The document outlines a marketing plan for the game "Mr. Monocle." It discusses targeting "whale" gamers over age 35 who enjoy endless runner games. The plan includes developing social media presence, giving away merchandise to followers, and hosting an in-person competition. While originally considering teenagers, the focus shifted to whale gamers who would be more attracted to the game's mechanics.

1. Release Date:
August the 2nd
2014

2.  To Market the Game ‘Mr. Monocle’…
 To show my marketing schedule and the
many ideas I have for the Game.
 This includes direct marketing, Indirect
marketing and Promotion.

3. We plan to raise awareness to my game by using social networks and making
products in the vein of our game.
We plan for the game to get popular, through word of mouth after people get
their hands on it at PAX East… more details later.
However if word of mouth does not work we hope that our other marketing
technique through other formats will work as a great promotion for our
Product.

4. Mr. Monocle is a game that we will release on the App store and Google play.
The genre is adventure/fantasy.
The game is a endless runner and will test your reflexes but can be played by
All ages.
The game is based around a ‘sophisticated’ pig that is running away from a
Bucher that owns him. On the run he has to avoid the Bucher and little pieces
of bacon that are scattered everywhere.
To build up your score you must collect the coins…however the more coins
you collect the more speed Mr. Monocle gains and the difficulty will increase.

5. The game will cost £0.69 and will be available
On the App Store and Google Play Store.

6. We charge £0.69 for the game because based on the information of
Businessinsider.com the top 5 selling games of 2013 where all priced
at £0.69:
#5. Angry Birds Seasons
#4. Cut the Rope
#3. Doodle Jump
#2. Fruit Ninja
#1. Angry Birds
http://www.businessinsider.com/the-best-selling-iphone-apps-2013-5?op=1

7. My target audience are whales people who are
casual gamers.
We believe that the age range of our customers
will be roughly from 35+.
However Everyone can play our game as the
mechanics are easy to use.

8. ‘Whales’ are our target Audience, they are mainly over the age of 35+ and spend a lot of
time playing simple/difficult addictive games with a high score. ‘Whales’ are more
Commonly known as achievers.

9. We are targeting the mainstream audiences:
Due to the popularity of the hit ‘Flappy Bid’ we believe that our
game can connect with the same casual gamers as it is too an
endless challenge.
Here is our Competition:

10. Our Game ‘Mr
Monocle’ falls in
the mainstream to
casual area as the
game can be
played by anyone,
and is largely
influenced by
Flappy Bird. The
game’s mechanic
is just to jump so
there is a
mainstream
audience that
enjoy playing from time to time. The game is in the same vein as angry birds In
terms of casual
because everyone plays it and the mechanics are easy to control.

11. Mr. Monocle will mostly be played by achievers as they would want to keep
beating there high Score. I believe that we would have more killers if we
implemented a scoreboard that way players would have something more to
compete with. However we would have some socialisers who would play at the
same time and race for a high score, as the game is casual.

12. In this mock up I thought about what our
audience would have on there device. I began
thinking about what main Apps they would use
just for social and media so naturally I
included:
• YouTube
• Facebook
• Twitter
• Snapchat
• Skype
• Instagram
I only included two games as I believe that my
target audience are casual gamers and would
only really play these games or similar ones:
• Angry Birds
• Flappy Bird

15. 1. Simplicity is the main thing I have learnt to having a successful app logo. By over
cluttering a logo can just make it look messy and un appealing against a simple
crisp vector logo.
2. framing is something that is included in a lot of the well known logos. it gives the
pictures a 3D effect and makes them stand out to those that don’t have a boarder.
3. By using complimentary colors this goes well with a two colour way system and is
attracted well to the eye.
4. A focal point for a logo is key! either using bold text or a big image of a main
character within the game or implementing a mechanic gives the buyer an idea of
what the games about.
5. By using leading lines and gradients of colour to represent light, this can be
another great way to lead the eye to a focal point within an app logo. some of the
most downloaded apps use this simple technique.

