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Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Structural Characteristics of ChangeThis
PR 2.0
 
 
 
Corporate Voice
Brand Voice
Authentic Voice the voice
Social Etiquette
Listen
Who will lead the change?
Influentials?
Personal Brand
Describe your career future?
 
 
15 words or less
Visibility - Findability
Altruism
Ego & Power
 
social sexual . professional religious personal private ethnic political national cultural gender The 5 Things About Me Meme culinary
Does “Personal Brand” Suck?
Sources in order of appearance: http://www.blackman.uk.com/site/wp-content/uploads/2009/05/changethis.jpg   http://1.bp.blogspot.com/_tNj0ws0eRi8/SSQ4aQxhPtI/AAAAAAAAA-Q/PtfPDOA4OKg/s320/PR+Spam.bmp http://www.unc.edu/~fergusje/281/cluetrain.jpeg http://www.vailsummit.com/.../Brand%20Advocate%20Short_Travel%20TravelCom.pdf http://douglasharding.com/yahoo_site_admin/assets/images/Photo_1.187223947_sq_thumb_m.jpg http://www.barradatijuca.com.br/wp-content/uploads/2009/08/harley-davidson-logo.jpg http://hicars.org/wp-content/uploads/2009/07/Bmw_Logo.jpeg http://www.clcsol.com.au/images/photo7sm.jpg http://www.nicholsoncartoons.com.au/cartoons/new/2006-05-10%20Superannuation%20tax%20cut%20for%20Baby%20Boomers%20550.jpg   http://insighttrails.typepad.com/photos/uncategorized/2007/10/01/influentials_book_jacket_4.jpg http://teknon.files.wordpress.com/2008/03/free-agent-nation.jpg http://rsheeley.files.wordpress.com/2009/05/conformity.jpg http://jeremyfain.files.wordpress.com/2008/10/positioning-battle-for-your-mind.jpg http://www.hydrometeoindustry.org/catalogue/ProductSheets/Vaisala/RoadWeather/Vaisala_road-weather_visibility-warning_large.jpg http://ripplesintheocean.files.wordpress.com/2009/05/altruism.jpg http://ecx.images-amazon.com/images/I/41AMFR5YZKL._SL500_PIsitb-sticker-arrow-big,TopRight,35,-73_OU01_AA240_.jpg   http://wheelhouseadvisors.files.wordpress.com/2009/03/risk_reward_sign.jpg http://www.avenuesupply.ca/images/products/N3100_p.jpg

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Intro To Personal Brand or Online Identity

  • 1.
  • 4.  
  • 5.  
  • 6.  
  • 12. Who will lead the change?
  • 16.  
  • 17.  
  • 18. 15 words or less
  • 22.  
  • 23. social sexual . professional religious personal private ethnic political national cultural gender The 5 Things About Me Meme culinary
  • 25. Sources in order of appearance: http://www.blackman.uk.com/site/wp-content/uploads/2009/05/changethis.jpg http://1.bp.blogspot.com/_tNj0ws0eRi8/SSQ4aQxhPtI/AAAAAAAAA-Q/PtfPDOA4OKg/s320/PR+Spam.bmp http://www.unc.edu/~fergusje/281/cluetrain.jpeg http://www.vailsummit.com/.../Brand%20Advocate%20Short_Travel%20TravelCom.pdf http://douglasharding.com/yahoo_site_admin/assets/images/Photo_1.187223947_sq_thumb_m.jpg http://www.barradatijuca.com.br/wp-content/uploads/2009/08/harley-davidson-logo.jpg http://hicars.org/wp-content/uploads/2009/07/Bmw_Logo.jpeg http://www.clcsol.com.au/images/photo7sm.jpg http://www.nicholsoncartoons.com.au/cartoons/new/2006-05-10%20Superannuation%20tax%20cut%20for%20Baby%20Boomers%20550.jpg http://insighttrails.typepad.com/photos/uncategorized/2007/10/01/influentials_book_jacket_4.jpg http://teknon.files.wordpress.com/2008/03/free-agent-nation.jpg http://rsheeley.files.wordpress.com/2009/05/conformity.jpg http://jeremyfain.files.wordpress.com/2008/10/positioning-battle-for-your-mind.jpg http://www.hydrometeoindustry.org/catalogue/ProductSheets/Vaisala/RoadWeather/Vaisala_road-weather_visibility-warning_large.jpg http://ripplesintheocean.files.wordpress.com/2009/05/altruism.jpg http://ecx.images-amazon.com/images/I/41AMFR5YZKL._SL500_PIsitb-sticker-arrow-big,TopRight,35,-73_OU01_AA240_.jpg http://wheelhouseadvisors.files.wordpress.com/2009/03/risk_reward_sign.jpg http://www.avenuesupply.ca/images/products/N3100_p.jpg