Here are a few key points about your research evaluation: - You used multiple methods (product research, surveys, interviews) which provided different types of insights. This triangulation strengthened your research. - Surveys allowed you to gather quantitative data from a larger sample, but lacked depth. Interviews provided richer qualitative feedback. - Distributing surveys through Teams/WhatsApp was efficient for your target audience but limited the reach. Using an online survey tool may have yielded more responses. - The response was mixed, highlighting different perspectives. Not everyone will agree - this adds validity versus getting all yes responses. Overall your research approach was thorough, utilizing different methods to understand audiences. In the future, online surveys and

1. Research
Muhammad Syaffa

2. Existing Product
Type of image : They are doing the
podcast at a studio. The angle is focused
on the middle so the audiences can focus
on the speakers. The effects used are
sound effects such as sudden bang and
eery laughter of an old woman as it was a
Halloween special
Use of lighting : The lighting was organised by
focusing on the speakers face, so that the audiences
could see their facial expression. The scenes was
pretty basic and for most of the time the framing is
focused on those three but at times they do have a
solo shot when they're telling they're own personal
stories. The costumes of those speakers are normal
casual clothes as it was an informal setting. The props
that were used are the candle to kind of give a
Halloween vibe to it, a MacBook to kind of telling the
audience that he is the DJ. A pillow to set a friendly
mood and a pair of sunglasses to kind of show his
personality as being the good fashionable guy. The
colours used are bright and striking colours such as
pink, red and stripes. They also manipulate the white
balance on the camera by making the scene appeared
Cooler and cloudy because they want to make it
seems eery and scary. The mise en scene on this
podcast was perfect as from the props to the story
telling. The editing was smooth and from the
beginning till the end it wasn’t awkward. The
positioning of the speakers are great as well, the left
one is alone which kind of showing that he’s the
moderator of the conversation and the other two on
the right are just people who reply to his questions.
Audience appeal : What makes it
appealing is that the stories told were
relatable and the setting of the whole
scene was casual and friendly vibe
towards the audience.
The wello show

3. Existing Product
Type of image : The location
was at a recording studio. The
angle of the scene is in the
middle so that the audiences
can focus on both speakers but
at times there will be solo shots
depends on who was speaking
at that time. There were no
effects involve in this specific
episode on the podcast.
Use of lighting : The lighting is focused in the middle and it
was above both speakers to illuminate the speakers’ faces..
The costumes that the speakers are wearing are casual
normal clothes. The props used are normal household items.
The colours portrayed on the podcast were dark toned
colours such as black, soft pink, wood and maroon from the
bricks. They used all those elements to make the audiences
more comfortable and basically sending a message that the
discussion between the two speakers will be casual and with
a friendly tone. Moreover, with the lighting, props and the
clothes the producers want to make the audiences picture
the discussion is happening at someone’s basement. With
this, the audiences will feel more relaxing as if they are there
listening to the discussion at their own basement in their
own house. They audiences will feel more relaxed and can
even enjoy the podcast while eating dinner or while drinking
coffee. The mise en scene of the podcast was perfect
especially about the speakers arrangement. The speakers
faces each other which makes the discussions more
interesting.
Audience appeal : Podcast should be enjoyable. It is also somewhat similar to radio but
some radios discussions are serious discussions that includes politics finance and etc. But
for instance, the Joe Rogan podcast able to create an entertaining, relaxing and comfortable
podcast for people to enjoy while relaxing even when the discussions are serious
The Joe Rogan Experience

4. Existing Product
Type of image : The
location that the podcast
was recorded was at a
studio. The angle where the
camera is positioned at was
at the middle. With this,
audiences can focus on
those 4 speakers rather
than just one.
Use of lighting : The lighting is centred and shines to
the speakers’ faces. The tables as well are lit up and
this will make the studio looks trendy and fun to look
at. The costumes that the speakers are wearing are
casual normal clothes. Which depicts that the whole
conversation/discussion will be in an informal tone and
in a friendly setting. The props used are microphones
and a few decorative items that can be seen on the
shelves. The colours used are mostly black and red
which maybe their signature colour and kind of stands
out from other podcasts.
Audience appeal : Those speakers came from a
YouTube background and they do have fame in their
name which may be the main factor on why the
podcast was successful. They also talk about hot
topics among the youth where the younger
generations can relate and find interest in.
Sidecast

5. Existing Product
The Howard Stern Show
Type of image : They recorded the
podcast at a recording studio. The
angle of the camera is slightly above
the speakers which kind of give the
audiences the panoramic of the studio
and the speakers.
Use of lighting : The lighting at the studio
is good as seen in the picture the studio is
pretty well lit. The props Used on the set
are computers, microphones, headsets
and a laptop. The colours that are used on
this are red, blue, black and woody.
Audience appeal : The radios talk about
viral topics and trending issues in
America. This maybe the only factor on
why people tune in to his podcast/radio
show.

