail
The value of cross-channel shoppers
The Digital-Physical connection
The role of Marketing in the strategy mix
NCR will join the discussion by outlining the steps toward cross-channel success, illuminated through real-world case studies. Once merchants commit to a compelling and consistent cross-channel experience, they must follow through with superior data analysis and promotion optimization, facilitated with best-in-class point of sale (POS) solutions. With all the proper components in place, retailers will improve loyalty and profits by delighting customers, no matter which channel they choose.
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
Future of Digital Retail - A Consumer Electronics PerspectiveGokul Alex
From my session on #DigitalRetail with a focus on #ConsumerElectronics Industry and #DigitalTransformation in the launch of a new Gadget Retail Brand in Kerala. I am outlining the emergence of a new retail era where Physical and Digital Experiences need to converge to educate, empower and entertain the customers in all the touch points.
Next-generation video research via mobile phones: a virtual focus group in th...Merlien Institute
Next-generation video research via mobile phones: a virtual focus group in the pockets of millions of consumers
John Williamson - Chief Executive Officer – QualVu
Discussing how mobile video data can be quickly transformed into actionable intelligence. How mobile video dissolves the barriers of time, place, interpretation, memory, imprecise description and planned situations. Results from actual studies on how mobile video research is turning consumers into invaluable brand advisors.
Iot & Digital Signage: The invisible Elephant in the roomviewneo
White Paper: Contents
1. We are undergoing a significant transformation
1.1. Online and offline worlds are growing closer together
1.2. An insight into the consumers of the future: Millennials
2. What happens when IoT meets Digital Signage?
2.1. Digital signage meets Big Data
2.1. Event Driven Content & Content Driven Events
3. Digital Signage: smarter through IFTTT
4. How the Internet of Things will change Digital Signage
TENDENCIAS DIGITALES - Llegando a nuevos consumidores digitales en múltiples ...eMarketingHoy
Con más de 13 años de experiencia en la industria de inteligencia de mercados, THOM ARKESTAAL de Microsoft Advertising, ha desarrollado una pasión por la investigación transcultural. Trabajó en empresas como HP, Lenovo, Nokia, RIM, Samsung AT&T y Google donde se ha especializado en buscar un total conocimiento del consumidor con un fuerte enfoque en la industria de la tecnología.
Responsable de proveer investigaciones a Microsoft así como ideas y conocimientos recientes relacionados con el comportamiento de los consumidores, la inteligencia competitiva, inteligencia de mercado y el uso de los productos.
Se ha desempeñado en agencias creativas y de investigación como IDC, Taylor Nelson Sofres, Resarch International y Naked Communications. En esas organizaciones Arkestaal estuvo a cargo de todos los aspectos del proceso de investigación, desde la investigación pasando por el diseño y la entrega de una perspectiva significativa, y las recomendaciones que impulsan los resultados empresariales.
Para Arkestal “A medida que Internet crece y madura, nuestra nueva relación con la tecnología se caracteriza por la madurez. Es una relación bidireccional, y este es el momento en que la tecnología se convierte en nuestro socio de vida ideal - que entiende lo que es ser humano, que percibe emociones y que sea inspirador, creativo y sensorial. A medida que la población mundial se vuelve cada vez más móvil, sigue existiendo una desconexión entre lo que la tecnología puede hacer y lo que los consumidores necesitan de una relación diferente y más madura. Aquí existe una oportunidad muy significativa para las marcas y los anunciantes.”.
Economist, researcher and software exec, Ray Major, recently gave a presentation at Retail World 2013 in Melbourne, Australia where he discussed how the Internet of Everything is permanently changing retail cycles and consumer behavior.
The Future Foundation has carried out an extensive forecasting exercise to explore the future of several commercial themes and sectors beyond 2020. In this report, we examine our predictions for the future of retail, identifying informed assumptions for the evolution of consumer trends, product and service innovations and the role that technological developments will play. We also provide invented images of retail concepts that might characterize the future marketplace as a result of the shifts we describe.
It's been several weeks since SXSW 2015. James Whatley, Digtital Director for Ogilvy & Mather Advertising London, has written up the four key trends that he saw coming out of this year's event.
Today’s always-on, digitally aware consumers have unprecedented access, choice, buying power brought on by mobile devices, social networks, and digital media. The path-to-purchase is not linear - it’s complex, irrational, and subject to bias. Mobile connectivity has fractured the consumer journey into hundreds of real-time, intent driven micro-moments. Join us as we explore the Modern Consumer Decision Journey, expose the stage-by-stage multitudes of influences that impact how consumers experience today’s real-time decision journey and uncover the many “whys” surrounding choice and behavior. http://info.signals-analytics.com/consumer-journey-introduction
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
E-commerce and physical retail need to work together to provide the best shopping experience.
