1. Corporate Presentation
In this presentation we will discuss Tummax. Bringing together Entrepreneurs and Investors. Entrepreneurs with
great businesses. Investors with the experience, the network and the means. It’s about building relationships
between Entrepreneurs & Investors. Achieving exponential growth together.

2. Capital Raise Journey
2
S E C T I O N O N E
2
Week
11-12
Week
9-10
Week
7-8
Week
5-6
Week
3-4
Week
2
Week
1
Engagement signed with Client
01
Lining up interested Investors
from our Investor base
03
Setting up calls between Client
and Investors
05
Closing first investment
07
Teaser drafted and send out
amongst our Investor base
02
Preparing capital raise
package for Investors
04
Investors entering under NDA,
performing Due Diligence
06

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As an entrepreneur you aim
for the stars to at least reach
the moon. This also implies
you are not settling for a
‘lifestyle’ business
Aim for the Stars
You realize that investors
expect exponential growth
from your business, so their
risk/return tradeoff is balanced
Exponential Growth
But how are you going to
reach them? Who are the right
investors? Where are they?
How to reach out
Right now you know the
direction, but it’s unclear to
make that next step
Vague Outlook
It would be great to have
investors on board that could
help you achieve the goals
that you have set for your
business
Investors
You’re business is doing well. You feel it is ready to really take off. For this next step you are looking for a partner, investor, financer. Everybody close to you has been
approached already. Now you are looking for an outside investor. But where or how or who?

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Options out there – Lost in the Woods
S E C T I O N T H R E E
!
!
!
!
!
! You have tried to reach out to
various venture capital firms,
but they are not getting back
to you
Venture Capital
! You are still a couple of years
of from listing on an exchange
IPO
!You’ve tried your utmost to
bootstrap your business as
much as possible
Bootstrapping
!You have reached out to all
your close relatives and
friends
Family & Friends
!Your product already is being
sold, no need to test your
‘proof of concept’
Crowd Funding

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You have a great business and want to grow. To finance
your growth you need capital. So you want to reach out
to investors. Make sure you are prepared. Do you have
the right tools in your toolbox.
The Tools
Are you sure you want to attract investors? Are you ready to
lead the company through exponential growth?
Choose the right tools
Before running after investors, first determine the right strategy
for your company.
Sharpen the axe
Make sure you have the right attitude. We call this ABR,
Always Be Raising!
Execute

6. The Investor
6
S E C T I O N F O U R
See, Read and Hear
We remember 80% of what we see,
20% of what we read and 10% of
what we hear
Brain
Almost 50% of your brain is involved
in visual processing
Words on web
28% of words on a web page are
actually read on an average visit
80%
50%
28%
Comprehension
Our rate of understanding of
instructions, labels and directions with
text and illustrations is 95%
95%Tell your story
Looking for an investor is like dating. Of course the
investor analyzes the opportunity based on logic, but still
takes an emotional decision. So instead of just going
after the brain, you should be going after the heart of the
investor. They want to hear your story. Tell them about
your journey. How you conquered challenges and how
you came out as a hero.
Our brain is hardwired for storytelling. In our
hyper-connected world, in order to stay relevant
we need to tell our story across different media.
Each medium will add a different level of depth to
your story, each piece enhancing the story while
constantly feeding the conversation

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Spread your message.
Reach a wider audience.
Arise above the murmur of
the crowd
Podcast
Show the audience where
you and your business are
standing currently
Corporate
Presentation Establish the click. Be
contagious. Make the
investor your fan. Become
their hero.
Webinar
Attract attention. Present
the opportunity
TEASER
Set the frame, provide the
background, identify the
trends, explain the
developments,
BLOGS
Get organized. Offer
insight. Allow a look inside
your business
Dataroom
Be clear. Be transparent.
Agree on the rules of the
game
Investor
Communication

8. 8
Meet Our General Partners
S E C T I O N F I V E
Egbert Hennen
Sales Director
More than 30 years of sales experience in
various industries, from real estate, to legal
and financial services. Has set up successful
franchises in different industries in Europe.
www.egberthennen.com
Gideon Blaauw
Operations Director
Trained as an International Tax Lawyer, spend
the past 15 years with the Big4 Auditing and
Financial Services firms in Europe, Asia and the
Americas. Specialized in international financial
structuring for HNWI’s and Funds.
www.blueoceanmen.com/wp

