This document summarizes a presentation on mobile commerce. Key points include:
- Mobile now influences a significant percentage of retail sales, with smartphones driving $35 billion in online sales and $244 billion in influenced offline sales in 2015.
- As a result, retailers are prioritizing mobile experiences over other initiatives like site redesigns. However, mobile spending remains a modest percentage of overall marketing budgets.
- Shoppers conduct significant mobile research both online and in stores before purchases. They use their phones for tasks like price comparisons, reviews, product info, and coupons.
- While mobile commerce is growing, many shoppers still find the mobile shopping experience limited compared to desktop. Device fragmentation also challenges retailers.
Digital tools are moving offline thanks to mobile devices, creating a generation of connected consumers in a hyperlinked world. People are using their phones to keep shopping lists, get information, solicit opinions and much more—all while cruising the aisles of brick and mortar stores. In this new reality, bits and bricks are no longer separate and "online" is everywhere.
As today’s consumer-driven technology continues to evolve, the at-retail environment is in the best position to utilize these new tools. Through mobile, retailers can engage shoppers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase. Yet, many companies are overwhelmed with the rate of technology change and challenged to find ways to adopt technology into the right state.
At the POPAI Breakthrough Thinking Conference "Marketing at Retail Technology and Shopper Behavior: Reaching Retail Consumers with New Strategies" last Thursday (http://popai.com/tech), Allison Mooney and Caleb Kramer of MobileBehavior, a Tribal DDB Company, shared the latest insights on how consumers are using mobile devices while shopping and how marketers can embrace these behaviors to enhance the in-store experience. See their presentation here.
An increasing number of consumers today are treating the physical store like a “showroom”: trying out new products and proceeding to buy the product online at a lower price.
In this session, iQmetrix will discuss interactive retail technology and how improving the in-store experience can help to convert shoppers, initially bent on showrooming, into buyers. They will also discuss how retailers can develop an “omnichannel” experience by selling to consumers on all channels (online, mobile and in-store) simultaneously.
The role of m-Commerce in the new shopper landscapeiModerate
In this study we partnered with uSamp to take a look at the role mobile devices are playing in the new shopping landscape. Our qual-quant study reveals that while consumers are embracing the latest technology as another means to shop for products, companies still need to make improvements to provide better convenience and functionality for them on a mobile device. For marketers, understanding how to create an effortless consumer experience that makes shopping on a mobile device more appealing is just one major key to success. In this report you’ll find this and many other tips to inform and improve your mobile strategy.
Digital tools are moving offline thanks to mobile devices, creating a generation of connected consumers in a hyperlinked world. People are using their phones to keep shopping lists, get information, solicit opinions and much more—all while cruising the aisles of brick and mortar stores. In this new reality, bits and bricks are no longer separate and "online" is everywhere.
As today’s consumer-driven technology continues to evolve, the at-retail environment is in the best position to utilize these new tools. Through mobile, retailers can engage shoppers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase. Yet, many companies are overwhelmed with the rate of technology change and challenged to find ways to adopt technology into the right state.
At the POPAI Breakthrough Thinking Conference "Marketing at Retail Technology and Shopper Behavior: Reaching Retail Consumers with New Strategies" last Thursday (http://popai.com/tech), Allison Mooney and Caleb Kramer of MobileBehavior, a Tribal DDB Company, shared the latest insights on how consumers are using mobile devices while shopping and how marketers can embrace these behaviors to enhance the in-store experience. See their presentation here.
An increasing number of consumers today are treating the physical store like a “showroom”: trying out new products and proceeding to buy the product online at a lower price.
In this session, iQmetrix will discuss interactive retail technology and how improving the in-store experience can help to convert shoppers, initially bent on showrooming, into buyers. They will also discuss how retailers can develop an “omnichannel” experience by selling to consumers on all channels (online, mobile and in-store) simultaneously.
The role of m-Commerce in the new shopper landscapeiModerate
In this study we partnered with uSamp to take a look at the role mobile devices are playing in the new shopping landscape. Our qual-quant study reveals that while consumers are embracing the latest technology as another means to shop for products, companies still need to make improvements to provide better convenience and functionality for them on a mobile device. For marketers, understanding how to create an effortless consumer experience that makes shopping on a mobile device more appealing is just one major key to success. In this report you’ll find this and many other tips to inform and improve your mobile strategy.
