2010 Week 4, Day 1
•Download as PPT, PDF•
1 like•337 views
Today's agenda includes helping with alphabetical order, introducing the mid-term exam, discussing plans for February 10th, recruiting a mentor, and introducing concepts from Marshall McLuhan. McLuhan discussed how new media initially mimics old media but eventually transforms into something new. When electronic media replaces print culture with oral/aural culture, it can lead to a more collective, global identity. The medium is the message, as the social effects of any technology result from the new scales it introduces.
Report
Share
Report
Share
![Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/2010week4day1-100207205005-phpapp01/85/2010-Week-4-Day-1-1-320.jpg)
Recommended
Crisis Communications on the Social Web
This document provides guidance on crisis communications for social media. It emphasizes that during a crisis, timely reactions within 24 hours are critical to prevent further escalation. It also stresses the importance of being transparent, acknowledging mistakes, and listening to social media users to build trust. Advanced planning is key, including designating social media teams, monitoring processes, and legal approval for crisis response plans.
Finding Focus In A 24-7 Networked Environment
While nonprofit associations have to focus on results, it seems that the demands of managing an organization never stop. Your members communicate with each other around the clock, and you feel you have to stay on top of all those conversations in addition to everything else on your list. Can you find time for Twitter, Facebook, and all the rest while still getting your work done? Seasoned association executives and staff are having a challenging time shifting from the industrial age mindset of logic, certainty and confined restraints to the network gestalt of interaction, self-organization, unlimited potential and unpredictability. The secret to success is having a strategy of doing the right things rather than doing things right and embracing a networked mindset. Knowing your goal will help you to channel your energies on what’s most important to your industry, your organization, and your members.
Section b theory overview
This document outlines the objectives and content of a lesson on theories for Section B of a media exam. It includes the following:
- The lesson aims to recap prior learning on Section B, improve understanding of theories and concepts, and allow most students to apply the knowledge to a practical task. Some may learn new theories.
- An activity requires students to express their mood on Section B with an emoji and explain any apprehension or confidence.
- Theories discussed include Henry Jenkins' concept of media convergence and Dave Winer and Andrew Keen's perspectives on amateurism and expertise in online media.
- Students complete an activity where they analyze which theory is most convincing and apply a case study example in a
Non-profits and social media: the nows and nexts
A talk I gave to the Social Innovation and Marketing for Change MBA students at Said Business School, University of Oxford.
For a bit more info, check out the supporting blog entry: http://www.nixonmcinnes.co.uk/2011/06/23/social-media-non-profits-and-the-future
Social Media Crisis Management | MIT Short Course 2012
How does social media impact a crisis? How do you develop an action plan to respond? Get a practical guide from Heather Read, Program Manager of Social Media @ DuPont.
L14 - Memes and Virals
This document provides homework instructions for a media studies class. Students are asked to:
1) Complete a past paper based on topics covered so far, due today in period 3.
2) Research case studies on memes, virals, and media products like Dubsmash and Bitstrips to understand their appeal.
3) Write a PEA paragraph analyzing how one product has changed consumer behavior, drawing on cases studied.
The homework is due on Thursday for review and preparation for an upcoming past paper. Links and instructions are provided for the required case study research.
L10 - Media in the Online Age - Popular Press
The document provides guidance for students on keeping up with changes in media technology. It recommends students visit the Guardian Online daily to log changes in the media landscape. It also discusses staying informed on the topic of media in the digital age through further reading. The document provides an overview of a lesson on how print news media has adapted to the online environment, with a focus on concepts like citizen journalism and news aggregation. Students are given tasks to research these topics and examples through online news sites and apps.
L4 - L7 - Social Media
Jenkins defined convergence as cooperation between multiple media industries to provide consumers with desired entertainment experiences. Examples of convergence were cited but not described.
Facebook enables users to take control as prosumers, encouraging them to express themselves. However, some argue this can erode normal social behavior due to hyperreality.
The Facebook acquisition of WhatsApp for $19 billion was aimed to synergize the companies, and statistics showed the acquisition's success.
Recommended
Crisis Communications on the Social Web
This document provides guidance on crisis communications for social media. It emphasizes that during a crisis, timely reactions within 24 hours are critical to prevent further escalation. It also stresses the importance of being transparent, acknowledging mistakes, and listening to social media users to build trust. Advanced planning is key, including designating social media teams, monitoring processes, and legal approval for crisis response plans.