6. Research Analysis
• What common features do the researched
products have?
i. They all wear casual clothes
ii. They all use informal tone
iii.They all uses props such as mics, headsets
and other household items.
• What aspects of the research will you include
within your on work?
I will include wearing casual clothes and use an
informal tone. I will also replicate the camera
angles and the lightings and where the speakers
sit and speak.

7. Questionnaire Analysis
Survey Monkey Link:

8. Audience research
• Observation: 60% are males and 40% are females
• What this says about my audience: There are more males who did
the survey rather than females.
• How will your product appeal to this audience:
more masculine colours and masculine fonts.

9. Audience research
• Observation: 90% are people from the group(16-19) and 10% are people from the
group 20+
• What this says about my audience: People who are from(16-19)
are more interested on answering a survey regarding a horror podcast.
• How will your product appeal to this audience: I’ll
make it more trendy and maybe put in trendy slangs.

10. Audience research
• Observation: 69% of people do listen to podcasts. 31% of people do not listen to podcasts.
• What this says about my audience: a majority of people do listens to
podcasts.
• How will your product appeal to this audience: I’ll follow the
same story telling format that the other podcast have been using so it won’t sound awkward.

11. Audience research
• Observation: 86% percent of people rarely listens to podcasts and 14% of people always
listens to podcasts.
• What this says about my audience:people don’t always listens to
podcast and prefer for other alternatives.
• How will your product appeal to this audience: I should include
experts opinions on my podcasts and the producer insights to make my podcasts interesting.

12. Audience research
• Observation:58% use Spotify, 11% use Apple podcast, 6% use iTunes and 25% use YouTube.
• What this says about my audience: Majority of people enjoy using Spotify
to listen to podcast rather than other platforms.
• How will your product appeal to this audience: I would
advertise my podcasts more on Spotify and YouTube to gather more attention form the public.

13. Audience research
• Observation: 80% into horror films and 20% not into horror films.
• What this says about my audience: Majority of people do enjoy
horror films.
• How will your product appeal to this audience: I will
talk about horror films on the podcast so those people will listen to it.

14. Audience research
• Observation: 47% of people have watched and 53% haven’t watched the movie.
• What this says about my audience: Majority of people haven’t watched it
and probably haven’t heard of it.
• How will your product appeal to this audience: I will include
thee film so that it will make them interested into watching the film and at the same time I get to
entertained people who have already watched it.

15. Audience research
• Observation: 100% of participants agreed that a podcast that talks about horror films should
be created.
• What this says about my audience: People will enjoy listening to people
talking about horror films on a podcast show.
• How will your product appeal to this audience: I will make the
main theme of my podcast horror-themed to gather a lot of listeners.

16. Audience research
• Observation: 95% of participants agreed they enjoyed and 5% of participants disagreed.
• What this says about my audience: Majority of people enjoy listening to
insights and opinions about the horror film.
• How will your product appeal to this audience: I will give a lot
of insights and opinions about the film so that it will become more enjoyable.

17. Audience research
• Observation: 68% of participants agreed to recommend the podcast to their friends if
they do enjoy it, 26% of participants are unsure and 5% of participants wouldn’t recommend even
if they do enjoy them.
• What this says about my audience: Most participants will share
and recommend the show to their friends if they do find it interesting and enjoyable.
• How will your product appeal to this audience: I will
include content that will attract most of my audience so that if they do enjoy it they’ll recommend it to their
friends and it will reach to more people.