Creating a seamless end-to-end customer experience has never been more important. Consumers expect information how they want it, when they want it, and on whatever device they’re currently using. Join us to learn how ExactTarget Marketing Cloud customers have incorporated mobile into the customer lifecycle to drive engagement, provide real-time customer support, and create the ultimate connected experience.
Mapping the Mobile First Customer JourneySyniverse
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present how the rising influence of the mobile channel is altering the traditional customer journey and what brands can do to enhance engagement with their customers in the mobile moment.
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
Jonathan Morgan, Experience Director at Rosetta, unpacks "Ubiquitous Computing and the In-Store Shopping Experience" in his presentation to UXPA Cleveland.
5 Things You Need to Know About Selling to Local Consumers Street Fight
Toward the end of last year, American shoppers reached a remarkable milestone: consumers spent more in retail stores on products which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the American economy.
In the deck below, we take a look at the fundamentals of selling to the modern shopper. Informed, engaged and experimental, the modern consumer expects consistency and collaboration across a buying experience. More than anything else, however, shoppers retailers to listen, adapt and meet their demands across the digital and physical divide.
In the 13th edition of the Tech Top 10s, explore 10 innovations in the realm of e-Commerce from all over the globe, as well as the Middle East of course.
Explore how you can shop through social media services such as Instagram and Twitter, by tapping on "likes" and #tagging or leaving "comments".
Also take a look at how one website connects Moroccan artisans with shopper worldwide.
You've probably come across PayPal, but have you ever heard of Arab PayPal? You will after reading this.
And finally, have you ever seen a Bitcoin ATM?
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
eMarketer Webinar: Omnichannel Retail—Seven Trends in 2015eMarketer
Consumers have shattered the barriers between physical and digital shopping, but both ecommerce giants and traditional retailers are struggling to respond with true omnichannel experiences. Topics in this webinar include: Are shoppers losing interest in physical shopping? How are consumers using their phones to shop? What are retailers doing with personalization to help attract shoppers? How will location-based services like beacons change the retail world this year?
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
A groundbreaking study by TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests. Far from being threatened by mobile, retailers are in the best position to take advantage of it.
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
Shopper Showrooming: Retailer Strategies in a Smartphone World Self-employed
In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey.
eMarketer Webinar: Online Holiday Shopping Forecast and Trends 2016eMarketer
Last year, US internet users spent more than $79 billion on digital purchases during the holiday season of November and December. Register here for a complimentary eMarketer webinar, Online Holiday Shopping Forecast and Trends 2016, and learn what to expect for this year’s holiday shopping season, including eMarketer’s latest projection for holiday ecommerce sales. Topics in this webinar include: How long will the ecommerce holiday shopping season be this year? How will the convergence of online and offline retail accelerate this season? How will mobile continue to change the holiday shopping landscape? What role will augmented reality and conversational commerce play in this year’s holiday shopping season?
eMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid GrowtheMarketer
Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. Topics in this webinar include: How high mobile retail sales will go this year, and which devices are driving that; What retailers are doing to optimize shopping experiences for mobile; How context-driven commerce is changing the mobile retail landscape; Which factors are driving higher conversion rates on mobile.
Presentación Andres Angelani - eCommerce Day Santiago 2016eCommerce Institute
Diapositivas presentadas por Andres Angelani - Chief Solutions Officer GLOBANT & Coautor del libro “The Never-Ending Digital Journey: Creating New Consumer Experiences Through Technology” -, en el eCommerce Day Santiago 2016 en la plenaria "ACELERANDO HACIA EL RETAIL DEL FUTURO".
Creating a seamless end-to-end customer experience has never been more important. Consumers expect information how they want it, when they want it, and on whatever device they’re currently using. Join us to learn how ExactTarget Marketing Cloud customers have incorporated mobile into the customer lifecycle to drive engagement, provide real-time customer support, and create the ultimate connected experience.
