J.F.K’s “New Frontier” to 
L.B.J’s “Great Society”
Major Events 
•Civil Rights Movement 
•Civil Rights Act, 1964 
•Voting Rights Act, 1965 
•War On Poverty = "Great 
Society" 
•Anti-Poverty Act, 1964 
•Education reform 
•Cold War = US 
involvement in Vietnam
LBJ’s State of the Union Address 
 LBJ wants to cut the deficit in ½ 
 Wants to reduce the size of the gov’t 
while maintaining the size of the 
military 
 LBJ pledges to assist the less fortunate 
“THE GREAT SOCIETY” 
 Declares war on poverty 
 Medicare/Medicad 
 Assistance to the inner cities & rural 
areas 
 Unemployment assistance & Job 
creation programs 
 Education Assistance 
 Tax Cuts to stimulate the economy 
 Modernization of schools, libraries, 
hospitals, & nursing homes
LBJ’s Remarks at the University of 
Michigan: 
(May 22, 1964) 
 Next Generation’s challenge = 
solve the problem of poverty 
 American need to build a “Great 
Society” 
 abundance and liberty for all 
 three places to build the Great 
Society 
 in our cities 
 in our countryside 
 in our classrooms
Major Great Society Programs 
War on Poverty: 
 forty programs that were intended to eliminate 
poverty by 
 improving living conditions and enabling people 
to lift themselves out of the cycle of poverty. 
 HOUSING AND URBAN DEVELOPMENT 
ACT 
 DEPARTMENT OF HOUSING AND 
URBANDEVELOPMENT ACT 
 FOOD STAMP ACT OF 1964 
 URBAN MASS TRANSPORTATION
Improving Education 
 Education: sixty separate 
bills that provided for new 
and better-equipped 
 classrooms, minority 
scholarships, and low-interest 
student loans. 
 HIGHER EDUCATION ACT 
OF 1965 
 NATIONAL SCHOOL LUNCH 
ACT of 1968 
 Head Start: program for four-and 
five-year-old children 
from low-income families.
HEALTHCARE: 
MEDICARE AND 
MEDICAID 
 Medicare & Medicaid: guaranteed health 
care to every American over sixty-five and to 
low-income families. 
 Medicare was eventually passed during the LBJ 
administration 
 It was first passed on July 30, 1965 
 It served as an amendment to Social Security
Environment and the Arts 
 The Environment: introduced measures to 
protect clean air and water. 
 CLEAN AIR ACT OF 1963 
 National Endowment for the Arts and the 
Humanities: government funding for artists, 
writers and performers. 
 NATIONAL FOUNDATION ON THE ARTS & 
THE HUMANITIES ACT
GREAT SOCIETY
5min LBJ Great Soc
•March from Selma, 
Alabama to Montgomery, 
Alabama to register to 
vote….. 
•Two marches: 
• March 3, 1965, 1st march 
was unsuccessful. 
NATIONAL MOVEMENT-Civil 
Rights, Marchers Carrying 
Banner "We March with Selma!", 
Harlem, New York City, 1965 
March 15, 1965, President Johnson 
introduced the Voting Rights Act.
March 21, 1965, MLK 
led a 2nd march from 
Selma to 
Montgomery. 
President Johnson 
sent in the National 
Guard to protect 
marchers. 
Successful in 
registering 3200 
African Americans 
to vote! 
August 1965, President Johnson signed into 
law the Voting Rights Act. 
March in 
Harlem to 
support March 
from Selma to 
DC
civil rights 
African-American 
Civil Rights Law 
Civil Rights 
Act of 1964 
24th 
Amendment 
(1964) 
Banned the poll tax. 
Voting 
Rights 
Act of 1965 
Banned literacy tests in counties where 
over half of eligible voters had been 
disenfranchised. 
•President Johnson 
meeting MLK 
discussing Civil 
Rights. 
•President Johnson’s 
support of Civil 
Rights was 
continuation of 
President Kennedy’s 
stand on Civil Rights. 
• Abolished the use of voter 
registration or a literacy requirement 
to discriminate against any voter. 
• Elimination of Employment 
Discrimination based on RACE
Civil Rights Act 3.11
THURGOOD 
MARSHALL 
1st African American 
on SCOTUS 
• Earned nationwide 
recognition 
through Brown v. 
Board of Education 
• Appointed to 
SCOTUS by LBJ 
• Significant moment 
for an African 
American to be on 
the highest court in 
the country
Malcolm X 
X Born in Omaha Nebraska, Malcolm Little was the son of a 
Baptist preacher who urged Blacks to stand up for their rights. 
X His father was killed by White Supremacist in Michigan, in 
1931. 