16. SYMBOLIC ABSTRACT TITLE AS TEXT
GAMEPLAY SCREEN SHOT
LANGUAGE AS IMAGE
CHARACTER ACTION

19. I decided to use this idea
however not the exact design.
I believed that a close up of
the pig would be more
interesting, also I never
included the monocle so it
would not be anything special
but just a pig. I then began
work on a new concept.
Sketching out new ideas.

20. Concepts…
Design Sketch
With colour in Photoshop In a app frame with shading

21. I landed on this
design…
It includes the monocle
and does not show the
full face.
This is an abstract
design.

22. Design 1: I chose to have
just the text and a string
coming out of one of the
‘O’s to symbolise a
monocle, although it just
looked to plan and was not
in that much of the theme of
the game. I then decided to
add the pink as that is the
main colour of the game
and it stood out more..
Design 2: This design is
very mainstream and is
pretty much a game screen
shot, I prefer this design as
the image is big and stands
out. This design could also
attract random people who
would be curios as to what
the content of the design is.

23. Here is our final design on our
Limited edition T-shirts.
We plan to give one away for a
Competition during PAX east.
We will contact Insertcoin.com for
Information on how much it will cost
to make a T-shirt.

24. Here was a concept
idea for the web banner
on
Rockpapershotgun.com
This design is without
A twitter add and after
feedback we changed
It completely.

25. Here is our final Design for the web banner, this design mentions a
Competition that will be on Twitter.

27. I have contacted this YouTuber and asked if he would play our game, he said he would
For £100 pounds so I will send him a demo app. His most popular video’s are Flappy Bir
And Iron Pants gameplays which is what my target audience play the most.

28. On the 30th of July we will host a competition at the Grafton Centre in Cambridge:
We will have a booth with the game on display for everyone to have a go
The competition will be for 3 winners
In third place the winner will receive a ‘Mr. Monocle’ soft toy!
In second place the winner will receive limited edition T-shirt and a ‘Mr. Monocle’ s
In First place the winner receives $100 including a T-shirt and a soft toy!
To win this competition you will have to have the highest score of the game, and
you will need to come by 4 pm and see if you have won!
The way we will know who got what score is by giving an individual person a ‘Mr. Monocl
card that has a number, every person has 3 min to try and beat the next high score.

29. We plan to release a banner similar to the one you see here. We are currently in talks
with www.rockpapershotgun.com (given we have our budget) they will put this banner
on their website. As you can see from the banner it has a link to the game Trailer whic
At the minute is just gameplay however given a budget we will create a trailer that mixe
gameplay along with some animation of ‘Mr. Monocle’ and the ‘Butcher’ having some
banter. The Banner also leads to our Twitter Page…

30. We have made a twitter account and plan to keep
Our fan base posted on what we have planned
including a online competition to raise awareness
of our page. The more tweets and followers the more
We will give out like T-shirts and soft toys.

31. Our Twitter page will try and real people in via a competition:
For a chance to win a £50 ITunes or Google Play gift card, all they
have to do is follow our page on twitter and share the Trailer. There will
be five to give away and the winners can pick which one.

32. Custom Plush Toys make soft toys based
On other people designs, to produce one
will cost around £6.00. We plan to give
these away during our competition as
well as on twitter.

33. The shirts are produced by Insertcoin.com who
make the most popular gaming clothing.
For every 150 followers we get we will send out
a T-shirt to a random follower.

36.  My target audience was originally teenagers
yet also to the 35+ age which did not make
much sense so I focused more on the ‘whale’
gamers as the target audience as they are
the general ‘achievers’.
 I was originally going to showcase my game
at PAX east however this convention is more
for Indie games and does not feature a lot of
‘whale’ gamers.

37. My target audience were teens however the majority of our players will be over the
age
of 35+. This also made me change my mind about PAX.
‘Whales’ are our target Audience, they are mainly over the age of 35+ and spend a
lot of
time playing simple/difficult addictive games with a high score. ‘Whales’ are more
Commonly known as achievers.