Finding Focus In A 24-7 Networked Environment
While nonprofit associations have to focus on results, it seems that the demands of managing an organization never stop. Your members communicate with each other around the clock, and you feel you have to stay on top of all those conversations in addition to everything else on your list. Can you find time for Twitter, Facebook, and all the rest while still getting your work done? Seasoned association executives and staff are having a challenging time shifting from the industrial age mindset of logic, certainty and confined restraints to the network gestalt of interaction, self-organization, unlimited potential and unpredictability. The secret to success is having a strategy of doing the right things rather than doing things right and embracing a networked mindset. Knowing your goal will help you to channel your energies on what’s most important to your industry, your organization, and your members.
Section b theory overview
This document outlines the objectives and content of a lesson on theories for Section B of a media exam. It includes the following:
- The lesson aims to recap prior learning on Section B, improve understanding of theories and concepts, and allow most students to apply the knowledge to a practical task. Some may learn new theories.
- An activity requires students to express their mood on Section B with an emoji and explain any apprehension or confidence.
- Theories discussed include Henry Jenkins' concept of media convergence and Dave Winer and Andrew Keen's perspectives on amateurism and expertise in online media.
- Students complete an activity where they analyze which theory is most convincing and apply a case study example in a
Non-profits and social media: the nows and nexts
A talk I gave to the Social Innovation and Marketing for Change MBA students at Said Business School, University of Oxford.
For a bit more info, check out the supporting blog entry: http://www.nixonmcinnes.co.uk/2011/06/23/social-media-non-profits-and-the-future
Social Media Crisis Management | MIT Short Course 2012
How does social media impact a crisis? How do you develop an action plan to respond? Get a practical guide from Heather Read, Program Manager of Social Media @ DuPont.
L14 - Memes and Virals
This document provides homework instructions for a media studies class. Students are asked to:
1) Complete a past paper based on topics covered so far, due today in period 3.
2) Research case studies on memes, virals, and media products like Dubsmash and Bitstrips to understand their appeal.
3) Write a PEA paragraph analyzing how one product has changed consumer behavior, drawing on cases studied.
The homework is due on Thursday for review and preparation for an upcoming past paper. Links and instructions are provided for the required case study research.
L10 - Media in the Online Age - Popular Press
The document provides guidance for students on keeping up with changes in media technology. It recommends students visit the Guardian Online daily to log changes in the media landscape. It also discusses staying informed on the topic of media in the digital age through further reading. The document provides an overview of a lesson on how print news media has adapted to the online environment, with a focus on concepts like citizen journalism and news aggregation. Students are given tasks to research these topics and examples through online news sites and apps.
L4 - L7 - Social Media
Jenkins defined convergence as cooperation between multiple media industries to provide consumers with desired entertainment experiences. Examples of convergence were cited but not described.
Facebook enables users to take control as prosumers, encouraging them to express themselves. However, some argue this can erode normal social behavior due to hyperreality.
The Facebook acquisition of WhatsApp for $19 billion was aimed to synergize the companies, and statistics showed the acquisition's success.
Social media algol
Social media algorithms monitor users' online activity and interests to curate personalized content feeds. They analyze what sites, searches, posts, likes and dislikes a user engages with most to create a "bubble" of relevant content. However, this limits exposure to new ideas and can be problematic if most online content is biased. Algorithms shape what users see and media coverage, affecting how information and stories are presented. They aim to prioritize content deemed important and engaging but may edit out dissenting perspectives.
Platform Overload (INFOGRAPHIC)
Many marketers feel overwhelmed when it comes to choosing social media sites for business. Explore 5 steps to social media enlightenment in this infographic.
Social Media for Fire & Rescue Services
The document discusses how to effectively use social media. It recommends going where people are online and using the right tools for each audience. Some key points are to listen to what people say, acknowledge their feedback, create and share content. While activity needs structure and policy support, it's important to keep engagement light. Most of all, organizations should be bold, human, transparent, cooperative and positive when using social media.
Why New Media Matters for Health Organizations: An Introduction to the New Me...
Why New Media Matters for Health Organizations: An Introduction to the New Me...UCB Center for Health Leadership
This slideshow was presented on October 20, 2010 in the kickoff event for the Center for Health Leadership's 21st Century New Media Training Series.Bridging the Gap between Traditional PR and Social Media
Social media has evolved from ancient times when people would communicate information publicly to today where it is an essential part of public relations. Modern public relations requires responding to issues quickly on social media even without full details. It is important to acknowledge issues on social media to prevent others from controlling the narrative. Bloggers are also influential and should be embraced as legitimate news sources. Most people now get their news through social media, so public relations practitioners must be strategically agile and entrepreneurial in order to be successful communicators across multiple platforms.