X After time, Malcolm moved to Harlem where he became 
involved in gambling, drug dealing and robbery. 
X Malcolm Was Arrested at the age 
of 20 for armed robbery. In jail 
he studied the teaching of the 
Elijah Muhammad and converted to Islam. 
X His critics accused him of preaching racism, black supremacy, 
anti-semitism and violence.
Malcolm X Speaks, 1965 
X “Be peaceful, be courteous, obey 
the law, respect everyone; but if 
someone puts his hand on you, 
send him to the cemetery.” 
X “Nobody can give you freedom. 
Nobody can give you equality or 
justice or anything. If you're a 
man, you take it.” 
X “You can't separate peace from 
freedom because no one can be at 
peace unless he has his freedom.”
Black Panther Party 
 U.S. African American Militant group. 
 Founded in 1966 in Oakland. 
 Led by Huey P. Newton and Bobby Seale. 
 Believed violent revolution was the only way to receive 
freedom. 
 Urged African Americans to arm themselves. 
 In the late 60’s party leaders got involved in violent confrontations 
with the police. 
 Huey Newton was tried in 1967 for killing a police officer.
Quiz Yo’self
Think about it… What is the 
CORRECT ANSWER?
The War in Southeast Asia 
vn map 
“Domino Theory” 
Must “contain” communism and not 
allow it to spread. If it does, it would 
lead to more countries falling to the 
communists.
Johnson Sends Ground 
Forces 
 Remembers Truman’s “loss” 
of China  Domino Theory 
revived 
I’m not going to be 
the president who 
saw Southeast Asia 
go the way China 
went.- LBJ
Johnson Sends 
Ground Forces 
 Advised to rout the 
communists by 
Secretary of State, 
Robert S. McNamara 
• Tonkin Gulf Incident -->Aug ‘64 -- N Vietnamese gunboats 
attack 2 US destroyers in Gulf of Tonkin…maybe 
• Tonkin Gulf Resolution-“The Blank Check” 
• Passed by Congress 5 Aug 1964 
*No FORMAL declaration of WAR 
by Congress* 
• Committed the US to fighting in Vietnam 
• “To take all necessary steps to repel armed attack against US forces”, including 
force, to assist South Vietnam and any member of SEATO”
Years of Escalation: 1965-68 
 After Gulf of 
Tonkin incident 
Johnson had a 
“blank check” to 
wage war in 
Vietnam. 
 Escalation included: 
 Operation Rolling 
Thunder 
 Use of agent orange 
 Use of ground troops 
for Search and destroy 
missions
The Ground War 
1965-1968 
 No territorial goals 
 Body counts on TV 
every night 
(first “living room” war)
The role of the Media in Vietnam 
The most significant statement came from the "most trusted man in 
America", Walter Cronkite. In a CBS special, Cronkite concluded, 'To 
say that we are closer to victory today is to believe, in the face of the 
evidence, the optimists who have been wrong in the past to say that 
we are mired in a bloody stalemate seems the only realistic, yet 
unsatisfactory conclusion" 
Walter 
Cronkite 
Johnson is said to have responded to the news by saying- “If I’ve lost 
Cronkite, I’ve lost Middle America.” 
– Lyndon Johnson, February 27, 1968
The Air War 
1965-1968 
 1965: Sustained bombing of North Vietnam 
 Operation Rolling Thunder (March 2, 1965) 
 1966-68: Ongoing bombing of Hanoi 
nonstop for 3 years! Esp. targets the 
Ho Chi Minh Trail. 
 Downed Pilots: P.O.W.s 
 Carpet Bombing – **napalm**
The Air War: 
A Napalm Attack
The Tet Offensive, 
January 1968 
 N. Vietnamese Army + Viet Cong 
attack South simultaneously 
(67,000 attack 100 cities, 
bases, and the US embassy in 
Saigon) 
 Take every major southern city 
 U.S. + ARVN beat back the 
offensive 
 Viet Cong destroyed and N. 
Vietnamese army debilitated 
 BUT…it’s seen as an 
American defeat by the 
media (shows how 
important accurate 
journalism is…Don’t 
believe EVERYTHING 
you see on TV…)
Impact of the 
Tet Offensive 
 Domestic U.S. Reaction: With 
the portrayal of the Tet 
Offensive…Disbelief, Anger, 
Distrust of Johnson 
Administration 
 Hey, Hey LBJ! How 
many kids did you 
kill today?
Johnson’s 
popularity 
dropped in 
1968 from 
48% to 36%.
American Morale 
Begins to Dip 
 Disproportionate representation of 
poor people and minorities. 
