Nearly half of all consumers now open email on a mobile device, accordingto Experian. Mirrored by how fast website traffic from smartphone users(9.69%) has increased, many ecommerce businesses are scrambling
Storytelling platforms are those platforms which are used by companies to promote their products. These platforms also help companies in maintaining long-term relationship with existing customers. These platforms are Paid, Owned and Earned Media
Social networks are websites which allow users to communicate, share knowledge about similar interests,
discuss favorite topics, review and rate products/services, etc. Even though social network marketing is still
in its infancy, it holds a potential success for businesses if it is carefully integrated in the marketing mix. This
paper discusses the advantages and risks that social network marketing holds. Future opportunities for
social networks, particularly mobile social networking, are also discussed
Nearly half of all consumers now open email on a mobile device, accordingto Experian. Mirrored by how fast website traffic from smartphone users(9.69%) has increased, many ecommerce businesses are scrambling
Storytelling platforms are those platforms which are used by companies to promote their products. These platforms also help companies in maintaining long-term relationship with existing customers. These platforms are Paid, Owned and Earned Media
Social networks are websites which allow users to communicate, share knowledge about similar interests,
discuss favorite topics, review and rate products/services, etc. Even though social network marketing is still
in its infancy, it holds a potential success for businesses if it is carefully integrated in the marketing mix. This
paper discusses the advantages and risks that social network marketing holds. Future opportunities for
social networks, particularly mobile social networking, are also discussed
The future of recruiting is social.
Social media has revolutionized marketing - now, it is changing the face of recruiting. Never before has talent deep in an organization been so accessible. The wide array of social media tools are becoming more critical to success than traditional methods of recruitment advertising and prospecting.
This event will discuss the dramatic impact social media and web 2.0 technologies are having on the staffing practice in many organizations today. You'll learn how companies are successfully using social media tools to identify, source and build meaningful relationships with the top "A" level passive candidates in their industries.
We'll evaluate each of the social media platforms and discuss how you can apply them within your own organization to attract more qualified candidates faster and at a lower cost.
You'll also learn the metrics and evaluations you can apply to quantify the impact this is having on your business.
KEY TAKE-AWAYS:
* Understand all the important social media trends and how they are impacting recruiting
* Learn best practices, potential risks and company investments required
* Learn how to evaluate success and measure business impact
* Learn how to identify, connect and build relationships with passive candidates in these environments
* Learn how this can be applies to enhance your employment brand
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Rob Garner
Search and social media 101 level presentation, covering the current social media landscape, recent marketing statistics and research, how to engage, categories of social engagement, how search and social work together, social relevancy, and other topics. Presented by Rob Garner.
From Social Media to Social Business - Marketing in the 'Social Age'Stefan Pfeiffer
Presentation on how Marketing needs to change in the 'Social Age' from Mass Marketing to 1:1 Marketing taking in particular Social Channels and behaviors into consideration. A bit of a focus on Healthcare due to the fact, that this was presented for one of our Healthcare customers.
Phil Penton – Social Media for DealershipsSean Bradley
When looking to buy a new or used car, more and more people are going online first, rather than immediately to the dealership. More importantly, car buyers are logging onto Facebook, Twitter, and Google+ to discuss and ask for advice from friends and family on a potential car purchase. After the entire process is over, they are logging back on to Facebook and Twitter to discuss their experience at your dealership. Phil Penton will be discussing the importance of Automotive Social media and why it is essential for your dealership to establish a strong online social media presence.
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
Lunch & Learn workshop at USM for the Maine Center of Enterprise Development 8-12-10. Johnson & Johnson's Acuvue; Proctor & Gamble's Max le Tampax; Distinctive Homes Magazine; Jet Blue, BP, Domino's, ShitMyDadSays
The Difference Between Paid, Owned and Earned MediaTomorrow People
Paid media is the coverage you buy. Owned media is coverage you produce and own. Earned media is coverage others produce. This article goes through the strengths of each of these three media and explains how they can work together to optimise marketing campaigns.
Presentation to Summer American Marketing Association Conference 2011 on Engagement in Social Media. Everyone agrees engagement is critical for success in social media. This presentation discusses how businesses can develop engagement with customers and presents a hierarchy of effects reflecting increasing engagement.
Digital Marketing-The future of the World.This is still the most important element in any digital marketing strategy. Traffic to the website must be generated and, more important, converted to active users. Conversion rate optimization, or CRO, uses analytics and user feedback to turn passive browsers on a website into active users and purchasers of a product or service
The future of recruiting is social.
Social media has revolutionized marketing - now, it is changing the face of recruiting. Never before has talent deep in an organization been so accessible. The wide array of social media tools are becoming more critical to success than traditional methods of recruitment advertising and prospecting.
This event will discuss the dramatic impact social media and web 2.0 technologies are having on the staffing practice in many organizations today. You'll learn how companies are successfully using social media tools to identify, source and build meaningful relationships with the top "A" level passive candidates in their industries.
