1) The document discusses advanced mobile targeting techniques including targeting by demographics, location, context, behaviors and tracking engagement across desktop, mobile and other devices to attribute purchases.
2) It provides details on mobile advertising formats like sequential ads, click-to-expand, native ads and examples of proximity marketing without requiring apps.
3) The document emphasizes that engagement metrics may better indicate future success than click-through rates and provides facts about mobile device usage.
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
For those not familiar with South by Southwest (SXSW) is a 10 day conference with 3 focus areas around film, interactive and music festivals that take place every spring (usually in March) in Austin, Texas. Attached is a 2011 SXSW 2011 Review from an agency owner perspective on what take aways are worth learning about and what Apps are worth checking out.
There are now more than five billion active mobile subscriptions worldwide. That’s almost 1.5 billion more active mobile subscriptions than toothbrushes sold. Mobile devices outnumber PCs by more than five times, while smartphones in particular represent the single greatest marketing technology of our times. Learn how to optimize your company’s website for mobile browsers that will boost customer engagement and traffic by 85 percent. Among small businesses that have created mobile-friendly websites, 84 percent saw an increase in new business activity. Discover how your business can be a part of that statistic.
How you will benefit:
• Understand best practice and tactics used in mobile marketing to help you stay current
• Learn how to setup your business for mobile marketing
• Access top tools, white papers, and resources to get you started or take your current mobile strategy to the next level
Interesting Stats:
Fifteen percent of Americans answer their cell phone …while having sex
Seventy-five percent of Americans admit to using their phone…while in the bathroom
Nine million have shopped using a mobile device …while in a meeting at work, and …4 million have shopped using a mobile device while driving
Forty-four percent of mobile users …sleep with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text message, or other updates during the night.
VenuWorks hosted me as the Keynote Speaker where I discussed the importance of strategy, incorporating trends and how to measure success in your location-based marketing initiative.
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
For those not familiar with South by Southwest (SXSW) is a 10 day conference with 3 focus areas around film, interactive and music festivals that take place every spring (usually in March) in Austin, Texas. Attached is a 2011 SXSW 2011 Review from an agency owner perspective on what take aways are worth learning about and what Apps are worth checking out.
There are now more than five billion active mobile subscriptions worldwide. That’s almost 1.5 billion more active mobile subscriptions than toothbrushes sold. Mobile devices outnumber PCs by more than five times, while smartphones in particular represent the single greatest marketing technology of our times. Learn how to optimize your company’s website for mobile browsers that will boost customer engagement and traffic by 85 percent. Among small businesses that have created mobile-friendly websites, 84 percent saw an increase in new business activity. Discover how your business can be a part of that statistic.
How you will benefit:
• Understand best practice and tactics used in mobile marketing to help you stay current
• Learn how to setup your business for mobile marketing
• Access top tools, white papers, and resources to get you started or take your current mobile strategy to the next level
Interesting Stats:
Fifteen percent of Americans answer their cell phone …while having sex
Seventy-five percent of Americans admit to using their phone…while in the bathroom
Nine million have shopped using a mobile device …while in a meeting at work, and …4 million have shopped using a mobile device while driving
Forty-four percent of mobile users …sleep with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text message, or other updates during the night.
VenuWorks hosted me as the Keynote Speaker where I discussed the importance of strategy, incorporating trends and how to measure success in your location-based marketing initiative.
Havas Mobile Data - European Telco Summit - 1/4/2014Hugues Rey
The European Telco industry faces difficult times. Competition is fierce, the battle in prices is thorough and the increasing pressure of upcoming legislation is high. The announced reduced roaming revenues forces MNO’s to go looking for new revenue streams.
In their quest for innovation and new revenue streams, MNO’s are looking how to monetize their Big Data. Indeed, they have piles of data. Doing nothing with it; asking themselves if this could generate a new revenue stream. The answer is “yes”, there is a way MNO’s can earn money with this 'dormant' data and SAS together with Zapfi will show 'how to'!
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
iMedia October Breakthrough Summit: New Frontiers D: "From Three Screens to ...iMedia Connection
iMedia October Breakthrough Summit
New Frontiers D: "From Three Screens to Multi-Screens"
Maria Mandel, Vice President Media & Marketing Innovation, AT&T
What To Do In A Post Reach World (Attracting An Audience In A Competitive Fie...FeverBee Limited
Understand the evolution of the community manager - from managing and building communities to CRM specialist and paid social strategist. The main responsibilities of a community manager over the past 3-4 years have focused greatly on finding best strategies to build communities and plan content that would both entertain the existing community (engagement) and drive additional users to the brand's community. However, as both the users behaviour on social platforms has gradually changed, and the organic distribution algorithms for most social platforms, the skills and thinking required for a community manager have greatly evolved to encourage proactive engagement outside the brand community and the use of a much more hyper-targeted approach to communications. SPRINT London
Fan Engagement: The Why and the How.
