Margaret E Ward is the CEO of Clear Ink and has experience as a radio and TV contributor, breakfast business presenter, business columnist, investigative journalist, and personal finance editor. She provides content marketing, brand journalism, social media marketing, and brand messaging services to help clients unscramble information, tell great stories, get to the heart of what matters, stand out from competitors, and engage readers through embracing social media and building communities. Hiring brand journalists provides benefits like clear thinking that leads to clear writing, fresh perspectives by seeing different angles, and attention-grabbing content that can surprise and delight readers.

2. Margaret E Ward
• CEO, Clear Ink
• Regular radio and TV contributor
(and now board member)
• Breakfast Business presenter
• Business columnist, investigative
journalist, personal finance editor
• Money Editor

4. Clients

5. A rose by any other name
Content, content marketing, brand
journalism, social media
marketing, brand messaging,
storytelling for business…
Or just good strong writing?

6. What problems do writers
solve?

7. Unscramble information

8. Tell great stories

9. Get to the heart of what matters

10. Stand out from the bunch

11. Blow your audience away

12. Embrace social media

13. Build communities

14. Surprise and delight readers

15. Why use brand journalists?

16. Clear thinking = clear writing

17. Don’t pay peanuts

18. See different angles

19. Create a clear structure

20. Be interesting or unusual

21. Grab the reader’s attention

22. Manage the unexpected