The future of commerce isn’t B2B or B2C, it’s C2B: customer-to-business. Your customers are talking to you, telling you who they are, how they feel and what they need. With the right approach, you can make it a conversation, but it takes an integrated business to build lasting relationships and inspire advocacy. Your front office and back office must become the office: marketing, customer analytics, eCommerce and merchandising, procurement, B2B integration and payments all working seamlessly to put customers at the center. Learn how to become a C2B business today at www.ibm.com/Commerce.

1. By 2017, 3x as many retailers base their customer and
operations strategies on “third platform” technologies
— IT platforms built on mobile devices, cloud services,
and social networks
*Retail Touch Points, 2014
78% of consumers are comfortable with retailers using
their in-store purchases data to improve personalization
*MyBuys, 2015
#NewWayToEngage
More people have a cell phone than running water and
25% of the world will be on a social network — that’s
what created all of this big data: 2.5 billion gigabytes
of data is created per day
*Macy’s CEO Terry Lundgren, Forbes, 2014
The Future of Technology and Big Data in Commerce