When working across multiple digital platforms, especially with creative endeavors, branding is becoming increasingly important amid a sea of media.
Havas Mobile Data - European Telco Summit - 1/4/2014Hugues Rey
The European Telco industry faces difficult times. Competition is fierce, the battle in prices is thorough and the increasing pressure of upcoming legislation is high. The announced reduced roaming revenues forces MNO’s to go looking for new revenue streams.
In their quest for innovation and new revenue streams, MNO’s are looking how to monetize their Big Data. Indeed, they have piles of data. Doing nothing with it; asking themselves if this could generate a new revenue stream. The answer is “yes”, there is a way MNO’s can earn money with this 'dormant' data and SAS together with Zapfi will show 'how to'!
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
iMedia October Breakthrough Summit: New Frontiers D: "From Three Screens to ...iMedia Connection
iMedia October Breakthrough Summit
New Frontiers D: "From Three Screens to Multi-Screens"
Maria Mandel, Vice President Media & Marketing Innovation, AT&T
What To Do In A Post Reach World (Attracting An Audience In A Competitive Fie...FeverBee Limited
Understand the evolution of the community manager - from managing and building communities to CRM specialist and paid social strategist. The main responsibilities of a community manager over the past 3-4 years have focused greatly on finding best strategies to build communities and plan content that would both entertain the existing community (engagement) and drive additional users to the brand's community. However, as both the users behaviour on social platforms has gradually changed, and the organic distribution algorithms for most social platforms, the skills and thinking required for a community manager have greatly evolved to encourage proactive engagement outside the brand community and the use of a much more hyper-targeted approach to communications. SPRINT London
Fan Engagement: The Why and the How.
When working across multiple digital platforms, especially with creative endeavors, branding is becoming increasingly important amid a sea of media.
Similar to Opening Insight Presentation: "Advanced Targeting & Tracking Techniques in Mobile" (20)
13. 60second
communications™
Targeting
• Demographics (e.g., HHI, age, etc.)
• Location (e.g., people in office
buildings, people in airports, people
near Philips Arena, etc.)
• Context (e.g., ESPN.com readers only,
NBA.com, etc.)
• Behaviors (e.g., engage with friends
on Facebook, play games on mobile
apps, etc.)
22. 60second
communications™
Tracking the Consumer Purchase
1. On Tim’s way to work, he sees an ad for your
brand on CNN.com via his smartphone.
2. At noon, he sees another ad for your brand
on ESPN.com via his tablet.
3. That afternoon, he sees an ad for your brand on
Fortune.com via his desktop.
4. That night, he purchases your product via phone,
website or at retail, but unlike other ad campaigns,
we can attribute his purchase to the specific
desktop and mobile ads he saw that day!
25. Engagement
• MediaPost reports that rich
media ads have an engagement
rate that’s 26 times greater than
traditional banner ads.
• Other studies indicate that the
engagement rate is a more
accurate measurement of a
campaign’s future success than
the click-through rate.
26. Mobile Advertising
• Sequential Ads: Ads scroll
horizontally to reveal a series of
sequential messages.
• Click-to-Expand: Expands to a
larger unit and stays expanded
until user closes the ad.
• Auto Expand: Delivers a sneak
peek of the ad for about one
second, then shrinks back to
the traditional size.
28. Mobile Advertising
• Native Ads: A growing trend and
possibly the future of the majority of
mobile advertising.
People view native ads 53% more than
banner ads.
70% of individuals want to learn about
products through content rather than
through traditional advertising.
32% of consumers said they would
share a native ad with friends and
family vs 19% for banner ads.
Source: Inc. Magazine
29. Mobile Advertising
• Store Locator: Presents the
nearest locations in Google,
Apple, or Bing Maps.
• Distance Locator: Drives
traffic to store locations by
showing the distance to the
nearest location.
30. Mobile Advertising
• Hotspot: Can be used to
highlight product features
or to provide interactive
messaging.
• Games: Leverages
games in order to
increase engagement.
31. Mobile Advertising
• Accelerometer: Engages a user
by tiling, turning or shaking.
• Swipe-to-Rotate: 360 degree view
of a product like a car, lawnmower
or sofa.
• In-Line Banner Video: Auto-plays
a short video clip.