Paul Niederer - The Global Status of Crowdfunding, CSW Global14
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Presented at Crowdsourcing Week Global 2014 by Paul Niederer, CEO of ASSOB. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek
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Paul Niederer - The Global Status of Crowdfunding, CSW Global14
- 1. Presented by Paul Niederer C.E.O. ASSOB #paulniederer /paulniederer paul@assob.com.au +61 411 968 362 The Global Status ! of Crowdfunding
- 2. ASSOB the only Equity Platform mentioned in the World Bank Report - October 2013
- 5. Crowdfunding is an Internet-enabled way for businesses or other organisations to raise money – typically from about US$1,000 to US$1 million – in the form of either donations or investments from multiple individuals.
- 6. Crowdfunding is already a large business ! • Only six years old • 2012 platforms raised $2.7 billion • 2014 estimated to be around $5 billion • Kickstarter pulled in $112m in the first three months of this year
- 9. Crowdfunding
- 13. A strong desire to invest in local businesses
- 14. A new generation of investors want more than a financial return
- 22. Reward Donation … Pre-sale Investors receive a tangible item or service in return for their funds. Investors receive a tangible item or service in return for their funds.
- 24. Debt Peer to Peer Lending Investors are repaid for their investment over a period of time.
- 27. Equity Peer to Peer Investing Investors receive a stake in the company.
- 28. Equity Crowdfunding for Accredited Investors Equity Crowdfunding for Accredited AND Unaccredited Investors U.S. State ! based platforms
- 30. $138,075,562
- 31. Build your Profile Pages and Team
- 32. Launch and Market Offering
- 33. Then … deliver on your promises
- 34. 1.Innovation 2.Reduce Entrepreneurial Risk 3.Marketing 4.Money 5.Reduce Family Tension How SME’s can use Crowdfunding
- 35. 1.New ideas for products 2.Marketing Trends 3.Innovation Development 4. Internal Platforms Innovation
- 36. 1. New ideas for products Innovation
- 40. 1.Marketing Research 2.Market Validation 3.Faster time to market 4.Proof of Concept 5.Attract other forms of financing 6.Capture Data Reduce Entrepreneurial Risk
- 41. 1. Market Research Reduce Entrepreneurial Risk
- 42. 2. Market Validation Reduce Entrepreneurial Risk
- 43. 3. Faster time to market Reduce Entrepreneurial Risk
- 44. 4. Proof of Concept Reduce Entrepreneurial Risk
- 45. 5. Attract other forms of financing Reduce Entrepreneurial Risk
- 46. 6. Capture data Reduce Entrepreneurial Risk
- 47. 1.Pre-sales 2.Extra Promotion 3.Provide Social Proof 4.Attract Influencers & ``Ambassadors 5.Dominate Niches Marketing
- 50. 3. Provide Social Proof Marketing
- 51. 4. Attract Influencers & Ambassadors Marketing
- 53. Money
- 56. 1.A Convincing, Compelling, Credible Story 4 Essentials for a good Capital Raising STORY
- 57. 1.A Convincing, Compelling, Credible Story 2. A Balanced, Passionate, Capable and Likeable Team ! 4 Essentials for a good Capital Raising STORY TEAM
- 58. 1.A Convincing, Compelling, Credible Story 2. A Balanced, Passionate, Capable and Likeable Team 3.Lots of Suitable People to share the story with and engage 4 Essentials for a good Capital Raising STORY FOLLOWER TEAM
- 59. 1.A Convincing, Compelling, Credible Story 2. A Balanced, Passionate, Capable and Likeable Team 3.Lots of Suitable People to share the story with and engage 4.A proven Platform to tell the story, process investment and maintain compliance 4 Essentials for a good Capital Raising STORY FOLLOWERS TEAM AGGREGATING PLATFORM
- 62. 1.Innovation 2.Reduce Entrepreneurial Risk 3.Marketing 4.Money 5.Reduce Family Tension How SME’s can use Crowdfunding
- 65. ‣ Large Companies using crowdfunding extensively for R & D strategies and marketing ‣ Debt-equity hybrids developed that are not burdened by securities legislation (like Bitcoin) ‣ Most campaigns will be either “local” or “non-geographic”. Meaning it will mostly depend on where the support community resides. ‣ Rewards can be contrived by the pledger / investor rather than being specified. ‣ Two way negotiation can be built into platforms and a market for rewards may develop ‣ Outcome monitoring is readily available as different services focus on what happens after the money is raised scoring both the entrepreneurs and the investors
- 66. Thank you ... any questions Presented by Paul Niederer, C.E.O. ASSOB paul@assob.com.au +61 411 968 362 Request a copy of the presentation #paulniederer /paulniederer