Work life-balance
We have never been more connected to our jobs, and yet, we have never felt more dissatisfied with them. The millennial generation is seeking more fulfillment from working life, google is introducing napping pods at its offices and younger workers are yearning for telework policies to provide them with the comforts of home while they attend to their jobs 24/7. All of these are indicators that we are craving balance in our lives, that we are striving to figure out how to separate work and play in the midst of ambient connectivity. So herein lies the million dollar question, how does one achieve work-life balance in today's digital age?
20110729 in the news
Google+ saw a 3% decline in traffic over one week according to new reports, though traffic from Gmail increased as existing users integrated Google+ more into their daily online activities. Meanwhile, Social@Ogilvy launched a redesigned blog and new welcome video from Thomas Crampton. Social media data is no longer just a measurement tool, as innovative campaigns now demonstrate how building sentiment, volume, and verbatim conversations from social platforms into branded communications can provide value.
Leslie Bradshaw @ Generator Forum
C-SPAN successfully engaged the public in the political process during the 2008 elections through their Debate Hub websites and use of open-source technologies and social media. They linked to thousands of blog posts, followed social media discussions, and incentivized participation through leader boards and Twitter interactions. By moving quickly and using open-source software like WordPress, C-SPAN was able to connect millions to the political process in an efficient and credible way while operating on a limited budget. The document also provides several examples of innovative nonprofit websites and strategies for crowd-sourcing, socially mobilizing constituents, and creative advertising approaches.
Work Life Balance in a Digital Age
We have never been more connected to our jobs, and yet, we have never felt more dissatisfied with them. The millennial generation is seeking more fulfillment from working life, Google is introducing napping pods at its offices and younger workers are yearning for telework policies to provide them with the comforts of home while they attend to their jobs 24/7. All of these are indicators that we are craving balance in our lives and striving to figure out how to separate work and play in the midst of ambient connectivity. So herein lies the million dollar question, how does one achieve work-life balance in today's digital age?
Not re-decentralizing the Web is not only a missed opportunity, it is irrespo...
Slides of a public "Spotlight Lecture" given at Victoria University of Wellington on Tuesday, 17th April 2018. The purpose of the lecture was to inform the general public and policy makers about the recent facebook-Cambrige Analytica case and discuss possible ways out of the dilemma where large data monopolies accumulate and sell personal data at scale.
Leslie Bradshaw // NMS // Generator Forum 12.11.08
In December 2008, I presented this to an audience of folks involved in school choice and education reform at the "Generator Forum." Many thanks to the Friedman Foundation for hosting the event (and for inviting me!)
Jay Lauf's newsrewired keynote
The document discusses how people's habits of getting news have changed dramatically due to social media and the mobile web. Instead of getting news at regular times or reading cover-to-cover, people now get news in a more intermittent, on-the-go way by wading in and out of news streams on social media and their mobile devices. Everything about how audiences access and consume news is changing rapidly.
Platform prezo
The document discusses how mobile experiences are changing storytelling and content consumption. It notes that interactions like swiping add texture and feeling to stories on mobile. Platforms are also providing more context to how content appears and is distributed with features like geolocation. Content producers are learning to make their stories, infographics, and other media more scannable and modular for mobile audiences.
World Wide WUSC - AGA 2009 Presentation
The document discusses how World Wide WUSC can better engage people and move them along a "ladder of engagement" through the strategic use of social media and an integrated online and offline approach. It provides examples from the Obama campaign and suggests adopting a conversational tone on social media to personalize the message and encourage various levels of involvement. The overall goal is to inspire and empower people to take action to create positive change in the world.
Presentation To Wusc Nov09
co-presentation on social media to WUSC AGM, ottawa, 14 nov 09 by pam kapoor, eric squair, and george irish
L11 - Youtube
1. The article discusses 18-year-old Nick D'Aloisio's news summarization app Summly, which he sold to Yahoo in 2013 for $30 million.
2. D'Aloisio has since revamped Summly into an app called Digest that aims to reduce data overload by focusing on concise summaries rather than "scoops and truth".
3. Digest demonstrates an "anti-data glut approach" to telling the news through limited, digestible summaries rather than large amounts of information.
Social Media Strategy by Startup Lifecycle Stage
The document discusses when and how a startup should use social media at different stages of its lifecycle. It recommends using LinkedIn and Facebook to find co-founders early on, and negotiating with social media influencers to leverage their existing audiences once a product launches. As the startup builds and scales, it should focus on building its own social media channels like a Facebook page and engage in more personal interactions with fans to help them influence their friends.