We'll evaluate each of the social media platforms and discuss how you can apply them within your own organization to attract more qualified candidates faster and at a lower cost.
You'll also learn the metrics and evaluations you can apply to quantify the impact this is having on your business.
KEY TAKE-AWAYS:
* Understand all the important social media trends and how they are impacting recruiting
* Learn best practices, potential risks and company investments required
* Learn how to evaluate success and measure business impact
* Learn how to identify, connect and build relationships with passive candidates in these environments
* Learn how this can be applies to enhance your employment brand
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Rob Garner
Search and social media 101 level presentation, covering the current social media landscape, recent marketing statistics and research, how to engage, categories of social engagement, how search and social work together, social relevancy, and other topics. Presented by Rob Garner.
From Social Media to Social Business - Marketing in the 'Social Age'Stefan Pfeiffer
Presentation on how Marketing needs to change in the 'Social Age' from Mass Marketing to 1:1 Marketing taking in particular Social Channels and behaviors into consideration. A bit of a focus on Healthcare due to the fact, that this was presented for one of our Healthcare customers.
Phil Penton – Social Media for DealershipsSean Bradley
When looking to buy a new or used car, more and more people are going online first, rather than immediately to the dealership. More importantly, car buyers are logging onto Facebook, Twitter, and Google+ to discuss and ask for advice from friends and family on a potential car purchase. After the entire process is over, they are logging back on to Facebook and Twitter to discuss their experience at your dealership. Phil Penton will be discussing the importance of Automotive Social media and why it is essential for your dealership to establish a strong online social media presence.
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
Lunch & Learn workshop at USM for the Maine Center of Enterprise Development 8-12-10. Johnson & Johnson's Acuvue; Proctor & Gamble's Max le Tampax; Distinctive Homes Magazine; Jet Blue, BP, Domino's, ShitMyDadSays
The Difference Between Paid, Owned and Earned MediaTomorrow People
Paid media is the coverage you buy. Owned media is coverage you produce and own. Earned media is coverage others produce. This article goes through the strengths of each of these three media and explains how they can work together to optimise marketing campaigns.
Presentation to Summer American Marketing Association Conference 2011 on Engagement in Social Media. Everyone agrees engagement is critical for success in social media. This presentation discusses how businesses can develop engagement with customers and presents a hierarchy of effects reflecting increasing engagement.
Digital Marketing-The future of the World.This is still the most important element in any digital marketing strategy. Traffic to the website must be generated and, more important, converted to active users. Conversion rate optimization, or CRO, uses analytics and user feedback to turn passive browsers on a website into active users and purchasers of a product or service
A Díjnavigátor a biztosítók kedvezményeit, az adott biztosító által ellenőrzötten és jóváhagyottan, üzleti érdekektől mentesen, azaz: HITELESEN jeleníti meg!
Formation Environnement et réglementation bancaireActions-Finance
Actions-Finance propose la formation Environnement et réglementation bancaire
Cette formation en finance permet notamment de:
•Faire comprendre l’environnement bancaire.
•Positionner votre société et ses spécificités dans cet environnement.
•Donner des repères sur la réglementation bancaire.
•Sensibiliser aux risques.
Pour plus de renseignements sur la formation Environnement et réglementation bancaire, N’hésitez pas à nous contacter par téléphone au + 33 (0)1 47 20 37 30, ou par email sur contact@actions-finance.com
Le web, la gestion de projet web et la communication web 2.0Marion Castel
Formation sur le web, la gestion de projet web et la communication web 2.0. Etudes de cas adaptées au secteur de la culture et du spectacle. Formation donné à l'institut Act's Formation
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
Can we identify the impact that user-generated content has on our business? Are there ways to predict the success of these efforts? Yes. Understanding what you’re really getting out of your Social Media strategy means tying it back to your business objectives. This webinar discuss the guidelines for participation, unique metrics, and the tools and technology that can help you PROVE success with Social Media.
Key Points of Interest:
•Elements of Social Media: On-Page vs. Off-Page •Newly Defined Metrics
•Sophisticated Tools to Help You Track the PR Value of Your Social Media Efforts
•The Importance of Tying Metrics to Business Objectives
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
This is a brief strategic overview of the presentation Love Scott & Associates is giving at the lunch & learn hosted by The Grater Des Moines CVB 2/25/10. Some discussion points at the end of the presentation are derived from a survey sent out to attendees prior to the event.