Mapping the Mobile First Customer JourneySyniverse
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present how the rising influence of the mobile channel is altering the traditional customer journey and what brands can do to enhance engagement with their customers in the mobile moment.
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
Jonathan Morgan, Experience Director at Rosetta, unpacks "Ubiquitous Computing and the In-Store Shopping Experience" in his presentation to UXPA Cleveland.
5 Things You Need to Know About Selling to Local Consumers Street Fight
Toward the end of last year, American shoppers reached a remarkable milestone: consumers spent more in retail stores on products which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the American economy.
In the deck below, we take a look at the fundamentals of selling to the modern shopper. Informed, engaged and experimental, the modern consumer expects consistency and collaboration across a buying experience. More than anything else, however, shoppers retailers to listen, adapt and meet their demands across the digital and physical divide.
In the 13th edition of the Tech Top 10s, explore 10 innovations in the realm of e-Commerce from all over the globe, as well as the Middle East of course.
Explore how you can shop through social media services such as Instagram and Twitter, by tapping on "likes" and #tagging or leaving "comments".
Also take a look at how one website connects Moroccan artisans with shopper worldwide.
You've probably come across PayPal, but have you ever heard of Arab PayPal? You will after reading this.
And finally, have you ever seen a Bitcoin ATM?
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
eMarketer Webinar: Omnichannel Retail—Seven Trends in 2015eMarketer
Consumers have shattered the barriers between physical and digital shopping, but both ecommerce giants and traditional retailers are struggling to respond with true omnichannel experiences. Topics in this webinar include: Are shoppers losing interest in physical shopping? How are consumers using their phones to shop? What are retailers doing with personalization to help attract shoppers? How will location-based services like beacons change the retail world this year?
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
A groundbreaking study by TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests. Far from being threatened by mobile, retailers are in the best position to take advantage of it.
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
Shopper Showrooming: Retailer Strategies in a Smartphone World Self-employed
In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey.
eMarketer Webinar: Online Holiday Shopping Forecast and Trends 2016eMarketer
Last year, US internet users spent more than $79 billion on digital purchases during the holiday season of November and December. Register here for a complimentary eMarketer webinar, Online Holiday Shopping Forecast and Trends 2016, and learn what to expect for this year’s holiday shopping season, including eMarketer’s latest projection for holiday ecommerce sales. Topics in this webinar include: How long will the ecommerce holiday shopping season be this year? How will the convergence of online and offline retail accelerate this season? How will mobile continue to change the holiday shopping landscape? What role will augmented reality and conversational commerce play in this year’s holiday shopping season?
eMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid GrowtheMarketer
Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. Topics in this webinar include: How high mobile retail sales will go this year, and which devices are driving that; What retailers are doing to optimize shopping experiences for mobile; How context-driven commerce is changing the mobile retail landscape; Which factors are driving higher conversion rates on mobile.
Presentación Andres Angelani - eCommerce Day Santiago 2016eCommerce Institute
Diapositivas presentadas por Andres Angelani - Chief Solutions Officer GLOBANT & Coautor del libro “The Never-Ending Digital Journey: Creating New Consumer Experiences Through Technology” -, en el eCommerce Day Santiago 2016 en la plenaria "ACELERANDO HACIA EL RETAIL DEL FUTURO".
A quick look at six top trends transforming the retail industry in 2016, including highlights on high street real estate and an overview of priorities for the year ahead.
Download a full version of the report at:
www.psfk.com/report/future-of-retail-2016
Built on a robust study of trends and patterns in the market, the 6th edition of PSFK Labs’ Future of Retail report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty.
Featured within the 80+ page report, readers can find:
- 10 actions every retailer can adapt to redefine the shopper experience
- 20 key trends driving change in the marketplace
- Future service concepts for top brands
- Perspectives from leading retail experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 6 | Published November 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
State of Mobile Commerce 2014 (Sucharita Mulpuru)Monetate
Sucharita Mulpuru's keynote presentation at Monetate Summit 2014, "The State of Mobile Commerce in 2014," explored key data points around how consumers transact on phones and tablets, their preferences for mobile site experiences, and the current state of mobile investments by today's leading eBusinesses.