Power point
Facebook is a social networking site that allows users to connect with friends and share updates, photos and videos. Users can also join common-interest user groups, organize events, and review local businesses. The document lists Facebook under the topic of social networking along with other forms of new media like email, Twitter, and PowerPoint presentations.
Michael Kutch
This was a presentation from the November 2009 workshop in the Open Government Directive Workshop Series.
Joanne Jacobs: How to use Social Media for Small Business
This document discusses tools and strategies for social media use by local businesses. It identifies key social media tools including social networks, business networks, real-time messaging, rich media sites, social bookmarking, blogs and RSS feeds. It recommends choosing tools based on business goals like establishing authority, customer service, advertising, community engagement or product development. The document provides examples of how to effectively engage with customers online, allocate staff time to social media, and track performance metrics like brand mentions, workload reduction, brand awareness and sales.
Mc graw hill social media analytics - case studies - tools - tactics - mars...
1. Social media analytics is transforming how communications are evaluated by making data and insights the new message.
2. Case studies show how analytics can increase traffic, engagement, and revenue for publishers by optimizing content distribution and recommendation.
3. Tools like Infinigraph, LinkedIn, and VisualRevenue use social media data and predictive algorithms to automate editorial decisions and curate content optimally.
Consumer Evangelism, Spreading Ideas, Mc Luhan
1. The document discusses an agenda that includes updates on a social media application, a midterm exam, hot topics, consumer evangelism, and the spread of ideas.
2. It then provides an introduction to the work and ideas of Marshall McLuhan, including the concept that new media morphs from resembling old media into something different, and that electronic media will move society from individualism to a collective identity.
3. Key concepts from McLuhan around the "global village" and medium being the message are summarized.
More Related Content
What's hot
Social media algol
Social media algorithms monitor users' online activity and interests to curate personalized content feeds. They analyze what sites, searches, posts, likes and dislikes a user engages with most to create a "bubble" of relevant content. However, this limits exposure to new ideas and can be problematic if most online content is biased. Algorithms shape what users see and media coverage, affecting how information and stories are presented. They aim to prioritize content deemed important and engaging but may edit out dissenting perspectives.
Platform Overload (INFOGRAPHIC)
Many marketers feel overwhelmed when it comes to choosing social media sites for business. Explore 5 steps to social media enlightenment in this infographic.
Social Media for Fire & Rescue Services
The document discusses how to effectively use social media. It recommends going where people are online and using the right tools for each audience. Some key points are to listen to what people say, acknowledge their feedback, create and share content. While activity needs structure and policy support, it's important to keep engagement light. Most of all, organizations should be bold, human, transparent, cooperative and positive when using social media.
Why New Media Matters for Health Organizations: An Introduction to the New Me...
Why New Media Matters for Health Organizations: An Introduction to the New Me...UCB Center for Health Leadership
This slideshow was presented on October 20, 2010 in the kickoff event for the Center for Health Leadership's 21st Century New Media Training Series.Bridging the Gap between Traditional PR and Social Media
Social media has evolved from ancient times when people would communicate information publicly to today where it is an essential part of public relations. Modern public relations requires responding to issues quickly on social media even without full details. It is important to acknowledge issues on social media to prevent others from controlling the narrative. Bloggers are also influential and should be embraced as legitimate news sources. Most people now get their news through social media, so public relations practitioners must be strategically agile and entrepreneurial in order to be successful communicators across multiple platforms.
Work life-balance
We have never been more connected to our jobs, and yet, we have never felt more dissatisfied with them. The millennial generation is seeking more fulfillment from working life, google is introducing napping pods at its offices and younger workers are yearning for telework policies to provide them with the comforts of home while they attend to their jobs 24/7. All of these are indicators that we are craving balance in our lives, that we are striving to figure out how to separate work and play in the midst of ambient connectivity. So herein lies the million dollar question, how does one achieve work-life balance in today's digital age?
20110729 in the news
Google+ saw a 3% decline in traffic over one week according to new reports, though traffic from Gmail increased as existing users integrated Google+ more into their daily online activities. Meanwhile, Social@Ogilvy launched a redesigned blog and new welcome video from Thomas Crampton. Social media data is no longer just a measurement tool, as innovative campaigns now demonstrate how building sentiment, volume, and verbatim conversations from social platforms into branded communications can provide value.
Leslie Bradshaw @ Generator Forum
C-SPAN successfully engaged the public in the political process during the 2008 elections through their Debate Hub websites and use of open-source technologies and social media. They linked to thousands of blog posts, followed social media discussions, and incentivized participation through leader boards and Twitter interactions. By moving quickly and using open-source software like WordPress, C-SPAN was able to connect millions to the political process in an efficient and credible way while operating on a limited budget. The document also provides several examples of innovative nonprofit websites and strategies for crowd-sourcing, socially mobilizing constituents, and creative advertising approaches.
