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Marketing and Sales for Radio Stations

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Zach Braiker
Zach Braiker

1. The document discusses how integrated sales strategies can create revenue by focusing on compelling client content, new digital tools, and combining online and offline marketing efforts. 2. It emphasizes engaging clients as experts who generate their own content, and using multiple touchpoints like websites, email, streaming, and mobile to reach audiences. 3. New tools include microsites, podcasting, and online communities, while sales strategies involve researching clients online, understanding expectations and results, and keeping up with current industry trends through blogs and RSS feeds.

BusinessTechnology
1 of 22
Integrated Sales: How Compelling Ideas Create Revenue Refine + Focus NAB Zachary Braiker
Refine + Focus NAB Our Focus 1. Client as Content 2. New Tools 3. Integrated Sales
[object Object],Refine + Focus NAB Life online Harvard Geek Media consulting Media planning Web marketing
Refine + Focus NAB What’s Changed?
Refine + Focus NAB What’s Changed? Convergence
[object Object],Refine + Focus NAB ,[object Object],[object Object],[object Object]
[object Object],Refine + Focus NAB ,[object Object],[object Object],[object Object]
[object Object],Refine + Focus NAB ,[object Object],[object Object],[object Object]
[object Object],Refine + Focus NAB ,[object Object],[object Object],[object Object]
What are the New Tools? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Refine + Focus NAB
Web Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Refine + Focus NAB
1. Permission marketing 2. Subject lines matter 3. Viral: check it out 4. Emails evolves to RSS 5. Web site: www.eroi.com ,[object Object],Refine + Focus NAB
Microsite ,[object Object],[object Object],[object Object],[object Object],[object Object],Refine + Focus NAB
Streaming ,[object Object],[object Object],[object Object],[object Object],Refine + Focus NAB
Podcasting ,[object Object],[object Object],[object Object],[object Object],Refine + Focus NAB
Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],Refine + Focus NAB http://flickr.com/photos/mivella/23282212
Community ,[object Object],Refine + Focus NAB 1 . What is online community? (Gather) 2. Centralized (On site) 3. Decentralized (Off site) 4. Listeners join online communities 5. Embrace new partnerships: To Myspace or not to Myspace
[object Object],[object Object],Refine + Focus NAB ,[object Object],[object Object],[object Object],[object Object]
[object Object],Refine + Focus NAB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Media: Threat or Opportunity ,[object Object],[object Object],[object Object],Refine + Focus NAB
Sales structures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Refine + Focus NAB
Keeping Current ,[object Object],[object Object],[object Object],[object Object],[object Object],Refine + Focus NAB

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Marketing and Sales for Radio Stations

  • 1. Integrated Sales: How Compelling Ideas Create Revenue Refine + Focus NAB Zachary Braiker
  • 2. Refine + Focus NAB Our Focus 1. Client as Content 2. New Tools 3. Integrated Sales
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  • 4. Refine + Focus NAB What’s Changed?
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