Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Direct Marketing Anup Tiwari & Team
Aim & Objectives <ul><li>To initiate, educate, inspire and motivate you about potential and options for Fundraising </li><...
FUNDAMENTALS OF  FUNDRAISING
Learning Outcomes <ul><li>Understand fundraising  </li></ul><ul><li>Review principles of fundraising </li></ul><ul><li>Exa...
What is  Fundraising? <ul><li>“ The art of getting people  </li></ul><ul><li>to give you what you want,  </li></ul><ul><li...
Guiding Principles
Where? What? <ul><li>Sources of Funds </li></ul><ul><li>Individuals  </li></ul><ul><li>Companies </li></ul><ul><li>Trusts ...
<ul><li>invest   </li></ul><ul><li>duty   </li></ul><ul><li>hearts  have been  touched  </li></ul><ul><li>religion  </li><...
<ul><li>guilty </li></ul><ul><li>public recognition , power, respect or gratitude </li></ul><ul><li>Peer pressure   </li><...
<ul><li>People give because they are asked! </li></ul>
Giving in USA and UK (2007)
Where does the money come from?
INDIA *Besides what is received from Government & Abroad including Non Resident Indians
POOR FUNDRAISING--WHY SO??
Indian Scene <ul><li>More than 1 million high net worth individuals </li></ul><ul><ul><li>No targeted approach to address ...
Impact of successful fundraising
<ul><li>NGO’s in India – > 1 million  </li></ul><ul><li>Fundraisers - Only a fraction of 1% of NGO’s have one. </li></ul><...
Limitations with Current way
Challenges to Local Resource Mobilization
Why Pursue All Types?
 
Techniques
Which techniques? <ul><li>Visibility </li></ul><ul><li>Resources </li></ul><ul><li>Cost </li></ul><ul><li>Staff/skills/Tea...
Success in Fundraising-1
Success in Fundraising-2
Donor cultivation curve     = Current Level = Desired Level Example: Donor Group XYZ Contact Ownership Acceptance Unde...
Why individuals give?
Collecting viz a viz Fundraising <ul><li>There is an activity involving many motivated, well-intentioned people who are al...
Distinction is simply put, but vitally important:  <ul><li>Fundraising has  clear goals ,  timelines ,  a clear case for s...
Donor Pyramid Upgrading Upgrading
Remember… <ul><li>Fundraising is not only about money.  </li></ul><ul><li>It’s about friend-raising and relationship-build...
Are you ready? <ul><li>Are you well  Governed  and  Managed ? </li></ul><ul><li>Do You have a  strategic plan ? (Vision, M...
Upcoming SlideShare
Loading in …5
×