Work Life Balance in a Digital Age
We have never been more connected to our jobs, and yet, we have never felt more dissatisfied with them. The millennial generation is seeking more fulfillment from working life, Google is introducing napping pods at its offices and younger workers are yearning for telework policies to provide them with the comforts of home while they attend to their jobs 24/7. All of these are indicators that we are craving balance in our lives and striving to figure out how to separate work and play in the midst of ambient connectivity. So herein lies the million dollar question, how does one achieve work-life balance in today's digital age?
Not re-decentralizing the Web is not only a missed opportunity, it is irrespo...
Slides of a public "Spotlight Lecture" given at Victoria University of Wellington on Tuesday, 17th April 2018. The purpose of the lecture was to inform the general public and policy makers about the recent facebook-Cambrige Analytica case and discuss possible ways out of the dilemma where large data monopolies accumulate and sell personal data at scale.
Leslie Bradshaw // NMS // Generator Forum 12.11.08
In December 2008, I presented this to an audience of folks involved in school choice and education reform at the "Generator Forum." Many thanks to the Friedman Foundation for hosting the event (and for inviting me!)
Jay Lauf's newsrewired keynote
The document discusses how people's habits of getting news have changed dramatically due to social media and the mobile web. Instead of getting news at regular times or reading cover-to-cover, people now get news in a more intermittent, on-the-go way by wading in and out of news streams on social media and their mobile devices. Everything about how audiences access and consume news is changing rapidly.
Platform prezo
The document discusses how mobile experiences are changing storytelling and content consumption. It notes that interactions like swiping add texture and feeling to stories on mobile. Platforms are also providing more context to how content appears and is distributed with features like geolocation. Content producers are learning to make their stories, infographics, and other media more scannable and modular for mobile audiences.
World Wide WUSC - AGA 2009 Presentation
The document discusses how World Wide WUSC can better engage people and move them along a "ladder of engagement" through the strategic use of social media and an integrated online and offline approach. It provides examples from the Obama campaign and suggests adopting a conversational tone on social media to personalize the message and encourage various levels of involvement. The overall goal is to inspire and empower people to take action to create positive change in the world.
Presentation To Wusc Nov09
co-presentation on social media to WUSC AGM, ottawa, 14 nov 09 by pam kapoor, eric squair, and george irish
L11 - Youtube
1. The article discusses 18-year-old Nick D'Aloisio's news summarization app Summly, which he sold to Yahoo in 2013 for $30 million.
2. D'Aloisio has since revamped Summly into an app called Digest that aims to reduce data overload by focusing on concise summaries rather than "scoops and truth".
3. Digest demonstrates an "anti-data glut approach" to telling the news through limited, digestible summaries rather than large amounts of information.
Social Media Strategy by Startup Lifecycle Stage
The document discusses when and how a startup should use social media at different stages of its lifecycle. It recommends using LinkedIn and Facebook to find co-founders early on, and negotiating with social media influencers to leverage their existing audiences once a product launches. As the startup builds and scales, it should focus on building its own social media channels like a Facebook page and engage in more personal interactions with fans to help them influence their friends.
Power point
Facebook is a social networking site that allows users to connect with friends and share updates, photos and videos. Users can also join common-interest user groups, organize events, and review local businesses. The document lists Facebook under the topic of social networking along with other forms of new media like email, Twitter, and PowerPoint presentations.
Michael Kutch
This was a presentation from the November 2009 workshop in the Open Government Directive Workshop Series.
Joanne Jacobs: How to use Social Media for Small Business
This document discusses tools and strategies for social media use by local businesses. It identifies key social media tools including social networks, business networks, real-time messaging, rich media sites, social bookmarking, blogs and RSS feeds. It recommends choosing tools based on business goals like establishing authority, customer service, advertising, community engagement or product development. The document provides examples of how to effectively engage with customers online, allocate staff time to social media, and track performance metrics like brand mentions, workload reduction, brand awareness and sales.
What's hot (20)
Why New Media Matters for Health Organizations: An Introduction to the New Me...
Why New Media Matters for Health Organizations: An Introduction to the New Me...
Bridging the Gap between Traditional PR and Social Media
Bridging the Gap between Traditional PR and Social Media
Not re-decentralizing the Web is not only a missed opportunity, it is irrespo...
Not re-decentralizing the Web is not only a missed opportunity, it is irrespo...
