Non-profits and social media: the nows and nexts
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A talk I gave to the Social Innovation and Marketing for Change MBA students at Said Business School, University of Oxford. For a bit more info, check out the supporting blog entry: http://www.nixonmcinnes.co.uk/2011/06/23/social-media-non-profits-and-the-future
![Who am I? Max St John @maxwellinever CC Tina Jett on flickr: http://www.flickr.com/photos/scatterbox/4927764398 About me: http://www.nixonmcinnes.co.uk/people/max Follow me: http://www.twitter.com/maxwellinever Email me: [email_address]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Non-profits and social media: the nows and nexts
- 1. Non-profits and social media: the nows and the nexts
- 2. Who am I? Max St John @maxwellinever CC Tina Jett on flickr: http://www.flickr.com/photos/scatterbox/4927764398 About me: http://www.nixonmcinnes.co.uk/people/max Follow me: http://www.twitter.com/maxwellinever Email me: [email_address]
- 3. What do I do?
- 5. What is social media? x one squillion * * empirical data
- 7. Social media in perspective Image courtesy of @marwame on twitpic: http://twitpic.com/3whv3g
- 8. Where are non-profits? Strategic Tactical Absent Agile Open-minded Unwieldy Flailing Coping Learning Leading
- 10. A new kind of non-profit CC alexdecarvalho on flickr: http://www.flickr.com/photos/adc/4299697884
- 12. Changing behaviour CC machermucha on flickr: http://www.flickr.com/photos/chinny_chin_chin00/2425675015
- 14. Time to change: changing social norms Making it OK to talk about mental health
- 15. Time to change: changing social norms
- 16. Freecycle: making change ultra-simple 8.5 million members, 4,949 groups Just using email
- 17. Think Pig: educating through games Helping embed new ideas into everyday thinking
- 19. Affecting legislation CC 7-how-7 on flickr: http://www.flickr.com/photos/7-how-7/11364687/
- 20. 38 Degrees: creating a movement Absorbing members’ values, using multiple channels
- 21. Targuist sniper: using basic tools Video camera + YouTube = public pressure + change
- 23. Coping with disaster CC DFID on flickr: http://www.flickr.com/photos/dfid/4290902290/
- 24. Ushahidi and OSM Easily accessible, open-source technologies driven by developer community
- 25. Ushahidi and OSM Accurate data means radical improvements in post-disaster provision
- 26. Tweeting the revolution Allowed tweeting during internet blackout through simple technologies
- 29. Thank you CC Ilya Eric Lee on flickrr: http://www.flickr.com/photos/ilyaericlee/58742420/
Editor's Notes
- Copyright © Imparta Limited 2002 – 2008 All Rights Reserved
- Not just facebook and twitter. Social media is the socialisation of web content and it’s nothing new. It’s allowing anyone to publish, coupled with an unlimited network of people.
- Not just facebook and twitter. Social media is the socialisation of web content and it’s nothing new. It’s allowing anyone to publish, coupled with an unlimited network of people.
- Not just facebook and twitter. Social media is the socialisation of web content and it’s nothing new. It’s allowing anyone to publish, coupled with an unlimited network of people.
- To be effective, and to be sustainable, social media must be part of something bigger. It must be driven by a real need. Egypt Facebook youth image. 38 degrees example.
- Now, a new breed of non-profit: Citizen-led, citizen powered, organised through social digital tools, solving the problems they want to solve: Crisis Camp, Social Innovation Camp, CityCamp http://www.flickr.com/photos/adc/4299697884/sizes/l/in/photostream/ This is part of the future of social media for social change/non-profits – example: NHS in the UK IMAGE?
- Now, a new breed of non-profit: Citizen-led, citizen powered, organised through social digital tools, solving the problems they want to solve: Crisis Camp, Social Innovation Camp, CityCamp http://www.flickr.com/photos/adc/4299697884/sizes/l/in/photostream/ This is part of the future of social media for social change/non-profits – example: NHS in the UK IMAGE?
- http://www.flickr.com/photos/chinny_chin_chin00/2425675015/sizes/l/in/photostream/
- Making mental illness OK. Time to change, the elephant.
- Making mental illness OK. Time to change, the elephant.
- http://www.flickr.com/photos/stevemepsted/2503551012/sizes/o/in/photostream/ http://www.flickr.com/photos/clintjcl/392763075/sizes/o/in/photostream/ Freecycle: appealing to hassle-reduction of getting rid of stuff, stingy nature to reduce consumption. Based on a real need. Uses the simplest possible, common denominator technology: email lists.
- http://www.flickr.com/photos/stevemepsted/2503551012/sizes/o/in/photostream/ http://www.flickr.com/photos/clintjcl/392763075/sizes/o/in/photostream/ Freecycle: appealing to hassle-reduction of getting rid of stuff, stingy nature to reduce consumption. Based on a real need. Uses the simplest possible, common denominator technology: email lists.
- http://www.flickr.com/photos/7-how-7/11364687/ Has to work with democratic processes or expose Has to understand the theory of change and balance of power (or does it? Is this as simple as: if it’s widely reported enough, things will change) In the UK, ‘email your MP’ has become the standard e-campaigning action, but MPs are resistant. Has to involved more. 38 degrees - citizen-led: you decide the issues. Coordinated via email, social media, website.
- Similar to Avaaz, Move on and Getup. Started in 2009, 750,000 members who have taken 3m actions. Saved BBC 6 Music, stopped Trident being renewed, government turnaround on selling off woodland. Reason they’ve been successful is they have built a movement: people, power change.
- Has to work with democratic processes or expose Has to understand the theory of change and balance of power (or does it? Is this as simple as: if it’s widely reported enough, things will change) In the UK, ‘email your MP’ has become the standard e-campaigning action, but MPs are resistant. Has to involved more. 38 degrees - citizen-led: you decide the issues. Coordinated via email, social media, website.
- http://www.flickr.com/photos/dfid/4290902290/sizes/o/in/photostream/
- Started life as an open source
- Started life as an open source
- Has to work with democratic processes or expose Has to understand the theory of change and balance of power (or does it? Is this as simple as: if it’s widely reported enough, things will change) In the UK, ‘email your MP’ has become the standard e-campaigning action, but MPs are resistant. Has to involved more. 38 degrees - citizen-led: you decide the issues. Coordinated via email, social media, website.
- http://www.flickr.com/photos/19779889@N00/4834980544/
- http://www.flickr.com/photos/ilyaericlee/58742420/
- http://www.flickr.com/photos/ilyaericlee/58742420/
- http://www.flickr.com/photos/ilyaericlee/58742420/
- http://www.flickr.com/photos/ilyaericlee/58742420/