 Severe racial problems. 
 Major drug 
problems. 
Roy Benavidez-received 
the Medal of 
Honor (1981) for his valorous 
actions in combat in Vietnam on 
May 2, 1968.
Effect of public opinion: Are We 
Becoming the Enemy? 
Charlie Company, 1st Battalion, 20th Infantry 
 Lt. William Calley, 
Platoon Leader 
 My Lai Massacre, 1968 
 200-500 unarmed 
villagers
Who Is the 
Enemy?
Anti-War 
Demonstrations 
Columbia University 
1967
Anti-War 
Demonstrations 
 May 4, 1970 
 4 students 
shot dead. 
 11 students 
wounded 
Kent State University 
 Jackson State 
University 
 May 10, 1970 
 2 dead; 12 
wounded
Tinker v. Des Moines ISD (1969) 
 Situation: students were wearing black 
“peace” armbands at school and refused to 
take them off-SUSPENDED 
 decision by the United States Supreme 
Court that defined the constitutional rights 
of students in U.S. public schools. 
 The Tinker test is still used by courts today 
to determine whether a school's disciplinary 
actions violate students' First Amendment 
rights.
1969 draft lottery 
(Conscription) 
 Draft lottery starts which adds to the Anti-War 
movement. 
 DRAFT DODGERS: Many draftees refused 
to report or moved to Canada. 
 Muhammad Ali –Heavyweight Champion- 
Refused to report. 
First occurred December 1st 1969 
Men with birthday between 1944-1950 were 
eligible for the draft. 
366 numbers were put in a tumbler and drawn. 
258 was the first number drawn (Sep 14th) 
195 birthdates were drawn 
A second lottery used 26 letters to place order of 
those drafted ( J was the first letter)
Opposition to the draft
Democratic 
Convention in 
Chicago, 1968 
Anti-War 
Demonstrations 
Student Protestors 
at Univ. of CA 
in Berkeley, 1968 
Burning Draft Cards
26th Amendment passed 
 The rights of citizens of the United States, who 
are eighteen years of age or older, to vote shall 
not be denied or abridged by the United States 
or by any State on account of age. 
 Passed 1971 
 Direct effect of the Vietnam War
Miranda v. Arizona (1966) 
 Decided statements made in response to interrogation 
by a defendant in police custody will be admissible at 
trial only if the prosecution can show that the 
defendant was informed of the rights
Impact of the 
Vietnam War 
Johnson announces (March, 1968): 
…I shall not 
seek, and I will 
not accept, the 
nomination of my 
party for another 
term as your 
President.
Foreshadowing: Nixon 
on Vietnam 
 Nixon’s 1968 Campaign promised an 
end to the war: Peace with Honor 
 Appealed to the great 
“Silent Majority” 
 ‘Vietnamization’ 
 Expansion of the 
conflict  The “Secret War” 
 Cambodia 
 Laos 
 Agent Orange 
(chemical defoliant) 
 Cease Fire in 1973

20 lbj 2days

  • 1.
    J.F.K’s “New Frontier”to L.B.J’s “Great Society”
  • 2.
    Major Events •CivilRights Movement •Civil Rights Act, 1964 •Voting Rights Act, 1965 •War On Poverty = "Great Society" •Anti-Poverty Act, 1964 •Education reform •Cold War = US involvement in Vietnam
  • 3.
    LBJ’s State ofthe Union Address  LBJ wants to cut the deficit in ½  Wants to reduce the size of the gov’t while maintaining the size of the military  LBJ pledges to assist the less fortunate “THE GREAT SOCIETY”  Declares war on poverty  Medicare/Medicad  Assistance to the inner cities & rural areas  Unemployment assistance & Job creation programs  Education Assistance  Tax Cuts to stimulate the economy  Modernization of schools, libraries, hospitals, & nursing homes
  • 4.
    LBJ’s Remarks atthe University of Michigan: (May 22, 1964)  Next Generation’s challenge = solve the problem of poverty  American need to build a “Great Society”  abundance and liberty for all  three places to build the Great Society  in our cities  in our countryside  in our classrooms
  • 5.
    Major Great SocietyPrograms War on Poverty:  forty programs that were intended to eliminate poverty by  improving living conditions and enabling people to lift themselves out of the cycle of poverty.  HOUSING AND URBAN DEVELOPMENT ACT  DEPARTMENT OF HOUSING AND URBANDEVELOPMENT ACT  FOOD STAMP ACT OF 1964  URBAN MASS TRANSPORTATION
  • 7.