Leslie Bradshaw // NMS // Generator Forum 12.11.08
Leslie Bradshaw // NMS // Generator Forum 12.11.08
Joanne Jacobs: How to use Social Media for Small Business
Joanne Jacobs: How to use Social Media for Small Business
Similar to 2010 Week 4, Day 1
Mc graw hill social media analytics - case studies - tools - tactics - mars...
1. Social media analytics is transforming how communications are evaluated by making data and insights the new message.
2. Case studies show how analytics can increase traffic, engagement, and revenue for publishers by optimizing content distribution and recommendation.
3. Tools like Infinigraph, LinkedIn, and VisualRevenue use social media data and predictive algorithms to automate editorial decisions and curate content optimally.
Consumer Evangelism, Spreading Ideas, Mc Luhan
1. The document discusses an agenda that includes updates on a social media application, a midterm exam, hot topics, consumer evangelism, and the spread of ideas.
2. It then provides an introduction to the work and ideas of Marshall McLuhan, including the concept that new media morphs from resembling old media into something different, and that electronic media will move society from individualism to a collective identity.
3. Key concepts from McLuhan around the "global village" and medium being the message are summarized.
Entrepreneur in the age of Web2.0 2014
This document discusses the rise of new generations in the workplace and the transition to Web 2.0 technologies. It describes how each generation grew up with different technologies and how this shapes them. It then discusses the attributes of "Net Gen" employees and how knowledge is now decentralized and distributed on networks. It provides examples of how companies can use crowdsourcing and user-generated content. Throughout, it emphasizes how Web 2.0 allows knowledge to be shared, businesses to innovate, and new ideas to spread through online collaboration.
Engaging Educators in your Edtech Startup- v3
This document provides tips for engaging educators and building an education community. It emphasizes focusing on building relationships with early evangelists rather than chasing short-term buzz. It also recommends establishing a clear story and message through beta testing, designing a broader marketing plan, and leveraging social media and conferences to connect with potential audiences. Building trust and community is key to growing an education business.
Achieving and measuring success on the social web
The document discusses success on the social web and how to measure it. It outlines that success is built through developing relationships over time through many lightweight interactions. It also stresses defining objectives and success for social media that are relevant to business goals. The document provides examples of tools to measure engagement, brand health, and impact on business metrics like leads and sales.
CSC Social Media for SMBs
Small businesses often object to social media due to lack of time, resources, or understanding of how it can help. However, social media provides opportunities for customer communication, brand exposure, traffic, SEO, and talent acquisition. Key networks include Facebook, Twitter, YouTube, and LinkedIn. Content like blogging is important for establishing thought leadership. An effective strategy starts small, such as choosing top networks, and creates customized content addressing customer needs and objectives.
How Web2 Is Revolutionising Education
Presentation for Teacher-Librarian forum (27/8/09) Title of presentation borrowed from Curt Bonk's new book.
Baffled by Blogs
Baffled by blogs? Feel a twit about Twitter, Limping along in LinkedIn - the how and why first stepd in social media
Marketing & Innovation March 2008
The document discusses how marketing has evolved with the rise of Web 2.0, noting that Web 2.0 is defined by an open platform that harnesses collective intelligence and rich user experiences. It also outlines challenges faced by Monster.ca in adapting to emerging conditions where seeker behavior has changed and competition has increased, recommending strategies like making the seeker the focus, improving reach through digital marketing, and enhancing the employer value proposition.
Get started with social networking - Yolanda Williams
This 3-hour training session teaches participants how to develop a 10-step action plan for social media marketing success. The agenda includes learning about different types of social networks like communication networks and authority networks, and how to bridge them for marketing. Participants will break into groups, take a quiz, and discuss examples. The session culminates in developing a personalized 10-step action plan that involves activities like creating profiles on Facebook, Twitter, and LinkedIn to engage with customers and build expertise in their field. The goal is for participants to understand social media's impact and choose relevant networks to deploy an action plan for business usage.
Whitepaper: Social Media Influence - Applications, Metrics and Theory
TL;DR Social Media influence is largely based upon a peer-presence, as people are the new medium. As a business, utilizing the knowledge that people develop certain control over your brand can be harnessed, as opposed to letting it overpower. Knowing and utilizing your metrics, a business can strategically develop touchpoints to facilitate in steering their audience.
Building Communities Around Content
The document summarizes a workshop on building community around content. It discusses lessons learned from a tribalization study on 140 companies leveraging community. Key takeaways include that communities can dramatically increase revenue and success if goals are aligned, and communities may transform the role of the CMO. Common obstacles to effective communities include lack of alignment between goals and measurements, and treating communities as small pilots rather than managing to scale.