Here's how Linteri is trying to help bridge this gap with our proximity-based communication and intelligence for "Click-And-Brick" retailers.
Presentation was given during RetailShow 2014 B2B retail fair held in Expo XXI, Warsaw.
This is Interbrand Design Forum's 5th annual State of the Retail Industry report, which is produced in conjunction with Chain Store Age magazine. Entitled "Think Forward: In a Race with Change" the report discussed how Retail is being hit with a wave
of game-changing technology in the form of more than 9 million smartphones. As the act of shopping undergoes sweeping transformation, we will experience more change in the next five years than
we have in the past forty.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3. Retail Evolution Supplier power Distribution Retailer power Negotiation Shopper power Information Shopping transformation Retail 1.0 Retail 2.0 Retail 3.0
4.
5. Can Evolution of Retail Tech Ease Shopper Barriers? Number reporting the barriers Across all categories, shoppers get stuck in the purchase process based on three ‘barrier nodes’ at or above SHS norms Information Confidence Validation
8. Retail: Now and in the future “ THE FIRST Law of Technology says we invariably overestimate the short-term impact of new technologies while underestimating their longer-term effects.” John Naughton
22. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it. -Mark Weiser, 1991 “The Computer for the 21st Century” Scientific American Powerless Printed Coil Technology
For years, manufacturers and suppliers controlled the distribution mechanisms, and thus, held the power. They dictated which stores could carry and sell their products—if they liked the way you advertised and displayed their goods, you might get the product. Then came along the WalMarts, BestBuys and Home Depots and suddenly, the power was in the hands of the retailer—their ability to negotiate large scale deals because of their massive size, gave them the power. Then came along the web/social media/mobile technology and suddenly, the power shifted to the shopper. Shoppers today have more information available to them than ever before, and they are demanding not only better prices, but want to be more informed, want transparent communication with brands, and even a role in the design and production process. This shift is happening at the same time prices are dropping for in-store technology, and enabling brands and retailers to interact with shoppers on a one to one basis like never before. For brands and retailers seizing on the opportunity, the potential is great. Typical client driven questions: With all the online information shoppers can access, is retail dying? Where is mobile in relation to other media? How powerful is social media on purchase? With growth of search, what is up with traditional media? Print is dead, right? Is it true 70% of retail purchase decisions are driven at shelf?
Meanwhile, most research indicates brands and retailers are consistently failing shoppers. What shoppers actually want by and large is the ability to understand the value and information to make a smarter choice. Just by adding screens and LED displays, we’re not necessarily meeting the challenge.
Could we use the new technology in store to raise shopper confidence and help close the loop? Information: Do I have what I need to evaluate options? Confidence: Do I have enough resources to make a good choice? Validation: Do others think I made a good choice?
Online research, reviews and product information via mobile device are among the most influential touch points
2010 holiday season saw huge leaps in mobile usage indicating shoppers increased comfort with mobile apps and platforms. Mobile is the perfect retail platform: Personalized, on demand, location aware. As retailers integrate stock and availability into mobile platforms, opportunities to serve customers without a traditional workforce grows. Mobile will increasingly redefine our shopping experiences. http://www.ebayinc.com/mobilecommerce http://www.businesswire.com/news/home/20101206005219/en/Smartphones-Bargain-Hunting-Consumers-Changing-Customer-Retailer-Relationship-Accenture *Scanby, *Gartner http://blog.unibulmerchantservices.com/paypals-holiday-mobile-payments-spike-by-300-percent/ http://www.mobilemarketer.com/cms/news/research/8281.html There are many ways bar codes can give shoppers a distinct advantage this holiday shopping season: • Shoppers find a popular item at their local store, but notice the price is too high. By scanning a bar code at the store, they will be sent a list of online retailers that are selling the same product at a lower price. They can use this information as leverage in the store to price-match. • Sometimes shoppers want the “hot product,” the one that is nearly impossible to find. Scanning a bar code will send the shopper a list of retailers selling that product with inventory in the area. This feature is ideal for those last-minute shoppers who do not want to use the same excuse as last year. • Books and DVDs are always popular gifts, but what are people saying about the latest releases? Simply scan a bar code and see instantly whether "The Expendables" or "Eat, Pray, Love" is the better stocking-stuffer this year. • For shoppers who love to brag about an amazing deal or sale they found, scanning a bar code will enable them to share it with friends on Facebook or email in a snap. As we near Black Friday and Cyber Monday, Amazon is launching a new way to comparison shop on the go. Called Price Check, the free iPhone app allows users can scan the barcode of a product, take a picture of an item or say the product’s name to access product listings on Amazon.com’s marketplace. If the product is listed on Amazon, customers can then purchase the item with one click. The beauty of the app is that you can use several ways to search for an item when you are in a store. Using Amazon’s barcode scanner, which was recently added to the company’s primary iPhone app, you can simply scan the barcode and the app will match an item and provide pricing from Amazon.com and other online merchants. You can also use the app to snap a photo of the item and match the picture to books, DVDs, CDs and video games (Amazon says it will be adding more categories to this soon). You can also speak or type the product’s name into the app. The app by default will display prices sorted from lowest to highest and will also show if the item is available for free shipping. Amazon says that Price Check includes prices on “millions of products” and also includes access to customer reviews; sharing via Twitter, Facebook, text message or e-mail link; and immediate purchasing using 1-Click ordering and Amazon Prime.