Gen Sandhu Master Class Fundamentals Mod

951 views

Published on

Fundraising Fundamentals by Surat Sandhu at SAFRG DM Masterclass

Published in: Business, News & Politics
  • Be the first to comment

  • Be the first to like this

Gen Sandhu Master Class Fundamentals Mod

  1. 1. Direct Marketing Anup Tiwari & Team
  2. 2. Aim & Objectives <ul><li>To initiate, educate, inspire and motivate you about potential and options for Fundraising </li></ul><ul><li>Further strengthen you to promote </li></ul><ul><li>Sustainable and Independent NGOs </li></ul><ul><li>Today we do this by sharing details of </li></ul><ul><li>Direct Marketing </li></ul>
  3. 3. FUNDAMENTALS OF FUNDRAISING
  4. 4. Learning Outcomes <ul><li>Understand fundraising </li></ul><ul><li>Review principles of fundraising </li></ul><ul><li>Examine various fundraising sources & techniques </li></ul>
  5. 5. What is Fundraising? <ul><li>“ The art of getting people </li></ul><ul><li>to give you what you want, </li></ul><ul><li>where and when you want it, </li></ul><ul><li>for the work of your organisation” </li></ul>
  6. 6. Guiding Principles
  7. 7. Where? What? <ul><li>Sources of Funds </li></ul><ul><li>Individuals </li></ul><ul><li>Companies </li></ul><ul><li>Trusts & Foundations </li></ul><ul><li>Government & Statutory </li></ul><ul><li>Earned Income </li></ul><ul><li>What Donors Give </li></ul><ul><li>Money </li></ul><ul><li>Goods </li></ul><ul><li>Time & Expertise </li></ul><ul><li>What else? </li></ul>Voice Influence Information
  8. 8. <ul><li>invest </li></ul><ul><li>duty </li></ul><ul><li>hearts have been touched </li></ul><ul><li>religion </li></ul><ul><li>organisation does good work </li></ul><ul><li>will use their money responsibly </li></ul><ul><li>gratitude </li></ul><ul><li>remembered </li></ul>People give because…
  9. 9. <ul><li>guilty </li></ul><ul><li>public recognition , power, respect or gratitude </li></ul><ul><li>Peer pressure </li></ul><ul><li>Giving makes good business sense </li></ul><ul><li>family habit </li></ul><ul><li>something tangible in return </li></ul><ul><li>want to have fun at an event </li></ul><ul><li>tax reduction for the donation </li></ul><ul><li>Giving feels good </li></ul>People give because…
  10. 10. <ul><li>People give because they are asked! </li></ul>
  11. 11. Giving in USA and UK (2007)
  12. 12. Where does the money come from?
  13. 13. INDIA *Besides what is received from Government & Abroad including Non Resident Indians
  14. 14. POOR FUNDRAISING--WHY SO??
  15. 15. Indian Scene <ul><li>More than 1 million high net worth individuals </li></ul><ul><ul><li>No targeted approach to address them </li></ul></ul><ul><li>More than 1,00,000 millionaires in $ terms </li></ul><ul><li>Non Resident Indians (NRIs) give big! </li></ul><ul><ul><li>$ 2 Billion USD Annually (2005/2006) </li></ul></ul><ul><ul><li>Where does this go? </li></ul></ul>
  16. 16. Impact of successful fundraising
  17. 17. <ul><li>NGO’s in India – > 1 million </li></ul><ul><li>Fundraisers - Only a fraction of 1% of NGO’s have one. </li></ul><ul><li>Urgent need to create fundraisers, build relationships and manage donor funds with high integrity and efficiency. </li></ul><ul><li>Over Reliance -on grants and doles-NGOs no fundraising agenda </li></ul><ul><li>Revenue Model-NO self sustainable plan </li></ul><ul><li>Potential - remains untapped and the “giving market” is NOT growing </li></ul><ul><li>India needs a “Leap Frog Strategy” for creating fundraisers urgently </li></ul>
  18. 18. Limitations with Current way
  19. 19. Challenges to Local Resource Mobilization
  20. 20. Why Pursue All Types?
  21. 22. Techniques
  22. 23. Which techniques? <ul><li>Visibility </li></ul><ul><li>Resources </li></ul><ul><li>Cost </li></ul><ul><li>Staff/skills/Team </li></ul><ul><li>Infrastructure </li></ul><ul><li>Cause/competition </li></ul><ul><li>Life stage/strengths </li></ul><ul><li>Communication/brand </li></ul><ul><li>Technology </li></ul><ul><li>Sustainability </li></ul><ul><li>Growth/risk </li></ul><ul><li>Leadership support </li></ul><ul><li>Scalability </li></ul><ul><li>Diversify </li></ul><ul><li>Restricted Funds </li></ul><ul><li>Interesting </li></ul><ul><li>M & E </li></ul>Avoid being overly-dependent on any single source. Build in a good mix of income sources in your fundraising strategy.
  23. 24. Success in Fundraising-1
  24. 25. Success in Fundraising-2
  25. 26. Donor cultivation curve     = Current Level = Desired Level Example: Donor Group XYZ Contact Ownership Acceptance Understanding Awareness Time Preparation Phase Acceptance Phase Commitment Phase Buy-in Internalisation
  26. 27. Why individuals give?
  27. 28. Collecting viz a viz Fundraising <ul><li>There is an activity involving many motivated, well-intentioned people who are all furiously busy and which collects money. </li></ul><ul><li>And there is fundraising, which is something totally different. </li></ul>
  28. 29. Distinction is simply put, but vitally important: <ul><li>Fundraising has clear goals , timelines , a clear case for support and </li></ul><ul><li>A forensic approach to building lists of donor prospects. </li></ul><ul><li>Anything else is just collecting money. </li></ul>
  29. 30. Donor Pyramid Upgrading Upgrading
  30. 31. Remember… <ul><li>Fundraising is not only about money. </li></ul><ul><li>It’s about friend-raising and relationship-building. </li></ul>You will have more fun and success when you stop trying to get what you want, and start helping other people get what they want. -Dale Carnegie Great fundraising is not just asking people to give. It is about inspiring people to give.
  31. 32. Are you ready? <ul><li>Are you well Governed and Managed ? </li></ul><ul><li>Do You have a strategic plan ? (Vision, Mission, Values and Strategy) </li></ul><ul><li>Are you clear exactly what you want and for what ? </li></ul><ul><li>Can you demonstrate results ? </li></ul><ul><li>Do people know you? </li></ul><ul><li>Can you provide donors with what it requires in return ? </li></ul>

×