Think with Google - How People Shop on Their Phoneskhairulakbar
Apps and mobile sites provide advertisers with a vital link to shoppers. Partnering with Ipsos, Google sought to understand how people shop on their smartphones—and how they nd, use, and stay engaged with the apps that help them do so. According to the ndings, 58% of smartphone users report having used a shopping app in the last 30 days. With over half of consumers using these tools, it’s important for marketers to understand the features, noti cation preferences, and use habits keep shoppers coming back.
In this report, Google presents insights into the role that apps and the mobile web play in consumers’ shopping journeys.
Navigating Mobile Marketing: Automotive Retailers Guide to Winning Mobile Sho...Cars.com
In 2014, mobile usage will surpass desktop usage, and with this rapid smartphone adoption, consumers are relying on their devices to determine what and where to buy. Automotive purchases are no different. In fact, at Cars.com, nearly half of all traffic now comes from smartphones and tablets.
This presentation includes findings on dealer shopper behavior and on-the-lot mobile usage from research conducted Cars.com with Placed, Inc. and tips for effectively marketing to mobile shoppers to reinforce your brand across platforms.
It covers:
• How shoppers are using mobile devices throughout their research, including on-the-lot, to decide what and where to buy
• How to take a mobile-first approach to your marketing and showroom experience
• How to overcome showrooming and turn mobile shoppers into sales
Junivo Solutions - Smart Touchpoint PlatformMurat Eren
Know your customers, engage better and use data driven decision making
Smart Touchpoint Platform provides a powerful all-in-one Wi-Fi based in-store analytics and mobile marketing solution for PFEs (Public Facing Enterprise)
Mobile Research Study from Google & M/A/R/C ResearchNigel Mark Dias
Mobile In-Store Research
How in-store shoppers are using mobile devices
Research created in conjunction with: Google Shopper Marketing Agency Council, Research collaboration with Google, M/A/R/C Research, and top shopper
marketing agencies to uncover the role & opportunities for mobile in the shopping experience.
Impacto de móviles en la tiendas
Los efectos de la compra por el móvil y el comportamiento de los usuarios.
Mobile influye en el proceso de compra y aumenta el tamaño de la cesta. Los consumidores utilizan sus teléfonos para una variedad de actividades antes, durante y después de sus experiencias en las tiendas comerciales
81% des utilisateurs utilisent désormais leurs terminaux mobiles pour rechercher des produits avant de se rendre en magasin. L’étude note par ailleurs qu’en un an les smartphones ont remplacé les tablettes comme vecteurs privilégiés d’achats retail.
Les deux tiers des acheteurs font leur recherche préalable à la maison.
Acquiring and Engaging Customers with Your Mobile AppSwrve_Inc
Presentation Given By Kevin McCarthy, Google. As many as 25 percent of application users open an app once and then never return. So how does a mobile app stand out? This session will discuss how brands and retailers should be marketing their mobile apps, measuring their success and optimizing their efforts towards maximizing lifetime value for their users. With some of the latest retail case studies and apps UX research, Google will demonstrate how to engage with mobile in the next crucial moments after an app is developed.
Presentation by Alex Sion, Moven. Why mobile has already changed everything regarding everyday commerce, money and the world of banking. Who wins, who looses and how competition for customer engagement could play out. How traditional banks and fintech players can collaborate to win.
Presentation given by Howard Hunt, Meredith Excelerated Marketing. There appears to be a contrast in how marketers understand the role of their apps versus other business driving vehicles. This light hearted talk will expose gaps in managing digital customer experiences and serve to leave you wondering whether you’re doing it right yourself.
Presentation given by John Ore, Business Insider. For digital native brands, social distribution is almost a requirement to reach your audience where they are most comfortable. Being mobile-first is crucial in embarking on a successful social distribution effort.
Mobile Commerce in the Age of Connected DevicesSwrve_Inc
Presentation given by Karen Pascoe, Mastercard. The Internet of Things is bringing in a wave of innovation, and many of those devices will be connected for commerce. MasterCard has been working to transform the digital payments landscape, securely and at scale. Karen will cover a range of devices that are already payment enabled, what this looks like over time and what this means for consumers.
