This document discusses a mobile shopping companion that uses technology like iBeacons to engage with shoppers both at home and in physical stores. It notes that most shoppers now research products online and use their smartphones while shopping in stores. The proposed mobile app would greet customers upon entering a store, start a dialogue to influence their purchases, and provide rewards to complete the shopping experience on all platforms. This aims to leverage new technologies to better engage digitally-savvy shoppers across online and offline shopping channels.

1. HELLO
ThinkLA MOBILE BREAKFAST
MARCH 20, 2014

2. A mobile shopping
companion that informs,
rewards and delights.

4. AND THIS IS WHERE THEY ARE
84%
of shoppers use their smartphone
while in-store
$1.4 trillion
Digital-influenced in-store sales
(vs $300 billion ecommerce sales)
$3.2 trillion
Bricks and mortar retail market
Sources: Experience Radar 2011, Forrester 2014, Google 2013
73%
of shoppers research a product
online before buying

5. How would you engage shoppers…
with a digital overlay
on the physical store?

6. Engage at home

7. Pull into store

8. Influence & drive purchase

9. Engage
at home Give a reason
to go
Pull into
store
Greet & start
a dialogue
Influence &
drive purchase
(Loop it
back)

10. Largely, technology has
been the missing piece

11. iBeacon + Mobile Usage
Changes That
Enabling
Technology
Consumer Demand Brand + Retailer Imperative

12. Proprietary and Confidential
Please Do Not Share Externally
Here’s how it feels…