The document analyzes existing podcasts and YouTube shows about sneakers to help inform the development of the author's planned podcast about shoes. It finds that shows discussing famous people's favorite sneakers in a personal way and going shopping appeal to audiences aged 17-25 and 30-45, especially males who are middle class or higher and interested in trends. The author intends to take a similar personal approach in interviewing someone named Mo about their shoe memories and opinions.

1. Research
Your Name

2. Existing Products
Link to the podcast/documentary; UNBANNED: THE LEGEND OF AJ 1 - Now Streaming
on Hulu! - YouTube
They use voice overs a lot as it goes with the
videos that are relevant too the voice over. The
language is informal as they are talking about
how they grew up and how it helped them
which wasn’t a good time for them in that area.
The way it drags its audience is, is that it has
NBA legends and people from that world which
would make someone want to watch it as they
might have grown up watching them and they
might have memories from their childhood
which then they would show their kids which
will bring in more sales

3. Existing Products
Link to the podcast/documentary; Debating Travis Scott's Best and Worst Nike and
Jordan Sneakers | The Complex Sneakers Podcast - YouTube
This will be like my product as they talk
about the shoes and their opinions which
is what ill be doing with Mo in my podcast,
the colours of the thumbnail is very street
like so you know that they are talking
about street ware, and it has informal style
to it as its about shoes that are for street
ware which attracts their audience as they
want to relate with them and seem like
they are in a conversation with them
which is the makers aim for the whole
podcast

4. Existing Products
Link to the podcast/documentary; The Young Bucks Go Sneaker Shopping With Complex
- YouTube
This show on YouTube is all about
famous people who are into what its
called in America sneakers and they
talk about when they got into buying
them and some of their favourites and
at the end the go and buy shoes, for
my podcast ill take inspiration from the
first part and use it when I'm talking to
Mo and ill share my own

5. Research Analysis
• What common features do the researched
products have?
– They all talk about shoes that mean something to
them and that is what I will include in my podcast
as it gives it a very personal aesthetic feeling to it
which is what I want for it

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Primary 17-25
Secondary 30-45
• The reason why I've gone for those ages as
that is the age that most people get into
shoes as most people are going into college
and work and style is a important factor for
young people and having good shoes is a
good start and you can tell who the person
is by the shoes that they wear
Gender
Male • as most shoe brands direct their shoes to
male audiences as they assume that men
are the only ones who like those types of
shoes
Psychographic
Belongers • Some shoes are a trend and people who are
belongers will want to be a part of it and
that’s something I will be taking about in my
podcast
Social Status
Middle class Most shoes these days are quite expensive so
people who are in the middle/high class will be
able to relate to the podcast but the people
who cant afford it, they might save up to get
shoes like it because of the podcast