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Teaser
S E C T I O N S I X
ü Be attractive
ü Get attention
ü Present the opportunity
ü Aim for next step
Show your company from the best possible angle.
Be attractive
Make sure you’re remarkable.
Get attention
Be clear and what’s in it for the investor
Present the opportunity
This is often the first time an investor is introduced to your business. The main
purpose is to get the attention and make it as attractive as possible in order to
move to the next step.
Teaser
Aim for the next step
No investment decisions are made at this stage. Make sure the
investor has sufficient appetite to move to the next level

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Corporate Presentation
S E C T I O N S I X
ü Show the audience where
you and your business
are standing currently
ü Allow the investor to get
to know your Team,
Product, Financials &
Offer
Present the key members. What is their track record, individually
and as a team.
Present your Team
Show how your product is solving a major problem in your market
Present your Product
Provide an overview of your financial performance in the past and
future
Present your Financials
This is still the most used tool in investor communication. It allows you to provide
an overview of the entire business. The trick is to not overload the presentation
with information. It should be concise and to the point. Your objective is to
convince the investor to invest in your business.
Corporate Presentation
Present your Offer
What are you willing to offer in exchange for an investment by the
investor

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Blogs
S E C T I O N S I X
ü Set the frame
ü Provide the background
ü Identify the trends
ü Explain the developments
Define what industry, market or niche you are covering.
Set the frame
What is your angle. Where are you coming from.
Provide the background
Provide insight in what you believe will be the direction of market
place.
Identify the trends
Amongst Baby Boomers, Gen-X and Millennials, blogs is by far the most
consumed type of content these days. Anyone interested in a certain topic, will
dive deeper into the rabbit hole through a blog. It is a great way to build authority,
but like many other things in life, it doesn’t happen overnight.
Blogs
Explain the developments
Identify the opportunities and show you are leading the pack

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Podcast
S E C T I O N S I X
ü Spread your message
ü Reach a wider audience
ü Arise above the murmur
of the crowd
By using an interview technique, you allow yourself to break from
the standard corporate chatter that investors are used to receive
Spread your message
Investors are also people. There are the one that love to read, talk,
write, participate and there are the ones that want to listen.
Reach a wider audience
Distinguish yourself. A one-on-one conversation allows for a
different dynamic.
Arise above the murmur of the crowd
For long the podcast has been an underground medium. Only recently it has gone
mainstream. It is a great tool to reach an audience that prefers to listen to an
intimate conversation involving you and your business.
Podcast

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Webinar
S E C T I O N S I X
ü Establish the click
ü Be contagious
ü Make the investor your
fan
ü Become their hero
By using an interview technique, you allow yourself to break from
the standard corporate chatter that investors are used to receive
Establish the click
Investors are also people. There are the one that love to read, talk,
write, participate and there are the ones that want to listen.
Be contagious
Distinguish yourself. A one-on-one conversation allows for a
different dynamic.
Make the investor your fan
This is by far the greatest selling tool available to you. Here you can shine in front
of a large audience and not once but multiple times. Show the road to your
success and how you have overcome the challenges. Invite them to join you on
your journey.
Webinar
Become their hero
Make sure you’re legally protected when sharing information with
potential investors

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Data room
S E C T I O N S I X
ü Get Organized
ü Allow a look into your
business
ü Offer Insight
ü Share protected
Before the potential investors are getting access to your
company’s documentation, you want to make sure everything is
easily accessible and classified.
Get Organized
It’s now time to allow the potential investors to get a look behind
the scenes.
Allow a look into your business
When you pull away the curtain, the investor wants to get a clear
understanding on how your business runs.
Offer Insight
After the investor has shown real interest in your business, you’re offering him the
opportunity to take a closer look. The easiest and most secure way to do this, is by
setting up a virtual data room that allows anybody to review your business from
anywhere, as long as you agree to it.
Data room
Share protected
Make sure you’re legally protected when sharing information with
potential investors

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Investor Communication
S E C T I O N S I X
ü Be clear
ü Be transparent
ü Agree on the rules of the
game
From the get go it should be crystal clear how the deal looks like
that you are presenting.
Be Clear
Make sure that everything supporting that deal (ie. financials,
valuation, legal, corporate) is accessible and leads to the same
conclusion
Be Transparent
Close the deal! Work out any pending items and make sure all
parties are signing
Agree on the rules of the game
Now we’re getting to the most important part of the process. You have an investor
that’s interested and wants to become part of your business. It is time to close the
deal with him. In this stage everything needs to go very smooth. Therefore it’s
important that all has been prepared in detail in advance.
Investor Communication

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! ✉ hennen@tummax.com
📞 +5999 521 1706
We are here to help you Working 24/7/365
Get In Touch egbert.hennen
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