    Improving Education Education: sixty separate bills that provided for new and better-equipped  classrooms, minority scholarships, and low-interest student loans.  HIGHER EDUCATION ACT OF 1965  NATIONAL SCHOOL LUNCH ACT of 1968  Head Start: program for four-and five-year-old children from low-income families.
  • 8.
    HEALTHCARE: MEDICARE AND MEDICAID  Medicare & Medicaid: guaranteed health care to every American over sixty-five and to low-income families.  Medicare was eventually passed during the LBJ administration  It was first passed on July 30, 1965  It served as an amendment to Social Security
  • 9.
    Environment and theArts  The Environment: introduced measures to protect clean air and water.  CLEAN AIR ACT OF 1963  National Endowment for the Arts and the Humanities: government funding for artists, writers and performers.  NATIONAL FOUNDATION ON THE ARTS & THE HUMANITIES ACT
  • 10.
  • 12.
  • 13.
    •March from Selma, Alabama to Montgomery, Alabama to register to vote….. •Two marches: • March 3, 1965, 1st march was unsuccessful. NATIONAL MOVEMENT-Civil Rights, Marchers Carrying Banner "We March with Selma!", Harlem, New York City, 1965 March 15, 1965, President Johnson introduced the Voting Rights Act.
  • 14.
    March 21, 1965,MLK led a 2nd march from Selma to Montgomery. President Johnson sent in the National Guard to protect marchers. Successful in registering 3200 African Americans to vote! August 1965, President Johnson signed into law the Voting Rights Act. March in Harlem to support March from Selma to DC
  • 15.
    civil rights African-American Civil Rights Law Civil Rights Act of 1964 24th Amendment (1964) Banned the poll tax. Voting Rights Act of 1965 Banned literacy tests in counties where over half of eligible voters had been disenfranchised. •President Johnson meeting MLK discussing Civil Rights. •President Johnson’s support of Civil Rights was continuation of President Kennedy’s stand on Civil Rights. • Abolished the use of voter registration or a literacy requirement to discriminate against any voter. • Elimination of Employment Discrimination based on RACE
  • 16.
  • 17.
    THURGOOD MARSHALL 1stAfrican American on SCOTUS • Earned nationwide recognition through Brown v. Board of Education • Appointed to SCOTUS by LBJ • Significant moment for an African American to be on the highest court in the country
  • 18.
    Malcolm X XBorn in Omaha Nebraska, Malcolm Little was the son of a Baptist preacher who urged Blacks to stand up for their rights. X His father was killed by White Supremacist in Michigan, in 1931. X After time, Malcolm moved to Harlem where he became involved in gambling, drug dealing and robbery. X Malcolm Was Arrested at the age of 20 for armed robbery. In jail he studied the teaching of the Elijah Muhammad and converted to Islam. X His critics accused him of preaching racism, black supremacy, anti-semitism and violence.
  • 19.
    Malcolm X Speaks,1965 X “Be peaceful, be courteous, obey the law, respect everyone; but if someone puts his hand on you, send him to the cemetery.” X “Nobody can give you freedom. Nobody can give you equality or justice or anything. If you're a man, you take it.” X “You can't separate peace from freedom because no one can be at peace unless he has his freedom.”
  • 20.
    Black Panther Party  U.S. African American Militant group.  Founded in 1966 in Oakland.  Led by Huey P. Newton and Bobby Seale.  Believed violent revolution was the only way to receive freedom.  Urged African Americans to arm themselves.  In the late 60’s party leaders got involved in violent confrontations with the police.  Huey Newton was tried in 1967 for killing a police officer.
  • 21.
  • 24.
    Think about it…What is the CORRECT ANSWER?
  • 25.
    The War inSoutheast Asia vn map “Domino Theory” Must “contain” communism and not allow it to spread. If it does, it would lead to more countries falling to the communists.
  • 26.
    Johnson Sends Ground Forces  Remembers Truman’s “loss” of China  Domino Theory revived I’m not going to be the president who saw Southeast Asia go the way China went.- LBJ
  • 27.
    Johnson Sends GroundForces  Advised to rout the communists by Secretary of State, Robert S. McNamara • Tonkin Gulf Incident -->Aug ‘64 -- N Vietnamese gunboats attack 2 US destroyers in Gulf of Tonkin…maybe • Tonkin Gulf Resolution-“The Blank Check” • Passed by Congress 5 Aug 1964 *No FORMAL declaration of WAR by Congress* • Committed the US to fighting in Vietnam • “To take all necessary steps to repel armed attack against US forces”, including force, to assist South Vietnam and any member of SEATO”
  • 28.
    Years of Escalation:1965-68  After Gulf of Tonkin incident Johnson had a “blank check” to wage war in Vietnam.  Escalation included:  Operation Rolling Thunder  Use of agent orange  Use of ground troops for Search and destroy missions
  • 29.