Resuscitating Your Omni-Channel Though MobileSwrve_Inc
Your customers are now mobile first, but your marketing isn't. Improve omni-channel engagement by putting mobile in the center of your engagement strategy.
Mobile: Shaping the First-screen Customer ExperienceSwrve_Inc
It’s been said many times: mobile is eating the world. As a result the digital customer journey as we know it is not only outdated, perhaps it has become irrelevant. In an era where consumers check their smartphones 150 times a day, and where 87% of millennials admit that they have their smartphone at their side all the time, perhaps it’s time for marketers to rethink the customer journey and invest in a customer engagement model that is centered around the customers’ first screen, the mobile phone.
28. In a first-screen world, your most
valuable customers are really never
offline.
Now imagine what’s possible.
Add period after possible.
“Our customers are always online. In fact,
they are on their mobiles even in the store.
For all practical purposes, in a mobile
world, there really is no more offline.”
Joe Megibow, Chief Digital Officer
33. To shape the mobile experience and
to deliver mobile moments
by nurturing, converting and growing
each customer relationship
through personalized optimized
communications.
34. Real-time Segmentation & Targeting
Marketing Intelligence Dashboard
Conversation Management
Automation
Dynamic Optimization (A/B & Predictive Marketing)
Monetizatio
n
LTV
UI/UX
Native Content
In-app
Messaging
In-app
Inbox
Push
Notifications
THIRD
PARTY
SYSTEMS
USER
PROFILE
Amplify
ChurnEngagemen
t
The Swrve Platform
37. Shape your customers’ mobile
experience and nurture, convert
and grow every mobile
relationship.
Retail
38. 59%
41%60% of purchases
decisions combine web
and mobile use.
http://www.criteo.com/resources/mobile-commerce-report/
MOBILE IS ESSENTIAL IN ALL
STAGES OF THE CUSTOMER
JOURNEY
39. “Smartphones played a major role as more
people shopped online than in physical
stores
on Black Friday and over the weekend."
Mobile ruled the
2015 Holiday Retail
Season
14% - year-over-year surge of online
shopping
27% - mobile percentage of total online
sales
57% - mobile percentage of total online
traffic
103 million - used their phones to shopSources: IBM, Adobe, NRF, MMA (Nov.
2015)
41. 0
4
8
12
16
20
24
Mobile Web Mobile App
Products viewed per
user
0
4
8
12
16
20
24
Mobile Web Mobile App
Add to Basket (%)
0
10
20
30
40
50
60
Mobile Web Mobile App
Purchase (%)
http://www.criteo.com/resources/mobile-commerce-report/
Mobile Apps convert better than Mobile Web
43. Swrve helps create, deliver and test
onboarding messages to activate and engage
first-time users.
ONBOARDING
Most of new users abandon
your app in days.
44. Through Swrve, the marketing team can create,
deliver and test a range of first-time user
experiences to increase the activation of new
users.
It is the quickest way to grow your app business.
Onboard and Activate each new user
45. Welcome Introductory Tours
Create welcome tour of the app.
Change on the fly without having to update
on the App Store.
Video messaging is especially effective.
Onboard and Activate each new user
46. Tip-Overlays
Tip overlay tutorials delivered to users as
they first explore the app.
They point out key features right in the
context of their use of the app.
Or deliver in the native language of the
user.
Onboard and Activate each new user
Welcome
Tour
47. Ask for Permission
Most retail apps need
permissions such as push and
location to be effective.
Swrve helps you explain to
users the value of permissions
and lets them make the
decision (before calling on the
OS).
Onboard and Activate each new user
Welcome
Tour
Tip
Tutorials
48. Day +1 Messaging
In the first days after install,
Swrve will reach out to new
users yet to be activated.
Welcome
Tour
Tip
Tutorials
Permission
Requests
Onboard and Activate each new user
49. In-App
Message
If a user hasn’t taken
a core action - e.g.
account creation -
have Swrve prompt
them with in-app
messages.