Week 5, Day 1 Structural Understanding Of Social Media
Citizen Marketing, Spreading Ideas, Introduction to Memetics, Iterative Approach, Social Capital, Identity & Control
Social Media Training Ppt
This document discusses using blogs and social media to expand the reach and impact of extension programming. It provides tips on setting up blogs, benefits of individual vs. group blogging, finding the right balance of online and in-person engagement, measuring blog impact through analytics, and utilizing additional social media platforms beyond blogging. Examples of blogs are also mentioned. The document concludes by announcing an upcoming session on further utilizing social media for extension professionals.
How to Track, Measure, and Get Business Value Out of Social Influence
Slides from May 7th 2014 panel event at the European SharePoint Conference in Barcelona, Spain. Sharing slides as there are several resources that people may be interested in reviewing, as well as contact details for the panelists.
Workshop, Santa Cruz
This document summarizes a workshop on developing social media strategies. The workshop covered principles of effective social media strategy, playing a simulation game in small groups, and reflecting on applications to organizational communications. Attendees learned about integrating social media with overall communications plans, addressing organizational culture challenges, and taking small incremental steps towards social media adoption. The document provides examples of how nonprofits have successfully used social media and outlines a process for developing a social media strategy including identifying objectives, audiences, tools, and metrics for evaluation.
VAWP Social Media Presentation
The document discusses the benefits of social media for businesses. It provides an overview of popular social media platforms and their growing user bases. It also outlines best practices for social media engagement, including being conversational, emphasizing quality over quantity, and keeping relationships with fans alive over time through ongoing engagement and shared interests.
Things I Learned at SXSWi 2010
The document summarizes key topics and presentations from SXSWi 2010, including mobility, user-generated content, social change, and the future of publishing. It discusses panels on creating viral videos, using Drupal for publishing, and the role of social media in business and public relations. New technologies like HTML5 and opportunities in education were also covered at the conference.
How digital changes everything and nothing
Following the advent of “digital”, it’s my opinion that the things people think have changed haven’t, but some things have changed that aren’t yet widely understood.
Driving Social Media PR
This presentation discusses how social media has changed public relations and how companies can leverage various social media platforms like LinkedIn, Facebook, Twitter, and social bookmarking sites for PR purposes. It covers the growth of social media and user-generated content. The presentation also provides tips on setting up social media profiles, creating social media releases, and using tools like newsrooms and bookmarking to engage audiences and spread news about brands.
Similar to 2010 Week 4, Day 1 (20)
Mc graw hill social media analytics - case studies - tools - tactics - mars...
Mc graw hill social media analytics - case studies - tools - tactics - mars...
Get started with social networking - Yolanda Williams
Get started with social networking - Yolanda Williams
Whitepaper: Social Media Influence - Applications, Metrics and Theory
Whitepaper: Social Media Influence - Applications, Metrics and Theory
Week 5, Day 1 Structural Understanding Of Social Media
Week 5, Day 1 Structural Understanding Of Social Media
How to Track, Measure, and Get Business Value Out of Social Influence
How to Track, Measure, and Get Business Value Out of Social Influence
More from Michael Cayley
Startups save time and money with cdling
This document discusses why startups should do a Cdling LAB. It notes that founders need experts to invest, speed development, connect customers, form partnerships, attract talent, and create buzz. However, local meetings have limited expertise, conferences rely on serendipity, incubators depend on their networks, and pitch competitions leave founders powerless. A Cdling LAB allows founders to spend less time finding experts through its matching engine and database of 350,000 global experts. Benefits include featured placement in emails and support through blogging, PR, and social media. Past Cdling campaigns have led to connections with investors and consequences.
Designing ideal capital markets
This document discusses how to design ideal capital markets. It recommends understanding technology as an extension of man and key messages from McLuhan. It also discusses human capital, social capital, corporate valuation, financial capital, performance improving efficiency, improving market, and creating categories of innovators. The document provides information on capital markets and innovation from 1869 to 2004.
Intro to social media, sm strategy & sm in gov.
My 3 hour workshop presentation for Social Media for Government conference, Toronto, January 31, 2011
CPRS, understanding social media, creating public relations strategies
The document outlines the agenda for a workshop on understanding social media and creating public relations strategies. It discusses what social media is and provides examples of various social media applications. The workshop also covers developing a social media strategy and how social media can be used for public relations purposes.