4. Social Marketing Objectives & Terminology Top Marketing Tactics for 2010: E-mail marketing Social networks Keyword search Radio Magazines Online display Event sponsorship Rich media display Direct mail Regional TV 5.5% “The key take-away is the high and long-lasting impact of earned media… but advertisers can’t buy earned media; it has to be earned through user engagement and connections between users and brands.” Nielsen, April 2010
5. Social Marketing On Facebook OwnedMedia PaidMedia Earned Media Advertisers perceive Facebook offering as a comprehensive social marketing solution
6. OwnedMedia Brands seek to drive engagement with their page, creating a community of fans who opt in for future communications
7. Self-serve Engagement Ads PaidMedia Generate fans & earned media through user engagement Broadcast user engagement to friends Re-engage fan community with brand communications Cultivate Amplify Repeat
8. Country Friends of Fans Women State Keywords Age = 24-45 PaidMedia City Interests & Likes Dallas, TX USA Age Education Demographics Gender Work Relationship Status Connections Targeting friends of fans creates personal endorsements in paid media Language
9. Home Page Ad Home Page Ad w/ Social Context Organic Impression PaidMedia 30% 13% 8% + 16% 8% 8% 2% 4% 10% Purchase Intent Ad Recall Awareness Source: Nielsen Brand Lift Facebook ad performance for key brand metrics increases when social context is included in the ad
10. Are you sure? “Creative is about 70% to 80% of the effectiveness of advertising.” Facebook is all I need for my brand advertising campaigns. Response Facebook ads limit creative options. The small format, tiny images, and peripheral placement on the page just don’t provide advertisers the flexible and impactful creative palette they need for true brand advertising. MSA offers large, integrated, rich creative formats that enable you to make emotional connections with your target customers and bring your brand to life. Support We know that only 1/25 people who spend time looking at or interacting with rich media ads actually click on them. But higher ‘dwell scores’ make ads more engaging and: Are three times more efficient at driving brand search Drive 69% more traffic to brand sites Increase user engagement at brand sites -- more page views, more time spent with that brand Jon Gibs, VP Media Analytics, Nielsen
11. Are you sure? Facebook paid media is all my brand needs to drive engagement with my Facebook page. Response Your customers are everywhere, not just on Facebook. You need to connect with them wherever they are living their digital lives—and through the screens that they prefer. Support Consumers exposed to paid media on multiple screens are significantly more likely to connect with your brand through a social network. In a recent campaign that combined online, mobile, Xbox, and Massive, consumers exposed to TOMs shoes ads on four screens were 8 times as likely to engage with TOMs on Facebook, Twitter, and MySpace. 57% 28% 21% 7% 2 3 4 1 # of Screens
12. Are you sure? Facebook has better targeting. Response The key here is to differentiate targeting capabilities from targeting attributes (data). Is Facebook’s data better? Well, yes. Is their targeting better… no! Microsoft also has fantastic data (e.g. WLID) but also has the experience and insight into making the most of it! A few key points of differentiation: Facebook is predominantly a profile targeting advertising model MSFT has insight driven targeting (such as BT, CDT, CPGOE and also does profile) Facebook’s targeted reach is only on Facebook MSFT targeting extends to the entire Microsoft Media Network SupportRobust targeting drives significant performance lifts. For example, a top auto manufacturer saw a 298% lift in CTR, a top CPG client saw a 195% lift in CTR, and a top wireless provider saw a 257% lift in CTR.
23. Drives Engagement w/FB PageAd Types Formats Placement Targeting Benefits Global UU Source: MMR We Are Two Complementary Publishers With Different Ad Solutions
24. Research Advertizing Conversation Communication Feedback Transactions Blogs Provides Bank of Wells Fargo Wells Citi blog on the research on America’s Bank product blogs Fargo/Wachovia Women & Co customer issues of the Future merger blog website and industry Blog trends Tweets Customer Sponsored JetBlue random Bank of America Wells Fargo’s experience tweets tweeting and Wells Fargo inactive account feedback customer service on Twitter model YouTube Umpqua’s Bank Charlie Rose Feedback on of the Future interview with videos Video Citi CEO Facebook Where I’ve been Chase Customer American Customer – provides Community dialogues Airlines provides dialogues research for Giving articles targeted travelers at women travelers MySpace Citi Low Rate Travelers – Get Credit Card an Insurance advert Quote foursquare Customer GPS data Examples of Social Network Usage
28. In the wake of financial turmoil,MIT engineers and Wall Street analystsgot together to create Trefis– Financial Tools built with Experts, company employees and Investors
29. Trefis is a meaningful financial community structured around TREnds, Forecasts and Insights related to some of the most popular stocks in the US.
33. Journalists, Economists, Financial Advisors and consumers interact around real dataGo to Finovate Conference in NYC Oct 4-5, 2010 See Financial Services Innovation Demos http://www.finovate.com/fall2010/
55. ReadFinancial Industry Regulatory Authority Notice “Even though social media tools provide limited space for communicating with consumers, financial marketers are responsible for making sure all necessary disclosures are properly integrated into their social media marketing initiatives. http://thefinancialbrand.com/13164/compliance-crack-down-on-social-media-coming/ Jeffry Pilcher, FinancialBrand Presentation http://www.socialturns.com/ Request Free Microsoft Whitepaper “Tweets, Blogs and Instant Relationships Social networking and the bank of the future Banking and Capital Markets” prapino@micorsoft.com Footnote