Welcome
Tour
Tip
Tutorials
Permission
Requests
Onboard and Activate each new user
Push
Messaging
50. Onboarding Variant 1
Onboarding Variant 2
Iterate, A/B Test and Track different onboarding strategie
Funnel Reports track conversion
Campaign Reports track outcomes
51. Personalization is at the heart of successful
relationships.
KNOW
each and every customer
at mobile scale.
52. 52
Know your customers because
personalization matters
78%
buy more often
76%
buy more products
53. 53
Every second Swrve tracks
92,592 user behaviours and decisions,
segments and actions in real time.
Just liked
Avatars on
website
Opened
app just
once
Lifetime
Value
$458
Lapsing.
Not seen
>1 month
Abandone
d Cart:
2 items
Near
Piccadilly
store now
54. Swrve lets you learn everything
you need to know about each
customer, and make it actionable
to marketing.
Data can come from any source,
and is up to the second live.
Ingest customer data
from any source.
56. Two weeks ago Kate liked
Aviator Distressed
sunglasses on the website.
57. Optimal
Swrve applies the optimal time to
reach each customer based on
past engagement.
Personal
Personally address each
customer by first name.
Contextual
Knows what each customer
likes.
Swrve makes it simple to
reach out to each
customer.
58. Swrve makes it simple
to reach out to each.
customer
A/B test which
message is most
effective.
59. Swrve makes it simple
to reach out to each.
customer
Or send in the
customer’s native
language.
62. This one automated campaign will have more
impact on your revenues than any other.
RE-ENGAGE
68% of people abandon shopping
carts before purchase.
63. Automated abandoned cart
notifications are very effective
in
re-engaging customers.
Day
+1
Day
+7
Day
+3
Swrve automatically sends to customers who
have added products to their cart but failed to
check out.
64. Personalizing abandoned cart
messages really transforms
conversion.
- Optimal time push
- Personalize with first name
- Insert the abandoned product
name
Set them up once and Swrve will
message each person by push
or email.
65. Combine with in-
app messages to
users with
abandoned carts.
Deeplink straight to
checkout page.
66. Winning
Variant
A/B test call to action to improve conversion.
Variant 2 - 10% off
promotion
Variant 1 - Triggered
prompt
67. Use it intelligently and you’ll be rewarded.
LOCATION
One of the most powerful tools
available to retail marketers.
68. Creative use of location
marketing.
Personalized messaging to
drive customers to your store.
69. 69
As soon as the consumer
enters the store, they
receive the voucher in-app.
72. Three examples of Swrve surveying
the right customers in the mobile-moment.
CUSTOMER SAT/NPS
Measure and respond to
customer satisfaction at the
moment it matters.
73. Trigger:
On leaving the store
Track
Customer
Satisfaction
Survey just the
right users, at the
right time.
Swrve compiles
all the results.
74. Trigger:
On leaving the store
Trigger:
> 30mins use or 1st purchase
Track
Customer
Satisfaction
Survey just the
right users, at the
right time.
Swrve compiles
all the results
75. Trigger:
On leaving the store
Trigger:
> 30mins use or 1st purchase
Trigger:
> 1 month registered user
Track
Customer
Satisfaction
Survey just the
right users, at the
right time.
Swrve compiles
all the results
76. A/B Test native UX, purchase flows, pricing,
buttons and call-to-action.
OPTIMIZE
Understand which mobile
interactions perform best.
77. A/B Test different native elements of your app.
Swrve will tell you which UX drives more
sessions, time in-app, purchases.
Hamburger menu?
Tabbed menu?
78. • Change the color of
a button.
• Edit marketing copy.
• Deliver language-
specific call-to-
actions.
A/B Test
See what converts
best
80. Meet Swrve Mobile Strategists
at these industry Events
Learn
More…
Mobile World Congress
Barcelona | Feb 22-25
eTail West
Palm Springs | Feb 22-25
Mobile Moments London
| March 9
GDC 2016
San Francisco | March 16-18
Adobe Summit Las
81. Download your eBook today!
Rich conversational interactions
Real-time notifications at scale
Ready for your mobile business
Built for today’s agile marketer
Connects to your marketing
cloud
Learn
More…