    The Ground War 1965-1968  No territorial goals  Body counts on TV every night (first “living room” war)
  • 30.
    The role ofthe Media in Vietnam The most significant statement came from the "most trusted man in America", Walter Cronkite. In a CBS special, Cronkite concluded, 'To say that we are closer to victory today is to believe, in the face of the evidence, the optimists who have been wrong in the past to say that we are mired in a bloody stalemate seems the only realistic, yet unsatisfactory conclusion" Walter Cronkite Johnson is said to have responded to the news by saying- “If I’ve lost Cronkite, I’ve lost Middle America.” – Lyndon Johnson, February 27, 1968
  • 31.
    The Air War 1965-1968  1965: Sustained bombing of North Vietnam  Operation Rolling Thunder (March 2, 1965)  1966-68: Ongoing bombing of Hanoi nonstop for 3 years! Esp. targets the Ho Chi Minh Trail.  Downed Pilots: P.O.W.s  Carpet Bombing – **napalm**
  • 32.
    The Air War: A Napalm Attack
  • 33.
    The Tet Offensive, January 1968  N. Vietnamese Army + Viet Cong attack South simultaneously (67,000 attack 100 cities, bases, and the US embassy in Saigon)  Take every major southern city  U.S. + ARVN beat back the offensive  Viet Cong destroyed and N. Vietnamese army debilitated  BUT…it’s seen as an American defeat by the media (shows how important accurate journalism is…Don’t believe EVERYTHING you see on TV…)
  • 35.
    Impact of the Tet Offensive  Domestic U.S. Reaction: With the portrayal of the Tet Offensive…Disbelief, Anger, Distrust of Johnson Administration  Hey, Hey LBJ! How many kids did you kill today?
  • 36.
    Johnson’s popularity droppedin 1968 from 48% to 36%.
  • 37.
    American Morale Beginsto Dip  Disproportionate representation of poor people and minorities.  Severe racial problems.  Major drug problems. Roy Benavidez-received the Medal of Honor (1981) for his valorous actions in combat in Vietnam on May 2, 1968.
  • 38.
    Effect of publicopinion: Are We Becoming the Enemy? Charlie Company, 1st Battalion, 20th Infantry  Lt. William Calley, Platoon Leader  My Lai Massacre, 1968  200-500 unarmed villagers
  • 39.
    Who Is the Enemy?
  • 41.
  • 42.
    Anti-War Demonstrations May 4, 1970  4 students shot dead.  11 students wounded Kent State University  Jackson State University  May 10, 1970  2 dead; 12 wounded
  • 43.
    Tinker v. DesMoines ISD (1969)  Situation: students were wearing black “peace” armbands at school and refused to take them off-SUSPENDED  decision by the United States Supreme Court that defined the constitutional rights of students in U.S. public schools.  The Tinker test is still used by courts today to determine whether a school's disciplinary actions violate students' First Amendment rights.
  • 45.
    1969 draft lottery (Conscription)  Draft lottery starts which adds to the Anti-War movement.  DRAFT DODGERS: Many draftees refused to report or moved to Canada.  Muhammad Ali –Heavyweight Champion- Refused to report. First occurred December 1st 1969 Men with birthday between 1944-1950 were eligible for the draft. 366 numbers were put in a tumbler and drawn. 258 was the first number drawn (Sep 14th) 195 birthdates were drawn A second lottery used 26 letters to place order of those drafted ( J was the first letter)
  • 46.
  • 47.
    Democratic Convention in Chicago, 1968 Anti-War Demonstrations Student Protestors at Univ. of CA in Berkeley, 1968 Burning Draft Cards
  • 48.
    26th Amendment passed  The rights of citizens of the United States, who are eighteen years of age or older, to vote shall not be denied or abridged by the United States or by any State on account of age.  Passed 1971  Direct effect of the Vietnam War
  • 49.
    Miranda v. Arizona(1966)  Decided statements made in response to interrogation by a defendant in police custody will be admissible at trial only if the prosecution can show that the defendant was informed of the rights
  • 50.
    Impact of the Vietnam War Johnson announces (March, 1968): …I shall not seek, and I will not accept, the nomination of my party for another term as your President.
  • 52.
    Foreshadowing: Nixon onVietnam  Nixon’s 1968 Campaign promised an end to the war: Peace with Honor  Appealed to the great “Silent Majority”  ‘Vietnamization’  Expansion of the conflict  The “Secret War”  Cambodia  Laos  Agent Orange (chemical defoliant)  Cease Fire in 1973