Image what Retail will be like in 2020. The Innovation group Frog Design did just this and envisioned a concept scenario called ThingBook where every visible thing (think product) is cataloged and connected as a data point to the web. Users, with the help of mobile and image recognition systems, are than able to instantly research information about these items such as clothes they see others wearing in the streets and pay for them through mobile systems. This will enable people to shop and buy from anywhere, creating a world retail experience.
Adidas and Intel recently unveiled a massive touchscreen wall that allows shoe retailers to house a large inventory without taking up so much floorspace. When a shopper approaches it, the wall determines whether the person is male or female, and makes initial footwear recommendations. From there, shoppers can browse 3-D images of products, as many as 8,000, rendered on the wall. Aside from general specs on each shoe, the adiVerse wall hosts a wealth of marketing tools -- like behind-the-scenes looks at a shoe's design, videos of the shoe in action and user reviews from social networking sites. When the shopper has made a final decision, he or she can try on the shoe, check its pricing, options and size availability, and add it to a shopping cart. Then an employee wielding a tablet will come over to help confirm and finish the transaction.
Augmented reality enables digital information to appear on top of the physical world when viewed through the camera of a mobile device. Creating a hybrid browsing experience anywhere. Layar is one such mobile app that recently added the ability to purchase information and content directly within the app. The information-rich layers help users better navigate new locations, potentially opening the door for a future where users can preview and buy any product they see.
http://www.psfk.com/2010/11/mobile-platform-goldrun-allows-airwalk-to-execute-the-worlds-first-invisible-pop-up-store.html Venice Beach and Washington Square Park, they were instructed to take a photo and receive an exclusive promo code for purchase. To reserve one of the 300 pairs, users downloaded an app to their iPhone, went a specified location and then snapped a photo of the shoes that appeared on their screen. Collecting the virtual item with their phone qualifies a user to queue-up and pre-order the shoes.
Mercedes-Benz rolled out a company wide iPad sales program to all 355 dealerships across the globe in October of last year. The program's purpose is to streamline the closing of the deal by eliminating the potentially deal-killing walk away from the reality-distorting, shiny new car and into the intimidating sales office. Salespersons can also run credit checks and pull the latest incentives with the iPads, as well as take in returning lease vehicles.
L’Oreal in the UK is convincing Shoppers to try on make-up with in-store touch screen kiosks. Equipped with a camera to capture the shopper’s face and a scanner to identify which products to virtually apply on screen, the station can adjust, undo, and compare before and after photographs.
In July of last year, following a successful pilot program, the German manufacturer Audi outfitted each Service Centre in the UK with helmet cams and two-way radios. This allows customers to monitor the work being done on their vehicle from the mechanic’s point-of-view to maximize transparency of the process and instill a greater sense of confidence in the diagnosis and quality of work.
Digital and Mobile coupons offer opportunities for retailers to reward and incentives shoppers. Products like ShopText and Rockfish’s CouponFactory are integrating their technology to create a holistic couponing platform. These services enable retailers to reach customers in their respective channels whether that be print-at-home, text based, load-to-loyalty card, Mobile App, or in-store Kiosk.
Group clout allows groups people decide which products are to be produced. Made.com connects customers directly to designers and asks them to vote on which pieces are produced and added to the site’s retail store. After an order is placed, customers can keep track of the entire manufacturing process up until it is delivered to their door.
Live video chat Remote customer support Viewer-driven content On-Demand Video Modify content on screen based on usage/interest Can connect with social networking sites SMS Integration Broadcast Live Video
Levis has integrated Facebook functionality into their website, allowing users to “like” specific products and share their shopping decisions within their social network. The site can also be customized to show only those selections that have been “liked” by your peer group.
Services like Shop Social.ly and Swipely link with shoppers credit cards to enable them to easily share their recent purchases within their social networks, either automatically or through an opt-in service. As these services develop, they function as group recommendation engines for particular products. Brands might eventually be able to access this data and offer special promotions to particular users and their friends.