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Sligo Is Enterprising Presentation Dec 09

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hilarymcpartland

Presentation by Damian Devaney and Nigel Dunne on how to better market Sligo.

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Sligo Sligo ………… .The opportunity
How did we get here? ,[object Object],[object Object],[object Object]
[object Object],[object Object],Our starting point
Great starting position ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
However …… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Areas to look at…..
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Health Check
The process is the easy bit! Brand Essence Target Consumer Understanding Competitors’ Positioning Key Brand Benefit Score Grid The 4 A’s Consumer Goal Core Consumer Question Key Brand Benefit Brand Positioning Summary PR Advertising Pricing Pack Promotions 5i’s Implementation Issue Information Insight Implication GAME Planning – Activity Evaluation V’s Consumer Goal
Its not the process it’s the people ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Kotter & Rathgeber The Theory…..
Tourism
Tourism ,[object Object],[object Object],[object Object],[object Object]
The process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Big Insight ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Consideration
No Money! ,[object Object],[object Object]
So…..what next?
Outline Proposal ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Sligo Is Enterprising Presentation Dec 09

  • 1. Sligo Sligo ………… .The opportunity
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Areas to look at…..
  • 7.
  • 9. The process is the easy bit! Brand Essence Target Consumer Understanding Competitors’ Positioning Key Brand Benefit Score Grid The 4 A’s Consumer Goal Core Consumer Question Key Brand Benefit Brand Positioning Summary PR Advertising Pricing Pack Promotions 5i’s Implementation Issue Information Insight Implication GAME Planning – Activity Evaluation V’s Consumer Goal
  • 10.
  • 11.
  • 13.
  • 14.
  • 15.
  • 17.
  • 19.