18. Interviews

19. Interview 1
1. How old are you ?
17
2. Which platform do you use to listen to podcast shows ? And why ?
Spotify and YouTube because both of the platforms are easier for me to
access and enjoy.
3. Do you enjoy horror films? Explain why ?
I do, it’s because I love the adrenaline that you get when an action scene
happen and I love how the movie always keeps me on the edge of my seat.
4. Do you agree there is space in the market for podcast shows to talk about
horror films? Explain ?
Yes, there isn’t a lot of podcasts shows that talks about horror films any more.
I love horror movies so I like learning information about them in an
entertaining manner.
5. Would you recommend the show to your friend?
If I do enjoy it, sure.

20. Interview 1
• Observation: He enjoys horror film based podcast
show and he uses Spotify to listen to them.
• What this says about my audience: People who
belongs in the group (16-19) enjoys horror
podcasts on certain mainstream platforms.
• How will your product appeal to this audience: By
using informal tone and focusing more on
publishing the podcasts on Spotify and YouTube
rather than on apple podcasts and Anchor.

21. Interview 2
1. How old are you ?
16
2. Which platform do you use to listen to podcast shows ? And why ?
YouTube
3. Do you enjoy horror films? Explain why ?
I do because I love the feeling of being suspense and being able to always
question what’s about to happen next.
4. Do you agree there is space in the market for podcast shows to talk about
horror films? Explain ?
Yes, there isn’t any good podcast shows that talks about horror films. I would
enjoy the speakers on the podcasts to talk about their opinions and insights
about a specific film and maybe a little bit of trivia just to make things a little
bit fun.
5. Would you recommend the show to your friend?
If I do enjoy it, sure I’ll pass it along to my mates.

22. Interview 2
• Observation: The interviewee enjoys listening to
podcasts on YouTube and loves watching horror
films. The interviewee also interested on listening
to podcasts that talks about horror films.
• What this says about my audience: People who
belongs in the group (16-19) enjoys horror
podcasts on certain mainstream platforms.
• How will your product appeal to this audience: I
will include deep insights and professional
opinions regarding the horror film. It will be
entertaining and yet informative.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Primary (16-24)
Secondary (25-44)
• For my secondary audience I will use informal tone and speech so
that the audience can feel comfortable while listening to the
podcast.
• For my primary audience I will not use bad words such as swear
words and slangs that have bad meaning to it.
Gender
Primary (male) • For my primary audience I’ll make the logo and the poster with
masculine colours to attract more male listening to my show.
However, female still find horror film podcasts appealing as there is
female who have a deep understand and interested about the show.
Psychographic
Primary (belongers)
Secondary (achievers)
• For my primary audience, I will create trendy posters and striking
colours to amuse them. I will also create social media accounts so
that they can keep up with our social media.
• For my secondary audience, I will insert as much information as I
can to make it informative. Also, I will five my opinions based on
my experience watching the movie so that my opinions and insight
won’t be nonsense at all.
Social Status
Primary (upper middle
class)
Secondary (middle
class)
• For my primary and secondary audience, I will focus on publishing
my podcasts on platforms that are accessible for people in that
class.
• The poster will be sold with affordable prices so that these people
in those classes can buy them.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• Strength = To be able to see the common things done by podcast shows that made
it successful and replicate/use them on mine.
• Weakness = Too time consuming as I need to explore each podcasts shows and find
things in common such as theme, costume, tone and props.
– Questionnaires
• Strength = Can get opinions from people about the product. With this I can get
direct answers and can use it as reference to improve the product.
• Weakness = The answers aren’t qualitative and pretty direct. The audience didn’t
elaborate their answers and only answered yes or no.
– Interviews
Strength = Can get quality answers from interviewees about their
elaborated opinions and intellect insights.
Weakness = Sometimes the answer doesn’t help because it may be the
same thing as before or they answer half-heartedly.

26. Research Evaluation
– What sort of a response did you get?
The response that I got was varied. From the survey and the interview the
answers were different and the same to each other. From the surveys, only 95%
agreed that podcast shows that talk about horror films should exist and the rest
disagreed. Furthermore, on the interviews all answers as similar and the same.
They all voice out the opinion that they agree that these kind of podcast should
exist.
– How did you distribute your survey? Give an advantage and a disadvantage
I distributed the survey through Teams and Whatsapp.
Advantage = I can get answers from people who are actually studying media. Due to
this I got quality answers.
Disadvantage = its consume time and it takes a long time to wait for people’s answers.