The document discusses existing football podcasts that will inform the development of the author's new podcast. It analyzes the Mark Goldbridge, Troy Deeney, and Gary Neville podcasts, finding they discuss similar football topics and have clear audio with 2 or more speakers. The author will include ensuring good audio quality and covering popular football topics in their own podcast. An audience analysis identifies the target audience as those aged 16+, primarily male, from a middle-class background who enjoy funny, appropriate content about men's football.