Debunk Personal Brand
In my talk about Personal Brand for the Connect IT conference yesterday, with a little help from Carlos Mandelbaum, I debunked the Personal Branding industry ... put the concept of Personal Brand as introduced by Tom Peters in 1997 in context and explained why it is still a useful metaphor for late adoptors and then went on to take a deep dive into why understanding online identity is critical in the drive toward Enterprise 2.0 and for everyone who plans to thrive in the age of broadband connectivity.
Intro To Personal Brand or Online Identity
Actually the label "Personal Brand" is unfortunate. This talk focuses on how to manage your online identity for professional purposes.
2010 - Day 1 Meaning Thru Switching, Emergence, Adhocracy As Structure
covered key ideas of
- FEAR of being online,
- information overload .. moving to "flow"
- participation, collaboration, adhocracy,
- emergence,
- network learning
- the "Personal Brand" misnomer
Iterative Approach, Social Capital, Identity
We related the major concepts of the Tipping Point to their effects in the Long Tail, highlighting why an iterative approach is instrumental to success and social capital - the resources embedded in social media's infrastructure.
Meaning Thru Switching, Emergence, Adhocracy As Structure
While working through the feedback on the course so far we addresses several big ideas covered in the course.
This was the first brush with Harrison White's idea of obtaining identity by switching (the mosaic, monitoring several channels and putting together the picture).
I introduced the idea of emergence and highlighted weak & strong emergence and asked you to consider the merits of adhocracy as a structure.
Humber PR - PR 2.0 & Personal Brand
Highlights from PR 2.0 and Personal Brand discussion at Humber College's post graduate certificate public relations programs.
The source materials were these readings:
http://www.changethis.com/46.03.CommunicatorManifesto
http://www.fastcompany.com/magazine/10/brandyou.html
http://en.wikipedia.org/wiki/Personal_branding
Many of the images have links embedded to additional material that I introduced.
Cheers,
Michael
More from Michael Cayley (10)
CPRS, understanding social media, creating public relations strategies
CPRS, understanding social media, creating public relations strategies
2010 - Day 1 Meaning Thru Switching, Emergence, Adhocracy As Structure
2010 - Day 1 Meaning Thru Switching, Emergence, Adhocracy As Structure
Meaning Thru Switching, Emergence, Adhocracy As Structure
Meaning Thru Switching, Emergence, Adhocracy As Structure
Recently uploaded
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-mule-event-processing-models/
Agenda
● What is event processing in MuleSoft?
● Types of event processing models in Mule 4
● Distinction between the reactive, parallel, blocking & non-blocking processing
For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
Speaker:-
Shivani Yasaswi - https://www.linkedin.com/in/shivaniyasaswi/
Organizers:-
Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
Giridhar Meka - https://www.linkedin.com/in/giridharmeka
Priya Shaw - https://www.linkedin.com/in/priya-shaw
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
Practical manual for National Examination Council, Nigeria.
Contains guides on answering questions on the specimens provided
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...Nguyen Thanh Tu Collection
https://app.box.com/s/tacvl9ekroe9hqupdnjruiypvm9rdaneStack Memory Organization of 8086 Microprocessor
The stack memory organization of 8086 microprocessor.
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Physical pharmaceutics notes for B.pharm students
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"National Information Standards Organization (NISO)
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف أحرف الخلاف للقراء العشرةأعد أحرف الخلاف بالتلوين وصلا سمير بسيوني غفر الله له
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...Nguyen Thanh Tu Collection
https://app.box.com/s/qhtvq32h4ybf9t49ku85x0n3xl4jhr15Temple of Asclepius in Thrace. Excavation results
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Gender and Mental Health - Counselling and Family Therapy Applications and In...
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
Leveraging Generative AI to Drive Nonprofit Innovation
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh
How to deliver Powerpoint Presentations.pptx
"How to make and deliver dynamic presentations by making it more interactive to captivate your audience attention"
Recently uploaded (20)
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
2010 Week 4, Day 1
- 5. In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that in operational and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
- 7. De architectura – 25 B.C. Canon of Proportions Vitruvian Man 1487
- 8. Why not track down Jackie & Ben? Engage them?
- 9. = McLuhan
- 11. Good blog. Teamed up on Personal Brand
- 12. Social Capital
- 15. Giving up Control? Gaining Control
- 16. Shel new book Twitterville. Scoble was Evangelist (tech PR) for Microsoft
- 17. Not = Filters Fanatics Facilitators Firecrackers
- 18. Quantity Quality Personal Brand strategy?
- 19. Google 1000 true fans. Read the blog post sometime.
- 21. As bandwidth increases so does the % of uploaders.
- 23. Contests Co-Creation Community Tactics & Strategy